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Vacances Air Canada Vacations / Air Canada Rouge

MarTech Operations Lead

Montreal, QC, Canada

Experience: 3+ years years of experience in marketing technology CDP operations, or multi-channel marketing automation.
Posting language: English
Posted: Sep 24, 2026

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Original job description

WHO WE ARE

At Air Canada Vacations, we’re in the business of making dreams travel. That’s why we offer vacation packages, tours, cruises and more tailored to everyone’s individual needs. We like to say we have a vacation for every traveller because we do!

If you're someone who's passionate about exploring the world and sharing that enthusiasm with our customers, we'd love to welcome you to our team.

For over 50 years, Air Canada Vacations has been making travel easy, so come and join us in helping fellow Canadians create unforgettable memories wherever they go.

Don’t miss this opportunity! Submit your application by October 12, 2026 to be considered for this exciting opportunity.

WHAT YOU'LL BE DOING

Reporting to the Manager, Product Martech, the MarTech Operations Lead is responsible for driving the operational excellence and day‑to‑day management of our marketing technology ecosystem. This role sits at the heart of our CDP capability, ensuring our platform, processes, and activation journeys are well-designed, efficiently implemented, consistently optimized and deliver connected customer experiences.

In addition to supporting platform operations, this role helps connect teams, tools and processes by enabling smooth workflows and promoting effective use of our platform. As a power user, this person will champion best practices, train internal teams, and reinforce privacy and governance to ensure secure, scalable, and high-quality use of our tool.

Responsibilities

Own in-platform configuration and orchestration, building cross-channel customer journeys based on strategy defined with channel managers and marketing team.
Ensure journeys are optimized for performance, scalability, and personalization and that they do not overlap with other initiatives.
Maintain documentation of all journeys, workflows, and associated logic.
Monitor platform health, troubleshoot issues, and implement fixes or enhancements as needed.
Build and maintain operational processes and best practices for all internal stakeholders.
Serve as power user, providing training, onboarding, and ongoing support to teams.
Oversee day-to-day platform administration, including access governance, user management, field and attribute configuration, naming conventions, and tagging frameworks.
Maintain data hygiene and alignment with governance standards.
Identify opportunities to enhance efficiency, automation, and standardization across the customer experience and Martech operations.
Support the product manager in gathering business requirements from channel managers and translate into technical requirements for either internal or vendor roadmaps.
Collaborate closely with Marketing, Data, Operations and IT to ensure effective and timely delivery of various use cases.
Support compliance and data governance to ensure proper handling of customer data.

WHAT YOU BRING TO THE TEAM

3+ years years of experience in marketing technology CDP operations, or multi-channel marketing automation.
Hands-on experience with enterprise marketing automation or CDP platforms to build unified customer views, advanced audience segmentation and cross-channel journeys.
Experience with templating languages (e.g. Jinja2, Liquid, or AMPscript) for dynamic content personalization and Regex
Excellence in documenting processes, writing user stories, and collaborating cross‑functionally.
Ability to train and guide non-technical users.
Experience with data models, field architecture (JSON), and integration between CDP, marketing automation and CRM systems, an asset
Familiarity with governance frameworks and Quebec and Canada privacy laws, an asset
Bilingual written and spoken

WHY WORK WITH US?

Our team loves to travel, and we have one of the most generous employee travel programs in the industry. You’ll be eligible for travel privileges for yourself and other eligible persons once you’ve completed 6 months of service
Hybrid work model: Corporate Mandate of 4 days in office (Tuesday, Wednesday, Thursday + 4th day of your choice) and 1 day from home
We value your wellbeing and offer a wide variety of benefit plans, including health and dental, for you and your family
We offer training and development tools to help unlock your full potential

Please note that these benefits apply to permanent, full-time employees.

Visit our Careers page for a full list of benefits.

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

Air Canada Vacations is committed to ensuring a Diverse, Equitable, and Inclusive Workplace, fundamental to its core values. We celebrate the uniqueness of every individual, listen to every voice, and instill a sense of belonging in our people that allows each team member’s authentic self to truly shine.

We encourage individuals of all backgrounds to apply as we strive to create a diverse team that mirrors the diversity of the customers and communities we serve as an equal opportunity employer. Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.

Linguistic Requirements

When qualifications are equal, preference will be given to bilingual candidates. The position involves daily interactions with partners, clients, and colleagues located outside of Quebec.

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More about this job

Responsibilities

The MarTech Operations Lead is responsible for the day-to-day management and operational excellence of the marketing technology ecosystem, including CDP configuration and cross-channel journey orchestration. This role acts as a power user to champion best practices, provide team training, and ensure data governance and platform health.

Requirements

Candidates must have 3+ years of experience in marketing technology, CDP operations, or multi-channel marketing automation. Proficiency in templating languages like Jinja2, Liquid, or AMPscript and experience with data models and CRM integration are required.

Skills

Marketing technology
CDP operations
Marketing automation
Audience segmentation
Jinja2
Liquid
AMPscript
Regex
Data governance
Process documentation
User stories
Cross-functional collaboration
Platform administration
Data hygiene
Technical requirements gathering

Benefits

Employee travel program
Health insurance
Dental insurance
Training and development tools

Visa sponsorship

Not detected in the job text

Keywords

MarTech
CDP
Marketing Automation
Customer Data Platform
CRM
Jinja2
Liquid
AMPscript
Regex
JSON
Data Governance
Audience Segmentation
Customer Journey
Platform Administration
Data Hygiene
Cross-channel Marketing
Operational Excellence
Technical Requirements
User Management
Tagging Frameworks
Automation
Privacy Laws
Bilingual
Travel Industry

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