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Added 10 mins ago
JI
Executive Assistant
J.D. Irving, Limited
Saint John, NB
- Full-time
…Limited, you are part of a dynamic team of professionals who lead with integrity and are passionate about delivering results. With a culture that nurtures talent and creates an inclusive…
Added 10 mins ago
CF
Business Development Representative
Classic Fire + Life Safety
Amaranth, ON
- Full-time
The Business Development Representative is responsible for generating new inspection growth and expanding the company’s recurring service portfolio. This role focuses on identifying new…
Added 10 mins ago
W
Growth and Demand Marketing Manager
Waabi
Toronto, ON
- $138,000 to $198,000 USD / year
- Full-time
…with senior logistics technology buyers and drives measurable lead…
Added 10 mins ago
A
Store Manager (temporary)
Ardene
Brantford, ON
- Full-time
…merchandising, customer service, as well as their teams training & development. This is a temporary position for a…
Added 10 mins ago
M
Senior Full Stack Engineer
Manulife
Toronto, ON · Waterloo, ON
- Full-time
As a senior member of the team, you will be accountable for outcomes, not only assigned tasks. You will lead medium-sized technical initiatives from end to end, set a high engineering…
Added 10 mins ago
K
Business Development Representative
Klipboard
Oakville, ON
- Full-time
The Business Development Representative is responsible for generating new business opportunities through proactive prospecting, effective qualification, and strong collaboration with…
Added 10 mins ago
IF
Senior Business Analyst, Artificial Intelligence Strategy
Intact FC
Montreal, QC
- Full-time
Lead and coordinate the management of multiple partnership projects in parallel, while actively identifying new opportunities to expand and enrich our collaboration ecosystem.
Added 10 mins ago
SB
Trade Marketing Manager
Sleeman Breweries Ltd.
Delta, BC
- $90,100 to $112,600 CAD / year
- Full-time
● Professional development opportunities including mentorship and leadership development
Added 25 mins ago
SH
New Graduate Guarantee (NGG) - Cardiology
Southlake Health Community
Newmarket, ON · Southlake Health
- Full-time
Assists in the development and implementation of the Plan of Care and evaluates its ongoing effectiveness.
Added 25 mins ago
SH
Registered Nurse (RN) - Cardiology - TFT
Southlake Health Community
Newmarket, ON · Southlake Health
- Full-time
Assists in the development and implementation of the Plan of Care and evaluates its ongoing effectiveness.
Added 25 mins ago
A
Business Development Manager- Commercial Waste Services
Aplin
MB · Manitoba, Canada
- Full-time
Our client is seeking a driven, entrepreneurial Business Development Manager to help grow its commercial waste services business across Manitoba.
Added 25 mins ago
C
CNC Machine Operator - Precision Equipment
CyberCoders
Chatham, NB
- $30 to $32 CAD / hour
- Contract
Added 25 mins ago
NF
Director of Quality
New Flyer
Winnipeg, MB
- Full-time
Lead the Transit plant Quality Managers and hold them accountable for results and consistent execution of the New Flyer Quality Management System.
Added 25 mins ago
O
Senior Product Manager, Okta Customer Identity
Okta
Toronto, ON
- $146,000 to $200,000 CAD / year
- Full-time
By midday you're in execution mode: reviewing a spec with your engineering lead, debating whether a capability needs its own data model or can extend an existing one, and pushing back on…
Added 25 mins ago
CT
Business Analyst
Connex Telecommunications Inc.
Toronto, ON
- $30 to $50 CAD / hour
- Contract
Lead process mapping, workflow analysis, and documentation efforts.
Added 25 mins ago
VD
Senior Director, Strategic Initiatives & Execution (Office of the CEO)
Visual Defence
Richmond Hill, ON
- Full-time
We are looking for an experienced business operator who has already demonstrated the ability to lead people, manage complex operations, make difficult business decisions, and deliver…
Added 25 mins ago
UC
Creative Writer
UNICEF Canada
Toronto, ON
- $55,000 to $62,000 CAD / year
- Full-time
Lead copy development across integrated marketing campaigns, digital and social platforms, e-commerce, CRM, and branded content.
Added 25 mins ago
C
Communications Manager (Digital & Enterprise CMS)
Cella
Calgary, AB · Greater Calgary Metropolitan Area
- $65 to $70 CAD / hour
- Contract
We are seeking an experienced and strategic Communications Manager to lead the business and content transformation of an enterprise corporate website ecosystem. This high-impact role is…
Added 25 mins ago
MP
Chief Financial Officer
Michael Page
Toronto, ON · Greater Toronto Area, Canada
- $225,000 to $300,000 CAD / year
- Full-time
…closely with ownership and help scale a growing real estate development business. This is an opportunity for a finance leader who thrives in an evolving environment, enjoys building teams…
Added 39 mins ago
Communications and Marketing Manager
PCL Construction
Montreal, QC
…success, and that shared commitment drives how we work, grow and lead in the construction…
Added 39 mins ago
Project Coordinator
ATS Automation
Cambridge, ON
Identify, schedule, and track procurement of critical long-lead items.
Added 39 mins ago
HO
Senior Manager, Community and Access
House of Friendship
Kitchener, ON
- Full-time
…status quo. We get energy from ongoing learning and growth. We lead with passion and believe without a doubt that everyone deserves to belong and thrive. We live and breathe our values of…
Added 39 mins ago
HO
Health & Safety and Claims Management Specialist
House of Friendship
Kitchener, ON
- Contract
…status quo. We get energy from ongoing learning and growth. We lead with passion and believe without a doubt that everyone deserves to belong and thrive. We live and breathe our values of…
Added 39 mins ago
S
Associate Customer Success Manager - French
ServiceNow
Montreal, QC
- Full-time
You will also contribute to the practice: patterns from your accounts feed playbook development, your structured feedback improves the agent stack, and you mentor peers informally on…
Added 39 mins ago
EG
Intern, Transportation
Egis Group
Kingston, ON
- $20 to $30 CAD / hour
- Contract
With support from the Civil Lead, provide leadership and engineering expertise for the further development of the Egis design teams.

VERB Interactive

Search Strategist (Permanent Full Time)

Halifax, NS, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: May 1, 2027
Experience: 3+ years of SEO or AI search experience; post-secondary education in marketing, communications, or equivalent experience
Posting language: English
Posted: Nov 2, 2026

Original job description

VERB is a digital marketing and technology agency with our head office located in downtown Halifax, Nova Scotia. Our global clients offer the opportunity to work and collaborate with some of the world's biggest destinations, resorts, and travel brands - and with our employee travel credit, it's easy to experience them for yourself. We take a balanced approach to work/life and have fun at the office- or wherever we happen to be working. We are passionate about exceeding expectations and we thrive on jobs other agencies might find too big, or too difficult, or too fast.

Sounds good? Great, here's who we're looking for...

A Search Strategist (SEO Strategist), owns the SEO, GEO, and AI search strategy for their VERB partners, driving visibility across traditional search and AI-generated answers in Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and Copilot. This is a partner-facing role for someone excited to take the lead: strategists are the go-to search expert for their partners, own their AI and traditional search strategies end to end, and are accountable for results. There is no hand-holding. Strategists are backed by a collaborative team, but they set the direction.

Responsibilities:

Act as the primary search contact for their partners, leading calls and presenting reports that explain the rationale behind strategy, tactics, and recommendations
Lead an integrated SEO and AI search strategy for each partner, aligning with the SEO Pod Lead and the SEO and GEO Strategy Leads
Lead Generative Engine Optimization (GEO), improving how partners are surfaced, cited, and accurately described in AI-generated answers through entity optimization, structured data, llms.txt, and citation-ready content
Monitor AI search performance, including brand mentions, share of voice, citations, and answer accuracy, and turn findings into prioritized recommendations
Own local search strategy, managing listings, location data, and reviews in Yext and optimizing each partner's Google Business Profile
Manage day-to-day SEO and AI search activities for retainers, and pre- and post-launch activities for new builds, coordinating with content strategists, project managers, developers, and external vendors
Apply a full range of tactics (site architecture, on-page, technical, schema, and off-page) and manage partner backlink profiles and link-building strategies
Perform keyword and prompt research, competitor research, and content and website performance analysis using Ahrefs, Semrush, Scrunch, Yext, GSC, GA4, Data Studio, and Claude
Proactively identify and implement improvements to strategies and tactics, bringing new ideas to partners without waiting for direction
Collaborate with Accounts, Performance Media, social, creative, and content teams to align search insights, SERP strategy, and content calendars across channels
Track time and manage tasks in Jira, keeping retainer hours and deliverables on time and on budget
Provide SEO and AI search training to partners, take part in team training, and stay current on search and AI trends

Requirements

3+ years of SEO or AI search experience; post-secondary education in marketing, communications, or equivalent experience
Demonstrated knowledge of ranking factors and SEO best practices, and of how AI answer engines such as Google AI Overviews, AI Mode, and ChatGPT select, cite, and describe brands
Recent experience identifying and fixing technical SEO issues on CMSs such as WordPress and Drupal
Experience crawling sites and managing indexing in Google Search Console, using tools such as Screaming Frog, Semrush, and Ahrefs
Knowledge of robots.txt, regular expressions, schema markup, and entity optimization
Experience managing Google Business Profiles and local listings through platforms such as Yext
Working knowledge of GA4, Data Studio, or other analytics tools, and of Jira or similar time-tracking tools
Experience managing organic search for multiple partners; hospitality and tourism experience is an asset
Excited to be partner-facing: enjoys leading calls, presenting reports, and clearly explaining the rationale behind decisions
Self-directed and accountable, with the confidence to own partner strategy end to end without close supervision
Demonstrated ability to write content for SEO and AI search
Strong analytical, problem-solving, and written and verbal communication skills, with close attention to detail
Highly organized, able to manage multiple projects in a fast-paced environment, and open to feedback
Experience with social or paid media campaigns is an asset

Benefits

Our benefits are anything but basic! Vacation time is available from day one plus we offer an extra paid week off during our annual holiday closure between Christmas and New Years!

We provide an annual travel credit (for non-work related travel), and free office snacks and drinks to keep you energized when you're around.

In addition, we offer the following benefits, and are always looking for new ways to enhance what we offer:

Premium co-share option for Group Health Insurance (medical, dental, vision)
$1000 annual allowance to use towards a Health Spending OR Wellness Spending Account
Company matching RRSP program
Top up for Parental/Pregnancy leave
Hybrid work arrangements (3 days in office per week for local employees)
Remote opportunities available for other locations.
Career Advancement
Professional and Personal Development opportunities
Internal recognition programs
Recreational sports teams and social event
Transit and fitness discounts

This posting is for an existing vacancy.

Please note, we use automated tools, including the AI-enabled technology available with our ATS system Workable, to support certain aspects of our recruitment process, such as organizing applications and identifying potential matches based on role related criteria. These tools are used to assist with administrative and screening activities only. All hiring decisions including shortlisting, interview selection, and final decisions are reviewed and made by a human.

VERB is committed to an inclusive hiring process. If you require accommodations at any stage during our recruitment process, please let us know and we will work to support you.

Apply About employer

More about this job

Responsibilities

Lead end-to-end traditional SEO, local search, and AI search strategies for partners, including GEO, technical optimization, content, listings, and backlink programs. Serve as the primary partner-facing search expert, report on performance, coordinate cross-functional delivery, and proactively improve strategies and results.

Requirements

Requires at least three years of SEO or AI search experience, knowledge of SEO ranking factors and AI answer engines, and hands-on experience with technical SEO, site crawling, indexing, local listings, and analytics tools. Candidates should be self-directed, partner-facing communicators with strong analytical, writing, organizational, and project-management skills; post-secondary education in marketing, communications, or equivalent experience is requested.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search Strategy
Technical SEO
Local SEO
Structured Data
Schema Markup
Entity Optimization
Keyword Research
Prompt Research
Google Search Console
Web Analytics
Content Writing
Project Management

Benefits

Vacation Time From Day One
Extra Paid Week Off During Annual Holiday Closure
Annual Travel Credit
Free Office Snacks and Drinks
Group Health Insurance
Medical Insurance
Dental Insurance
Vision Insurance
Health Spending Account
Wellness Spending Account
Company-Matching RRSP Program
Parental and Pregnancy Leave Top-Up
Hybrid Work Arrangements
Remote Work Opportunities
Career Advancement Opportunities
Professional and Personal Development
Internal Recognition Programs
Recreational Sports Teams
Social Events
Transit Discounts
Fitness Discounts

Visa sponsorship

Not detected in the job text

Keywords

SEO
Generative Engine Optimization
AI Search
Google AI Overviews
Google AI Mode
ChatGPT
Gemini
Perplexity
Copilot
Google Search Console
Google Analytics 4
Data Studio
Ahrefs
Semrush
Scrunch
Yext
Screaming Frog
Jira
Claude Pro
WordPress
Drupal
Robots.txt
Regular Expressions
Schema Markup
Structured Data
Entity Optimization
Google Business Profile
Local Listings
Backlink Management
Technical SEO

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