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Added 12 mins ago
SL
Senior Event Planner
Sun Life
Toronto, ON · Waterloo, ON · Montreal, QC · Sun Life Toronto One York
- Full-time
Added 12 mins ago
CN
Business Planner
Canadian Nuclear Laboratories LTD
Chalk River, ON
- Full-time
Added 12 mins ago
D
Delivery coordinator, Project management
Desjardins
Levis, QC
- Full-time
As a project delivery manager, you help direct material, time, IT and human resources on cross-sector projects to meet objectives on time and on budget. You analyze project feasibility and…
Added 12 mins ago
F
Manager, PMO - Delivery Governance & Portfolio Strategy
FISPAN
Vancouver, BC
- Full-time
Added 12 mins ago
C
Consultant, Global Security Operations
CIBC
Toronto, ON
- Full-time
Added 12 mins ago
BC
Program Supervisor
Ballad Consulting Group
Edmonton, AB
- Full-time
Added 12 mins ago
M
Summer Intern 2027 - National Education Specialist II
Manulife
Waterloo, ON
- Full-time
Added 12 mins ago
Tramcite - Lead Technical Manager Electrification
Siemens
Montreal, QC
Added 12 mins ago
L
Benefits Coordinator
Ledcor
Vancouver, BC
- Full-time
Added 12 mins ago
M
Manager, Assurance and Accounting
MNP
Ottawa, ON
- Full-time
Make an impact with our Assurance & Accounting team as a Manager. This diverse team of professionals are dedicated to exceeding clients’ unique needs within a rapidly evolving business and…
Added 23 mins ago
SP
Safety Systems Coordinator
Spark Power ⚡
AB · Edmonton, AB
- Full-time
…Environment, with a dotted-line relationship to the National Manager of HSE for Canada and the U.S., this role helps ensure consistent execution, up-to-date documentation, and strong safety…
Added 23 mins ago
K
Strategic Program Lead
Kelly
Toronto, ON
- Contract
Added 23 mins ago
WB
Associate Trade Marketing Manager | FDM space | Permanent Position | Hybrid (North York, ON) | $65-70K + Comms
White Bay
Toronto, ON · North York, ON
- $65,000 to $70,000 CAD / year
- Full-time
A permanent opportunity is available for an Associate Trade Marketing Manager to lead integrated retail marketing programmes across grocery, pharmacy, mass-market and independent channels.…
Added 23 mins ago
WB
Associate Trade Marketing Manager | Health Food Retail | Hybrid (North York, ON) |$65-70k + Comms
White Bay
Toronto, ON · North York, ON
- $65,000 to $70,000 CAD / year
- Contract
This is a contract position of upto 2 years available for an Associate Trade Marketing Manager to lead retail marketing initiatives across health food stores, online platforms
Added 23 mins ago
O-
Account Manager - Project Coordinator
Omnify - Home of LumiSheet™
Markham, ON
- Full-time
The Account Manager is the primary point of contact for assigned customers and sales opportunities at Omnify, guiding the customer journey from the first quotation request through order…
Added 23 mins ago
PD
Senior Construction after-disaster Project Manager
Paul Davis Restoration of the National Capital Region, VA
Amherst, QC · Saint-Rémi-d’Amherst, QC
- Full-time
We’re looking for a Senior Restoration Project Manager who can confidently own high-volume, high-complexity projects from start to finish. You’ll be the primary decision-maker on files,…
Added 23 mins ago
PD
Junior Construction after-disaster Project Manager
Paul Davis Restoration of the National Capital Region, VA
Amherst, QC · Saint-Rémi-d’Amherst, QC
- Full-time
We’re looking for a Junior Restoration Project Manager who’s ready to build a career in restoration. You’ll support projects from start to finish while developing the technical,…
Added 27 mins ago
R
Gestionnaire de projet, développement des affaires manufacturières canadiennes / Canadian Manufacturing Business Development Project Manager
RTX
Longueuil, QC
- Full-time
Added 27 mins ago
GA
Partnership Specialist
G Adventures
Toronto, ON · Base Camp - Toronto, Canada
- $46,000 to $62,000 CAD / year
- Full-time
Added 27 mins ago
Asset Management Technologist (Regional Water)-C1462 (Under Review)
City of London
London, ON
Reporting to the Manager, Capital Programs, the Asset Management Coordinator is responsible for maintaining an up-to-date understanding of the conditions and functioning of assets at…
Added 27 mins ago
S
Senior Manager, Project Delivery
Sysco
AB · Sysco Canada Inc.
- Full-time
The Senior Manager, Project and Operations drives execution excellence through disciplined project management, proactive risk and issue management, and efficient stakeholder communication.…
Added 27 mins ago
Senior Manager, Loyalty Financial Analytics
Scotiabank
Toronto, ON
Added 27 mins ago
Assistant Manager - Collateral Operations (GWO)
Scotiabank
Toronto, ON
As Assistant Manager, Collateral Operations, you will support the day-to-day execution of global collateral management activities for securities borrowing and lending across the Scotia…
Added 27 mins ago
Y
Senior Manager, Loyalty & Digital
Yum!
Vaughan, ON
- Full-time
The Senior Manager, Loyalty & Digital is accountable for leading the development and execution of loyalty and digital strategy aligned with the broader business strategy. The role combines…
Added 27 mins ago
Project Manager
Government of Alberta
AB

UPL

Marketing Manager Canada

Canada

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Job details

Apply by: Sep 30, 2027
Experience: · Minimum of 10 years of progressive experience in the agricultural chemical, crop protection, seed, fertilizer, or related agriculture industry.
Posting language: English
Posted: Sep 29, 2026

Original job description

about upl:

UPL (NSE: UPL & BSE: 512070, LSE: UPLL) is focused on emerging as a premier global provider of total crop solutions designed to secure the world’s long-term food supply. Winning farmers hearts across the globe, while leading the way with innovative products and services that make agriculture sustainable, UPL is the fastest growing company in the industry. Our successes in the field add up to powerful financials. UPL delivers results from protecting crops that translate into attractive investor value. Based on the recognition that humankind is one community, UPL’s overarching commitment is to improve areas of its presence, workplace and customer engagement. please visit upl-ltd.com and follow us on LinkedIn, Twitter, Instagram and Facebook.

Our purpose is ‘OpenAg’. An agriculture network that feeds sustainable growth for all. No limits, no borders.

(EOE) Equal opportunity employer statement:

UPL provides equal employment opportunities (EEO) to all employees and applicants irrespective of their race, colour, religion, gender, marital status, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. In addition to federal law requirements, in every location in which the company has facilities, UPL complies with applicable state and local laws governing non-discrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

UPL also reinforces EEO through its Corporate Business Principles and Code of Business Conduct

Job Summary:

The Marketing Manager, Canada is responsible for the strategic management and annual profit and loss performance of assigned product portfolios. This role collaborates closely with cross-functional teams, including Sales, Key Account Management, Supply Chain, Finance, Product Development, Regulatory Affairs, and Global Marketing, to drive business growth and achieve organizational objectives. The Marketing Manager provides market insights, strategic direction, and ongoing support to the sales organization to ensure successful execution of product strategies and attainment of revenue and profitability goals.

JOb Responsibilities:

60% - Portfolio Management & Commercial Execution

Develop and execute annual business and marketing plans for assigned product portfolios, including sales volume targets, pricing strategies, market positioning, and profitability objectives.
Partner with Marketing, Sales, and Finance teams to design and implement annual market programs that drive customer demand and support business growth.
Provide ongoing commercial and marketing support to the sales organization, fostering strong collaboration and alignment to achieve portfolio goals.
Lead advertising, communications, promotional, and public relations initiatives to support portfolio strategies and enhance brand presence.
Manage product forecasting and supply planning activities for assigned portfolios, ensuring accurate monthly demand forecasts and alignment with supply chain requirements.

25% - Strategic Planning & Market Analysis

Develop and maintain a rolling five-year strategic plan for assigned portfolios to achieve sales, market share, and profitability objectives.
Conduct market research, customer analysis, and competitive intelligence to identify emerging trends, risks, and growth opportunities.
Recommend pricing, positioning, and profitability strategies for existing and future products across targeted customer segments and markets.
Lead and manage approved projects through the organization's project management processes, ensuring timely execution and achievement of business objectives.

15% - Business Development & Innovation

Identify opportunities to expand existing product offerings and develop new product concepts through market analysis and customer insights.
Collaborate with cross-functional project teams to establish priorities, build business cases, and evaluate commercial viability of new opportunities.
Negotiate, manage, and maintain strategic agreements with third-party partners and suppliers.
Partner closely with Global Marketing and Product Development teams to align local market needs with broader business and innovation strategies.

REQUIRED EDUCATION AND EXPERIENCE:

· BA/BS degree in Agricultural Science, Business Administration, Marketing, or a related field required.

Advanced degree (MBA or related discipline) is preferred.

· Minimum of 10 years of progressive experience in the agricultural chemical, crop protection, seed, fertilizer, or related agriculture industry.

· Demonstrated experience in product marketing, portfolio management, strategic planning, and commercial execution.

· Proven ability to develop and execute business plans that drive revenue growth, market share expansion, and profitability.

· Experience collaborating with cross-functional teams, including Sales, Finance, Supply Chain, Regulatory, and Product Development.

TRAVEL: 40-50% of time on the job

UPL COMPETENCIES:

Adaptability & Resilience: Recognizes and is open to changing circumstances and alters behavior and scales up as necessary; increases personal awareness and appreciation of individual and cultural differences to create an open, inclusive, and accepting workplace

Entrepreneurial Mindset: Has a creative mindset and ability to think holistically, takes calculated risks and maximizes opportunities

Results Orientations: Takes action, pursues goals with persistence and achieves results; communicates goals and vision to the team to drive enthusiasm and ambition

Execution Excellence: Enhances the speed of execution and builds efficiency in processes, systems and people; has sharp focus on quality-orientation

Strategic Orientation: Demonstrates knowledge of the social, economic, and environmental factors and how they impact the business. Identifies key issues that could impact the business and develops strategy through an analytical lens / design thinking

Building Teams and Talent: Empowers colleagues through knowledge sharing and delegation, quickly establishing rapport; provides recognition for achievements and accomplishments

Customer Centricity: Understands the customer needs and pain points, fulfills the needs and expectations by focusing on creating value for customers

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More about this job

Responsibilities

The Marketing Manager is responsible for the strategic management and annual profit and loss performance of assigned product portfolios. This role involves collaborating with cross-functional teams to drive business growth, execute marketing plans, and provide market insights to the sales organization.

Requirements

Candidates must hold at least a bachelor's degree in Agricultural Science, Business, or Marketing, with an MBA preferred. A minimum of 10 years of progressive experience in the agriculture industry is required, along with demonstrated expertise in product marketing and strategic planning.

Skills

Portfolio Management
Strategic Planning
Commercial Execution
Market Analysis
Business Development
Product Marketing
Pricing Strategy
Forecasting
Supply Planning
Cross-functional Collaboration
Competitive Intelligence
Project Management
Stakeholder Management
Market Positioning
Innovation Strategy

Visa sponsorship

Not detected in the job text

Keywords

Marketing Manager
Agriculture
Crop Protection
Portfolio Management
Strategic Planning
Profit and Loss
Commercial Execution
Market Research
Business Development
Product Development
Supply Chain
Regulatory Affairs
Forecasting
Pricing Strategy
Brand Presence
Competitive Intelligence
Project Management
OpenAg
Agricultural Science
MBA

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