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Added 13 mins ago
B
Senior / Lead Product Manager - New Verticals
Baselane
Toronto, ON
- Full-time
Excellent analytical skills. You're comfortable working hands-on with SQL, product analytics, and experimentation. You can combine qualitative and quantitative signals to validate…
Added 14 mins ago
SI
Senior Software Developer
Staples Inc.
Richmond Hill, ON
- Full-time
We are seeking a highly skilled Senior Software Developer to join our dynamic team. The ideal candidate will have extensive experience in C#, .NET, Web Services, WCF, Web API, Microsoft…
Added 14 mins ago
T
Data Scientist II
TD
Toronto, ON · Montreal, QC
- Full-time
Build reproducible and well-documented analytical workflows using Python, SQL, and enterprise data platforms, and support implementation and productionization with Engineering, FICO, MLOps,…
Added 29 mins ago
AI
GCP Backend Full stack Engineer
Aptino, Inc.
Canada
- Contract
Work with Cloud Functions, Pub/Sub, Cloud SQL, Firestore, and GKE.
Added 29 mins ago
NS
Senior Java Low Latency Developer
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Mississauga, ON
- Full-time
We are seeking an experienced Senior Java Low Latency Developer to design, develop, and optimize high-performance enterprise applications within a banking and financial services environment.
Added 29 mins ago
CB
CloudOps Administrator (Canada) - N.A. Service Delivery Group
Canadian Bank Note Company, Limited
Ottawa, ON
- $75,000 to $93,000 CAD / year
- Full-time
Added 29 mins ago
SL
Student, Quality Engineering Analyst (Winter 2027)
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Toronto, ON · Waterloo, ON · Sun Life Waterloo King
- Full-time
Foundational knowledge of SQL, data structures, APIs, or database concepts.
Added 29 mins ago
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Senior AI Scientist
CIBC
Toronto, ON
- Full-time
…environments. You also bring hands-on experience with Python, SQL, Spark, APIs, automated testing, Git-based workflows, Azure, Databricks, Azure DevOps, and GitHub Actions in production…
Added 29 mins ago
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BlackBerry Radar- Senior Full Stack Developer
BlackBerry
Ottawa, ON
- Full-time
SQL + NoSQL experience (MySQL, Elasticsearch, Redis)
Added 29 mins ago
BQ
BlackBerry Radar- Senior Full Stack Developer
BlackBerry QNX
Ottawa, ON
- Full-time
SQL + NoSQL experience (MySQL, Elasticsearch, Redis)
Added 29 mins ago
SS
Intermediate Vision Integrator
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Waterloo, ON
- Full-time
Experience working with SQL databases and data management systems.
Added 29 mins ago
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Programmer Analyst II
Workiy
Fredericton, NB
- Contract
maintain, and enhance Microsoft SQL Server Reporting Services (SSRS)
Added 44 mins ago
M
Senior Full Stack Developer (Java/React)
Miratech
Toronto, ON
- Full-time
We are looking for a Senior Full Stack Developer to design, build and maintain both front-end interfaces and back-end systems, including APIs, microservices, databases and cloud…
Added 59 mins ago
A
Sr. Project Coordinator
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Toronto, ON · Scarborough, ON
- Full-time
Familiarity with VDP and document composition (XMPie, Solimar) or .NET/SQL environments
Added 59 mins ago
AI
Forward Deployed Engineer (Python/Pyspark and GenAI / LLM)
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Toronto, ON
- Full-time
Profile unfamiliar client data using Python, pandas, PySpark, and SQL to assess coverage, quality, volumes, distributions, edge cases, and feasibility.
Added 59 mins ago
JT
Senior Data Engineer
Javelin Technologies
Canada
- Full-time
Deep SQL expertise, data warehousing, and dimensional modelling, with experience of lakehouse and modern data architecture patterns.
Added 59 mins ago
MP
U SPORTS Winter Intern
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Added 59 mins ago
DH
Financial Planning and Analysis Manager
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Mississauga, ON
- $96,000 to $120,000 CAD / year
- Full-time
Understanding of databases, SQL, and other technology; knowledge of Power BI is required.
Added 59 mins ago
VK
Casino Product and Commercial Lead
Van Kaizen
Toronto, ON
- Full-time
SQL, AI, automation or low-code skills are advantageous, as is experience with platforms such as Customer.io or BigQuery.
Added 59 mins ago
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Marketing Cloud Specialist
Medcan
Toronto, ON
- $85,122 to $117,042.75 CAD / year
- Full-time
· Develop and maintain solutions using Email Studio, Journey Builder, Automation Studio, Contact Builder, AMPscript, SQL, HTML, and CSS.
Added 59 mins ago
Customer Data & Identity Specialist (CDP/CRM ecosystem)
Vacances Air Canada Vacations / Air Canada Rouge
Montreal, QC
Good understanding of SQL for data validation and auditing
Added 1 hour ago
LH
2600001909 - Sr. Digital Solutions Developer
Lakeridge Health
Whitby, ON
- Internship
The Senior Digital Solutions Developer is responsible for the design, development, implementation, governance, and optimization of enterprise digital solutions that support organizational…
Added 1 hour ago
EB
Senior Financial Analyst, Financial Data & Systems
EQ Bank | Canada's Challenger Bank
Toronto, ON
- Full-time
The incumbent will employ advanced data cleansing and analytics skills, utilizing complex SQL scripts, M and DAX for Power BI reporting, and the ability to understand programming languages…
Added 1 hour ago
A
Senior Full Stack Developer
Affinity
BC · British Columbia, Canada
- Contract
Minimum five years’ related experience* as a Full Stack Developer
Added 1 hour ago
GT
Senior Business Analyst
Global Technical Talent, an Inc. 5000 Company
Toronto, ON
- $70 to $72 CAD / hour
- Contract
Data and APIs: Perform data analysis using SQL, contribute to API specifications (REST/JSON), and support integration efforts with internal and external platforms.

Vacances Air Canada Vacations / Air Canada Rouge

Customer Data & Identity Specialist (CDP/CRM ecosystem)

Montreal, QC, Canada

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Job details

Experience: 4 years of experience working with a Customer Data Platform (CDP), CRM data infrastructure, or marketing data operations
Posting language: English
Posted: Oct 27, 2026

Original job description

WHO WE ARE

At Air Canada Vacations, we’re in the business of making dreams travel. That’s why we offer vacation packages, tours, cruises and more tailored to everyone’s individual needs. We like to say we have a vacation for every traveller because we do!

If you're someone who's passionate about exploring the world and sharing that enthusiasm with our customers, we'd love to welcome you to our team.

For over 50 years, Air Canada Vacations has been making travel easy, so come and join us in helping fellow Canadians create unforgettable memories wherever they go.

Don’t miss this opportunity! Submit your application by October 30, 2026 to be considered for this exciting opportunity.

WHAT YOU'LL BE DOING

The Customer Data & Identity Specialist is responsible for defining, maintaining, and optimizing the unified customer profile across the organization’s CDP. This role owns the data schema, data quality processes, identity resolution rules, and the business-ready data model that fuels analytics, activation, and personalization.

Reporting to the Digital Analytics Manager, the Specialist ensures that customer data provided by Enterprise Data team is accurately mapped, standardized, unified, and made activation‑ready across marketing and analytics platforms. This role is deeply technical and operational, focusing on how data is structured and stitched within the CDP, not on interpreting insights nor defining marketing strategy.

Define and maintain the unified customer profile and associated data model within the CDP/CRM ecosystem.
Own the data schema, properties, event structures, and naming conventions across customer data assets within the platform.
Ensure data quality, including data freshness, completeness, and accuracy across all sources, diagnose and resolve data discrepancies between source systems and the CDP.
Manage identity resolution rules (stitching) to ensure correct merging of customer identifiers (Email, Cookies, IDs) across channels and devices.
Partner with Digital Analytics, Martech, CRM, and Enterprise Architects to define requirements for data pipelines, ensuring incoming data is "activation-ready" for marketing use cases.
Manage website behavior data collection, tagging requirements, and data standardization regarding the CDP
Ensure proper ingestion, normalization, and mapping of web, CRM, and offline customer data.
Support the CDP Platform Lead to orchestrate segment distribution to website personalization, email, media platforms and other activation channels and ensure proper governance of segment names, logic, and usage.
Design the scoring algorithm (weights, thresholds, decays), technically build and operationalize the score calculation and ensure scoring outputs are available to CRM, CDP, analytics, and activation systems.
Support compliance and data governance to ensure proper handling of customer data.

WHAT YOU BRING TO THE TEAM

4 years of experience working with a Customer Data Platform (CDP), CRM data infrastructure, or marketing data operations
Strong technical understanding of database architecture and pipelines, identity resolution, data modeling concepts, and event tracking standards (GA4, GTM, etc.)
Ability to diagnose data quality issues and work with technical teams to resolve them
Good understanding of SQL for data validation and auditing
Ability to translate complex data flows into business context for marketing stakeholders
Hands-on experience implementing an enterprise level CDP, a strong asset
Familiarity with Canada & Quebec privacy regulations, an asset.
Excellent communication skills to translate data mechanics into business context
Bilingual written and spoken

WHY WORK WITH US?

Our team loves to travel, and we have one of the most generous employee travel programs in the industry. You’ll be eligible for travel privileges for yourself and other eligible persons once you’ve completed 6 months of service
Hybrid work model: Corporate Mandate of 4 days in office (Tuesday, Wednesday, Thursday + 4th day of your choice) and 1 day from home
We value your wellbeing and offer a wide variety of benefit plans, including health and dental, for you and your family
We offer training and development tools to help unlock your full potential

Please note that these benefits apply to permanent, full-time employees.

Visit our Careers page for a full list of benefits.

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

Air Canada Vacations is committed to ensuring a Diverse, Equitable, and Inclusive Workplace, fundamental to its core values. We celebrate the uniqueness of every individual, listen to every voice, and instill a sense of belonging in our people that allows each team member’s authentic self to truly shine.

We encourage individuals of all backgrounds to apply as we strive to create a diverse team that mirrors the diversity of the customers and communities we serve as an equal opportunity employer. Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.

Linguistic Requirements

When qualifications are equal, preference will be given to bilingual candidates. The position involves daily interactions with partners, clients, and colleagues located outside of Quebec.

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More about this job

Responsibilities

The Customer Data & Identity Specialist defines, maintains, and optimizes the unified customer profile and data model within the CDP/CRM ecosystem. This role manages identity resolution rules, ensures data quality, and collaborates with technical teams to make data activation-ready for marketing and analytics.

Requirements

Candidates must have at least 4 years of experience with CDP or CRM data infrastructure and a strong technical understanding of database architecture and data modeling. Proficiency in SQL and the ability to translate complex data flows into business context are essential for this role.

Skills

Customer Data Platform
CRM
Data modeling
Identity resolution
SQL
Data quality
GA4
GTM
Data pipelines
Database architecture
Marketing data operations
Data governance
Segmentation
Data standardization
Event tracking

Benefits

Employee travel program
Health insurance
Dental insurance
Training and development tools

Visa sponsorship

Not detected in the job text

Keywords

Customer Data Platform
CDP
CRM
Data Schema
Identity Resolution
Data Modeling
SQL
GA4
GTM
Data Pipelines
Database Architecture
Marketing Technology
Data Governance
Segmentation
Data Quality
Event Tracking
Normalization
Data Ingestion
Privacy Regulations
Digital Analytics

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