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Union Tractor Ltd.

Sales Manager

Nisku, AB, Canada

Job type: Full-time
Apply by: Mar 22, 2027
Posting language: English
Posted: Sep 23, 2026

Apply About employer

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Original job description

Union Tractor Ltd. | Nisku, Alberta

Reports to: Director of Sales

This position comes with a base salary of $110,000 to $140,000 plus commissions.

Build the Team. Grow the Business. Own the Result.

For nearly 100 years, Union Tractor has supported Western Canada’s heavy-equipment industry. As we enter our next chapter, we are looking for a Sales Manager who can lead people, create accountability and turn sales strategy into consistent execution and profitable growth.

This is not simply a position for our best salesperson. We are looking for a sales leader who makes other salespeople better.

THE ROLE

Reporting directly to the Director of Sales, the Sales Manager is responsible for the day-to-day leadership, development and performance of Union Tractor’s sales team.

The Director of Sales sets the overall commercial strategy, market priorities and growth objectives. The Sales Manager turns that strategy into action through coaching, account planning, pipeline management, performance management and disciplined sales execution.

You will work closely with Sales, Product Management, Supply Chain and Operations to ensure our customer commitments are supported by the entire organization.

WHAT YOU WILL DO

Lead, coach and develop the sales team.
Establish clear individual, territory and account-level expectations.
Manage sales performance, KPIs and accountability.
Develop strategic account and territory growth plans.
Coach salespeople through major opportunities and negotiations.
Drive revenue, gross-profit and margin growth.
Increase share of wallet within key customer accounts.
Build a disciplined pipeline and improve forecast accuracy.
Ensure consistent CRM adoption and opportunity management.
Participate in joint customer calls and strategic account reviews.
Identify new market, customer and product opportunities.
Work with Product Management, Supply Chain and Operations to align customer demand with inventory and operational capabilities.

WHAT SUCCESS LOOKS LIKE

Success will be measured through profitable sales growth and the performance of the team you lead.

Key measures will include revenue and gross-profit growth, margin performance, strategic-account growth, pipeline development, forecast accuracy, CRM discipline, new customer acquisition, customer retention and individual sales-team performance.

Most importantly, we will continually ask:

Is the sales organization stronger because of your leadership?

WHO WE'RE LOOKING FOR

You may currently be a Sales Manager, Regional Sales Manager, Product Support Sales Manager, Branch Manager, Major Account Manager or an accomplished senior salesperson ready to move into true leadership.

Heavy-equipment industry experience (10+ years) and management experience (5+ years) is required, particularly within mining, construction, equipment dealerships, aftermarket parts, undercarriage, GET, component rebuilds or industrial distribution.

You should bring:

Proven leadership and people-development skills.
Strong commercial and financial understanding.
Experience managing revenue, margin and sales performance.
Strategic account-management experience.
Strong coaching and performance-management capabilities.
Experience with CRM, pipeline management and forecasting.
The ability to build relationships from the field to the executive level.
A collaborative approach to working across departments.
A strong sense of ownership and accountability.

WHY UNION TRACTOR?

We have nearly 100 years of experience behind us - and significant opportunity ahead of us.

We are evolving how we approach our customers, our markets and our people, with a greater focus on accountability, strategic account development and collaboration across Sales, Product, Supply Chain and Operations.

We are looking for someone who wants to do more than manage an existing sales team.

We want someone who wants to build a great one.

If you are a sales leader who believes your greatest measure of success is the performance of the people you lead, we would like to hear from you.

Built on 100 Years. Focused on What's Next.

Benefits:

Dental care
Disability insurance
Employee assistance program
Extended health care
Life insurance
Paid time off
RRSP match
Vision care

Experience:

Heavy off-road equipment: 10 years (preferred)
Management: 5 years (preferred)

Willingness to travel:

25% (preferred)

Work Location: In person

Apply now!

Please email your resume and cover letter to:

serenal@uniontractor.com

Apply About employer

More about this job

Responsibilities

The Sales Manager is responsible for leading, coaching, and developing the sales team to drive profitable growth and consistent sales execution. They will manage performance KPIs, strategic account planning, and cross-departmental collaboration to ensure customer commitments are met.

Requirements

Candidates must have at least 10 years of experience in the heavy-equipment industry and 5 years of management experience. Proven leadership skills, financial acumen, and expertise in CRM and pipeline management are required.

Skills

Sales leadership
Coaching
Performance management
Strategic account planning
Pipeline management
CRM adoption
Forecasting
Business development
Financial understanding
Relationship building
Accountability
Team development
Market analysis
Negotiation
Operational alignment

Benefits

Dental care
Disability insurance
Employee assistance program
Extended health care
Life insurance
Paid time off
RRSP match
Vision care

Visa sponsorship

Not detected in the job text

Hiring contact

Serena L

Hiring contact email

serenal@uniontractor.com

Keywords

Sales Manager
Heavy-equipment
Mining
Construction
Aftermarket parts
Undercarriage
Industrial distribution
CRM
KPIs
Strategic account management
Revenue growth
Margin performance
Supply chain
Product management
Operations
Sales strategy
Accountability
Leadership
Forecasting
Territory management

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