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Added 4 mins ago
Account Manager
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Full-time
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Added 18 mins ago
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Varicent

Director, Digital Marketing & Web Experience

Toronto, ON, Canada

Posting language: English
Posted: Sep 29, 2026

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Original job description

At Varicent, we’re not just transforming the Sales Performance Management (SPM) market - we’re redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. Varicent stands at the forefront of innovation, celebrated as a market leader in the 2025 Forrester Wave Report for SPM, 2023 Ventana Research Revenue Performance Management (RPM) Value Index, Gartner Peer Insights, 2024 Gartner SPM Market Guide, and G2. Our solutions are trusted by a diverse range of global industry leaders like T-Mobile, ServiceNow, Wawanesa Bank, Shaw Industries, Moody's, Stryker and hundreds more. Here’s why you’ll thrive at Varicent:

Innovate with Purpose: Build impactful solutions for customers worldwide.
Join Excellence: Work in a diverse, collaborative, and innovative team.
Shape the Future: Lead in redefining revenue optimization.
Grow Together: Unlock your potential in a supportive environment.

Join us at Varicent - where your talent and ambition meet limitless opportunities for success!

The Opportunity

We’re looking for a Director, Digital Marketing & Web Experience to lead how Varicent attracts, engages, and converts buyers across our digital ecosystem.

This is a high-impact leadership role for someone who loves connecting strategy with execution. You’ll own our digital growth strategy across paid media, web experience, SEO/AEO/GEO, conversion optimization, and performance measurement, with a clear focus on generating pipeline and supporting revenue growth.

You’ll have the opportunity to shape the function - leading a Senior Manager of Digital Marketing and Senior Web Developer, partnering with specialized agencies, and working closely with senior leaders across Marketing, Sales, Revenue Operations, Product Marketing, Content, Creative, and Finance.

We’re looking for someone who is comfortable setting the vision while staying close enough to the work to know what’s performing, what isn’t, and where we should move next.

What You’ll Do

Own Our Digital Growth Strategy

Set the strategy and roadmap across paid media, website experience, SEO/AEO/GEO, conversion optimization, and digital acquisition.
Connect digital investments directly to business goals, including pipeline, revenue, customer acquisition, and brand growth.
Identify new opportunities across buyer behavior, emerging channels, AI-powered search, personalization, and digital experiences.
Bring together teams, agencies, technology, and data around clear priorities and measurable outcomes.

Turn Our Website Into a Growth Engine

Own the strategy for Varicent.com as a key demand generation, storytelling, and conversion platform.
Partner closely with our Senior Web Developer to evolve the website experience, UX, navigation, performance, accessibility, and conversion paths.
Use analytics, behavioral insights, A/B testing, and experimentation to continuously improve the buyer journey.
Lead major web initiatives such as redesigns, personalization, CMS improvements, and other digital experience programs.

Drive Digital Acquisition & Discoverability

Lead our paid media strategy across search, social, retargeting, ABM, programmatic, and other digital channels.
Own channel mix, budget allocation, forecasting, and optimization based on performance.
Shape Varicent’s approach to SEO, AEO, and GEO, helping buyers discover us across both traditional and AI-powered search experiences.
Partner with Demand Generation, Product Marketing, and Content to translate campaigns into effective digital experiences.

Make Data Actionable

Define how we measure digital performance across traffic, engagement, conversion, opportunities, pipeline, and ROI.
Partner with Marketing Operations and Revenue Operations to strengthen tracking, attribution, lead flow, and reporting.
Turn performance data into clear recommendations on where to optimize, experiment, and invest.
Build a culture of testing and continuous improvement across channels, audiences, creative, and web experiences.

Lead & Build

Lead and develop a Senior Manager of Digital Marketing and Senior Web Developer, alongside our paid media and SEO/AEO/GEO agency partners.
Create clear priorities and operating rhythms that allow the team to move quickly without sacrificing quality.
Own digital marketing and web budgets, agency relationships, tools, and investments.
Serve as a trusted digital strategy partner to the SVP of Marketing and broader Marketing leadership team.
Help shape how the digital and web function evolves as Varicent grows.

What You’ll Bring

We’re looking for a digital leader who has operated in a B2B SaaS, technology, enterprise software, or similarly complex sales environment and understands how digital experiences translate into business growth.

You’ll likely bring:

12+ years of experience across digital marketing, growth, demand generation, performance marketing, or web strategy.
7+ years of people leadership experience, including leading multidisciplinary teams or managers.
Experience owning digital strategy with measurable responsibility for pipeline, revenue, conversion, and customer acquisition.
Deep knowledge of paid media, SEO/SEM, digital acquisition, web strategy, CRO, analytics, and experimentation.
Experience owning or significantly influencing a B2B website and understanding how UX, content, technology, and conversion work together.
Experience managing meaningful digital budgets and making investment decisions based on performance.
Strong analytical instincts and the ability to turn complex data into clear recommendations.
Experience leading agencies and external partners while maintaining strong internal ownership.
The ability to influence senior stakeholders, navigate competing priorities, and connect digital strategy to broader company goals.
Comfort working in a growth-oriented environment where priorities evolve and leaders are expected to both set direction and help move the work forward.
Familiarity with tools such as HubSpot, Google Ads, GA4, Google Tag Manager, Salesforce, LinkedIn Campaign Manager, ABM platforms, experimentation tools, and modern analytics platforms.
An understanding of how AI is changing digital marketing, content discovery, personalization, and the buyer journey.

Nice to Have

Experience with HubSpot CMS, ABM and intent platforms, multi-touch attribution, website personalization, CRO platforms, behavioral analytics, major website redesigns or migrations, and global digital programs is a plus.

Working knowledge of HTML/CSS and familiarity with accessibility, privacy, Core Web Vitals, and web governance will also help you partner effectively with our web team.

What Success Looks Like

In your first few months, you’ll get to know our digital ecosystem, team, agencies, performance, and buyers; identify where we can improve quickly; and establish clear priorities for digital growth.

From there, you’ll build a multi-quarter roadmap, strengthen how we measure digital contribution to pipeline and revenue, establish a structured experimentation approach, and evolve Varicent’s website into an even stronger growth and conversion engine.

Over time, success will mean better digital experiences, stronger organic visibility, smarter media investment, higher conversion, clearer performance insights, and measurable growth in digital-sourced pipeline - supported by a team and operating model that can scale with Varicent.

Additional Information

For this role, the estimated annual base salary range is between $138,200.00 - $181,400.00 CAD. In addition to base salary, our compensation package may include bonuses, commissions for eligible sales roles, and a comprehensive benefits package. The actual base salary will vary based on factors including individual qualifications and market data, as objectively assessed during the interview process.

This posting is for a new vacancy.

This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment. Our AI tools are designed to complement - not replace - human decision-making.

Overview of Benefits

Health & Wellness - Comprehensive medical, dental, and vision coverage tailored to your local needs
Time Off - PTO and public holidays to rest, recharge, and do what matters most
Volunteer Days - Dedicated time to give back and support the communities that matter to you
Ignite Days - Dedicated learning days to support continuous growth, skill development, and professional learning
Financial - Compensation that reflects your market and your value
Retirement - Retirement plans designed to help you build long-term financial security
Tuition Assistance - Invest in your growth with support for continuing education and professional development
Flexibility - Work where you thrive, with remote and hybrid options available across most regions

Varicent is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you require accommodation at any time during the recruitment process please email accomodations@varicent.com

Varicent is also committed to compliance with all fair employment practices regarding citizenship and immigration status. By applying for a position at Varicent and/or by using this portal, you declare and confirm that you have read and agree to our Job Applicant Privacy Notice and that the information provided by you as part of your application is true and complete and includes no misrepresentation or material omission of fact

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More about this job

Responsibilities

The Director will lead the digital growth strategy, overseeing paid media, web experience, and SEO to drive pipeline and revenue. They will manage a team and agency partners while continuously optimizing the digital buyer journey through experimentation and data-driven insights.

Requirements

Candidates must have 12+ years of experience in digital marketing or growth strategy, with at least 7 years in a leadership role. A strong background in B2B SaaS, performance marketing, and managing complex digital budgets is required.

Skills

Digital marketing strategy
Web experience management
Paid media
SEO
AEO
GEO
Conversion optimization
Performance measurement
B2B SaaS
Team leadership
Budget management
Data analytics
UX design
HubSpot
Salesforce
Google Analytics

Benefits

Medical coverage
Dental coverage
Vision coverage
Paid time off
Public holidays
Volunteer days
Ignite days
Retirement plans
Tuition assistance

Visa sponsorship

Not detected in the job text

Keywords

Digital Marketing
Web Experience
SaaS
Sales Performance Management
Demand Generation
Paid Media
SEO
AEO
GEO
Conversion Rate Optimization
Analytics
HubSpot
Google Ads
GA4
Google Tag Manager
Salesforce
LinkedIn Campaign Manager
ABM
UX
HTML
CSS
Core Web Vitals
Multi-touch attribution
Behavioral analytics
Revenue Operations
Product Marketing
Content Strategy
Digital Acquisition
Performance Marketing
Strategy Roadmap

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