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Data Analyst Developer – ETL/ELT & Data Pipelines
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Vacances Air Canada Vacations / Air Canada Rouge

CRM & CDP Solution Analyst (Microsoft Dynamics 365 CRM and Bloomreach CDP)

Montreal, QC, Canada

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Job details

Experience: 5+ years of experience as a Business Analyst, Solution Analyst, or Functional Analyst
Posting language: English
Posted: Nov 2, 2026

Original job description

WHO WE ARE

At Air Canada Vacations, we’re in the business of making dreams travel. That’s why we offer vacation packages, tours, cruises and more tailored to everyone’s individual needs. We like to say we have a vacation for every traveller because we do!

If you're someone who's passionate about exploring the world and sharing that enthusiasm with our customers, we'd love to welcome you to our team.

For over 50 years, Air Canada Vacations has been making travel easy, so come and join us in helping fellow Canadians create unforgettable memories wherever they go.

Don’t miss this opportunity! Submit your application by November 6, 2026, 2026 to be considered for this exciting opportunity.

WHAT YOU'LL BE DOING

Air Canada Vacations is embarking on a major transformation through the Leapfrog program, including the implementation of a new Microsoft Dynamics CRM and Bloomreach Customer Data Platform (CDP).

We are seeking a Senior CRM & CDP Solution Analyst to play a critical role in the functional design, business alignment, and successful delivery of these platforms. This role will work closely with business stakeholders, IT teams, and external system integrators to ensure that customer, sales, service, and marketing requirements are translated into scalable, best‑practice CRM and CDP solutions.

This is a hands‑on delivery role focused on implementation and transition to support.

Key Responsibilities

Act as the functional subject matter expert (SME) for Microsoft Dynamics CRM and Bloomreach CDP during implementation

Lead the elicitation, analysis, and documentation of business requirements across:

Customer Service and Call Centre operations

Marketing, campaigns, journeys, and personalization

Sales and customer lifecycle management

Translate business needs into:

CRM configurations (entities, processes, workflows)

CDP use cases (segmentation, identity resolution logic, activation rules)

Collaborate with external System Integrators to:

Review and validate functional designs

Ensure alignment with ACV business objectives and best practices

Balance out‑of‑the‑box capabilities versus custom solutions

Define and manage:

User stories, use cases, and acceptance criteria

End‑to‑end business scenarios spanning CRM and CDP

Support User Acceptance Testing (UAT), defect triage, and go‑live readiness
Contribute to internal knowledge transfer and post‑implementation support readiness

WHAT YOU BRING TO THE TEAM

Bachelor’s degree in Information Systems, Business, Computer Science, Engineering, or a related field

An equivalent combination of education and relevant experience will be considered

Microsoft Dynamics 365 certifications (e.g., Customer Engagement, Sales, Customer Service, or Marketing)

Customer Data Platform (CDP) or marketing technology certifications (e.g., Bloomreach, Salesforce CDP, Adobe)

Business Analysis certifications (e.g., CBAP, CCBA, PMI‑PBA)

Agile / delivery framework certifications (e.g., Scrum, SAFe, Agile BA)

Required Qualifications

5+ years of experience as a Business Analyst, Solution Analyst, or Functional Analyst

Hands on experience with Microsoft Dynamics 365 CRM (Sales, Service, Marketing modules)

Practical experience with a Customer Data Platform (CDP) or marketing data platform (e.g., Bloomreach, Salesforce CDP, Adobe, Tealium)

Strong understanding of:

Customer data models and 360 concepts

Segmentation, customer journeys, and personalization

Omnichannel customer experience

Proven ability to work effectively with business stakeholders, IT teams, and external vendors

Excellent communication, facilitation, and documentation skills

Bilingual in French and English (Verbal & Written)

Technical Skills

Configuration‑driven CRM solutions (no‑code / low‑code mindset)

CDP experience (Bloomreach preferred): segmentation, journeys, activation

Customer 360 concepts: identity resolution, deduplication, unified profiles

CRM–CDP integration literacy (data flows and dependencies)

Data ingestion concepts: real‑time and batch

Journey and campaign analytics requirements (ROI, conversion, response rates)

Leadership & Interpersonal Skills

Strong verbal and written communication skills

Ability to engage and influence stakeholders across business and IT

Collaborative, team‑oriented working style

Ability to lead workshops and functional discussions

Influence decisions without formal authority

Sound judgment and decision‑making skills

Comfortable leading through ambiguity and change

WHY WORK WITH US?

Our team loves to travel, and we have one of the most generous employee travel programs in the industry. You’ll be eligible for travel privileges for yourself and other eligible persons once you’ve completed 6 months of service
Hybrid work model: Corporate Mandate of 4 days in office (Tuesday, Wednesday, Thursday + 4th day of your choice) and 1 day from home
We value your wellbeing and offer a wide variety of benefit plans, including health and dental, for you and your family
We offer training and development tools to help unlock your full potential

Please note that these benefits apply to permanent, full-time employees.

Visit our Careers page for a full list of benefits.

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

Air Canada Vacations is committed to ensuring a Diverse, Equitable, and Inclusive Workplace, fundamental to its core values. We celebrate the uniqueness of every individual, listen to every voice, and instill a sense of belonging in our people that allows each team member’s authentic self to truly shine.

We encourage individuals of all backgrounds to apply as we strive to create a diverse team that mirrors the diversity of the customers and communities we serve as an equal opportunity employer. Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.

Linguistic Requirements

When qualifications are equal, preference will be given to bilingual candidates. The position involves daily interactions with partners, clients, and colleagues located outside of Quebec.

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More about this job

Responsibilities

The Senior CRM & CDP Solution Analyst will lead the functional design and implementation of Microsoft Dynamics 365 CRM and Bloomreach CDP. This role involves translating business requirements into scalable solutions while collaborating with stakeholders and system integrators to ensure successful delivery.

Requirements

Candidates must have at least 5 years of experience as a Business or Solution Analyst with hands-on expertise in CRM and CDP platforms. A bachelor's degree in a relevant field and bilingual proficiency in English and French are required.

Skills

Microsoft Dynamics 365 CRM
Bloomreach CDP
Business analysis
Customer data platforms
Segmentation
Customer journeys
Identity resolution
Data ingestion
Agile methodology
User acceptance testing
Stakeholder management
Functional design
Omnichannel customer experience
Requirement elicitation
CRM configuration
Data modeling

Benefits

Employee travel program
Health insurance
Dental insurance
Training and development tools

Visa sponsorship

Not detected in the job text

Keywords

Microsoft Dynamics 365
Bloomreach
CDP
CRM
Business Analyst
Solution Analyst
Customer 360
Identity Resolution
Segmentation
Customer Journeys
Agile
Scrum
SAFe
CBAP
CCBA
PMI-PBA
Data Ingestion
UAT
System Integration
Functional SME
Marketing Technology
Salesforce CDP
Adobe
Tealium
No-code
Low-code
Omnichannel
Data Modeling
Requirement Analysis
Business Transformation

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