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Varicent

Senior Campaign Manager (20 Month Contract)

Toronto, ON, Canada

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Job details

Experience: 5+ years of experience in demand generation, campaign management, integrated marketing, or a related B2B SaaS marketing role
Posting language: English
Posted: Oct 9, 2026

Original job description

At Varicent, we’re not just transforming the Sales Performance Management (SPM) market - we’re redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. Varicent stands at the forefront of innovation, celebrated as a market leader in the 2025 Forrester Wave Report for SPM, 2023 Ventana Research Revenue Performance Management (RPM) Value Index, Gartner Peer Insights, 2024 Gartner SPM Market Guide, and G2. Our solutions are trusted by a diverse range of global industry leaders like T-Mobile, ServiceNow, Wawanesa Bank, Shaw Industries, Moody's, Stryker and hundreds more. Here’s why you’ll thrive at Varicent:

Innovate with Purpose: Build impactful solutions for customers worldwide.
Join Excellence: Work in a diverse, collaborative, and innovative team.
Shape the Future: Lead in redefining revenue optimization.
Grow Together: Unlock your potential in a supportive environment.

Join us at Varicent - where your talent and ambition meet limitless opportunities for success!

Summary of the Role and Team

As a Senior Campaign Manager, you will join Varicent’s Global Integrated Campaigns team and play a key role in generating pipeline and revenue from net-new prospect accounts across global markets.

Reporting to the Team Lead, Global Integrated Campaigns, you will lead the planning, execution, and optimization of integrated demand generation campaigns, with a strong focus on Account-Based Marketing (ABM). Working closely with Sales, Associate Sellers (BDRs), Product Marketing, Content, Digital Marketing, Marketing Operations, and Partner Marketing, you will translate strategy into measurable business outcomes through coordinated multi-channel programs.

This is an individual contributor role with significant ownership of campaign performance, pipeline contribution, and execution excellence.

What You Will Be Doing

Design and execute integrated demand generation campaigns across email, digital, social, webinars, events, partner marketing, and account-based marketing initiatives

Partner with Sales, Associate Sellers, and Product Marketing to support account planning and targeted engagement strategies for prospect accounts

Develop and execute ABM programs that increase account engagement, pipeline generation, and market penetration

Manage campaign delivery from planning and asset coordination through execution, reporting, budget tracking, and optimization

Collaborate with Marketing Operations to ensure campaign tracking, attribution, reporting, and lead management processes are effective and accurate

Analyze campaign performance and provide recommendations to improve conversion rates, engagement, pipeline contribution, and return on investment

Partner with Content, Product Marketing, and Digital Marketing teams to ensure messaging, content, and campaign experiences align with target audience needs

Build and present campaign performance insights, business recommendations, and pipeline impact updates to cross-functional stakeholders and leadership

What You Bring

5+ years of experience in demand generation, campaign management, integrated marketing, or a related B2B SaaS marketing role

Experience developing and executing multi-channel marketing campaigns that drive pipeline generation and business growth

Experience with Account-Based Marketing (ABM) strategies, account targeting, and account engagement programs

Experience partnering with Sales or Business Development teams to improve lead quality, conversion, and pipeline outcomes

Proficiency with Salesforce, HubSpot, digital marketing platforms, campaign analytics, and marketing performance reporting

Strong understanding of B2B buyer journeys, demand generation funnels, attribution models, and campaign measurement

Strong project management and stakeholder management skills with the ability to manage multiple initiatives simultaneously

Bachelor's degree in Marketing, Business Administration, Communications, or equivalent experience

Success Outcomes

First 90 Days

Develop a strong understanding of Varicent’s target audiences, campaign strategy, marketing technology stack, and lead management processes

Build proficiency with HubSpot, Salesforce, reporting tools, and campaign workflows

Analyze historical campaign performance and identify opportunities for optimization

Contribute recommendations for demand generation and ABM programs

Develop campaign reporting templates, dashboards, and process documentation that improve team efficiency

Within 6 Months

Independently manage multiple integrated marketing campaigns from planning through execution and measurement

Lead account planning activities and support ABM initiatives for target accounts

Present campaign performance updates and recommendations to Sales and Marketing stakeholders

Improve campaign effectiveness through audience segmentation, testing strategies, and performance optimization

Identify opportunities to improve campaign execution, reporting, and marketing technology utilization

Within 12 Months

Consistently deliver campaigns that contribute measurable pipeline, engagement, and revenue impact

Influence planning and prioritization of future demand generation and ABM initiatives

Demonstrate expertise in campaign optimization, account targeting, and pipeline generation strategies

Provide actionable business insights based on campaign performance and buyer engagement data

Contribute to the ongoing improvement of campaign management processes, demand generation strategy, and marketing effectiveness

For this role, the estimated annual base salary range is between 80,000.00 - 105,000.00 CAD. In addition to base salary, our compensation package may include bonuses, commissions for eligible sales roles, and a comprehensive benefits package. The actual base salary will vary based on factors including individual qualifications and market data, as objectively assessed during the interview process.

This posting is for an existing vacancy.

This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment. Our AI tools are designed to complement - not replace - human decision-making.

Overview of Benefits:

Health & Wellness - Comprehensive medical, dental, and vision coverage tailored to your local needs
Time Off - PTO and public holidays to rest, recharge, and do what matters most
Volunteer Days - Dedicated time to give back and support the communities that matter to you
Ignite Days - Dedicated learning days to support continuous growth, skill development, and professional learning
Financial - Compensation that reflects your market and your value
Retirement - Retirement plans designed to help you build long-term financial security
Tuition Assistance - Invest in your growth with support for continuing education and professional development
Flexibility - Work where you thrive, with remote and hybrid options available across most regions

Varicent is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you require accommodation at any time during the recruitment process please email accomodations@varicent.com

Varicent is also committed to compliance with all fair employment practices regarding citizenship and immigration status. By applying for a position at Varicent and/or by using this portal, you declare and confirm that you have read and agree to our Job Applicant Privacy Notice and that the information provided by you as part of your application is true and complete and includes no misrepresentation or material omission of fact

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More about this job

Responsibilities

You will lead the planning, execution, and optimization of integrated demand generation campaigns with a focus on Account-Based Marketing. This role involves collaborating with cross-functional teams to drive pipeline generation and revenue across global markets.

Requirements

The role requires 5+ years of experience in demand generation or B2B SaaS marketing and proficiency with Salesforce and HubSpot. A bachelor's degree in Marketing, Business Administration, or Communications is also required.

Skills

Demand generation
Campaign management
Account-based marketing
B2B marketing
Salesforce
HubSpot
Digital marketing
Campaign analytics
Marketing performance reporting
Project management
Stakeholder management
Lead management
Attribution modeling
Market penetration
Pipeline generation

Benefits

Medical coverage
Dental coverage
Vision coverage
Paid time off
Public holidays
Volunteer days
Ignite days
Retirement plans
Tuition assistance

Visa sponsorship

Not detected in the job text

Keywords

SaaS
Sales Performance Management
Demand Generation
Account-Based Marketing
ABM
Salesforce
HubSpot
Digital Marketing
Campaign Analytics
Lead Management
Attribution Models
Pipeline Generation
B2B Marketing
Marketing Operations
Product Marketing
Partner Marketing
Market Penetration
Stakeholder Management
Project Management
Revenue Optimization
Go-to-market Strategy
Conversion Rates
Return On Investment
Buyer Journeys

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