Performance Marketing Manager
- Toronto, ON, Canada
Full-time
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Job details
- Job type
- Full-time
- Apply by
- Posting language
- English
- Posted
Original job description
Role Description The Performance Marketing Manager is a full-time, on-site role based in Toronto, ON. This role is responsible for planning, executing, and optimizing paid marketing campaigns across channels such as search, social, display, and emerging platforms relevant to AI-driven search. The person in this position will manage campaign budgets, track performance, and translate data into actionable insights to drive customer acquisition and revenue. Daily responsibilities include collaborating with product and content teams to align messaging, creating and testing ad creatives, and refining audience targeting and bidding strategies. The role also involves reporting on core metrics, running A/B tests, and continuously improving the overall performance marketing strategy to support UpliftAI’s growth objectives.
Qualifications
- Strong performance marketing skills including paid search, paid social, and display advertising campaign management.
- Proficiency with analytics and optimization tools such as Google Analytics, ad platform dashboards, A/B testing, and conversion rate optimization.
- Experience with SEO, content marketing, and understanding of how performance marketing integrates with organic search and AI search visibility.
- Ability to develop and execute data-driven marketing strategies, including audience segmentation, funnel optimization, and attribution analysis.
- Excellent written and verbal communication skills, with the ability to present findings and recommendations to diverse stakeholders.
- Demonstrated ability to work cross-functionally with product, sales, and content teams in a fast-paced environment.
- Relevant experience in B2B SaaS or digital marketing for technology companies is highly beneficial.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
More about this job
Responsibilities
Plan, execute, and optimize paid campaigns across search, social, display, and relevant emerging platforms, managing budgets and improving targeting, bidding, and creative. Track and report performance, run A/B tests, translate data into recommendations, and collaborate with product and content teams to support customer acquisition and revenue growth.
Requirements
Candidates should have strong paid search, paid social, and display campaign management skills, along with proficiency in analytics, advertising dashboards, A/B testing, and conversion optimization. The role also calls for data-driven strategy, knowledge of SEO and AI search visibility, strong communication and cross-functional collaboration, and a bachelor’s degree in a relevant field or equivalent practical experience; B2B SaaS or technology marketing experience is beneficial.
Skills
- Paid Search
- Paid Social
- Display Advertising
- Campaign Management
- Marketing Analytics
- A/B Testing
- Conversion Rate Optimization
- SEO
- Content Marketing
- Audience Segmentation
- Funnel Optimization
- Attribution Analysis
- Budget Management
- Ad Creative Testing
- Cross-Functional Collaboration
Visa sponsorship
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Categories
- Marketing
- Data & Analytics
- Management & Leadership
- Technology
Keywords
- Performance Marketing
- Paid Search
- Paid Social
- Display Advertising
- Campaign Management
- Google Analytics
- Advertising Platform Dashboards
- A/B Testing
- Conversion Rate Optimization
- SEO
- Content Marketing
- AI Search Visibility
- Audience Segmentation
- Funnel Optimization
- Attribution Analysis
- Campaign Budgets
- Ad Creative Testing
- Bidding Strategies
- Customer Acquisition
- Revenue Growth
- B2B SaaS
- Digital Marketing
- Technology Marketing
- Cross-Functional Collaboration