Marketing Specialist

Scope of Position:

An exciting opportunity has become available to join our team as a Marketing Specialist in our Fulton Creek location. You will work with a multifunctional team of creative, marketing, sales team and developers, to execute marketing programs, design requests, promotions, events and other activities to support Vallen initiatives.

Key Responsibilities:

General Marketing:

• Interface directly with Vallen Suppliers to coordinate asset trafficking and execute marketing activities such as email campaigns, landing pages, digital advertising, and other partnership activity.
• Coordinate and track supplier invoicing, payments, and CoOp marketing budgets for Vallen suppliers, facilitating cooperative marketing programs and supporting effective budget management through strong organization and cross-functional communication.
• Collaborate with cross-functional teams and subject matter experts to gather key information and insights, identify campaign themes, and develop targeted marketing assets such as sales collateral, emails, and other supporting materials to execute impactful marketing campaigns.
• Coordinate approval, ordering, and production of Vallen merchandise, interface with vendor as needed.
• Coordinate email marketing: creative, list segmentation, and analytics/reporting.
• Organize, update, and maintain marketing collateral, including one-sheets, sales presentations, marketing recaps, programming calendars, etc.
• Assist with creating, updating, and maintaining landing pages, web content and digital assets for Vallen.ca to support campaigns and key initiatives.
• Responsible for planning and executing regional events, as needed by Market leaders.
• Assist with the coordination of Vallen events/tradeshows with stakeholders (Suppliers, Vallen Associates, and Event Organizers) and ensure successful execution of all aspects of the events.
• Support marketing team in daily administrative tasks such as, but not limited to, asset management/archiving, premium order fulfillment/inventory maintenance, general spreadsheet upkeep, etc.
• Coordinate with other departments on the creation and maintenance of marketing and sales materials
• Coordinate and Manage our online promotional item store for our sales team.
• Ship/Order marketing/event materials for our 24 branches across Canada.

Sales Support:

• Partner with sales leaders to understand industry needs, align on priorities, and deliver customized marketing programs and campaigns for sales growth.
• Support product information management projects.
• Organize, update, and maintain our sales enablement platform.
• Be a reliable Sales support resource to manage, develop and distribute marketing collateral.
• Assist with the creation and execution of field sales marketing requests.
• Read, understand, and follow Vallen's health, safety, and environment policies and all applicable OH&S legislation/regulations.
• Actively participate in Vallen's health and safety management system, including training, audits, assessments, safety meetings, and inspections.
• Identify, control, and report workplace hazards including following WHMIS/TDG requirements and reporting near misses.
• Report workplace injuries immediately and participate in any return-to-work programs or requirements.
• Be fit for duty and physically capable of performing all required tasks.
• Other duties as required.

Qualifications

Required Qualifications:

Bachelor's degree in a related field and at least 3 years of applicable experience. Applicable experience should include:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign and Acrobat) is an asset
• Proficiency with MS-Office suite of applications (Word, Excel and PowerPoint)
• Strong communication skills to collaborate with suppliers and other members of marketing and sales teams; work cross-functionally with all other departments as needed
• The ability to meet deadlines and prioritize workload in a very fast paced environment.