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Added 12 mins ago
L
5789 - Assistant Store Manager FT
Lids
Quebec, QC
- $19 to $21 USD / hour
- Full-time
Ensure every customer is offered the opportunity to participate in Lids membership programs or special in-store offers when live in-store through employee education.
Added 42 mins ago
LD
Canadian Certified Plumbing Consultant - Educational Publishing
Lumina Datamatics
Canada
- $75 CAD / hour
- Contract
Working in partnership with a major provider in the realm of adult online professional education, Lumina Datamatics is seeking Canadian Certified Plumbing Instructors to assist us with…
Added 42 mins ago
SE
Accounting Manager
skyblue Express Inc
Vaudreuil-Dorion, QC
- Full-time
Post-secondary education in Accounting, Finance, or a related field; professional designation (CPA or equivalent) is an asset.
Added 42 mins ago
R6 Process Equipment Technician 1 - 12 month-term
BWXT
Ottawa, ON
Computer skills will be an asset.Grade 12 technical secondary school.
Added 1 hour ago
DL
Project Manager
DiBRACON Ltd.
Toronto, ON
- Full-time
Post-secondary education in Construction Management, Civil Engineering, Architectural Technology, or a related field is preferred.
Added 1 hour ago
RS
Associé d’inventaire/Inventory Associate
Retail Services WIS Corporation
Montréal-Est, QC
- Part-time
Added 2 hours ago
TT
Database Developer
Torus Talent
Langley (District), BC · Langley, BC
- $80,000 to $100,000 CAD / year
- Full-time
Hold post-secondary education in computer science, software engineering, information technology, or a related field; equivalent practical experience may be considered.
Added 2 hours ago
T
Information Management Specialist
Tookli
Toronto, ON
- Full-time
Relevant post-secondary education in Information Management, Library and Information Science, Information Technology, or a related field.
Added 2 hours ago
TO
Engineering Manager
Town of Pelham
Fonthill, ON
- Full-time
Added 2 hours ago
AU
Manager, Finance Data Governance, Reporting and Systems
Athabasca University
Athabasca, AB
- $99,567.77 to $142,326.49 USD / year
- Full-time
Guided by Like No Other, Athabasca University’s (AU) strategic plan, AU’s approach to accessible yet transformative education and research is truly distinctive. Our academic mission is to…
Added 3 hours ago
RD
FireSmart Coordinator
Regional District of Kitimat-Stikine
Canada
- Full-time
Post-secondary education in Emergency Management, Public Administration, or a related field, or an equivalent combination of education and experience.
Added 3 hours ago
SN
Power Line Technician
Synergy North
Thunder Bay, ON
- Full-time
Ideally a post secondary education in an Electrical Technician or Electrical Technologist program
Added 3 hours ago
HS
Clinic Services Associate
Hearing Solutions
Markham, ON
- $40,000 to $50,000 CAD / year
- Full-time
Post-secondary education or equivalent experience
Added 3 hours ago
K
Summer Students - Corporate
Keyera
Calgary, AB
- Full-time
…program, students must have completed at least one year of post-secondary education and be enrolled for fall studies. Keyera summer students must be available for the duration of the work…
Added 3 hours ago
IW
Senior Manager Real Estate Operations
IG Wealth Management
MB · Manitoba, Canada
- Full-time
…solutions for our clients, advisors, and employees using the latest technology and…
Added 3 hours ago
UT
Lands and Facilities Operations Technician
Upper Thames River Conservation Authority
London, ON
- Full-time
College diploma or equivalent from a recognized post-secondary institution in construction technology or management, parks, recreation, or another related field is required.
Added 3 hours ago
BA
HAIL CONSULTANT
Birchwood Automotive Group
Winnipeg, MB · Greater Winnipeg Metropolitan Area
- Full-time
Completed post-secondary education in Business or related field preferred
Added 3 hours ago
BA
COLLISION CONSULTANT
Birchwood Automotive Group
Headingley, MB
- Full-time
Completed post-secondary education in Business or related field preferred
Added 3 hours ago
HR
Safety Trainer - North Alberta
Herc Rentals
Edmonton, AB
- Full-time
Under the primary direction of the Safety Training Manager, and secondary direction of the Senior Safety Training Manager, the Regional Safety Trainer performs a wide range of activities…
Added 3 hours ago
PT
School Administrative Secretary (#070-AN)
Pembina Trails School Division
Winnipeg, MB
- Full-time
Relevant post-secondary education or equivalent
Added 3 hours ago
PT
School Assistant Administrative Secretary - French Preferred (#071-DI)
Pembina Trails School Division
Winnipeg, MB
- Full-time
Relevant post-secondary education or equivalent
Added 3 hours ago
SI
Manager, Underwriting Member & Co-operative Business
Sovereign Insurance
Toronto, ON
- Full-time
College diploma or post-secondary education in Business Administration or a related field.
Added 3 hours ago
EI
Paralegal
Ecolab Inc.
Calgary, AB
- Full-time
Join CoolIT, an Ecolab Company, a global leader in Direct Liquid Cooling technology for data centers, supercomputers, and high-performance computing environments.
Added 4 hours ago
PP
Events Specialist
People Plus Consulting Limited
Halifax, NS
- Full-time
Preference will be given to individuals with a Bachelor's Degree/Post-Secondary/or equivalent education and work experience in the areas of Events Management, Business, Human Services or…
Added 4 hours ago
Accounts Receivable Manager
Northland Properties
Vancouver, BC
Post-secondary education in Accounting, Finance, Business Administration, or a related field.

VERB Interactive

Search Strategist (Permanent Full Time)

Halifax, NS, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: May 1, 2027
Experience: 3+ years of SEO or AI search experience; post-secondary education in marketing, communications, or equivalent experience
Posting language: English
Posted: Nov 2, 2026

Original job description

VERB is a digital marketing and technology agency with our head office located in downtown Halifax, Nova Scotia. Our global clients offer the opportunity to work and collaborate with some of the world's biggest destinations, resorts, and travel brands - and with our employee travel credit, it's easy to experience them for yourself. We take a balanced approach to work/life and have fun at the office- or wherever we happen to be working. We are passionate about exceeding expectations and we thrive on jobs other agencies might find too big, or too difficult, or too fast.

Sounds good? Great, here's who we're looking for...

A Search Strategist (SEO Strategist), owns the SEO, GEO, and AI search strategy for their VERB partners, driving visibility across traditional search and AI-generated answers in Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and Copilot. This is a partner-facing role for someone excited to take the lead: strategists are the go-to search expert for their partners, own their AI and traditional search strategies end to end, and are accountable for results. There is no hand-holding. Strategists are backed by a collaborative team, but they set the direction.

Responsibilities:

Act as the primary search contact for their partners, leading calls and presenting reports that explain the rationale behind strategy, tactics, and recommendations
Lead an integrated SEO and AI search strategy for each partner, aligning with the SEO Pod Lead and the SEO and GEO Strategy Leads
Lead Generative Engine Optimization (GEO), improving how partners are surfaced, cited, and accurately described in AI-generated answers through entity optimization, structured data, llms.txt, and citation-ready content
Monitor AI search performance, including brand mentions, share of voice, citations, and answer accuracy, and turn findings into prioritized recommendations
Own local search strategy, managing listings, location data, and reviews in Yext and optimizing each partner's Google Business Profile
Manage day-to-day SEO and AI search activities for retainers, and pre- and post-launch activities for new builds, coordinating with content strategists, project managers, developers, and external vendors
Apply a full range of tactics (site architecture, on-page, technical, schema, and off-page) and manage partner backlink profiles and link-building strategies
Perform keyword and prompt research, competitor research, and content and website performance analysis using Ahrefs, Semrush, Scrunch, Yext, GSC, GA4, Data Studio, and Claude
Proactively identify and implement improvements to strategies and tactics, bringing new ideas to partners without waiting for direction
Collaborate with Accounts, Performance Media, social, creative, and content teams to align search insights, SERP strategy, and content calendars across channels
Track time and manage tasks in Jira, keeping retainer hours and deliverables on time and on budget
Provide SEO and AI search training to partners, take part in team training, and stay current on search and AI trends

Requirements

3+ years of SEO or AI search experience; post-secondary education in marketing, communications, or equivalent experience
Demonstrated knowledge of ranking factors and SEO best practices, and of how AI answer engines such as Google AI Overviews, AI Mode, and ChatGPT select, cite, and describe brands
Recent experience identifying and fixing technical SEO issues on CMSs such as WordPress and Drupal
Experience crawling sites and managing indexing in Google Search Console, using tools such as Screaming Frog, Semrush, and Ahrefs
Knowledge of robots.txt, regular expressions, schema markup, and entity optimization
Experience managing Google Business Profiles and local listings through platforms such as Yext
Working knowledge of GA4, Data Studio, or other analytics tools, and of Jira or similar time-tracking tools
Experience managing organic search for multiple partners; hospitality and tourism experience is an asset
Excited to be partner-facing: enjoys leading calls, presenting reports, and clearly explaining the rationale behind decisions
Self-directed and accountable, with the confidence to own partner strategy end to end without close supervision
Demonstrated ability to write content for SEO and AI search
Strong analytical, problem-solving, and written and verbal communication skills, with close attention to detail
Highly organized, able to manage multiple projects in a fast-paced environment, and open to feedback
Experience with social or paid media campaigns is an asset

Benefits

Our benefits are anything but basic! Vacation time is available from day one plus we offer an extra paid week off during our annual holiday closure between Christmas and New Years!

We provide an annual travel credit (for non-work related travel), and free office snacks and drinks to keep you energized when you're around.

In addition, we offer the following benefits, and are always looking for new ways to enhance what we offer:

Premium co-share option for Group Health Insurance (medical, dental, vision)
$1000 annual allowance to use towards a Health Spending OR Wellness Spending Account
Company matching RRSP program
Top up for Parental/Pregnancy leave
Hybrid work arrangements (3 days in office per week for local employees)
Remote opportunities available for other locations.
Career Advancement
Professional and Personal Development opportunities
Internal recognition programs
Recreational sports teams and social event
Transit and fitness discounts

This posting is for an existing vacancy.

Please note, we use automated tools, including the AI-enabled technology available with our ATS system Workable, to support certain aspects of our recruitment process, such as organizing applications and identifying potential matches based on role related criteria. These tools are used to assist with administrative and screening activities only. All hiring decisions including shortlisting, interview selection, and final decisions are reviewed and made by a human.

VERB is committed to an inclusive hiring process. If you require accommodations at any stage during our recruitment process, please let us know and we will work to support you.

Apply About employer

More about this job

Responsibilities

Lead end-to-end traditional SEO, local search, and AI search strategies for partners, including GEO, technical optimization, content, listings, and backlink programs. Serve as the primary partner-facing search expert, report on performance, coordinate cross-functional delivery, and proactively improve strategies and results.

Requirements

Requires at least three years of SEO or AI search experience, knowledge of SEO ranking factors and AI answer engines, and hands-on experience with technical SEO, site crawling, indexing, local listings, and analytics tools. Candidates should be self-directed, partner-facing communicators with strong analytical, writing, organizational, and project-management skills; post-secondary education in marketing, communications, or equivalent experience is requested.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search Strategy
Technical SEO
Local SEO
Structured Data
Schema Markup
Entity Optimization
Keyword Research
Prompt Research
Google Search Console
Web Analytics
Content Writing
Project Management

Benefits

Vacation Time From Day One
Extra Paid Week Off During Annual Holiday Closure
Annual Travel Credit
Free Office Snacks and Drinks
Group Health Insurance
Medical Insurance
Dental Insurance
Vision Insurance
Health Spending Account
Wellness Spending Account
Company-Matching RRSP Program
Parental and Pregnancy Leave Top-Up
Hybrid Work Arrangements
Remote Work Opportunities
Career Advancement Opportunities
Professional and Personal Development
Internal Recognition Programs
Recreational Sports Teams
Social Events
Transit Discounts
Fitness Discounts

Visa sponsorship

Not detected in the job text

Keywords

SEO
Generative Engine Optimization
AI Search
Google AI Overviews
Google AI Mode
ChatGPT
Gemini
Perplexity
Copilot
Google Search Console
Google Analytics 4
Data Studio
Ahrefs
Semrush
Scrunch
Yext
Screaming Frog
Jira
Claude Pro
WordPress
Drupal
Robots.txt
Regular Expressions
Schema Markup
Structured Data
Entity Optimization
Google Business Profile
Local Listings
Backlink Management
Technical SEO

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