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VERB Interactive

Performance Media Analyst

Halifax, NS, Canada

Job type: Full-time
Apply by: Mar 27, 2027
Experience: 2-4 years of experience managing paid media
Posting language: English
Posted: Sep 28, 2026

Apply About employer

Applications open in a new tab.

Original job description

VERB is a digital marketing agency located in downtown Halifax, Nova Scotia. Our global clients offer the opportunity to work and collaborate with some of the world's biggest destinations, resorts, and travel brands - and with our employee travel credit, it's easy to experience them for yourself. We take a balanced approach to work/life and have fun at the office- or wherever we happen to be working from. We are passionate about exceeding expectations and we thrive on jobs other agencies might find too big, or too difficult, or too fast.

Sound good? Great, here's who we're looking for...

The Performance Media Analyst is responsible for managing the end to end performance media for clients, including planning, implementing, and reporting on campaigns. They work within a variety of platforms and collaborate with VERB's internal teams to ensure the best ROI for their clients.

What You Will Do

Responsible for monitoring, optimizing and reporting campaigns on an ongoing basis
Optimize campaigns based on goals and review analytics
Work directly with analytics to report on insights
Establish channel and tactical strategies along the path-to-purchase
Establish benchmarks and projections for tactics
Work directly with clients to present findings and strategy
Work with creative teams to develop fresh concepts and ideas that drive results
Work with development teams on tracking plans, best practices and issue resolution
Monitor campaign budgets and results and make budget and channel allocation recommendations
Set-up and manage campaigns across various digital platforms
Set up new accounts and implement account strategy
Present and report to clients
Proof dashboards prior to status meetings
Grow expertise and skillset across all paid media channels by working closely with strategists and team leads
Maintain knowledge of industry best practices and developments in technology
Draft POVs on new tools and tactics, as required
Draft search and social copy, as required

Requirements

2-4 years of experience managing paid media
Post-secondary education in advertising, marketing, journalism, business or relevant experience
Knowledgeable and proficient with paid social platforms (i.e., Facebook, Instagram, TikTok, Pinterest, etc.)
Experience with Google Ads and Google Analytics
Up-to-date on the latest digital trends and able to apply educated recommendations based on this knowledge
Demonstrates an interest in researching new channels and methods of paid amplification
Strong attention to detail and proven ability to manage budgets
Excellent written and verbal communication and comfortable presenting to clients
Highly organized with the ability to function in a fast-paced business environment

Benefits

Our benefits are anything but basic, with vacation time available on day one (not to mention an extra bonus week during the holidays), an annual travel credit (for non-work related travel), and free office snacks and drinks to keep you energized when you're around.

In addition, we offer the following and are consistently looking for new ways to enhance the benefits we offer to our team:

Premium co-share option for Group Health Insurance (medical, dental, vision)
$1000 annual allowance to use towards a Health Spending OR Wellness Spending Account
Company matching RRSP program
Top up for Parental/Pregnancy leave
Hybrid work arrangements (3 days in office per week for local employees, fully remote for non-local employees)
Remote opportunities available for other locations.
Career Advancement
Professional and Personal Development opportunities
Internal recognition programs
Recreational sports teams and social event
Transit and fitness discounts

Apply About employer

More about this job

Responsibilities

Manage end-to-end performance media campaigns, including planning, setup, monitoring, optimization, budget allocation, and reporting across digital platforms. Collaborate with clients and internal analytics, creative, and development teams to develop strategies, present insights, improve campaign results, and stay current with paid media trends.

Requirements

Requires 2–4 years of paid media management experience, post-secondary education in advertising, marketing, journalism, business, or relevant experience, and proficiency with paid social platforms, Google Ads, and Google Analytics. Candidates should be current on digital trends, detail-oriented, organized, comfortable managing budgets and presenting to clients, and able to work in a fast-paced environment.

Skills

Paid Media Campaign Management
Campaign Optimization
Campaign Reporting
Paid Social Advertising
Google Ads
Google Analytics
Digital Media Strategy
Budget Management
Analytics
Client Presentations
Performance Measurement
Campaign Tracking
Copywriting
Cross-Functional Collaboration
Attention to Detail
Communication

Benefits

Vacation Time From Day One
Extra Holiday Bonus Week
Annual Travel Credit
Free Office Snacks and Drinks
Group Health Insurance
Medical Insurance
Dental Insurance
Vision Insurance
Health Spending Account
Wellness Spending Account
Company-Matching RRSP Program
Parental and Pregnancy Leave Top-Up
Hybrid Work Arrangements
Remote Work Opportunities
Career Advancement Opportunities
Professional and Personal Development
Internal Recognition Programs
Recreational Sports Teams
Social Events
Transit Discounts
Fitness Discounts

Visa sponsorship

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Keywords

Performance Media
Paid Media
Paid Social
Facebook
Instagram
TikTok
Pinterest
Google Ads
Google Analytics
Digital Marketing
Campaign Planning
Campaign Implementation
Campaign Optimization
Campaign Reporting
Return on Investment
Analytics
Path to Purchase
Channel Strategy
Tactical Strategy
Benchmarks
Projections
Budget Allocation
Campaign Tracking
Search Copy
Social Copy
Digital Trends
Paid Amplification
Client Presentations
Dashboard Proofing
Travel Marketing

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