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Valnet

Senior Performance Marketing Manager

Montreal, QC, Canada

Job type: Full-time
Apply by: Oct 21, 2026
Posting language: English · French
Posted: Sep 21, 2026

Apply About employer

Applications open in a new tab.

Original job description

English section of this bilingual listing.

About the Role

We’re seeking a Senior Performance Marketing Manager to own and scale our digital acquisition strategy across our brand.

This is a high-impact role for a data-driven marketer who thrives on optimizing performance, testing new growth opportunities, and turning insights into results. You own the strategy, execution, and optimization of paid marketing campaigns across multiple channels while managing significant budgets and driving measurable business growth.

Working closely with our product, creative, and analytics teams, you’ll continuously experiment, optimize, and uncover new opportunities to improve acquisition efficiency and maximize return on investment.

What You’ll Do

Develop and execute performance marketing strategies across paid search, paid social, display, affiliate, and emerging acquisition channels.
Manage campaign planning, execution, optimization, and scaling across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and programmatic platforms.
Own media budgets, forecasting, and performance reporting to maximize ROI and customer acquisition.
Monitor and optimize key performance metrics, including CAC, CPL, CPA, CTR, CVR, and ROAS.
Partner with creative, product, and analytics teams to improve messaging, audience targeting, and landing page performance.
Design and execute A/B tests across creative assets, audiences, bidding strategies, and user journeys.
Lead audience segmentation, retargeting, and marketing automation initiatives to improve conversion and retention.
Stay ahead of industry trends, new advertising platforms, attribution models, and emerging marketing technologies.

What We’re Looking For

3–8 years of experience in performance marketing, growth marketing, or paid acquisition.
A proven track record of managing large-scale paid media budgets and delivering measurable business results.
Deep expertise with Google Ads, Meta Ads Manager, and other performance marketing platforms.
Strong analytical skills with experience using Google Analytics 4 (GA4), Looker Studio, Excel, or Google Sheets.
Experience implementing conversion tracking, pixels, attribution models, and campaign measurement frameworks.
Familiarity with conversion rate optimization (CRO), landing page testing tools (such as Optimizely or VWO), and CRM integrations.
Excellent communication and stakeholder management skills, with the ability to collaborate across multiple teams.
Experience working in fast-paced, high-growth organizations, ideally within a startup or digital-first environment.
Experience in lead generation is considered a strong asset.

About Us

Valnet is a company unlike any other. Here, you’ll work alongside passionate, dedicated individuals who bring their best every day, creating an environment that is as inspiring as it is challenging. We are innovative leaders, not passive followers, always pushing the boundaries of what’s possible in our industry. We encourage autonomy and value creative contributions, empowering you to shape meaningful change from day one.

We’re looking for talented people who want to build meaningful products, solve complex growth challenges, and make a measurable impact.

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À propos du poste

Read the full bilingual original

About the Role

We’re seeking a Senior Performance Marketing Manager to own and scale our digital acquisition strategy across our brand.

What You’ll Do

Develop and execute performance marketing strategies across paid search, paid social, display, affiliate, and emerging acquisition channels.
Manage campaign planning, execution, optimization, and scaling across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and programmatic platforms.
Own media budgets, forecasting, and performance reporting to maximize ROI and customer acquisition.
Monitor and optimize key performance metrics, including CAC, CPL, CPA, CTR, CVR, and ROAS.
Partner with creative, product, and analytics teams to improve messaging, audience targeting, and landing page performance.
Design and execute A/B tests across creative assets, audiences, bidding strategies, and user journeys.
Lead audience segmentation, retargeting, and marketing automation initiatives to improve conversion and retention.
Stay ahead of industry trends, new advertising platforms, attribution models, and emerging marketing technologies.

What We’re Looking For

3–8 years of experience in performance marketing, growth marketing, or paid acquisition.
A proven track record of managing large-scale paid media budgets and delivering measurable business results.
Deep expertise with Google Ads, Meta Ads Manager, and other performance marketing platforms.
Strong analytical skills with experience using Google Analytics 4 (GA4), Looker Studio, Excel, or Google Sheets.
Experience implementing conversion tracking, pixels, attribution models, and campaign measurement frameworks.
Familiarity with conversion rate optimization (CRO), landing page testing tools (such as Optimizely or VWO), and CRM integrations.
Excellent communication and stakeholder management skills, with the ability to collaborate across multiple teams.
Experience working in fast-paced, high-growth organizations, ideally within a startup or digital-first environment.
Experience in lead generation is considered a strong asset.

About Us

We’re looking for talented people who want to build meaningful products, solve complex growth challenges, and make a measurable impact.

---

À propos du poste

Nous sommes à la recherche d’un(e) Gestionnaire principal(e), Marketing de performance pour piloter et faire évoluer notre stratégie d’acquisition numérique à travers notre portefeuille de marques.

Il s’agit d’un rôle stratégique à fort impact destiné à un(e) spécialiste du marketing axé(e) sur les données, qui excelle dans l’optimisation des performances, l’expérimentation de nouvelles opportunités de croissance et la transformation des données en résultats concrets. Vous serez responsable de la stratégie, de l’exécution et de l’optimisation des campagnes de marketing payantes sur plusieurs canaux, tout en gérant des budgets importants et en contribuant directement à la croissance de l’entreprise.

En étroite collaboration avec les équipes Produit, Création et Analytique, vous testerez continuellement de nouvelles approches, optimiserez les performances et identifierez de nouvelles occasions d’améliorer l’efficacité de nos acquisitions et de maximiser le retour sur investissement.

Ce que vous ferez

Développer et mettre en œuvre des stratégies de marketing de performance sur les moteurs de recherche payants (SEM), les médias sociaux payants, le display, l’affiliation et les nouveaux canaux d’acquisition.
Planifier, lancer, optimiser et faire évoluer les campagnes sur Google Ads, Meta (Facebook et Instagram), LinkedIn, YouTube ainsi que sur des plateformes programmatiques.
Gérer les budgets médias, les prévisions et les rapports de performance afin de maximiser le retour sur investissement (ROI) et l’acquisition de clients.
Suivre et optimiser les principaux indicateurs de performance, notamment le CAC (coût d’acquisition client), le CPL (coût par prospect), le CPA (coût par acquisition), le CTR (taux de clics), le CVR (taux de conversion) et le ROAS (retour sur les dépenses publicitaires).
Collaborer avec les équipes Création, Produit et Analytique afin d’optimiser les messages, le ciblage des audiences et la performance des pages d’atterrissage.
Concevoir et exécuter des tests A/B sur les créations publicitaires, les audiences, les stratégies d’enchères et les parcours utilisateurs.
Piloter les initiatives de segmentation d’audience, de reciblage (retargeting) et d’automatisation marketing afin d’améliorer la conversion et la fidélisation.
Assurer une veille constante sur les tendances de l’industrie, les nouvelles plateformes publicitaires, les modèles d’attribution et les technologies émergentes en marketing.

Ce que nous recherchons

De 3 à 8 ans d’expérience en marketing de performance, marketing de croissance ou acquisition payante.
Une expérience démontrée dans la gestion de budgets médias importants et l’atteinte de résultats d’affaires mesurables.
Une excellente maîtrise de Google Ads, Meta Ads Manager et des principales plateformes de marketing de performance.
De solides compétences analytiques, avec une expérience de Google Analytics 4 (GA4), Looker Studio, Microsoft Excel ou Google Sheets.
Une expérience dans la mise en place du suivi des conversions, des pixels de suivi, des modèles d’attribution et des cadres de mesure de la performance des campagnes.
Une bonne connaissance de l’optimisation du taux de conversion (CRO), des outils de tests de pages d’atterrissage (comme Optimizely ou VWO) ainsi que des intégrations CRM.
D’excellentes aptitudes en communication et en gestion des parties prenantes, avec la capacité de collaborer efficacement avec plusieurs équipes.
Une expérience dans des organisations en forte croissance et à rythme rapide, idéalement dans un environnement de type startup ou axé sur le numérique.
Une expérience en génération de leads est considérée comme un atout majeur.

À propos de nous

Valnet est une entreprise comme aucune autre. Ici, vous travaillerez aux côtés de personnes passionnées et engagées qui donnent le meilleur d’elles-mêmes chaque jour, créant un environnement aussi inspirant que stimulant. Nous sommes des chefs de file innovants, jamais de simples suiveurs, et nous repoussons constamment les limites de ce qui est possible dans notre industrie. Nous encourageons l’autonomie et valorisons les idées créatives, vous permettant d’avoir un impact concret dès votre arrivée. Nous recherchons des personnes talentueuses qui souhaitent bâtir des produits à forte valeur, relever des défis complexes liés à la croissance et générer un impact mesurable.

Apply About employer

More about this job

Responsibilities

You will own and scale digital acquisition strategies across multiple channels while managing significant media budgets. You will also collaborate with product, creative, and analytics teams to optimize campaign performance and drive measurable business growth.

Requirements

The role requires 3–8 years of experience in performance or growth marketing with deep expertise in paid media platforms. Candidates must possess strong analytical skills and a proven track record of managing large-scale budgets and delivering measurable results.

Skills

Performance Marketing
Growth Marketing
Paid Acquisition
Google Ads
Meta Ads Manager
Google Analytics 4
Looker Studio
Conversion Rate Optimization
A/B Testing
Media Budget Management
Marketing Automation
Attribution Modeling
Data Analysis
Stakeholder Management
Lead Generation

Visa sponsorship

Not detected in the job text

Keywords

Performance Marketing
Growth Marketing
Paid Search
Paid Social
Google Ads
Meta Ads
LinkedIn Ads
Programmatic Advertising
Google Analytics 4
Looker Studio
Conversion Rate Optimization
CRO
A/B Testing
Marketing Automation
Attribution Models
Lead Generation
CAC
ROAS
CPA
Digital Acquisition
Media Planning
Retargeting
Optimizely
VWO
CRM Integration

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