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Added 12 mins ago
CS
Estimator/Project Manager
Cunningham Sheet Metal (Windsor) Ltd.
Windsor, ON
- Full-time
A fit with our core values: the confidence to lead a project, and the humility to ask questions when something isn't clear
Added 12 mins ago
GW
Director, Corporate Services
Gowling WLG
Calgary, AB
- $160,000 to $200,000 CAD / year
- Full-time
Strong organizational, analytical, and project management abilities.
Added 12 mins ago
GD
Specialist, Trainer Maintenance
General Dynamics Land Systems–Canada
London, ON
- Full-time
Acts as a lead trainer and provide team leadership, instruct, monitor and advise trainers on site, when required
Added 42 mins ago
HT
Material Handler
Husky Technologies
Bolton, ON
- Full-time
…career development opportunities and a chance to be a part of a team that is the best in the world at what we do. APPLY TODAY – join the Husky…
Added 42 mins ago
C
Field Technical Lead - Security Systems
Convergint
Toronto, ON · Etobicoke, ON
- Full-time
Job Description: Convergint is currently looking for a Security Field Technical Lead to join our amazing culture in our Toronto location. As a Security Field Technical Lead, you will be…
Added 42 mins ago
HT
PD Software for Service
Husky Technologies
Bolton, ON
- Full-time
…offers an opportunity to work with – and be challenged by – a team of great people. Our success is possible because of the creativity, intelligence and passion of our people around the…
Added 42 mins ago
C
BAS Project Supervisor
Convergint
Toronto, ON · Etobicoke, ON
- Full-time
…Building Automation Supervisor, you will manage the BAS Technician team for Projects. This will include colleague development and performance management. The Supervisor coordinates with…
Added 42 mins ago
L
Supply Chain Project Manager | Contract until October 2027
lululemon
Vancouver, BC
- Full-time
Ensure the project team works closely with peers across Global Supply Chain, ensuring alignment and consistency in planning, management, and execution.
Added 1 hour ago
CO
Temporary Technical Lead (Housing Accelerator Fund) Up to 18 Months
City of Saint John
Saint John, NB
- Temporary
Under the general supervision of the HAF Project Manager, you will be part of a high-caliber cross functional team leading the E-Permitting Initiative under the City of Saint John Housing…
Added 1 hour ago
CO
Manager Policy and Risk Management
City of Saint John
Saint John, NB
- Full-time
As required, able to lead and guide a team of workers toward realizing the organization’s goals.
Added 1 hour ago
S
Radiological Technologist, Pediatric Procedures, Diagnostic Imaging X-Ray - BC Children’s Hospital
Sanya’k̓ula
Vancouver, BC
- Full-time
Place lead protection over gonadal area (including examinations of the pelvis) on all patients during radiographic procedures as per the procedural guidelines.
Added 1 hour ago
WI
Manager, Ethics and Integrity Program
WSP in Canada
Winnipeg, MB
- Full-time
Your work will support ethical culture, reputation risk management, and compliance across areas including anti-corruption, fair competition, anti-money laundering, human rights, and…
Added 1 hour ago
WI
Manager, Ethics and Integrity Program
WSP in Canada
Moncton, NB
- Full-time
Your work will support ethical culture, reputation risk management, and compliance across areas including anti-corruption, fair competition, anti-money laundering, human rights, and…
Added 1 hour ago
WI
Manager, Ethics and Integrity Program
WSP in Canada
Halifax, NS
- Full-time
Your work will support ethical culture, reputation risk management, and compliance across areas including anti-corruption, fair competition, anti-money laundering, human rights, and…
Added 1 hour ago
R|
Project Manager
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Contract
Work Experience: Experience in project and team management, clinical experience is an important asset
Added 1 hour ago
C
Senior Product Owner- Digital Banking
CGI
Halifax, NS
- Full-time
We are seeking an experienced and visionary Senior Product Owner to lead and shape the future of our Digital Banking Application tailored specifically for Canadian Credit Unions. This role…
Added 1 hour ago
WI
Manager, Ethics and Integrity Program
WSP in Canada
Quebec, QC
- Full-time
Your work will support ethical culture, reputation risk management, and compliance across areas including anti-corruption, fair competition, anti-money laundering, human rights, and…
Added 1 hour ago
R|
Research Assistant - Public Engagement
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
…safety and appropriateness of medications. A small, dynamic team with a big mission, our work and achievements span provinces and range from public awareness campaigns to healthcare…
Added 1 hour ago
C
Salesforce Release Engineer
Cognizant
Toronto, ON
- $78,000 to $125,000 CAD / year
- Full-time
…deployment success. You will be a valued member of the delivery team and work collaboratively with Development, QA, UAT, Operations, Business stakeholders, Security teams, Infrastructure…
Added 1 hour ago
PC
Manager, Integrated Supply Chain - M&M Food Market
Parkland Corporation
Mississauga, ON
- Full-time
Well-developed analytical, problem-solving, supplier management, and project management skills.
Added 1 hour ago
C
Service delivery Manager
CGI
Toronto, ON
- Full-time
Proven project management experience, including planning and managing scope, schedules, resources, risks, dependencies, deliverables, and stakeholder communications
Added 1 hour ago
1
Senior Corporate Legal Counsel, Operations
123Dentist
Toronto, ON
- $170,000 to $190,000 CAD / year
- Full-time
Lead complex corporate legal matters, including real estate (leases, renewals, and extensions), employment (contract drafting and disputes), corporate secretarial and governance, commercial…
Added 1 hour ago
DR
Director of Design
DMC Recruitment Group
Vancouver, BC
- Full-time
…design solutions. The role serves as a mentor to the design team, supporting the development of creative and professional capabilities while contributing to business development through…
Added 1 hour ago
WI
Manager, Ethics and Integrity Program
WSP in Canada
Toronto, ON
- Full-time
Your work will support ethical culture, reputation risk management, and compliance across areas including anti-corruption, fair competition, anti-money laundering, human rights, and…
Added 1 hour ago
WI
Manager, Ethics and Integrity Program
WSP in Canada
Montreal, QC
- Full-time
Your work will support ethical culture, reputation risk management, and compliance across areas including anti-corruption, fair competition, anti-money laundering, human rights, and…

VERB Interactive

Search Strategist (Permanent Full Time)

Halifax, NS, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: May 1, 2027
Experience: 3+ years of SEO or AI search experience; post-secondary education in marketing, communications, or equivalent experience
Posting language: English
Posted: Nov 2, 2026

Original job description

VERB is a digital marketing and technology agency with our head office located in downtown Halifax, Nova Scotia. Our global clients offer the opportunity to work and collaborate with some of the world's biggest destinations, resorts, and travel brands - and with our employee travel credit, it's easy to experience them for yourself. We take a balanced approach to work/life and have fun at the office- or wherever we happen to be working. We are passionate about exceeding expectations and we thrive on jobs other agencies might find too big, or too difficult, or too fast.

Sounds good? Great, here's who we're looking for...

A Search Strategist (SEO Strategist), owns the SEO, GEO, and AI search strategy for their VERB partners, driving visibility across traditional search and AI-generated answers in Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and Copilot. This is a partner-facing role for someone excited to take the lead: strategists are the go-to search expert for their partners, own their AI and traditional search strategies end to end, and are accountable for results. There is no hand-holding. Strategists are backed by a collaborative team, but they set the direction.

Responsibilities:

Act as the primary search contact for their partners, leading calls and presenting reports that explain the rationale behind strategy, tactics, and recommendations
Lead an integrated SEO and AI search strategy for each partner, aligning with the SEO Pod Lead and the SEO and GEO Strategy Leads
Lead Generative Engine Optimization (GEO), improving how partners are surfaced, cited, and accurately described in AI-generated answers through entity optimization, structured data, llms.txt, and citation-ready content
Monitor AI search performance, including brand mentions, share of voice, citations, and answer accuracy, and turn findings into prioritized recommendations
Own local search strategy, managing listings, location data, and reviews in Yext and optimizing each partner's Google Business Profile
Manage day-to-day SEO and AI search activities for retainers, and pre- and post-launch activities for new builds, coordinating with content strategists, project managers, developers, and external vendors
Apply a full range of tactics (site architecture, on-page, technical, schema, and off-page) and manage partner backlink profiles and link-building strategies
Perform keyword and prompt research, competitor research, and content and website performance analysis using Ahrefs, Semrush, Scrunch, Yext, GSC, GA4, Data Studio, and Claude
Proactively identify and implement improvements to strategies and tactics, bringing new ideas to partners without waiting for direction
Collaborate with Accounts, Performance Media, social, creative, and content teams to align search insights, SERP strategy, and content calendars across channels
Track time and manage tasks in Jira, keeping retainer hours and deliverables on time and on budget
Provide SEO and AI search training to partners, take part in team training, and stay current on search and AI trends

Requirements

3+ years of SEO or AI search experience; post-secondary education in marketing, communications, or equivalent experience
Demonstrated knowledge of ranking factors and SEO best practices, and of how AI answer engines such as Google AI Overviews, AI Mode, and ChatGPT select, cite, and describe brands
Recent experience identifying and fixing technical SEO issues on CMSs such as WordPress and Drupal
Experience crawling sites and managing indexing in Google Search Console, using tools such as Screaming Frog, Semrush, and Ahrefs
Knowledge of robots.txt, regular expressions, schema markup, and entity optimization
Experience managing Google Business Profiles and local listings through platforms such as Yext
Working knowledge of GA4, Data Studio, or other analytics tools, and of Jira or similar time-tracking tools
Experience managing organic search for multiple partners; hospitality and tourism experience is an asset
Excited to be partner-facing: enjoys leading calls, presenting reports, and clearly explaining the rationale behind decisions
Self-directed and accountable, with the confidence to own partner strategy end to end without close supervision
Demonstrated ability to write content for SEO and AI search
Strong analytical, problem-solving, and written and verbal communication skills, with close attention to detail
Highly organized, able to manage multiple projects in a fast-paced environment, and open to feedback
Experience with social or paid media campaigns is an asset

Benefits

Our benefits are anything but basic! Vacation time is available from day one plus we offer an extra paid week off during our annual holiday closure between Christmas and New Years!

We provide an annual travel credit (for non-work related travel), and free office snacks and drinks to keep you energized when you're around.

In addition, we offer the following benefits, and are always looking for new ways to enhance what we offer:

Premium co-share option for Group Health Insurance (medical, dental, vision)
$1000 annual allowance to use towards a Health Spending OR Wellness Spending Account
Company matching RRSP program
Top up for Parental/Pregnancy leave
Hybrid work arrangements (3 days in office per week for local employees)
Remote opportunities available for other locations.
Career Advancement
Professional and Personal Development opportunities
Internal recognition programs
Recreational sports teams and social event
Transit and fitness discounts

This posting is for an existing vacancy.

Please note, we use automated tools, including the AI-enabled technology available with our ATS system Workable, to support certain aspects of our recruitment process, such as organizing applications and identifying potential matches based on role related criteria. These tools are used to assist with administrative and screening activities only. All hiring decisions including shortlisting, interview selection, and final decisions are reviewed and made by a human.

VERB is committed to an inclusive hiring process. If you require accommodations at any stage during our recruitment process, please let us know and we will work to support you.

Apply About employer

More about this job

Responsibilities

Lead end-to-end traditional SEO, local search, and AI search strategies for partners, including GEO, technical optimization, content, listings, and backlink programs. Serve as the primary partner-facing search expert, report on performance, coordinate cross-functional delivery, and proactively improve strategies and results.

Requirements

Requires at least three years of SEO or AI search experience, knowledge of SEO ranking factors and AI answer engines, and hands-on experience with technical SEO, site crawling, indexing, local listings, and analytics tools. Candidates should be self-directed, partner-facing communicators with strong analytical, writing, organizational, and project-management skills; post-secondary education in marketing, communications, or equivalent experience is requested.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search Strategy
Technical SEO
Local SEO
Structured Data
Schema Markup
Entity Optimization
Keyword Research
Prompt Research
Google Search Console
Web Analytics
Content Writing
Project Management

Benefits

Vacation Time From Day One
Extra Paid Week Off During Annual Holiday Closure
Annual Travel Credit
Free Office Snacks and Drinks
Group Health Insurance
Medical Insurance
Dental Insurance
Vision Insurance
Health Spending Account
Wellness Spending Account
Company-Matching RRSP Program
Parental and Pregnancy Leave Top-Up
Hybrid Work Arrangements
Remote Work Opportunities
Career Advancement Opportunities
Professional and Personal Development
Internal Recognition Programs
Recreational Sports Teams
Social Events
Transit Discounts
Fitness Discounts

Visa sponsorship

Not detected in the job text

Keywords

SEO
Generative Engine Optimization
AI Search
Google AI Overviews
Google AI Mode
ChatGPT
Gemini
Perplexity
Copilot
Google Search Console
Google Analytics 4
Data Studio
Ahrefs
Semrush
Scrunch
Yext
Screaming Frog
Jira
Claude Pro
WordPress
Drupal
Robots.txt
Regular Expressions
Schema Markup
Structured Data
Entity Optimization
Google Business Profile
Local Listings
Backlink Management
Technical SEO

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