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Varicent

Sr. Director, Product Marketing

Toronto, ON, Canada

Posting language: English
Posted: Sep 23, 2026

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Original job description

At Varicent, we’re not just transforming the Sales Performance Management (SPM) market - we’re redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. Varicent stands at the forefront of innovation, celebrated as a market leader in the 2025 Forrester Wave Report for SPM, 2023 Ventana Research Revenue Performance Management (RPM) Value Index, Gartner Peer Insights, 2024 Gartner SPM Market Guide, and G2. Our solutions are trusted by a diverse range of global industry leaders like T-Mobile, ServiceNow, Wawanesa Bank, Shaw Industries, Moody's, Stryker and hundreds more. Here’s why you’ll thrive at Varicent:

Innovate with Purpose: Build impactful solutions for customers worldwide.
Join Excellence: Work in a diverse, collaborative, and innovative team.
Shape the Future: Lead in redefining revenue optimization.
Grow Together: Unlock your potential in a supportive environment.

Join us at Varicent - where your talent and ambition meet limitless opportunities for success!

Summary of the Role and Team

As the Senior Director, Product Marketing, you will lead Varicent’s Product Marketing function and play a critical role in shaping the company’s go-to-market strategy, market positioning, category narrative, commercialization approach, and revenue growth initiatives.

Reporting as a senior marketing leader, you will lead and develop a team of Product Marketing professionals responsible for translating market insights, customer needs, competitive intelligence, and product innovation into differentiated messaging, sales enablement, launch execution, and measurable business results.

This role partners closely with Product, Sales, Customer Success, Revenue Operations, Alliances, Marketing, and Executive Leadership to strengthen Varicent’s market position, accelerate growth, and support the successful adoption and expansion of Varicent’s solutions.

What You Will Be Doing

Lead and develop the Product Marketing organization, establishing priorities, operating rhythms, team goals, and performance measures aligned to business objectives
Define and evolve product positioning, messaging frameworks, buyer personas, value propositions, and market narratives across Varicent’s solution portfolio
Partner with Product leadership to influence roadmap priorities, commercialization strategies, packaging decisions, and market readiness activities
Lead product launches and go-to-market initiatives, ensuring alignment across Product, Sales, Customer Success, Demand Generation, Enablement, and Partner organizations
Drive sales enablement programs, competitive intelligence initiatives, and value-based messaging that improve seller effectiveness and customer engagement
Lead market, customer, analyst, and competitive research efforts to identify growth opportunities, market trends, and differentiation strategies
Champion the strategic use of AI-enabled workflows and modern marketing technologies to improve research, content creation, enablement, and operational effectiveness
Provide strategic market insights and recommendations to executive leadership regarding category evolution, competitive dynamics, growth opportunities, and go-to-market performance

What You Bring

12+ years of experience in B2B technology organizations, with significant experience in enterprise SaaS, Revenue Operations, Sales Performance Management, sales technology, HR technology, financial planning technology, or related enterprise software markets
7+ years of Product Marketing experience, including ownership of positioning, messaging, go-to-market strategy, commercialization, or product launches
3+ years of experience leading and developing Product Marketing teams, including managing senior individual contributors, people leaders, or Product Marketing managers
Demonstrated success influencing go-to-market strategy and driving measurable business outcomes such as pipeline growth, revenue impact, customer adoption, retention, expansion, or market differentiation
Experience partnering with Product, Sales, Marketing, Customer Success, and Executive teams on commercialization and growth initiatives
Ability to transform market insights, customer challenges, and product capabilities into compelling business narratives and positioning strategies
Experience leveraging generative AI technologies and AI-enabled workflows to improve marketing effectiveness, scalability, and insight generation
Bachelor's degree in Marketing, Business, Communications, Computer Science, Engineering, or a related field, or equivalent experience

Nice to Have

Experience within Sales Performance Management, Revenue Operations, Incentive Compensation, Sales Planning, Financial Planning, or related enterprise software categories
Experience with value-based selling, platform selling, account-based marketing, and enterprise sales motions
Experience engaging industry analysts, strategic partners, customer communities, or industry associations
MBA or advanced business degree
Experience working with partner ecosystems, marketplaces, integrations, or adjacent enterprise technology platforms

Success Outcomes

First 90 Days

Develop a comprehensive understanding of Varicent’s products, customers, competitive landscape, and go-to-market strategy
Build relationships with Product, Sales, Customer Success, Marketing, Alliances, and Executive stakeholders
Assess existing positioning, messaging, launch processes, enablement programs, competitive intelligence, and Product Marketing operations
Establish clear team priorities, objectives, and success measures aligned to business goals

Within 6 Months

Deliver updated messaging and positioning frameworks that improve alignment across customer-facing teams
Strengthen product launch and go-to-market processes through improved cross-functional coordination and execution
Implement scalable product marketing frameworks for enablement, competitive intelligence, market research, and commercialization activities
Demonstrate measurable adoption of AI-enabled workflows that improve team efficiency and content development processes
Support pipeline growth and sales effectiveness through targeted enablement and market-facing initiatives

Within 12 Months

Establish Product Marketing as a strategic driver of revenue growth, market differentiation, and product adoption
Demonstrate measurable impact on pipeline generation, sales effectiveness, customer engagement, and business growth initiatives
Strengthen Varicent’s category leadership through differentiated positioning, thought leadership, analyst engagement, and market presence
Build a scalable, high-performing Product Marketing organization with strong operational discipline and clear business impact
Enable consistent go-to-market execution across products, solutions, and strategic growth initiatives

This posting is for an existing vacancy.

This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment. Our AI tools are designed to complement - not replace - human decision-making.

Overview of Benefits:

Health & Wellness - Comprehensive medical, dental, and vision coverage tailored to your local needs
Time Off - PTO and public holidays to rest, recharge, and do what matters most
Volunteer Days - Dedicated time to give back and support the communities that matter to you
Ignite Days - Dedicated learning days to support continuous growth, skill development, and professional learning
Financial - Compensation that reflects your market and your value
Retirement - Retirement plans designed to help you build long-term financial security
Tuition Assistance - Invest in your growth with support for continuing education and professional development
Flexibility - Work where you thrive, with remote and hybrid options available across most regions

Varicent is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you require accommodation at any time during the recruitment process please email accomodations@varicent.com

Varicent is also committed to compliance with all fair employment practices regarding citizenship and immigration status. By applying for a position at Varicent and/or by using this portal, you declare and confirm that you have read and agree to our Job Applicant Privacy Notice and that the information provided by you as part of your application is true and complete and includes no misrepresentation or material omission of fact

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More about this job

Responsibilities

Lead the Product Marketing organization to define go-to-market strategies, market positioning, and commercialization approaches. Partner with cross-functional teams to drive product launches, sales enablement, and revenue growth initiatives.

Requirements

Requires 12+ years of experience in B2B technology organizations with significant enterprise SaaS background. Candidates must have at least 7 years of product marketing experience and 3 years of leadership experience.

Skills

Product marketing
Go-to-market strategy
SaaS
Sales performance management
Revenue operations
Market positioning
Sales enablement
Competitive intelligence
Product launches
Generative AI
Leadership
Strategic planning
Data analysis
Cross-functional collaboration
Messaging frameworks
Value-based selling

Benefits

Health insurance
Dental coverage
Vision coverage
Paid time off
Public holidays
Volunteer days
Learning days
Retirement plans
Tuition assistance

Visa sponsorship

Not detected in the job text

Keywords

Product Marketing
SaaS
Sales Performance Management
Revenue Operations
Go-to-Market
Enterprise Software
Generative AI
Market Research
Sales Enablement
Competitive Intelligence
Value-based Selling
Account-based Marketing
Product Launch
Messaging Frameworks
Buyer Personas
Revenue Growth
Strategic Leadership
Cross-functional Collaboration
Market Positioning
Commercialization
Data-driven
Operational Discipline
Thought Leadership
Analyst Engagement
Platform Selling
Customer Success
Pipeline Growth
Market Trends
Business Strategy
Innovation

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