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Added 2 days ago
KC
Marketing Strategist
KEEN Creative
Edmonton, AB
- Full-time
We're looking for a Marketing Strategist who knows that effective marketing starts with asking the right questions. You'll help clients understand their audiences, identify opportunities…
Added 5 days ago
IC
Head of YouTube (Strategy, Scripting & Team Lead)
Impact Clients
Remote, Canada
- $75,000 to $150,000 USD / year
- Full-time
- Remote
You'll grow the top of the funnel by reaching new viewers who fit our audience. You'll also plan content for viewers who are getting to know Richard, learning about our offers and deciding…
Added 9 days ago
Writer/Editor
Government of Alberta
AB
Are you a talented writer and editor looking for an opportunity to make an impact in public service? The Alberta Crown Prosecution Service is seeking a skilled Writer/Editor to join its…
Added 9 days ago
KC
Strategic Communications Specialist
Kepler Communications
Toronto, ON
- Full-time
The ideal candidate is an exceptional writer and communications strategist who can translate complex technical concepts into clear, engaging content for diverse audiences. Working across…
Added 9 days ago
KC
Strategic Communications Specialist
Kepler Communications Inc.
Toronto, ON
- Full-time
The ideal candidate is an exceptional writer and communications strategist who can translate complex technical concepts into clear, engaging content for diverse audiences. Working across…
Added 11 days ago
O
Communications Strategist
OceanMD
Toronto, ON
- Full-time
…the Chief Operating Officer, we are hiring a Communications Strategist to shape how OceanMD communicates its vision, strategic priorities, and impact across the healthcare industry. Working…
Added 11 days ago
Content Designer
Rogers Communications
Winnipeg, MB · Fredericton, NB · Moncton, NB · Toronto, ON · Brampton, ON · Montreal, QC · Vancouver, BC · Halifax, NS · Edmonton, AB · Calgary, AB
2+ years of experience as a digital content designer, content strategist, UX writer, or similar role.
Added 17 days ago
LB
Medical Advisor
Lemieux Bédard
Sherbrooke, QC
- Full-time
Experience of 5+ years as a medical writer and/or medical strategist in an advertising agency
Added 17 days ago
(H
Senior Director, Marketing and Communications
(HTS) Holy Trinity School
Richmond Hill, ON
- $135,000 to $165,000 CAD / year
- Full-time
Serve as the school’s primary writer for strategic communications, ensuring all high-level copy, editorial content, and institutional messaging reflect clear messaging, exceptional quality…
Added 20 days ago
SG
Part-Time Social Media Strategist & Content Writer (Halifax Preferred)
So Good Digital
Halifax, NS
- Part-time
We’re looking for a part-time social media strategist + quippy writer to join our team. While this is primarily a remote role, preference will be given to professionals based in Halifax who…
Added 22 days ago
L
CONTENT & SOCIAL STRATEGIST
LSKR
ON · Ontario, Canada
- Full-time
LSKR is seeking a Content & Social Strategist to own day-to-day social execution across client work, while supporting LSKR’s internal brand and marketing efforts.
Added 24 days ago
A
Content Marketing Manager (12 months contract)
Amilia
Montreal, QC
- Full-time
This is a hands-on role for a strong writer and strategist who is energized by variety, comfortable with volume, and excited to use AI to work smarter without losing the human voice that…
Added 25 days ago
HT
Senior Director, Marketing and Communications
Holy Trinity School
Richmond Hill, ON
- Full-time
Serve as the school’s primary writer for strategic communications, ensuring all high-level copy, editorial content, and institutional messaging reflect clear messaging, exceptional quality…
Added 26 days ago
LA
Remote In-House Copywriter for Limitless Agency
Limitless Agency
Remote, Canada
- Full-time
- Remote
Primary Focus: All B2B and organic copy: ads, concepts, email, and content
Added 26 days ago
Manager, Content Marketing
Varicent
Toronto, ON
An exceptional writer who has developed into an equally strong editor, content strategist, and people leader.
Added 1 month ago
GW
Manager, Social Media
Gowling WLG
Toronto, ON
- Full-time
…attention into measurable growth while acting like an in-house strategist, creator, writer, analyst, mentor, and trusted…
Added 1 month ago
NS
Senior Account Manager, Social & Influencer
North Strategic
Toronto, ON
- $80,000 to $90,000 CAD / year
- Full-time
Narrative driver: A confident, strong social writer and storyteller, skilled in crafting and editing a range of comms materials that delivers impact for clients and ability to write…
Added 1 month ago
PG
Senior Account Manager, Social Media and Influencer
Publicis Groupe Holdings B.V
Toronto, ON
- Full-time
Narrative driver: A confident, strong social writer and storyteller, skilled in crafting and editing a range of comms materials that delivers impact for clients and ability to write…
Added 1 month ago
GX
AVP, Content and Editorial Strategist
Global X Canada
Toronto, ON
- $80,000 to $125,000 CAD / year
- Full-time
Global X is looking for an AVP, Content and Editorial Strategist to join our Marketing team. This is a role for an investment-ﬂuent writer and editor who can turn complex market…
Added 1 month ago
E
Stratège en contenu et référencement (Bilingue)
EBlock
Canada
- Full-time
The primary duty of this role is to support a Senior SEO & Content Strategist in executing a variety of content writing & SEO strategy tasks offered through add-on SEO packages that our…
Added 1 month ago
HH
Conversion Content Strategist
Homera Health
Remote, Canada
- Full-time
- Remote
As our Conversion Content Strategist, you'll develop and optimize content across multiple channels. You'll work with our Senior Growth Marketer to create messaging that engages customers,…
Added 1 month ago
SG
Content Creator
Superior Glove
Acton, ON
- $50,000 to $65,000 CAD / year
- Contract
- Temporary
Are you an experienced writer and copyeditor who knows how to turn complex information into clear, engaging content? Do you enjoy adapting your writing across different audiences, channels,…
Added 2 months ago
O
Technical Content Strategist & Creative Producer
opexlabs.ai
Remote, Canada
- ₹1,200,000 to ₹1,800,000 INR / year
- Full-time
- Remote
We are looking for a Technical Content Strategist & Creative Producer to own our content engine from narrative architecture to visual execution.
Added 1 month ago
R
Content Strategist
RBGlobal
Burnaby, BC
- Full-time
This role maintains RB Global and its brands’ master content library - value propositions, brand narratives, messaging frameworks - and keeps it current as the business evolves. This person…
Added 2 months ago
AF
Editorial Content Lead/Writer
Azrieli Foundation
Toronto, ON
- Full-time
The Editorial Content Lead/Writer serves as the Foundation's lead writer and editorial strategist and storyteller, advancing the Foundation's charitable objectives and strategic priorities…

Varicent

Manager, Content Marketing

Toronto, ON, Canada

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Job details

Posting language: English
Posted: Oct 6, 2026

Original job description

At Varicent, we’re not just transforming the Sales Performance Management (SPM) market - we’re redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. Varicent stands at the forefront of innovation, celebrated as a market leader in the 2025 Forrester Wave Report for SPM, 2023 Ventana Research Revenue Performance Management (RPM) Value Index, Gartner Peer Insights, 2024 Gartner SPM Market Guide, and G2. Our solutions are trusted by a diverse range of global industry leaders like T-Mobile, ServiceNow, Wawanesa Bank, Shaw Industries, Moody's, Stryker and hundreds more. Here’s why you’ll thrive at Varicent:

Innovate with Purpose: Build impactful solutions for customers worldwide.
Join Excellence: Work in a diverse, collaborative, and innovative team.
Shape the Future: Lead in redefining revenue optimization.
Grow Together: Unlock your potential in a supportive environment.

Join us at Varicent - where your talent and ambition meet limitless opportunities for success!

About the Role

We’re looking for a Content Marketing Manager to lead our content function and help shape how Varicent shows up in the market.

You’ll manage and develop a team of content marketers and writers, setting a high bar for quality while giving them the coaching, context, and feedback they need to do their best work.

This is also a hands-on role. You’ll write and edit high-impact content, help shape and execute our content strategy, and partner closely with the Senior Director of Marketing and teams across the business to develop new ideas and initiatives.

You’ll join a collaborative, open-minded marketing team at a company that is leading its market and actively redefining what’s possible for our customers.

What You’ll Do

Own and Execute Content Strategy

Help develop and execute Varicent’s content strategy across audiences, channels, and stages of the buyer journey.
Connect content priorities, production, and measurement to key marketing and business goals.
Identify the topics where Varicent has something meaningful and differentiated to say, and determine the formats and channels that will best reach our audiences.
Own our organic content strategy, including SEO and AEO, helping Varicent show up wherever buyers are searching for answers.
Partner closely with Product Marketing, Demand Generation, Brand, Design, Customer Marketing, Sales, Product, and other teams to understand priorities and determine where content can have the greatest impact.
Measure content performance, identify what’s working and what isn’t, and continuously refine the strategy based on results.

Lead and Develop the Team

Manage, mentor, and develop a team of content marketers and writers, including internal and contract resources.
Set priorities, manage the editorial calendar, allocate resources, and provide the context and direction the team needs to deliver high-quality work.
Give clear, thoughtful feedback that improves both the content and the people creating it.
Help scale the content function, processes, and capabilities as Varicent grows.
Guide the team in using AI effectively while protecting Varicent’s voice, differentiation, quality, and point of view.

Write and Edit

Maintain a consistent voice and a high standard of quality across Varicent’s marketing content.
Write and edit content across a range of formats, including thought leadership, email, website copy, product launches, SEO and AEO content, campaigns, customer stories, ebooks, reports, and more.
Partner with subject matter experts to uncover compelling ideas and turn their expertise into content people want to read.
Translate complex subjects into clear, engaging content without losing the ideas and nuance that make them interesting.
Help develop and strengthen Varicent’s distinct point of view on the market and the issues shaping our customers.

What We’re Looking For

An exceptional writer who has developed into an equally strong editor, content strategist, and people leader.
Significant experience in B2B content marketing, ideally within enterprise SaaS or another complex B2B category.
Demonstrated experience developing and executing content strategies that support measurable marketing and business goals.
Experience managing, coaching, and developing writers or content marketers.
Strong editorial judgment and a clear point of view on what makes content worth publishing.
A strong understanding of SEO and how organic discovery is evolving through AI-powered search and answer engines (AEO).
The ability to use performance data and audience insights to evaluate content, learn, and adjust priorities.
The ability to quickly understand complex subjects and explain them clearly and compellingly.
Confidence working with executives, subject matter experts, and cross-functional partners.
A portfolio that demonstrates range, strong writing and editing skills, and experience across multiple content formats.

Additional Information

For this role, the estimated annual base salary range is between $115,200.00 - $151,200.00 CAD. In addition to base salary, our compensation package may include bonuses, commissions for eligible sales roles, and a comprehensive benefits package. The actual base salary will vary based on factors including individual qualifications and market data, as objectively assessed during the interview process.

This posting is for a new vacancy.

This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment. Our AI tools are designed to complement - not replace - human decision-making.

Overview of Benefits

Health & Wellness - Comprehensive medical, dental, and vision coverage tailored to your local needs
Time Off - PTO and public holidays to rest, recharge, and do what matters most
Volunteer Days - Dedicated time to give back and support the communities that matter to you
Ignite Days - Dedicated learning days to support continuous growth, skill development, and professional learning
Financial - Compensation that reflects your market and your value
Retirement - Retirement plans designed to help you build long-term financial security
Tuition Assistance - Invest in your growth with support for continuing education and professional development
Flexibility - Work where you thrive, with remote and hybrid options available across most regions

Varicent is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you require accommodation at any time during the recruitment process please email accomodations@varicent.com

Varicent is also committed to compliance with all fair employment practices regarding citizenship and immigration status. By applying for a position at Varicent and/or by using this portal, you declare and confirm that you have read and agree to our Job Applicant Privacy Notice and that the information provided by you as part of your application is true and complete and includes no misrepresentation or material omission of fact

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More about this job

Responsibilities

You will lead and develop the content marketing team while executing a comprehensive content strategy across various channels. This role involves hands-on writing and editing of high-impact content while partnering with cross-functional teams to drive business goals.

Requirements

The ideal candidate has significant experience in B2B enterprise SaaS content marketing and a proven track record of team leadership. You must possess strong editorial skills, a deep understanding of SEO/AEO, and the ability to translate complex subjects into compelling narratives.

Skills

Content strategy
B2B marketing
SaaS marketing
Team leadership
SEO
AEO
Editorial judgment
Copywriting
Editing
Performance measurement
Product marketing
Demand generation
Cross-functional collaboration
AI tools
Strategic planning

Benefits

Medical coverage
Dental coverage
Vision coverage
Paid time off
Public holidays
Volunteer days
Ignite days
Retirement plans
Tuition assistance

Visa sponsorship

Not detected in the job text

Keywords

Content Marketing
SaaS
Sales Performance Management
SPM
SEO
AEO
B2B
Enterprise Software
Editorial Strategy
Thought Leadership
Product Marketing
Demand Generation
Content Strategy
Copywriting
Performance Analytics
AI-powered search
Marketing Strategy
Team Management
Cross-functional Leadership

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