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Added 1 hour ago
Digital Marketing Manager
Micco Companies
Halifax, NS
Full-time
The role is built for the next generation of marketing. You will actively use AI and automation to improve campaign performance, accelerate testing, identify customer opportunities and make…
Added 3 hours ago
Product Marketing Manager
MapsPeople
Toronto, ON
Full-time
Working knowledge of customer relationship management and marketing automation platforms, with the ability to analyze campaign, funnel, and customer data.
Added 12 hours ago
Director, Business Intelligence
Viral Nation
Canada
Full-time
…actionable insights across sales forecasting, retail performance, campaign measurement, and influencer/paid/social strategy…
Added 16 hours ago
Growth Marketing Manager
Alternative Payments
Remote, Canada
Full-time · Remote
…the full webinar program. Our in-house content team creates campaign and webinar assets. You will set briefs, coordinate delivery and use performance insights to guide iteration. Dedicated…
Added 17 hours ago
Development Specialist
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Full-time
Create campaign codes and segmentation in the CRM; create online donation forms and embed them on website landing pages, in consultation with the Marketing & Communications Specialist;…
Added 17 hours ago
Demand Generation Marketing Manager
Guusto
Canada
Full-time
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Added 18 hours ago
Sr. Specialist, Salesforce Data Cloud & Loyalty
Havas CX Canada
Toronto, ON
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You will work closely with architects, developers, QA, campaign teams, analysts, and business stakeholders to translate requirements into working solutions and ensure delivery quality…
Added 20 hours ago
Digital Media Strategist
Arrivals + Departures
Toronto, ON
$75,000 to $85,000 CAD / year
Full-time
…rigor, platform expertise, and a proactive approach to driving campaign…
Added 22 hours ago
Email Program Manager
CPA Ontario
Toronto, ON
Full-time
…cross-functional teams and business stakeholders, you will oversee campaign operations, support channel governance and best practices, and serve as the organization's subject matter expert…
Added 23 hours ago
Marketing Specialist
Kalamoir
Calgary, AB
Full-time
About Kalamoir: A Calgary-based Developer & General Contractor that specializes in a variety of different development projects including infill townhomes, large-scale greenfield townhome…
Added 23 hours ago
Email Campaign Strategist / Copywriter
Arcady Media
Toronto, ON
Full-time
…loyal customers: the segmentation, the lifecycle flows, the campaign strategy, and the testing frameworks that actually move repeat purchase rate and…
Added 1 day ago
Account Executive : Canada (Remote)
Ekwa Marketing Inc.
Remote, Canada
Full-time · Remote
…expertise but also our dedication to our client's success. Every campaign we design is evidence of our commitment to delivering meaningful…
Added 1 day ago
Demand Generation Manager
Loopio Inc.
Remote, Canada
$100,000 to $130,000 CAD / year
Full-time · Remote
Loopio is looking for a Demand Generation Manager to own campaign strategy across two connected motions: precision-targeted account-based programs for our most strategic accounts, and…
Added 1 day ago
Delivery Lead | Accenture Song
Accenture
Toronto, ON
Full-time
…experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our…
Added 1 day ago
Digital Marketing Specialist
Polaron Energy
Toronto, ON · Scarborough, ON
Full-time
…management (Shopify & Google Merchant Center), and advanced email automation (Klaviyo). You will also design visual marketing collateral and be a first point of contact to junior-level team…
Added 1 day ago
Associate Director, Data Analytics & Prospecting
UJA Federation of Greater Toronto
Toronto, ON · North York, Ontario
Full-time
…need to deepen cultivation, solicitation, stewardship, and campaign performance across the organization. Reporting to the Senior Director of Data, Analytics and Reporting, this role serves…
Added 1 day ago
Marketing Coordinator
Urbandale Corporation
Ottawa, ON
Support email marketing, digital advertising and marketing automation.
Added 1 day ago
Solution Product Marketing Manager - Canada
ActiveProspect, Inc.
Remote, Canada
Full-time · Remote
Added 1 day ago
Demand Marketing Specialist
PrideNow
Toronto, ON
$31.72 CAD / hour
Contract
In this position, you will have the opportunity to work closely with our integrated campaign managers to support the execution programs that drive the core marketing campaign strategies…
Added 1 day ago
Senior Coordinator, PR & Creator Partnerships
Academy Inc
Toronto, ON
Pull campaign and creator-level metrics (reach, engagement rate, CPM, cost per engagement, EMV) and draft wrap reports with clear takeaways
Added 2 days ago
Salesforce Quality Analyst
Tata Consultancy Services
Toronto, ON · Greater Toronto Area, Canada
$85,000 to $100,000 CAD / year
Full-time
Develop and maintain automation test frameworks using Selenium, Playwright, or similar tools.
Added 2 days ago
Marketing Manager
Express Employment Professionals - Cambridge
Cambridge, ON
$70,000 to $80,000 CAD / year
Full-time
Added 2 days ago
Campaigns Manager
ContactMonkey
Toronto, ON
$120,000 to $130,000 CAD / year
Full-time
Lead multi-channel campaign development and execution, across email, social, content, events, and direct mail, to drive new opportunities and pipeline with the SDR team
Added 2 days ago
Campaigns Manager
ContactMonkey
Toronto, ON
Lead multi-channel campaign development and execution, across email, social, content, events, and direct mail, to drive new opportunities and pipeline with the SDR team
Added 2 days ago
Marketing Manager
Sapling Financial Consultants
Toronto, ON
Full-time
Monitor campaign results and make changes based on data insights to improve results

VelocityEHS

Senior Lifecycle Marketing Manager

Canada

Pay: The expected salary range for this position is between $86,850 and $120,100 CAD (Canada).
Job type: Full-time
Experience: 6–8 years of experience in email marketing, lifecycle marketing, demand generation, marketing automation, marketing communications, or a similar role.
Posting language: English
Posted: Sep 29, 2026

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Original job description

This existing position is open to all candidates based in Canada with a preference for those near Toronto for periodic in person collaboration.

Role Overview

The VelocityEHS Senior Lifecycle Email Marketing Manager is responsible for leading and optimizing email marketing across the full prospect and customer lifecycles. As a member of the Demand Generation team, this role will own lifecycle email strategy and programs that drive engagement, demand generation, conversion, adoption, retention, and expansion.

The ideal candidate will demonstrate expertise in lifecycle and email marketing, with a focus on creating impactful, measurable communications for a B2B audience. This role combines strategic program ownership with hands-on execution, including lifecycle journey development, email copywriting and messaging, audience segmentation, personalization, testing, performance measurement, and ongoing optimization.

The Senior Lifecycle Email Marketing Manager will lead the use of Marketo and 6sense email solutions, including AI capabilities, leveraging audience data, segmentation, personalization, and performance insights to strengthen lifecycle communications. This role will also ensure AI-generated content and recommendations meet VelocityEHS standards for brand voice, compliance, accuracy, and quality.

This role requires a strong understanding of lifecycle marketing strategy, email marketing tools and best practices, and the ability to collaborate across Sales, Demand Engagement, Product Marketing, Design, Marketing Operations, and other cross-functional teams to align email strategies with broader marketing initiatives and business objectives.

The VelocityEHS work environment is dynamic, innovative, and entrepreneurial. We have a results-oriented culture that demands intelligence, teamwork, and follow-through. The ideal candidate will possess these qualities along with a passion for using lifecycle marketing to achieve business goals.

Primary Duties and Responsibilities

Own lifecycle email strategy and execution across prospect and customer journeys, setting the roadmap, calendar, communication cadence, and program priorities to support conversion, adoption, retention, and expansion.
Lead the use of Marketo and 6sense email solutions, including the AI Email Agent (AIE), overseeing nurture programs, segmentation, personalization, automation, and standards for AI-generated content, QA, and ongoing optimization.
Develop, write, edit, and optimize email copy and messaging across lifecycle programs, including subject lines, body copy, calls to action, and nurture sequences. Adapt messaging by audience, persona, lifecycle stage, and program objective while maintaining VelocityEHS brand voice and quality standards.
Establish channel goals and maintain performance dashboards; lead monthly and quarterly business reviews connecting email engagement, lifecycle progression, pipeline, and customer outcomes to program decisions.
Partner across Marketing to develop prospect and customer lifecycle strategies, including nurture programs, segmentation, communication cadences, and opt-in/opt-out processes.
Translate lifecycle strategy into end-to-end email journeys across the prospect and customer lifecycles, coordinating web and other channel activity across the VelocityEHS solution portfolio to ensure leads and accounts are routed into relevant nurture programs and campaigns with clear coverage, sequencing, and progression.
Develop and manage a structured testing roadmap across messaging, subject lines, calls to action, design, targeting, personalization, send timing, and nurture sequences, using results to improve program performance.
Govern email frequency, suppression rules, subscription preferences, and audience overlap; partner with Marketing Operations to monitor deliverability and resolve issues.
Collaborate with cross-functional teams to align email activity with broader marketing and business objectives, ensure AI-generated outputs meet brand and compliance standards, and apply evolving best practices in lifecycle marketing, email, AI, privacy, and deliverability.

Minimum Skills & Qualifications:

Bachelor’s degree in marketing, communications, business, or a related field, or equivalent relevant experience.
6–8 years of experience in email marketing, lifecycle marketing, demand generation, marketing automation, marketing communications, or a similar role.
Demonstrated ability to set lifecycle email strategy, prioritize a program roadmap, and improve conversion, adoption, retention, or expansion through measurable program improvements.
Strong understanding of B2B marketing and the role of email across prospect and customer journeys.
Hands-on experience with relevant marketing automation and email tools, including Marketo and 6sense, with experience using or managing AI-enabled workflows, automation, personalization, and campaign optimization capabilities.
Solid understanding of email and lifecycle marketing principles, including audience segmentation, nurture strategy, personalization, performance measurement, A/B testing, deliverability, subscription management, and program optimization.
Strong copywriting and editing skills, with demonstrated experience developing email messaging for different audiences, personas, lifecycle stages, and campaign objectives.
Strong analytical skills and the ability to translate campaign data, performance trends, and AI-enabled insights into strategic recommendations.
Excellent project management and organizational skills, including the ability to manage multiple programs, timelines, stakeholders, and priorities.
Excellent written and verbal communication skills.
Strong attention to detail and the ability to evaluate email and AI-generated content for accuracy, brand alignment, compliance, and quality.
Ability to build trust and collaborate across departments, adapt to changing priorities, and take accountability for channel outcomes and performance.

Preferred Skills and Qualifications

Experience in a software-as-a-service (SaaS) environment.
Experience managing lifecycle programs across both prospect and customer audiences.
Experience establishing processes or governance for AI-assisted marketing programs.

VelocityEHS is committed to competitive, fair, and equitable compensation practices by offering market-based salary ranges. The expected salary range for this position is between $86,850 and $120,100 CAD (Canada). We aim to hire between the minimum and midpoint of the salary range and offers at the maximum of the range are uncommon. The final offered salary will be based on candidate’s proficiency in skill set, prior relevant experience, internal equity, market considerations, and other factors. This role is also eligible for our comprehensive benefits package.

We welcome and encourage diversity in the workplace. VelocityEHS is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, marital status, family status, veteran status, Indigenous/Native American status, or disability. Applicants with disabilities can request accessible formats, communication supports, or other accessibility assistance by contacting hrpolicy@ehs.com Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. VelocityEHS does not accept unsolicited headhunters and agency resumes. VelocityEHS will not pay fees to any third-party agency or company that does not have a signed agreement with VelocityEHS.

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More about this job

Responsibilities

The Senior Lifecycle Marketing Manager will lead and optimize email marketing strategies across the full prospect and customer lifecycles to drive engagement and retention. This role involves hands-on execution of email campaigns, including copywriting, segmentation, and leveraging AI-driven tools like Marketo and 6sense.

Requirements

Candidates must have 6-8 years of experience in email or lifecycle marketing with a strong understanding of B2B strategies and marketing automation tools. A bachelor's degree in marketing, communications, or a related field is required, along with excellent analytical and project management skills.

Skills

Lifecycle marketing
Email marketing
Demand generation
Marketo
6sense
Marketing automation
Copywriting
Audience segmentation
Personalization
A/B testing
Performance measurement
Data analysis
Project management
SaaS marketing
AI-enabled workflows

Visa sponsorship

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Keywords

Lifecycle Marketing
Email Marketing
Demand Generation
Marketo
6sense
SaaS
Marketing Automation
AI Email Agent
Segmentation
Personalization
A/B Testing
Deliverability
Copywriting
Performance Dashboards
B2B Marketing
Customer Retention
Lead Nurturing
Campaign Optimization
Data Analytics
Project Management
Brand Voice
Compliance
Marketing Operations
Customer Journey
Pipeline Management

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