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Added 2 mins ago
Cybersecurity Analyst
Creyos
Toronto, ON
$80,000 to $100,000 CAD / year
Full-time
Perform vulnerability/risk assessments and control testing across applications, networks, and infrastructure to remediate vulnerabilities and support secure software deployments.
Added 2 mins ago
Senior AI Engineer (Permanent)
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Full-time
Design, prototype, and lead development of agentic AI systems capable of multi-step reasoning, task decomposition, and tool use to automate and support complex business workflows.
Added 32 mins ago
Senior Software Engineer- SATCOM
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Canada
Full-time
The Senior Software Engineer is a contract, hybrid role based in Canada, with a mix of on-site collaboration and work-from-home flexibility. This role is responsible for leading the design,…
Added 32 mins ago
Senior AI Engineer (Permanent)
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Added 32 mins ago
IT Operations Lead
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$66,000 to $75,000 CAD / year
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Added 32 mins ago
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$81,000 to $120,000 CAD / year
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Salesforce Commerce Cloud (SFCC) Architect
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12+ years of experience in software development with strong experience in Salesforce Commerce Cloud.
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Have 1-3 years of experience in software development.
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Vacances Air Canada Vacations / Air Canada Rouge

Customer Data & Identity Specialist

Montreal, QC, Canada

Experience: 4 years of experience working with a Customer Data Platform (CDP), CRM data infrastructure, or marketing data operations
Posting language: English
Posted: Sep 24, 2026

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Original job description

WHO WE ARE

At Air Canada Vacations, we’re in the business of making dreams travel. That’s why we offer vacation packages, tours, cruises and more tailored to everyone’s individual needs. We like to say we have a vacation for every traveller because we do!

If you're someone who's passionate about exploring the world and sharing that enthusiasm with our customers, we'd love to welcome you to our team.

For over 50 years, Air Canada Vacations has been making travel easy, so come and join us in helping fellow Canadians create unforgettable memories wherever they go.

Don’t miss this opportunity! Submit your application by October 12, 2026 to be considered for this exciting opportunity.

WHAT YOU'LL BE DOING

The Customer Data & Identity Specialist is responsible for defining, maintaining, and optimizing the unified customer profile across the organization’s CDP. This role owns the data schema, data quality processes, identity resolution rules, and the business-ready data model that fuels analytics, activation, and personalization.

Reporting to the Digital Analytics Manager, the Specialist ensures that customer data provided by Enterprise Data team is accurately mapped, standardized, unified, and made activation‑ready across marketing and analytics platforms. This role is deeply technical and operational, focusing on how data is structured and stitched within the CDP, not on interpreting insights nor defining marketing strategy.

Define and maintain the unified customer profile and associated data model within the CDP/CRM ecosystem.
Own the data schema, properties, event structures, and naming conventions across customer data assets within the platform.
Ensure data quality, including data freshness, completeness, and accuracy across all sources, diagnose and resolve data discrepancies between source systems and the CDP.
Manage identity resolution rules (stitching) to ensure correct merging of customer identifiers (Email, Cookies, IDs) across channels and devices.
Partner with Digital Analytics, Martech, CRM, and Enterprise Architects to define requirements for data pipelines, ensuring incoming data is "activation-ready" for marketing use cases.
Manage website behavior data collection, tagging requirements, and data standardization regarding the CDP
Ensure proper ingestion, normalization, and mapping of web, CRM, and offline customer data.
Support the CDP Platform Lead to orchestrate segment distribution to website personalization, email, media platforms and other activation channels and ensure proper governance of segment names, logic, and usage.
Design the scoring algorithm (weights, thresholds, decays), technically build and operationalize the score calculation and ensure scoring outputs are available to CRM, CDP, analytics, and activation systems.
Support compliance and data governance to ensure proper handling of customer data.

WHAT YOU BRING TO THE TEAM

4 years of experience working with a Customer Data Platform (CDP), CRM data infrastructure, or marketing data operations
Strong technical understanding of database architecture and pipelines, identity resolution, data modeling concepts, and event tracking standards (GA4, GTM, etc.)
Ability to diagnose data quality issues and work with technical teams to resolve them
Good understanding of SQL for data validation and auditing
Ability to translate complex data flows into business context for marketing stakeholders
Hands-on experience implementing an enterprise level CDP, a strong asset
Familiarity with Canada & Quebec privacy regulations, an asset.
Excellent communication skills to translate data mechanics into business context
Bilingual written and spoken

WHY WORK WITH US?

Our team loves to travel, and we have one of the most generous employee travel programs in the industry. You’ll be eligible for travel privileges for yourself and other eligible persons once you’ve completed 6 months of service
Hybrid work model: Corporate Mandate of 4 days in office (Tuesday, Wednesday, Thursday + 4th day of your choice) and 1 day from home
We value your wellbeing and offer a wide variety of benefit plans, including health and dental, for you and your family
We offer training and development tools to help unlock your full potential

Please note that these benefits apply to permanent, full-time employees.

Visit our Careers page for a full list of benefits.

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

Air Canada Vacations is committed to ensuring a Diverse, Equitable, and Inclusive Workplace, fundamental to its core values. We celebrate the uniqueness of every individual, listen to every voice, and instill a sense of belonging in our people that allows each team member’s authentic self to truly shine.

We encourage individuals of all backgrounds to apply as we strive to create a diverse team that mirrors the diversity of the customers and communities we serve as an equal opportunity employer. Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.

Linguistic Requirements

When qualifications are equal, preference will be given to bilingual candidates. The position involves daily interactions with partners, clients, and colleagues located outside of Quebec.

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More about this job

Responsibilities

The Customer Data & Identity Specialist defines and maintains the unified customer profile and data model within the CDP/CRM ecosystem. This role manages identity resolution, data quality processes, and ensures data is activation-ready for marketing and analytics platforms.

Requirements

Candidates must have at least 4 years of experience with CDP or CRM data infrastructure and a strong technical understanding of database architecture. Proficiency in SQL and experience with data validation and identity resolution standards are required.

Skills

Customer Data Platform
CRM
Data modeling
Identity resolution
SQL
Data quality
GA4
GTM
Data pipelines
Marketing analytics
Data governance
Database architecture
Event tracking
Segmentation
Data standardization

Benefits

Travel privileges
Health insurance
Dental insurance
Training and development tools

Visa sponsorship

Not detected in the job text

Keywords

Customer Data Platform
CDP
CRM
Data Schema
Identity Resolution
Data Modeling
SQL
GA4
GTM
Data Governance
Marketing Technology
Data Pipelines
Database Architecture
Event Tracking
Segmentation
Data Quality
Digital Analytics
Personalization
Data Mapping
Normalization
Privacy Regulations
Scoring Algorithm

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