WHO WE ARE
At Air Canada Vacations, we’re in the business of making dreams travel. That’s why we offer vacation packages, tours, cruises and more tailored to everyone’s individual needs. We like to say we have a vacation for every traveller because we do!
If you're someone who's passionate about exploring the world and sharing that enthusiasm with our customers, we'd love to welcome you to our team.
For over 50 years, Air Canada Vacations has been making travel easy, so come and join us in helping fellow Canadians create unforgettable memories wherever they go.
Don’t miss this opportunity! Submit your application by November 27, 2026 to be considered for this exciting opportunity.
Working within the extended Marketing team and reporting to the Manager, Ecommerce, the Ecommerce Operations Manager leads the operational planning, governance and delivery of Air Canada Vacations’ digital properties and the Ecommerce Operations team.
The role is accountable for ensuring website campaigns, promotions, content updates, product launches and other digital initiatives are effectively prioritized, planned and executed across multiple business stakeholders, with a strong focus on accuracy, customer experience and speed to market. This includes ownership of the Ecommerce Webschedule, the central weekly and monthly planning mechanism used to coordinate website activities, campaigns, promotional placements, launches and key deliverables.
Acting as a key operational partner across Ecommerce, Marketing, Product, IT, Merchandising, Analytics and other business teams, the Ecommerce Operations Manager anticipates operational needs, translates business priorities into scalable digital execution and drives continuous improvement across processes, tools, governance and ways of working.
The role requires someone who can operate independently, manage competing priorities, influence cross-functional stakeholders and bring structure to complex or fast-moving initiatives.
WHAT YOU'LL BE DOING
Ecommerce Operations & Delivery
- Lead Ecommerce operational planning and delivery across Air Canada Vacations’ digital properties, setting priorities, managing team capacity and providing direction to the Ecommerce Operations team.
- Own and manage the Ecommerce Webschedule, providing a centralized view of campaigns, promotional placements, content updates, key initiatives, timelines and cross-functional dependencies.
- Own the operational delivery of static website content, campaigns and business initiatives, ensuring requirements and deliverables are clearly defined and executed accurately and on time.
- Proactively identify delivery risks, capacity constraints and dependencies, recommending priorities or trade-offs where required.
- Oversee ongoing website maintenance and business-critical content, including Terms & Conditions, FAQs, travel advisories, customer communications and operational updates.
- Establish and maintain appropriate QA, validation and release practices to protect content accuracy, functionality and customer experience.
- Provide Ecommerce leadership and key stakeholders with clear visibility into priorities, delivery status, risks and upcoming operational needs.
Campaign & Marketing Operations
- Partner with Marketing and other stakeholders to shape operational plans for Ecommerce campaigns and promotional initiatives across ACV.com.
- Translate Marketing and promotional calendars into the Ecommerce Webschedule, ensuring website activities are appropriately planned, sequenced and aligned with Ecommerce and broader business priorities.
- Coordinate briefs, creative assets, copy, Terms & Conditions, placements, tracking and other campaign dependencies across Marketing, Merchandising, Content and cross-functional partners.
- Support co-op, partner, loyalty and other strategic initiatives, ensuring digital requirements are clearly defined and effectively executed.
- Ensure consistent campaign messaging, placements and customer experience across digital touchpoints.
- Identify opportunities to improve campaign planning, execution and measurement based on operational and performance insights.
Cross-Functional Leadership & Operational Enablement
- Serve as the primary Ecommerce Operations partner across Marketing, Product, Merchandising, Customer Service, Analytics and other business teams.
- Represent Ecommerce Operations in cross-functional planning discussions, ensuring operational impacts, dependencies, capacity and ongoing support requirements are considered early in the process.
- Partner closely with the Product Owner to identify and prioritize opportunities for operational efficiencies, process improvements and CMS enhancements.
- Provide the Ecommerce Operations perspective on future features and implementations, identifying operational requirements, impacts, dependencies and ongoing maintenance considerations.
- Influence solution design by ensuring new capabilities are scalable, maintainable and operationally sustainable.
- Support the evaluation, testing and implementation of new website and CMS functionality.
- Support the ongoing evolution and governance of Magnolia CMS, including content organization, standards and improved content-management workflows.
- Establish clear ownership, processes and ways of working across teams where responsibilities or workflows intersect.
- Lead the coordination and resolution of customer-facing website issues and significant content or communication gaps with the appropriate teams.
Performance, Governance & Continuous Improvement
- Monitor Ecommerce and campaign performance to identify customer-experience, merchandising and conversion opportunities.
- Translate operational and performance insights into actionable recommendations for Ecommerce leadership and roadmap planning.
- Develop and continuously improve Ecommerce processes, standards, documentation and operating procedures.
- Establish scalable governance and working practices that improve consistency, accountability and speed to market.
- Identify opportunities to streamline workflows, automate manual activities and reduce operational complexity.
- Define and monitor relevant operational measures such as delivery timeliness, quality, workload, recurring issues and process efficiency.
- Ensure Ecommerce activities follow established requirements and best practices for mobile experience, accessibility, SEO, analytics tracking, content quality, security and data privacy.
- Champion continuous improvement across the Ecommerce Operations function and proactively identify opportunities to evolve how the team works.
Team Leadership
- Provide day-to-day leadership, coaching and direction to the Ecommerce Operations team.
- Set clear priorities, expectations and accountability for delivery while helping team members navigate competing business demands.
- Build capability within the team through coaching, knowledge sharing, documentation and improved ways of working.
- Support workload and capacity planning, identifying resource constraints and recommending solutions when required.
- Promote a collaborative, accountable and continuous-improvement culture within Ecommerce Operations.
WHAT YOU BRING TO THE TEAM
- DEC or bachelor’s degree in Marketing, Ecommerce, Digital, Communications, Business or a related field, or equivalent combination of education and experience.
- 7+ years of progressive experience in Ecommerce, digital operations, website management or digital marketing, ideally within a complex, high-volume digital environment.
- 3+ years of experience leading, coaching or managing a digital or operational team.
- Demonstrated experience owning complex digital operations involving multiple stakeholders, competing priorities and time-sensitive deliverables.
- Strong knowledge of Content Management Systems; Magnolia CMS experience is an asset.
- Strong understanding of website operations, campaign execution, QA, digital-content workflows and release processes.
- Demonstrated ability to establish operational processes, governance and scalable ways of working.
- Strong project and operational management skills, with demonstrated ability to prioritize across multiple concurrent initiatives and make informed trade-off recommendations.
- Excellent communication and stakeholder-management skills, with the ability to influence and align cross-functional partners at different levels of the organization.
- Strong problem-solving skills with a proactive, solutions-oriented and continuous-improvement mindset.
- Experience using analytics and performance data to identify opportunities and inform Ecommerce decisions.
- Experience identifying opportunities for workflow automation, process optimization or operational scalability.
- Ability to operate with a high degree of autonomy, judgment and accountability in a fast-paced environment.
- Strong knowledge of Microsoft Office.
- Bilingual in English and French.
- Knowledge of Jira, SEO, accessibility, web analytics, experimentation or basic HTML is an asset.
WHY WORK WITH US?
- Our team loves to travel, and we have one of the most generous employee travel programs in the industry. You’ll be eligible for travel privileges for yourself and other eligible persons once you’ve completed 6 months of service
- Hybrid work model: Corporate Mandate of 4 days in office (Tuesday, Wednesday, Thursday + 4th day of your choice) and 1 day from home
- We value your wellbeing and offer a wide variety of benefit plans, including health and dental, for you and your family
- We offer training and development tools to help unlock your full potential
Please note that these benefits apply to permanent, full-time employees.
Visit our Careers page for a full list of benefits.
OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION
Air Canada Vacations is committed to ensuring a Diverse, Equitable, and Inclusive Workplace, fundamental to its core values. We celebrate the uniqueness of every individual, listen to every voice, and instill a sense of belonging in our people that allows each team member’s authentic self to truly shine.
We encourage individuals of all backgrounds to apply as we strive to create a diverse team that mirrors the diversity of the customers and communities we serve as an equal opportunity employer. Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.
Linguistic Requirements
When qualifications are equal, preference will be given to bilingual candidates. The position involves daily interactions with partners, clients, and colleagues located outside of Quebec.
