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Added 25 mins ago
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Account Manager
Tru
Toronto, ON
- Full-time
This role helps clients translate business priorities into actionable digital initiatives across CRM, marketing automation, commerce, analytics, digital experience, and related enterprise…
Added 25 mins ago
R
Financial Advisor
RBC
New Westminster, BC
- Full-time
Career development and top-notch sales coaching to take your career to the next level
Added 25 mins ago
T
Regional Event Planner
TD
Vancouver, BC
- Full-time
TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at…
Added 55 mins ago
CC
Global Account Manager
Cogent Communications
Toronto, ON · North York, ON
- Full-time
Identify new business opportunities within a prescribed Regional Sales Territory via sourcing and Hunting to identify new business opportunities within a global sales territory and target…
Added 1 hour ago
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Department Manager, General Merchandise
Northern/NorthMart
Toronto, ON · Greater Toronto and Hamilton Area, ON
- Full-time
The Department Manager, General Merchandise is accountable for the successful day-to-day operation of the General Merchandise Department. This includes the implementation of company…
Added 1 hour ago
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Senior Sales Manager
BoomerangFX
ON · Ontario, Canada
- Full-time
Reporting to the CEO, as the Senior Sales Manager, you will play a pivotal role in driving strategic revenue growth, forming influential partnerships, and expanding our market presence…
Added 2 hours ago
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Financial Planner Relationship Manager
RBC
Stratford, ON
- Full-time
Cultivate relationships with service partners and local markets to optimize business opportunities and referrals
Added 2 hours ago
GF
Corporate Account Manager - Toronto or Southwestern ON
GoodLife Fitness
London, ON
- Full-time
The Corporate Account Manager role is responsible for generating revenue for GoodLife Fitness by establishing new business-to-business partnerships within an assigned territory for GoodLife…
Added 2 hours ago
CO
Coordinator, Marketing (Performing Arts)
City of Brampton
Brampton, ON
- Full-time
Experience in directing and implementing initiatives in economic development or corporate business development, business attraction, marketing promotion; municipal environment an asset
Added 3 hours ago
LC
Grocery Department Manager
Loblaw Companies Limited
Lloydminster, AB
- Full-time
Ensure the department meets or exceeds sales and profitability goals
Added 3 hours ago
RP
Business Development / Sales Account Manager
Roll Pro Security Shutters & Roll Up Doors
Concord, ON
- Full-time
As our business continues to grow, we are looking for a motivated and results-driven Business Development / Sales Account Manager to expand our dealer network, develop new business…
Added 3 hours ago
MS
Sales Manager - Party & Events
Michaels Stores
Sault Ste. Marie, ON
- Full-time
Store - SAULT STE MARIE, ONThe Sales Manager leads and champions a high-performing selling culture across the store, driving strong sales results and an engaging customer experience. This…
Added 4 hours ago
IG
Account Manager
Insight Global
Toronto, ON
- $80,000 CAD / year
- Full-time
Insight Global is looking for a highly organized Account Manager to support existing customer relationships and ensure projects, orders, and client requests are executed smoothly.
Added 5 hours ago
AL
Diabetes Sales Specialist
Abbott Laboratories
ON
- $68,250 to $101,100 CAD / year
- Full-time
Pursue a continuous program for self-development to educate self on the disease state, new products (Abbott Diabetes Care and competition), new tools, and the changing business environment…
Added 6 hours ago
Regional Support Manager - Western Canada
Hollywood Bowl Group
Calgary, AB
Are you a strong leader with a passion for operational excellence and team development?
Added 6 hours ago
General Manager
Hollywood Bowl Group
Waterloo, ON
Are you a motivational General Manager looking for a highly autonomous role, with the power to really shape and influence the business?
Added 7 hours ago
TW
Manager, Wealth Advice and Planning
Thrive Wealth Management
Regina, SK
- Full-time
We’re looking for a high performing, results driven leader to come on board as our Manager, Wealth Advice and Planning. In this role, you will play a key role in providing leadership,…
Added 7 hours ago
TW
Area Manager, Agriculture
Thrive Wealth Management
Moose Jaw, SK · Regina, SK
- Full-time
Coaching, empowering and leading a team of Business Advisors to maximize sales, member experience, business development, and operational performance
Added 7 hours ago
TW
Branch Manager
Thrive Wealth Management
Saskatoon, SK
- Full-time
We’re looking for a dynamic and business-minded individual to come on board as our Branch Manager to support our 8th Street location in Saskatoon. Your strong interpersonal skills and…
Added 7 hours ago
TW
Manager, Wealth Advice and Planning
Thrive Wealth Management
Regina, SK
- Full-time
We’re looking for a high performing, results driven leader to come on board as our Manager, Wealth Advice and Planning. In this role, you will play a key role in providing leadership,…
Added 7 hours ago
CC
Manager, Business Development - Western Canada
Compass Canada
Calgary, AB
- Full-time
The Manager, Business Development will report to and support a Director, Business Development in their pursuit of new business opportunities, pipeline development, and the creation of…
Added 7 hours ago
TW
Manager, Mortgage Specialty Services
Thrive Wealth Management
Regina, SK
- Full-time
Identifying business development opportunities and contributing to strategies that support membership and business growth
Added 7 hours ago
CC
Regional Retail Marketing Manager
Compass Canada
Toronto, ON
- Full-time
As a Regional Retail Marketing Manager, you will be a hands-on field leader responsible for driving Same Store Sales (SSS) growth across a portfolio of key accounts within Food Service and…
Added 7 hours ago
TW
Area Manager, Commercial
Thrive Wealth Management
Regina, SK
- Full-time
Coaching, empowering and leading a team of Business Advisors to maximize sales, member experience, business development, and operational performance
Added 7 hours ago
TW
Manager, Dealer Finance Sales
Thrive Wealth Management
Regina, SK
- Full-time
We’re looking for a dynamic, highly motivated, leader to come on board as our Manager, Dealer Finance Sales to help shape the future of Dealer Finance across CU Dealer Finance Corporation…

Varicent

Senior Integrated Campaigns Manager

Ottawa, ON, Canada

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Job details

Experience: 7+ years of B2B marketing experience in integrated marketing, campaign management, demand generation, customer marketing, lifecycle marketing, or related functions
Posting language: English
Posted: Oct 22, 2026

Original job description

At Varicent, we’re not just transforming the Sales Performance Management (SPM) market - we’re redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. Varicent stands at the forefront of innovation, celebrated as a market leader in the 2025 Forrester Wave Report for SPM, 2023 Ventana Research Revenue Performance Management (RPM) Value Index, Gartner Peer Insights, 2024 Gartner SPM Market Guide, and G2. Our solutions are trusted by a diverse range of global industry leaders like T-Mobile, ServiceNow, Wawanesa Bank, Shaw Industries, Moody's, Stryker and hundreds more. Here’s why you’ll thrive at Varicent:

Innovate with Purpose: Build impactful solutions for customers worldwide.
Join Excellence: Work in a diverse, collaborative, and innovative team.
Shape the Future: Lead in redefining revenue optimization.
Grow Together: Unlock your potential in a supportive environment.

Join us at Varicent - where your talent and ambition meet limitless opportunities for success!

Summary of the Role and Team

As a Senior Integrated Senior Integrated Campaigns Manager, you will join Varicent’s Marketing organization and lead the strategy, execution, and optimization of integrated campaigns designed to grow revenue within existing customer accounts.

Working closely with Customer Success, Sales, Product Marketing, Content, Digital Marketing, Marketing Operations, Revenue Operations, and Partner teams, you will create campaigns that drive customer expansion, cross-sell, upsell, adoption, and pipeline growth. You will serve as the orchestration lead across multiple stakeholders, ensuring campaigns align with business objectives and deliver measurable impact throughout the customer lifecycle.

This role combines strategic planning, campaign execution, data-driven optimization, and cross-functional leadership to help transform existing customers into long-term growth opportunities.

What You Will Be Doing

Design and execute integrated customer expansion campaigns across email, digital, webinars, events, account-based marketing, lifecycle marketing, customer marketing, and sales-led initiatives
Develop segmentation and targeting strategies based on customer lifecycle stage, product adoption, account health, renewal timing, and growth opportunities
Partner with Customer Success, Sales, and Revenue Operations teams to identify expansion-ready accounts and align campaign priorities to business opportunities
Lead campaign planning, execution, stakeholder alignment, intake management, prioritization, and launch readiness across multiple initiatives
Analyze campaign performance and customer engagement data to identify optimization opportunities and improve expansion outcomes
Coordinate cross-functional contributors, agency partners, and vendors to ensure campaigns are delivered on time, within budget, and aligned to business goals
Partner with Product Marketing, Content, Creative, and Digital Marketing teams to develop messaging, assets, and customer journeys tailored to target audiences
Build scalable campaign frameworks, reporting processes, and best practices that improve campaign effectiveness, operational efficiency, and revenue contribution

What You Bring

7+ years of B2B marketing experience in integrated marketing, campaign management, demand generation, customer marketing, lifecycle marketing, or related functions
Experience developing and executing multi-channel campaigns that drive pipeline growth, customer engagement, retention, upsell, or cross-sell outcomes
Experience working with marketing automation platforms such as HubSpot, Marketo, Pardot, Eloqua, or similar technologies
Experience using Salesforce for campaign reporting, pipeline analysis, attribution, and performance measurement
Experience collaborating with Sales, Customer Success, Product Marketing, Content, Marketing Operations, Revenue Operations, and Digital Marketing teams
Strong understanding of customer lifecycle marketing, account-based marketing, buyer journeys, funnel management, pipeline generation, and attribution models
Strong project management and stakeholder management skills, including the ability to influence outcomes without direct authority
Strong analytical and communication skills with the ability to translate campaign performance data into actionable business recommendations

Success Outcomes

First 90 Days

Develop a strong understanding of Varicent’s products, customer lifecycle, expansion strategy, campaign processes, and technology stack
Build relationships with Customer Success, Sales, Marketing, and Revenue Operations stakeholders
Assess current customer expansion programs, campaign performance, audience segmentation strategies, and reporting processes
Identify opportunities to improve campaign effectiveness, customer targeting, and operational efficiency

Within 6 Months

Independently manage customer expansion campaigns from planning through execution, optimization, and performance reporting
Establish strong alignment with Customer Success and Sales teams to improve campaign follow-up, targeting, and pipeline conversion
Implement segmentation, testing, and optimization strategies that improve engagement, expansion pipeline creation, and campaign effectiveness
Build scalable campaign processes, reporting frameworks, and planning methodologies that support consistent execution

Within 12 Months

Consistently deliver campaigns that contribute measurable expansion pipeline, revenue influence, customer engagement, and adoption outcomes
Demonstrate improvements in targeting precision through customer health data, product usage insights, lifecycle segmentation, and account intelligence
Establish repeatable campaign frameworks that support customer expansion efforts across products, customer segments, and regions
Serve as a trusted campaign leader who influences expansion strategy through data-driven recommendations and cross-functional collaboration
Drive ongoing improvements in campaign effectiveness through testing, optimization, stakeholder alignment, and process enhancements

For this role, the estimated annual base salary range is between 115,200.00 - 151,200.00 CAD. In addition to base salary, our compensation package may include bonuses, commissions for eligible sales roles, and a comprehensive benefits package. The actual base salary will vary based on factors including individual qualifications and market data, as objectively assessed during the interview process.

This posting is for a new vacancy.

This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment. Our AI tools are designed to complement - not replace - human decision-making.

Overview of Benefits:

Health & Wellness - Comprehensive medical, dental, and vision coverage tailored to your local needs
Time Off - PTO and public holidays to rest, recharge, and do what matters most
Volunteer Days - Dedicated time to give back and support the communities that matter to you
Ignite Days - Dedicated learning days to support continuous growth, skill development, and professional learning
Financial - Compensation that reflects your market and your value
Retirement - Retirement plans designed to help you build long-term financial security
Tuition Assistance - Invest in your growth with support for continuing education and professional development
Flexibility - Work where you thrive, with remote and hybrid options available across most regions

Varicent is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you require accommodation at any time during the recruitment process please email accomodations@varicent.com

Varicent is also committed to compliance with all fair employment practices regarding citizenship and immigration status. By applying for a position at Varicent and/or by using this portal, you declare and confirm that you have read and agree to our Job Applicant Privacy Notice and that the information provided by you as part of your application is true and complete and includes no misrepresentation or material omission of fact

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More about this job

Responsibilities

Lead the strategy, execution, and optimization of integrated campaigns to drive customer expansion, cross-sell, and adoption. Orchestrate cross-functional collaboration across marketing, sales, and customer success teams to ensure campaign alignment and measurable revenue impact.

Requirements

Requires 7+ years of B2B marketing experience in integrated or customer marketing roles. Proficiency in marketing automation platforms like HubSpot or Marketo and Salesforce for reporting is essential.

Skills

Integrated marketing
Campaign management
Demand generation
Customer marketing
Lifecycle marketing
HubSpot
Marketo
Pardot
Eloqua
Salesforce
Account-based marketing
Pipeline management
Stakeholder management
Project management
Data analysis
Strategic planning

Benefits

Medical coverage
Dental coverage
Vision coverage
Paid time off
Public holidays
Volunteer days
Ignite days
Retirement plans
Tuition assistance

Visa sponsorship

Not detected in the job text

Keywords

SaaS
Sales Performance Management
Integrated Campaigns
Customer Expansion
Cross-sell
Upsell
Account-based Marketing
Lifecycle Marketing
Marketing Automation
HubSpot
Marketo
Pardot
Eloqua
Salesforce
Pipeline Generation
Attribution Models
Customer Success
Product Marketing
Digital Marketing
Marketing Operations
Revenue Operations
Data-driven Optimization
Stakeholder Management
Campaign Planning
Customer Journey
Go-to-market Strategy
B2B Marketing
Reporting
Segmentation

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