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VERB Interactive

Performance Media Analyst

Remote, Canada

Job type: Full-time
Workplace: Remote
Experience: 2-4 years of experience managing paid media
Posting language: English
Posted: Sep 28, 2026

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Original job description

VERB is a digital marketing agency located in downtown Halifax, Nova Scotia. Our global clients offer the opportunity to work and collaborate with some of the world’s biggest destinations, resorts, and travel brands - and with our employee travel credit, it’s easy to experience them for yourself. We take a balanced approach to work/life and have fun at the office– or wherever we happen to be working from. We are passionate about exceeding expectations and we thrive on jobs other agencies might find too big, or too difficult, or too fast.

Sound good? Great, here’s who we’re looking for…

The Performance Media Analyst is responsible for managing the end to end performance media for clients, including planning, implementing, and reporting on campaigns. They work within a variety of platforms and collaborate with VERB’s internal teams to ensure the best ROI for their clients.

What You Will Do

Responsible for monitoring, optimizing and reporting campaigns on an ongoing basis
Optimize campaigns based on goals and review analytics
Work directly with analytics to report on insights
Establish channel and tactical strategies along the path-to-purchase
Establish benchmarks and projections for tactics
Work directly with clients to present findings and strategy
Work with creative teams to develop fresh concepts and ideas that drive results
Work with development teams on tracking plans, best practices and issue resolution
Monitor campaign budgets and results and make budget and channel allocation recommendations
Set-up and manage campaigns across various digital platforms
Set up new accounts and implement account strategy
Present and report to clients
Proof dashboards prior to status meetings
Grow expertise and skillset across all paid media channels by working closely with strategists and team leads
Maintain knowledge of industry best practices and developments in technology
Draft POVs on new tools and tactics, as required
Draft search and social copy, as required

2-4 years of experience managing paid media
Post-secondary education in advertising, marketing, journalism, business or relevant experience
Knowledgeable and proficient with paid social platforms (i.e., Facebook, Instagram, TikTok, Pinterest, etc.)
Experience with Google Ads and Google Analytics
Up-to-date on the latest digital trends and able to apply educated recommendations based on this knowledge
Demonstrates an interest in researching new channels and methods of paid amplification
Strong attention to detail and proven ability to manage budgets
Excellent written and verbal communication and comfortable presenting to clients
Highly organized with the ability to function in a fast-paced business environment

Our benefits are anything but basic, with vacation time available on day one (not to mention an extra bonus week during the holidays), an annual travel credit (for non-work related travel), and free office snacks and drinks to keep you energized when you’re around.

In addition, we offer the following and are consistently looking for new ways to enhance the benefits we offer to our team:

Premium co-share option for Group Health Insurance (medical, dental, vision)
$1000 annual allowance to use towards a Health Spending OR Wellness Spending Account
Company matching RRSP program
Top up for Parental/Pregnancy leave
Hybrid work arrangements (3 days in office per week for local employees, fully remote for non-local employees)
Remote opportunities available for other locations.
Career Advancement
Professional and Personal Development opportunities
Internal recognition programs
Recreational sports teams and social event
Transit and fitness discounts

Apply About employer

More about this job

Responsibilities

The Performance Media Analyst is responsible for the end-to-end management of performance media campaigns, including planning, implementation, and optimization. They will collaborate with internal teams and clients to establish strategies, monitor budgets, and report on campaign insights to drive ROI.

Requirements

Candidates must have 2-4 years of experience in paid media management and proficiency with platforms like Google Ads and paid social media. A post-secondary education in a relevant field such as marketing, business, or advertising is required.

Skills

Performance media management
Campaign optimization
Data analytics
Paid social media
Google Ads
Google Analytics
Budget management
Client presentation
Strategic planning
Digital marketing
Copywriting
Tracking plans
Market research
Reporting
Channel allocation

Benefits

Vacation time
Holiday bonus week
Annual travel credit
Free office snacks and drinks
Group health insurance
Health spending account
Wellness spending account
RRSP matching program
Parental leave top up
Hybrid work arrangements
Professional development
Internal recognition programs
Recreational sports teams
Transit discounts
Fitness discounts

Visa sponsorship

Not detected in the job text

Keywords

Performance Media
Digital Marketing
Paid Social
Google Ads
Google Analytics
ROI
Campaign Management
Budgeting
Analytics
Facebook
Instagram
TikTok
Pinterest
Strategy
Reporting
Dashboards
Media Planning
Advertising
Marketing
Business

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