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Marketing and Communications Manager

  • Toronto, ON, Canada

‍Base Salary: $80,000 to $100,000 · Full-time

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Job details

Pay
‍Base Salary: $80,000 to $100,000
Job type
Full-time
Apply by
Posting language
English
Posted

Original job description

Location: Toronto, Ontario (Hybrid: 4 days in-office, 1 day remote)

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‍Job Type: Full-Time

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‍Base Salary: $80,000 to $100,000

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‍Reports To: Chief Executive Officer

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‍Vacancy: This posting is for an existing vacancy.

About Us

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‍At Vaultie, we're at the forefront of digital trust. We help law firms, banks, and governments build

trust with their clients by linking their real-world attributes to digital credentials and integrating

them into verifiable documents. We work with biometrics, ID verification, and encryption to help

customers create documents and credentials that people everywhere can trust. Our documents

can be verified anywhere in the world by anyone our clients choose, while keeping privacy

standards high. We can verify more than 14,000 types of ID from more than 195 countries.

We're a small team that's growing, and we work closely together.

‍The Opportunity

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‍Vaultie is moving beyond its roots in the legal sector and into banks, government, and other

regulated industries. That shift changes what our marketing needs to do. We need a clear story

for each audience, steady pipeline support for a new enterprise sales motion, and a team that

knows what's happening across the company as we grow.

We're looking for a Manager, Marketing & Communications to lead that work. Most of your time

will go to marketing: our brand and messaging, content, campaigns, events, and the numbers

behind them. You'll partner closely with our Head of Enterprise Go-to-Market and Account

Executives so marketing and sales pull in the same direction. You'll also own internal

communications, so that everyone at Vaultie hears about big news, wins, and changes clearly

and at the same time.

This is a hands-on role. You'll write, plan, and ship work yourself, and manage our agency and

outside partners.

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‍Key Responsibilities

Brand and messaging

‍- You'll sharpen how we describe Vaultie for each audience we sell to: law firms, banks

and financial institutions, and government.

  • You'll keep our website, sales decks, case studies, and one-pagers current and

consistent, and keep our glossary of key terms up to date.

  • You'll turn complex topics like identity verification, verifiable credentials, and encryption

into plain language our buyers can act on.

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‍Campaigns, content, and events

  • You'll plan and run our marketing calendar across email, LinkedIn, the website, and

webinars.

  • You'll write and edit content yourself, including newsletters, blog posts, customer stories,

and thought leadership for our leadership team.

  • You'll plan our presence at conferences and industry events, from picking which ones

are worth the budget to the booth, materials, and follow-up.

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‍Pipeline and performance

‍- You'll work with the Head of Enterprise Go-to-Market and team on campaigns that bring

in qualified leads, and on materials that help close deals.

  • You'll run marketing in HubSpot, and track what's working across campaigns, web traffic,

and lead conversion.

  • You'll own the marketing budget and report results to leadership each month.

Internal communications

‍- You'll plan and write internal updates, including company announcements, all-hands

content, and news about wins, launches, and new people.

  • You'll work with leadership to share important changes with the team clearly, in the right

order, and before the news reaches the outside world.

Partners and team

‍- You'll manage our agency and freelance partners, including briefs, timelines, and quality.

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‍What We're Looking For

Must-haves

  • You've run B2B marketing for a technology or software company, and you've owned a

marketing calendar and budget directly.

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  • You can point to campaigns that brought in pipeline, and explain how you measured

what worked and what you changed afterward.

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  • You write clearly and quickly, and you can make a technical product make sense to a

non-technical buyer.

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  • You've managed agencies or freelancers and gotten strong work out of them on a tight

budget.

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  • You're comfortable in HubSpot (or a similar marketing automation tool) and with web

analytics.

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  • You've written internal communications, or worked closely with leaders on how to share

news with a team.

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‍Nice-to-haves

  • Experience marketing to legal, financial services, government, or other regulated

industries.

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  • Background in identity verification, fintech, legal tech, cybersecurity, or SaaS.

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  • Experience planning conference and event programs.

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  • Experience managing or mentoring another marketer.

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  • Basic design skills in Canva, Figma, or Adobe tools.

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  • Bilingual in English and French

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‍Personal Attributes

  • You're curious about how things work, and you enjoy learning a technical product well

enough to explain it simply.

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  • You're organized and dependable. Launches go out on time and nothing slips through

the cracks.

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  • You collaborate easily with sales, product, and leadership, and you're comfortable giving

and getting honest feedback.

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  • You use data to decide what to do next, and you're happy to stop doing something that

isn't working.

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  • You're discreet with sensitive news and careful about how and when it's shared.

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  • You’re a self-starter, and know how to take the lead when it’s the right time

‍Why You'll Love Working Here

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‍- You'll shape how Vaultie tells its story as it grows into banks, government, and other new

markets.

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  • You'll work closely with the CEO and leadership team, and your work will be visible

across the company.

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  • You'll have real ownership over the marketing plan and budget, with room to grow as the

team does.

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  • Great Employee Benefits and equity compensation.

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  • You'll work with a small, collaborative team in downtown Toronto.

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‍How to Apply

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‍If you love turning complicated ideas into clear stories, and you want to build the marketing

function at a growing company working on digital trust, we'd love to hear from you. Send us your

resume, a short note on why this role interests you, and a link to two or three pieces of work

you're proud of.

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If you don't check every box, please apply anyway. What matters most is how you think, how

you write, and the results you've driven.

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‍Accessibility at Vaultie

‍Vaultie is committed to providing an inclusive, accessible recruitment experience in compliance

with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodations

at any stage of the hiring process, please let us know, and we will work with you to meet your

needs.

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‍Equal Opportunities at Vaultie

‍Vaultie is committed to building a workplace that reflects our core value of trust, both in the

technology we create and in the team behind it. We believe diverse perspectives make our

solutions stronger and our culture more innovative. We provide equal employment opportunities

to all individuals and make hiring decisions based on qualifications and alignment with our roles.

We do not discriminate based on race, colour, religion, sex (including pregnancy or parental

status), gender identity or expression, sexual orientation, national origin, ancestry, citizenship,

age, disability, genetic information, veteran status, marital status, or any other aspect of one's

identity.

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‍AI in Hiring

‍While our hiring software contains AI, we do not use it to assess or review applications. Each

  • application is reviewed by a human on our team.
More about this job

Responsibilities

Lead Vaultie's marketing strategy and execution, including brand messaging, content, campaigns, events, sales enablement, and performance reporting. Manage internal communications and external agency and freelance partners while coordinating closely with enterprise go-to-market, sales, and leadership teams.

Requirements

The role requires hands-on B2B marketing experience at a technology or software company, including direct ownership of a marketing calendar and budget and evidence of campaigns that generated pipeline. Candidates should write clearly about technical products, manage agencies or freelancers, use HubSpot or a similar platform and web analytics, and have experience with internal communications.

Skills

  • B2B Marketing
  • Brand Strategy
  • Messaging
  • Content Writing
  • Campaign Management
  • Marketing Calendar Management
  • Budget Management
  • Pipeline Generation
  • HubSpot
  • Web Analytics
  • Marketing Automation
  • Internal Communications
  • Agency Management
  • Event Planning
  • Sales Enablement
  • Technical Communication

Benefits

  • Employee Benefits
  • Equity Compensation

Visa sponsorship

Not detected in the job text

Categories

  • Marketing
  • Management & Leadership
  • Technology
  • Creative & Media
  • Sales

Keywords

  • B2B Marketing
  • Digital Trust
  • Identity Verification
  • Verifiable Credentials
  • Biometrics
  • Encryption
  • SaaS
  • Fintech
  • Legal Tech
  • Cybersecurity
  • Regulated Industries
  • Brand Messaging
  • Content Marketing
  • Email Marketing
  • LinkedIn
  • Webinars
  • HubSpot
  • Marketing Automation
  • Web Analytics
  • Lead Conversion
  • Pipeline Generation
  • Sales Enablement
  • Internal Communications
  • Conference Planning
  • Agency Management
  • Budget Management
  • Customer Stories
  • Thought Leadership
  • Canva
  • Figma

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