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Added 6 mins ago
WT
Senior Project Manager - Project Delivery
Waterfront Toronto
Toronto, ON
- $110,000 to $125,000 CAD / year
- Full-time
Waterfront Toronto is seeking a Senior Project Manager, Project Delivery, responsible for the day-to-day oversight of these projects, including providing leadership, direction and…
Added 7 mins ago
GO
Maintenance Performance Analyst
Government of Nunavut Recruitment
Iqaluit, NU
- Full-time
…housing services for communities across Nunavut? Reporting to the Manager, Strategic Asset Management, the maintenance performance analyst provides analytical expertise and support to the…
Added 21 mins ago
Assistant Manager II
EssilorLuxottica Group
Vaughan, ON
Sunglass Hut is part of EssilorLuxottica, a global leader in the design, manufacture and distribution of world-class vision care products, including iconic eyewear, advanced lens technology…
Added 51 mins ago
AC
Associate Manager, Subscriptions
Arts Club Theatre Company
Vancouver, BC
- $56,000 to $62,000 CAD / year
- Full-time
We are seeking a talented, driven, and enthusiastic arts administrator to join our team as the Associate Manager, Subscriptions. The ideal candidate is experienced in customer data…
Added 1 hour ago
PE
Human Resources Manager (Interim)
Phasor Engineering Inc
Calgary, AB
- Contract
As a wholly owned subsidiary of Quanta Services, we provide engineering and design services across transmission & distribution, substations, protection & control, geomatics, civil &…
Added 1 hour ago
FP
Manager Campaign Analytics SQL Pega CDH
FINTECH PROFESSIONALS CORP
Toronto, ON
- $50 to $65 CAD / hour
- Full-time
Manager, Campaign Analytics - SQL, Pega/ TSYS CDH
Added 1 hour ago
PE
Human Resources Manager (Interim)
Phasor Engineering Inc
Calgary, AB
- Contract
As a wholly owned subsidiary of Quanta Services, we provide engineering and design services across transmission & distribution, substations, protection & control, geomatics, civil &…
Added 1 hour ago
Growth and CRM Analyst
AppLovin
Toronto, ON
AppLovin Ads Manager is opening up to e-commerce and DTC brands at scale, and none of it can be done by hand. CRM runs the whole span: reaching brands who haven't heard from us yet, getting…
Added 1 hour ago
C
Operations Supervisor - Security Systems
Convergint
Burnaby, BC · CA BC Burnaby
- Full-time
Supervises colleagues (typically Project Manager & Project Coordinators) in a manner that maintains morale, skills proficiency and productivity. Recruit and hire team members as required in…
Added 1 hour ago
C
Security and Healthcare Technician
Convergint
Dartmouth, NS · CA NS Dartmouth
- Full-time
This role provides a strong growth path toward Project Foreman, Technical Project Manager, or Systems Integration Lead roles.
Added 2 hours ago
C
Manager, Engineering
Cvent
Fredericton, NB
- Full-time
Cvent’s Event Cloud Registration platform is the backbone of how planners design, launch, and manage attendee experiences at scale. The Registration team owns the end-to-end attendee…
Added 2 hours ago
C
Senior Site Reliability Engineer (Edge Security)
Cvent
Fredericton, NB
- Full-time
…deployments, Shield Advanced policy configuration via AWS Firewall Manager (FMS), and CloudFront distribution management across multiple AWS…
Added 2 hours ago
C
Product Manager
Cvent
Fredericton, NB · Virtual, UNAVAILABLE
- Full-time
We are seeking a Product Manager, reporting to the Group Product Manager, to help drive Cvent Passkey, our room block management solution. Passkey is a room-block and group hotel…
Added 2 hours ago
SS
Quality Manager
SkyCan Systems
Barrie, ON
- Full-time
The Quality Manager leads quality at SkyCan. The role owns the quality management system, leads the company to AS9100D certification, and ensures that every aircraft we deliver conforms to…
Added 2 hours ago
SA
Planning Manager
Scheffer Andrew Ltd.
Edmonton, AB
- Full-time
…Our collaborative team environment and commitment to quality design have earned us long-standing relationships with public and private sector…
Added 2 hours ago
SA
Senior Water Resources Engineer and Project Manager
Scheffer Andrew Ltd.
Edmonton, AB
- Full-time
…Our collaborative team environment and commitment to quality design have earned us long-standing relationships with public and private sector…
Added 2 hours ago
CM
Human Resources Manager
Canadian Mental Health Association
Kenora, ON
- Full-time
The HR Manager is part of the Branch Administrative team and reports directly to the Chief Executive Officer
Added 2 hours ago
M
Store Manager - CF Pacific Center
MACKAGE
Vancouver, BC
- Full-time
…most responsible leathers, down and wools with luxuryforward design, an approach that yields uncompromising construction, enveloping comfort and signature…
Added 2 hours ago
M
Seasonal Sales Support - McArthurGlen Outlets
MACKAGE
Richmond, BC
- Part-time
…most responsible leathers, down and wools with luxury-forward design, an approach that yields uncompromising construction, enveloping comfort and signature…
Added 2 hours ago
M
Sales Associate - West Edmonton Mall
MACKAGE
Edmonton, AB
- Part-time
…most responsible leathers, down and wools with luxury-forward design, an approach that yields uncompromising construction, enveloping comfort and signature…
Added 2 hours ago
M
Seasonal Sales Support - CF Pacific Center
MACKAGE
Vancouver, BC
- Part-time
…most responsible leathers, down and wools with luxury-forward design, an approach that yields uncompromising construction, enveloping comfort and signature…
Added 2 hours ago
M
Seasonal Sales Support - Halton Hills (Toronto Premium Outlets)
MACKAGE
Halton Hills, ON
- Part-time
…most responsible leathers, down and wools with luxury-forward design, an approach that yields uncompromising construction, enveloping comfort and signature…
Added 2 hours ago
M
Associé(e) à la vente / Sales Associate - Royalmount
MACKAGE
Montreal, QC
- Full-time
…les plus raffinés et les plus responsables, toujours dans un design avant-gardiste haut-de-gamme avec une approche méticuleuse et sans compromis pour un confort enveloppant et des…
Added 2 hours ago
M
Assistant Store Manager - CF Pacific Center
MACKAGE
Vancouver, BC
- Full-time
…most responsible leathers, down and wools with luxury-forward design, an approach that yields uncompromising construction, enveloping comfort and signature…
Added 2 hours ago
M
Assistant Gérant du magasin / Assistant Store Manager - Royalmount Mall
MACKAGE
Montreal, QC
- Full-time
…les plus raffinés et les plus responsables, toujours dans un design avant-gardiste haut-de-gamme avec une approche méticuleuse et sans compromis pour un confort enveloppant et des…

Vacances Air Canada Vacations / Air Canada Rouge

Customer Data & Identity Specialist (CDP/CRM ecosystem)

Montreal, QC, Canada

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Job details

Experience: 4 years of experience working with a Customer Data Platform (CDP), CRM data infrastructure, or marketing data operations
Posting language: English
Posted: Nov 2, 2026

Original job description

WHO WE ARE

At Air Canada Vacations, we’re in the business of making dreams travel. That’s why we offer vacation packages, tours, cruises and more tailored to everyone’s individual needs. We like to say we have a vacation for every traveller because we do!

If you're someone who's passionate about exploring the world and sharing that enthusiasm with our customers, we'd love to welcome you to our team.

For over 50 years, Air Canada Vacations has been making travel easy, so come and join us in helping fellow Canadians create unforgettable memories wherever they go.

Don’t miss this opportunity! Submit your application by November 6, 2026 to be considered for this exciting opportunity.

WHAT YOU'LL BE DOING

The Customer Data & Identity Specialist is responsible for defining, maintaining, and optimizing the unified customer profile across the organization’s CDP. This role owns the data schema, data quality processes, identity resolution rules, and the business-ready data model that fuels analytics, activation, and personalization.

Reporting to the Digital Analytics Manager, the Specialist ensures that customer data provided by Enterprise Data team is accurately mapped, standardized, unified, and made activation‑ready across marketing and analytics platforms. This role is deeply technical and operational, focusing on how data is structured and stitched within the CDP, not on interpreting insights nor defining marketing strategy.

Define and maintain the unified customer profile and associated data model within the CDP/CRM ecosystem.
Own the data schema, properties, event structures, and naming conventions across customer data assets within the platform.
Ensure data quality, including data freshness, completeness, and accuracy across all sources, diagnose and resolve data discrepancies between source systems and the CDP.
Manage identity resolution rules (stitching) to ensure correct merging of customer identifiers (Email, Cookies, IDs) across channels and devices.
Partner with Digital Analytics, Martech, CRM, and Enterprise Architects to define requirements for data pipelines, ensuring incoming data is "activation-ready" for marketing use cases.
Manage website behavior data collection, tagging requirements, and data standardization regarding the CDP
Ensure proper ingestion, normalization, and mapping of web, CRM, and offline customer data.
Support the CDP Platform Lead to orchestrate segment distribution to website personalization, email, media platforms and other activation channels and ensure proper governance of segment names, logic, and usage.
Design the scoring algorithm (weights, thresholds, decays), technically build and operationalize the score calculation and ensure scoring outputs are available to CRM, CDP, analytics, and activation systems.
Support compliance and data governance to ensure proper handling of customer data.

WHAT YOU BRING TO THE TEAM

4 years of experience working with a Customer Data Platform (CDP), CRM data infrastructure, or marketing data operations
Strong technical understanding of database architecture and pipelines, identity resolution, data modeling concepts, and event tracking standards (GA4, GTM, etc.)
Ability to diagnose data quality issues and work with technical teams to resolve them
Good understanding of SQL for data validation and auditing
Ability to translate complex data flows into business context for marketing stakeholders
Hands-on experience implementing an enterprise level CDP, a strong asset
Familiarity with Canada & Quebec privacy regulations, an asset.
Excellent communication skills to translate data mechanics into business context
Bilingual written and spoken

WHY WORK WITH US?

Our team loves to travel, and we have one of the most generous employee travel programs in the industry. You’ll be eligible for travel privileges for yourself and other eligible persons once you’ve completed 6 months of service
Hybrid work model: Corporate Mandate of 4 days in office (Tuesday, Wednesday, Thursday + 4th day of your choice) and 1 day from home
We value your wellbeing and offer a wide variety of benefit plans, including health and dental, for you and your family
We offer training and development tools to help unlock your full potential

Please note that these benefits apply to permanent, full-time employees.

Visit our Careers page for a full list of benefits.

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

Air Canada Vacations is committed to ensuring a Diverse, Equitable, and Inclusive Workplace, fundamental to its core values. We celebrate the uniqueness of every individual, listen to every voice, and instill a sense of belonging in our people that allows each team member’s authentic self to truly shine.

We encourage individuals of all backgrounds to apply as we strive to create a diverse team that mirrors the diversity of the customers and communities we serve as an equal opportunity employer. Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.

Linguistic Requirements

When qualifications are equal, preference will be given to bilingual candidates. The position involves daily interactions with partners, clients, and colleagues located outside of Quebec.

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More about this job

Responsibilities

The Customer Data & Identity Specialist is responsible for defining, maintaining, and optimizing the unified customer profile within the CDP/CRM ecosystem. This role manages data schemas, identity resolution rules, and data quality processes to ensure information is activation-ready for marketing and analytics platforms.

Requirements

Candidates must have at least 4 years of experience in CDP, CRM data infrastructure, or marketing data operations. A strong technical understanding of database architecture, SQL, and data modeling concepts is required.

Skills

Customer Data Platform
CRM
Data modeling
Identity resolution
SQL
Data quality
Data pipelines
GA4
GTM
Data governance
Marketing analytics
Database architecture
Event tracking
Segmentation
Data mapping

Benefits

Employee travel program
Health insurance
Dental insurance
Training and development tools

Visa sponsorship

Not detected in the job text

Keywords

Customer Data Platform
CDP
CRM
Data Schema
Identity Resolution
Data Quality
Data Modeling
SQL
GA4
GTM
Data Governance
Marketing Technology
Martech
Data Pipelines
Segmentation
Web Analytics
Database Architecture
Event Tracking
Data Normalization
Privacy Regulations

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