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Coordonnateur(trice) des ventes, Produits NorAm / Sales Coordinator, NorAm Products
Veolia | North America
Montreal, QC
- Full-time
…with nearly 218,000 employees. Specializing in water, energy, and waste management, Veolia Group designs and implements innovative solutions for decarbonization, depollution, and resource…
Added 3 mins ago
MU
Associate Director, Development, Nexus Health
McMaster University
Hamilton, ON
- Full-time
The Associate Director, Development, NexusHealth, will work collaboratively with advancement and academic leadership to contribute toward major gift fundraising benefiting NexusHealth.…
Added 7 mins ago
Manager, Strategic Business Partnering (Operations)
Pembina Pipeline Corporation
Calgary, AB
Broad knowledge of human resources practices, with strong capability in strategic partnering, organization design, workforce planning, talent management, change management and employee /…
Added 7 mins ago
Manager, Leadership and Employee Development
Pembina Pipeline Corporation
Calgary, AB
Partner across HR, business leaders, Asset Teams, subject-matter experts and external providers to assess needs, co-design solutions and integrate development into business and talent…
Added 7 mins ago
Junior Full Stack Developer
Government of Alberta
AB
The Software Delivery branch is looking for six (6) Junior Full Stack Developers (FSD). Reporting to the Director, Software Development, this role supports the team in the design and…
Added 20 mins ago
P&
Spécialiste, Ingénierie Logicielle / Specialist, Software Engineering
Pratt & Whitney
Longueuil, QC
- Full-time
Développer des solutions offrant une productivité de pointe à la communauté des ingénieurs et à l’entreprise, grâce à l’utilisation efficace des technologies d’optimisation et de l’analyse…
Added 21 mins ago
MI
Manager, Global Internal Audit & Controls
Mondelēz International
Toronto, ON · Business Unit Head Office Gladstone - Toronto, Canada
- Full-time
Provide adequate assurance on the design and operating effectiveness of internal controls for the audit areas assigned
Added 21 mins ago
Human Resources Business Partner
ATS Automation
ON · Woodbridge, ON
This position reports to the Director of Human Resources. This individual will provide human resources support for specific client groups and disciplines within the Industrial Automation –…
Added 21 mins ago
RB
Senior Director, CFO Controls Office
Royal Bank of Canada
Toronto, ON
- Full-time
…implementation frameworks, project plans, guidance, training delivery, and design of systems and tools as…
Added 33 mins ago
IP
Group Lead, Electrical
IPS-Integrated Project Services
Vaughan, ON
- Full-time
Work with the Regional Director of Design and Human Resources to recruit, retain, mentor, and develop engineering talent.
Added 33 mins ago
LC
Senior Director, Pharmacy Experience and Transformation
Loblaw Companies Limited
Toronto, ON
- Full-time
Reporting to the VP, Pharmacy Operations, Clinical Excellence and Transformation, the Senior Director, Pharmacy Experience and Transformation will lead the strategy and execution of…
Added 35 mins ago
MR
Director, Total Rewards
Meridia Recruitment Solutions, a KBRS Company
Saint John, NB
- Full-time
Meridia Recruitment Solutions has partnered with Ocean Capital, to recruit a Director, Total Rewards to join their growing and developing teams in Halifax, NS or Saint John, NB.
Added 1 hour ago
KC
Associate Director, Development
KingSett Capital
Toronto, ON
- Full-time
KingSett is seeking an Associate Director to join the Development team. This role will have a primary focus on automation, while leveraging a strong background in real estate finance and…
Added 1 hour ago
BR
Business Analyst, Operational Strategy
Brookfield Renewable N.A.
Gatineau, QC
- Full-time
Reporting to the Director, Operational Strategy, the Business Analyst serves as a key liaison between business stakeholders, technology teams, and operational groups. This role is…
Added 1 hour ago
Senior Advisor, Environmental Risk Management and Site Remediation
VIA HFR - VIA TGF Inc
Ottawa, ON · Montreal, QC · Toronto, ON · Quebec, QC
Provide technical and strategic advice to the real estate management, design, construction, and operations teams regarding the implementation of mitigation measures and sustainable…
Added 1 hour ago
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Senior Manager, HR Technology & Delivery
dentalcorp
Toronto, ON · Support Centre - Toronto Office
- Full-time
Reporting to the Director, People Services & HR Technology, this role partners with HR, Payroll, Operations, IT, Finance, and external providers to deliver scalable, user-focused technology…
Added 1 hour ago
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Spécialiste, Ingénierie Logicielle / Specialist, Software Engineering
RTX
Longueuil, QC
- Full-time
Développer des solutions offrant une productivité de pointe à la communauté des ingénieurs et à l’entreprise, grâce à l’utilisation efficace des technologies d’optimisation et de l’analyse…
Added 1 hour ago
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Business Data & Insights Developer
Amyantek
Toronto, ON · Greater Toronto Area, Canada
- Contract
Reporting to the Director/Manager, Business Intelligence, the Business Data & Insights Developer is responsible for designing, developing, and supporting reporting and analytics solutions…
Added 1 hour ago
CI
Program Manager
CleanDesign Inc.
Toronto, ON · Greater Toronto Area, Canada
- $90,000 to $110,000 CAD / year
- Full-time
The Program Manager will be required to coordinate and manage tasks & timelines for technical initiatives, continuous improvement projects, site deployments, and new product launch…
Added 1 hour ago
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Integration Platform Manager
TALTEK | TALENT in TECHNOLOGY
Montreal, QC · Greater Montreal Metropolitan Area
- Full-time
We are looking for an Integration Platform Manager for one of our clients in Montreal area. Reporting to the Director, Integration Services, the Integration Platform Manager is responsible…
Added 1 hour ago
S
AI Workflow & Operations Intern
Semtech
Richmond, BC
- Full-time
…within Sales Operations. You will work directly with the Senior Director of Global Sales Operations to design, test, and document AI-enabled workflows that improve efficiency, consistency,…
Added 1 hour ago
GR
Executive Assistant to the Director
Goldbeck Recruiting
Vancouver, BC
- $60,000 to $65,000 CAD / year
- Full-time
A premier Canadian classical ballet organization is seeking a dedicated and highly dependable Executive Assistant to the Director to join its team during an exciting period of growth and…
Added 1 hour ago
Manager, Simulation Strategy and Health Technologies
Mohawk College
Hamilton, ON
Reporting to the Director, Research & Administration, the Manager, Simulation Strategy & Health Technologies provides strategic and operational leadership for simulation, immersive…
Added 2 hours ago
FH
Directeur(trice) du développement des affaires | Design commercial
Fuze HR Solutions
Montreal, QC
- Full-time
Business Development Director | Commercial Design
Added 2 hours ago
Customer Solution Director Presales AMS
Syntax
Thornhill, ON
The Customer Solution Director plays a critical role within Syntax’s SAP Pre-Sales practice, with a particular focus on AMS opportunities. This role leads the presales cycle from a solution…

Varicent

Director, Digital Marketing & Web Experience

Toronto, ON, Canada

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Job details

Posting language: English
Posted: Sep 29, 2026

Original job description

At Varicent, we’re not just transforming the Sales Performance Management (SPM) market - we’re redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. Varicent stands at the forefront of innovation, celebrated as a market leader in the 2025 Forrester Wave Report for SPM, 2023 Ventana Research Revenue Performance Management (RPM) Value Index, Gartner Peer Insights, 2024 Gartner SPM Market Guide, and G2. Our solutions are trusted by a diverse range of global industry leaders like T-Mobile, ServiceNow, Wawanesa Bank, Shaw Industries, Moody's, Stryker and hundreds more. Here’s why you’ll thrive at Varicent:

Innovate with Purpose: Build impactful solutions for customers worldwide.
Join Excellence: Work in a diverse, collaborative, and innovative team.
Shape the Future: Lead in redefining revenue optimization.
Grow Together: Unlock your potential in a supportive environment.

Join us at Varicent - where your talent and ambition meet limitless opportunities for success!

The Opportunity

We’re looking for a Director, Digital Marketing & Web Experience to lead how Varicent attracts, engages, and converts buyers across our digital ecosystem.

This is a high-impact leadership role for someone who loves connecting strategy with execution. You’ll own our digital growth strategy across paid media, web experience, SEO/AEO/GEO, conversion optimization, and performance measurement, with a clear focus on generating pipeline and supporting revenue growth.

You’ll have the opportunity to shape the function - leading a Senior Manager of Digital Marketing and Senior Web Developer, partnering with specialized agencies, and working closely with senior leaders across Marketing, Sales, Revenue Operations, Product Marketing, Content, Creative, and Finance.

We’re looking for someone who is comfortable setting the vision while staying close enough to the work to know what’s performing, what isn’t, and where we should move next.

What You’ll Do

Own Our Digital Growth Strategy

Set the strategy and roadmap across paid media, website experience, SEO/AEO/GEO, conversion optimization, and digital acquisition.
Connect digital investments directly to business goals, including pipeline, revenue, customer acquisition, and brand growth.
Identify new opportunities across buyer behavior, emerging channels, AI-powered search, personalization, and digital experiences.
Bring together teams, agencies, technology, and data around clear priorities and measurable outcomes.

Turn Our Website Into a Growth Engine

Own the strategy for Varicent.com as a key demand generation, storytelling, and conversion platform.
Partner closely with our Senior Web Developer to evolve the website experience, UX, navigation, performance, accessibility, and conversion paths.
Use analytics, behavioral insights, A/B testing, and experimentation to continuously improve the buyer journey.
Lead major web initiatives such as redesigns, personalization, CMS improvements, and other digital experience programs.

Drive Digital Acquisition & Discoverability

Lead our paid media strategy across search, social, retargeting, ABM, programmatic, and other digital channels.
Own channel mix, budget allocation, forecasting, and optimization based on performance.
Shape Varicent’s approach to SEO, AEO, and GEO, helping buyers discover us across both traditional and AI-powered search experiences.
Partner with Demand Generation, Product Marketing, and Content to translate campaigns into effective digital experiences.

Make Data Actionable

Define how we measure digital performance across traffic, engagement, conversion, opportunities, pipeline, and ROI.
Partner with Marketing Operations and Revenue Operations to strengthen tracking, attribution, lead flow, and reporting.
Turn performance data into clear recommendations on where to optimize, experiment, and invest.
Build a culture of testing and continuous improvement across channels, audiences, creative, and web experiences.

Lead & Build

Lead and develop a Senior Manager of Digital Marketing and Senior Web Developer, alongside our paid media and SEO/AEO/GEO agency partners.
Create clear priorities and operating rhythms that allow the team to move quickly without sacrificing quality.
Own digital marketing and web budgets, agency relationships, tools, and investments.
Serve as a trusted digital strategy partner to the SVP of Marketing and broader Marketing leadership team.
Help shape how the digital and web function evolves as Varicent grows.

What You’ll Bring

We’re looking for a digital leader who has operated in a B2B SaaS, technology, enterprise software, or similarly complex sales environment and understands how digital experiences translate into business growth.

You’ll likely bring:

12+ years of experience across digital marketing, growth, demand generation, performance marketing, or web strategy.
7+ years of people leadership experience, including leading multidisciplinary teams or managers.
Experience owning digital strategy with measurable responsibility for pipeline, revenue, conversion, and customer acquisition.
Deep knowledge of paid media, SEO/SEM, digital acquisition, web strategy, CRO, analytics, and experimentation.
Experience owning or significantly influencing a B2B website and understanding how UX, content, technology, and conversion work together.
Experience managing meaningful digital budgets and making investment decisions based on performance.
Strong analytical instincts and the ability to turn complex data into clear recommendations.
Experience leading agencies and external partners while maintaining strong internal ownership.
The ability to influence senior stakeholders, navigate competing priorities, and connect digital strategy to broader company goals.
Comfort working in a growth-oriented environment where priorities evolve and leaders are expected to both set direction and help move the work forward.
Familiarity with tools such as HubSpot, Google Ads, GA4, Google Tag Manager, Salesforce, LinkedIn Campaign Manager, ABM platforms, experimentation tools, and modern analytics platforms.
An understanding of how AI is changing digital marketing, content discovery, personalization, and the buyer journey.

Nice to Have

Experience with HubSpot CMS, ABM and intent platforms, multi-touch attribution, website personalization, CRO platforms, behavioral analytics, major website redesigns or migrations, and global digital programs is a plus.

Working knowledge of HTML/CSS and familiarity with accessibility, privacy, Core Web Vitals, and web governance will also help you partner effectively with our web team.

What Success Looks Like

In your first few months, you’ll get to know our digital ecosystem, team, agencies, performance, and buyers; identify where we can improve quickly; and establish clear priorities for digital growth.

From there, you’ll build a multi-quarter roadmap, strengthen how we measure digital contribution to pipeline and revenue, establish a structured experimentation approach, and evolve Varicent’s website into an even stronger growth and conversion engine.

Over time, success will mean better digital experiences, stronger organic visibility, smarter media investment, higher conversion, clearer performance insights, and measurable growth in digital-sourced pipeline - supported by a team and operating model that can scale with Varicent.

Additional Information

For this role, the estimated annual base salary range is between $138,200.00 - $181,400.00 CAD. In addition to base salary, our compensation package may include bonuses, commissions for eligible sales roles, and a comprehensive benefits package. The actual base salary will vary based on factors including individual qualifications and market data, as objectively assessed during the interview process.

This posting is for a new vacancy.

This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment. Our AI tools are designed to complement - not replace - human decision-making.

Overview of Benefits

Health & Wellness - Comprehensive medical, dental, and vision coverage tailored to your local needs
Time Off - PTO and public holidays to rest, recharge, and do what matters most
Volunteer Days - Dedicated time to give back and support the communities that matter to you
Ignite Days - Dedicated learning days to support continuous growth, skill development, and professional learning
Financial - Compensation that reflects your market and your value
Retirement - Retirement plans designed to help you build long-term financial security
Tuition Assistance - Invest in your growth with support for continuing education and professional development
Flexibility - Work where you thrive, with remote and hybrid options available across most regions

Varicent is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you require accommodation at any time during the recruitment process please email accomodations@varicent.com

Varicent is also committed to compliance with all fair employment practices regarding citizenship and immigration status. By applying for a position at Varicent and/or by using this portal, you declare and confirm that you have read and agree to our Job Applicant Privacy Notice and that the information provided by you as part of your application is true and complete and includes no misrepresentation or material omission of fact

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More about this job

Responsibilities

The Director will lead the digital growth strategy, overseeing paid media, web experience, and SEO to drive pipeline and revenue. They will manage a team and agency partners while continuously optimizing the digital buyer journey through experimentation and data-driven insights.

Requirements

Candidates must have 12+ years of experience in digital marketing or growth strategy, with at least 7 years in a leadership role. A strong background in B2B SaaS, performance marketing, and managing complex digital budgets is required.

Skills

Digital marketing strategy
Web experience management
Paid media
SEO
AEO
GEO
Conversion optimization
Performance measurement
B2B SaaS
Team leadership
Budget management
Data analytics
UX design
HubSpot
Salesforce
Google Analytics

Benefits

Medical coverage
Dental coverage
Vision coverage
Paid time off
Public holidays
Volunteer days
Ignite days
Retirement plans
Tuition assistance

Visa sponsorship

Not detected in the job text

Keywords

Digital Marketing
Web Experience
SaaS
Sales Performance Management
Demand Generation
Paid Media
SEO
AEO
GEO
Conversion Rate Optimization
Analytics
HubSpot
Google Ads
GA4
Google Tag Manager
Salesforce
LinkedIn Campaign Manager
ABM
UX
HTML
CSS
Core Web Vitals
Multi-touch attribution
Behavioral analytics
Revenue Operations
Product Marketing
Content Strategy
Digital Acquisition
Performance Marketing
Strategy Roadmap

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