Performance Media Analyst
- Victoria, BC, Canada
Full-time
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Job details
- Job type
- Full-time
- Apply by
- Experience
- 2-4 years of experience managing paid media
- Posting language
- English
- Posted
Original job description
VERB is a digital marketing agency located in downtown Halifax, Nova Scotia. Our global clients offer the opportunity to work and collaborate with some of the world's biggest destinations, resorts, and travel brands - and with our employee travel credit, it's easy to experience them for yourself. We take a balanced approach to work/life and have fun at the office- or wherever we happen to be working from. We are passionate about exceeding expectations and we thrive on jobs other agencies might find too big, or too difficult, or too fast.
Sound good? Great, here's who we're looking for...
The Performance Media Analyst is responsible for managing the end to end performance media for clients, including planning, implementing, and reporting on campaigns. They work within a variety of platforms and collaborate with VERB's internal teams to ensure the best ROI for their clients.
What You Will Do
Our benefits are anything but basic, with vacation time available on day one (not to mention an extra bonus week during the holidays), an annual travel credit (for non-work related travel), and free office snacks and drinks to keep you energized when you're around.
In addition, we offer the following and are consistently looking for new ways to enhance the benefits we offer to our team:
Sound good? Great, here's who we're looking for...
The Performance Media Analyst is responsible for managing the end to end performance media for clients, including planning, implementing, and reporting on campaigns. They work within a variety of platforms and collaborate with VERB's internal teams to ensure the best ROI for their clients.
What You Will Do
- Responsible for monitoring, optimizing and reporting campaigns on an ongoing basis
- Optimize campaigns based on goals and review analytics
- Work directly with analytics to report on insights
- Establish channel and tactical strategies along the path-to-purchase
- Establish benchmarks and projections for tactics
- Work directly with clients to present findings and strategy
- Work with creative teams to develop fresh concepts and ideas that drive results
- Work with development teams on tracking plans, best practices and issue resolution
- Monitor campaign budgets and results and make budget and channel allocation recommendations
- Set-up and manage campaigns across various digital platforms
- Set up new accounts and implement account strategy
- Present and report to clients
- Proof dashboards prior to status meetings
- Grow expertise and skillset across all paid media channels by working closely with strategists and team leads
- Maintain knowledge of industry best practices and developments in technology
- Draft POVs on new tools and tactics, as required
- Draft search and social copy, as required
- 2-4 years of experience managing paid media
- Post-secondary education in advertising, marketing, journalism, business or relevant experience
- Knowledgeable and proficient with paid social platforms (i.e., Facebook, Instagram, TikTok, Pinterest, etc.)
- Experience with Google Ads and Google Analytics
- Up-to-date on the latest digital trends and able to apply educated recommendations based on this knowledge
- Demonstrates an interest in researching new channels and methods of paid amplification
- Strong attention to detail and proven ability to manage budgets
- Excellent written and verbal communication and comfortable presenting to clients
- Highly organized with the ability to function in a fast-paced business environment
Our benefits are anything but basic, with vacation time available on day one (not to mention an extra bonus week during the holidays), an annual travel credit (for non-work related travel), and free office snacks and drinks to keep you energized when you're around.
In addition, we offer the following and are consistently looking for new ways to enhance the benefits we offer to our team:
- Premium co-share option for Group Health Insurance (medical, dental, vision)
- $1000 annual allowance to use towards a Health Spending OR Wellness Spending Account
- Company matching RRSP program
- Top up for Parental/Pregnancy leave
- Hybrid work arrangements (3 days in office per week for local employees, fully remote for non-local employees)
- Remote opportunities available for other locations.
- Career Advancement
- Professional and Personal Development opportunities
- Internal recognition programs
- Recreational sports teams and social event
- Transit and fitness discounts
More about this job
Responsibilities
Manage end-to-end performance media campaigns, including planning, setup, monitoring, optimization, budget allocation, and reporting across digital platforms. Collaborate with clients and internal analytics, creative, and development teams to develop strategies, present insights, improve campaign results, and stay current with paid media trends.
Requirements
Requires 2–4 years of paid media management experience, proficiency with paid social platforms, and experience using Google Ads and Google Analytics. Candidates should have post-secondary education in a relevant field or equivalent experience, strong communication and presentation skills, attention to detail, budget management ability, and the capacity to work in a fast-paced environment.
Skills
- Paid Media Campaign Management
- Campaign Optimization
- Campaign Reporting
- Paid Social Advertising
- Google Ads
- Google Analytics
- Digital Media Strategy
- Budget Management
- Analytics
- Client Presentations
- Performance Measurement
- Tracking Plans
- Copywriting
- Account Management
- Communication
- Attention to Detail
Benefits
- Vacation Time From Day One
- Extra Holiday Bonus Week
- Annual Travel Credit
- Free Office Snacks and Drinks
- Group Health Insurance
- Health Spending Account
- Wellness Spending Account
- Company-Matching RRSP Program
- Parental and Pregnancy Leave Top-Up
- Hybrid Work Arrangements
- Remote Work Opportunities
- Career Advancement
- Professional and Personal Development
- Internal Recognition Programs
- Recreational Sports Teams
- Social Events
- Transit Discounts
- Fitness Discounts
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Data & Analytics
- Creative & Media
Keywords
- Performance Media
- Paid Media
- Paid Social
- TikTok
- Google Ads
- Google Analytics
- Campaign Planning
- Campaign Implementation
- Campaign Optimization
- Campaign Reporting
- Digital Marketing
- Channel Strategy
- Path to Purchase
- Return on Investment
- Analytics
- Budget Allocation
- Performance Benchmarks
- Projections
- Tracking Plans
- Account Strategy
- Search Copy
- Social Copy
- Paid Amplification
- Client Presentations
- Digital Trends
- Travel Marketing