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Added 11 mins ago
D
Sr. Program Manager
d1g1t
Toronto, ON
- Full-time
…implementations, cleaner escalation paths, and a clear sense that their partner understands their…
Added 11 mins ago
CF
Business Development Representative
Classic Fire + Life Safety
Amaranth, ON
- Full-time
Our goal is to partner with our customers, to ensure their buildings, and the people in them are safe, from new building construction activities, modernization activities, and demand for…
Added 11 mins ago
PM
Director of Finance
Pulse Medica
Edmonton, AB
- Full-time
PulseMedica is seeking a Director of Finance to help guide the company's financial strategy through its next stage of growth. Reporting to the Chief Executive Officer, this role will be…
Added 11 mins ago
B
Sourcing Manager, Marketing Category
BMO
Toronto, ON · YNG
- Full-time
Partner with Legal, Regulatory Compliance, Risk Support Areas, Third Party Risk teams, and business stakeholders to ensure supplier engagements align with BMO policies, standards, and…
Added 11 mins ago
IF
Senior Business Analyst, Artificial Intelligence Strategy
Intact FC
Montreal, QC
- Full-time
We are currently seeking a Senior Business Analyst, Artificial Intelligence Strategy to join our team at IntactLab.
Added 11 mins ago
Machine Builder Solution Manager
Siemens
Canada
…interesting!” into actual contracts, paving the way for new avenues of business. Join our team and we will give you the latest knowledge and independence for autonomous action and…
Added 12 mins ago
CO
Director, Health, Safety, & Organizational Resilience
City of Saint John
Saint John, NB
- Full-time
…Director will shape and execute a forward-looking Corporate Safety Strategy that strengthens organizational resilience, reduces risk, and advances a culture of safety excellence across a…
Added 12 mins ago
SB
Trade Marketing Manager
Sleeman Breweries Ltd.
Delta, BC
- $90,100 to $112,600 CAD / year
- Full-time
Partner with National Brand Managers to align regional activities with national brand strategies.
Added 12 mins ago
F
Growth Marketing Specialist / Spécialiste en marketing de croissance
FlightHub
Montreal, QC
- Full-time
You will own paid search performance for FlightHub's hotel and vacation package business, one of our biggest growth bets. You'll have real budget, real autonomy, and direct access to…
Added 12 mins ago
RP
Vice President, Business Operations
Regina Pats Hockey Club
Regina, SK
- Full-time
Lead the development and execution of the Clubs’ annual business plans, aligning departmental goals with organizational objectives and long-term strategy.
Added 26 mins ago
BC
Inside Sales Representative
Bunzl Canada
Calgary, AB
- Full-time
Sales Strategy Implementation: Develop and execute tailored sales plans to achieve revenue and margin goals. Execute and disposition targeted category, brand and marketing plays as…
Added 26 mins ago
Programmatic Manager
WPP Media
Toronto, ON
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic…
Added 26 mins ago
Technical Account Manager
Netskope
Canada
You’ll partner with customers to understand their business goals, cybersecurity strategy, and technical architecture, then guide them through adoption and operational maturity using…
Added 26 mins ago
EE
Senior Sales Manager - BESS
Envision Energy
Quebec, QC
- Full-time
Monitor market developments, competitive positioning, regulatory changes and emerging business models to inform commercial strategy.
Added 26 mins ago
BR
Chief Operating Officer
BJRC Recruiting
Barrie, ON
- Full-time
This is a unique opportunity to lead an established manufacturing business through a significant growth and transformation phase. The successful candidate will have full ownership of the…
Added 26 mins ago
LS
Chief Information Officer
Leadership Source Inc.
Regina, SK
- Full-time
…a technology function into a true strategic engine for the…
Added 26 mins ago
O
Senior Product Manager, Okta Customer Identity
Okta
Toronto, ON
- $146,000 to $200,000 CAD / year
- Full-time
…territory: sizing a raw opportunity, proving it out with a design partner or two, and turning it into a capability that ships and gets adopted. You'll spend the rest of it as the connective…
Added 26 mins ago
TD
Head of Finance
Tetra Digital Group
Toronto, ON
- Full-time
…across all three businesses, and you’ll be the CEO and board’s partner on capital strategy, partnerships, M&A, and the next raise. You’ll work with a licensed trust company and a Canadian…
Added 26 mins ago
UC
Creative Writer
UNICEF Canada
Toronto, ON
- $55,000 to $62,000 CAD / year
- Full-time
…conceptual thinking and a strategic understanding of brand and business objectives. As a member of The Playground creative team, you'll work closely with the Creative Director, Art…
Added 26 mins ago
C
Communications Manager (Digital & Enterprise CMS)
Cella
Calgary, AB · Greater Calgary Metropolitan Area
- $65 to $70 CAD / hour
- Contract
Cross-Functional Collaboration: Partner closely with IT and security architects to balance technical parameters with flexible storytelling capabilities; align diverse business units around…
Added 41 mins ago
LC
Director, Product Management (Payments)
Lightspeed Commerce, Inc.
Remote, Canada
- $220,000 to $250,000 CAD / year
- Full-time
- Remote
You own the product strategy and the business outcomes for Payments, including top-line metrics such as total GPV, payments penetration (share of checkout), new paid sold, merchant…
Added 56 mins ago
Data Scientist, FX Quantitative Research
Stripe
Toronto, ON
Partner deeply with Treasury Finance stakeholders to turn business questions into quantitative frameworks. Anticipate needs and help shape FX risk strategy rather than reacting to requests.
Added 56 mins ago
TR
Staff Software Engineer - II (KeyCite)
Thomson Reuters
Toronto, ON · Canada, Toronto, Ontario
- Full-time
Partner with engineering and product leadership on long-term technical strategy.
Added 56 mins ago
TG
AI Governance & Policy Intern
TMX Group
Toronto, ON
- $20 to $23 CAD / hour
- Full-time
…formation and innovation, bringing increased opportunity to business visionaries, product ingenuity to consumers, and career exploration to our…
Added 56 mins ago
Senior Customer Engineer, Named Enterprise - Montreal, QC
Cloudflare
Montreal, QC
Technical Validation: Partner closely with Account Executives to lead technical deep-dive discovery, capture business requirements, and map complex customer infrastructure - DNS, CDN, Zero…

VERB Interactive

Search Strategist (Permanent Full Time)

Remote, Canada

Remote

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Workplace: Remote
Experience: 3+ years of SEO or AI search experience; post-secondary education in marketing, communications, or equivalent experience.
Posting language: English
Posted: Nov 2, 2026

Original job description

VERB is a digital marketing and technology agency with our head office located in downtown Halifax, Nova Scotia. Our global clients offer the opportunity to work and collaborate with some of the world’s biggest destinations, resorts, and travel brands - and with our employee travel credit, it’s easy to experience them for yourself. We take a balanced approach to work/life and have fun at the office– or wherever we happen to be working. We are passionate about exceeding expectations and we thrive on jobs other agencies might find too big, or too difficult, or too fast.

Sounds good? Great, here's who we're looking for...

A Search Strategist (SEO Strategist), owns the SEO, GEO, and AI search strategy for their VERB partners, driving visibility across traditional search and AI-generated answers in Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and Copilot. This is a partner-facing role for someone excited to take the lead: strategists are the go-to search expert for their partners, own their AI and traditional search strategies end to end, and are accountable for results. There is no hand-holding. Strategists are backed by a collaborative team, but they set the direction.

Responsibilities:

Act as the primary search contact for their partners, leading calls and presenting reports that explain the rationale behind strategy, tactics, and recommendations.
Lead an integrated SEO and AI search strategy for each partner, aligning with the SEO Pod Lead and the SEO and GEO Strategy Leads.
Lead Generative Engine Optimization (GEO), improving how partners are surfaced, cited, and accurately described in AI-generated answers through entity optimization, structured data, llms.txt, and citation-ready content.
Monitor AI search performance, including brand mentions, share of voice, citations, and answer accuracy, and turn findings into prioritized recommendations.
Own local search strategy, managing listings, location data, and reviews in Yext and optimizing each partner's Google Business Profile.
Manage day-to-day SEO and AI search activities for retainers, and pre- and post-launch activities for new builds, coordinating with content strategists, project managers, developers, and external vendors.
Apply a full range of tactics (site architecture, on-page, technical, schema, and off-page) and manage partner backlink profiles and link-building strategies.
Perform keyword and prompt research, competitor research, and content and website performance analysis using Ahrefs, Semrush, Scrunch, Yext, GSC, GA4, Data Studio, and Claude.
Proactively identify and implement improvements to strategies and tactics, bringing new ideas to partners without waiting for direction.
Collaborate with Accounts, Performance Media, social, creative, and content teams to align search insights, SERP strategy, and content calendars across channels.
Track time and manage tasks in Jira, keeping retainer hours and deliverables on time and on budget.
Provide SEO and AI search training to partners, take part in team training, and stay current on search and AI trends.

3+ years of SEO or AI search experience; post-secondary education in marketing, communications, or equivalent experience.
Demonstrated knowledge of ranking factors and SEO best practices, and of how AI answer engines such as Google AI Overviews, AI Mode, and ChatGPT select, cite, and describe brands.
Recent experience identifying and fixing technical SEO issues on CMSs such as WordPress and Drupal.
Experience crawling sites and managing indexing in Google Search Console, using tools such as Screaming Frog, Semrush, and Ahrefs.
Knowledge of robots.txt, regular expressions, schema markup, and entity optimization.
Experience managing Google Business Profiles and local listings through platforms such as Yext.
Working knowledge of GA4, Data Studio, or other analytics tools, and of Jira or similar time-tracking tools.
Experience managing organic search for multiple partners; hospitality and tourism experience is an asset.
Excited to be partner-facing: enjoys leading calls, presenting reports, and clearly explaining the rationale behind decisions.
Self-directed and accountable, with the confidence to own partner strategy end to end without close supervision.
Demonstrated ability to write content for SEO and AI search.
Strong analytical, problem-solving, and written and verbal communication skills, with close attention to detail.
Highly organized, able to manage multiple projects in a fast-paced environment, and open to feedback.
Experience with social or paid media campaigns is an asset.

Our benefits are anything but basic! Vacation time is available from day one plus we offer an extra paid week off during our annual holiday closure between Christmas and New Years!

We provide an annual travel credit (for non-work related travel), and free office snacks and drinks to keep you energized when you’re around.

In addition, we offer the following benefits, and are always looking for new ways to enhance what we offer:

Premium co-share option for Group Health Insurance (medical, dental, vision)
$1000 annual allowance to use towards a Health Spending OR Wellness Spending Account
Company matching RRSP program
Top up for Parental/Pregnancy leave
Hybrid work arrangements (3 days in office per week for local employees)
Remote opportunities available for other locations.
Career Advancement
Professional and Personal Development opportunities
Internal recognition programs
Recreational sports teams and social event
Transit and fitness discounts

This posting is for an existing vacancy.

Please note, we use automated tools, including the AI-enabled technology available with our ATS system Workable, to support certain aspects of our recruitment process, such as organizing applications and identifying potential matches based on role related criteria. These tools are used to assist with administrative and screening activities only. All hiring decisions including shortlisting, interview selection, and final decisions are reviewed and made by a human.

VERB is committed to an inclusive hiring process. If you require accommodations at any stage during our recruitment process, please let us know and we will work to support you.

Apply About employer

More about this job

Responsibilities

The Search Strategist will own and lead end-to-end SEO, GEO, and AI search strategies for partners, ensuring visibility across traditional and AI-generated search platforms. They will act as the primary partner contact, managing day-to-day activities, presenting performance reports, and coordinating with cross-functional teams to drive results.

Requirements

Candidates must have 3+ years of SEO or AI search experience and a post-secondary education in marketing, communications, or a related field. Proficiency in technical SEO, analytics tools like GA4 and Ahrefs, and experience managing local listings and partner relationships is required.

Skills

SEO strategy
Generative engine optimization
AI search strategy
Local search strategy
Technical SEO
Keyword research
Prompt research
Data analysis
Content strategy
Project management
Client communication
Reporting
Link building
Entity optimization
Schema markup

Benefits

Vacation time
Paid holiday closure
Travel credit
Group health insurance
Health spending account
Wellness spending account
RRSP matching
Parental leave top up
Hybrid work arrangements
Professional development
Internal recognition programs
Recreational sports teams
Transit discounts
Fitness discounts

Visa sponsorship

Not detected in the job text

Keywords

SEO
GEO
AI Search
Google AI Overviews
ChatGPT
Gemini
Perplexity
Copilot
Ahrefs
Semrush
Yext
Google Search Console
GA4
Data Studio
Claude
Jira
WordPress
Drupal
Screaming Frog
Schema Markup
Entity Optimization
Digital Marketing
Hospitality
Tourism
Content Strategy
Technical SEO
Link Building
Local Search
Performance Media
Analytics

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