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Added 4 mins ago
SP
Digital Experience & Customer Marketing Specialist
Superior Propane
Toronto, ON · Greater Toronto and Hamilton Area, ON
- Full-time
Partner with Technology and product teams to support customer experience enhancements, new capabilities, and platform improvements based on customer needs and business priorities.
Added 4 mins ago
Director, IT Infrastructure & Cybersecurity
Winnipeg Airports Authority
Winnipeg, MB
Partner cross-functionally with all WAA departments to implement technology-enabled business solutions
Added 4 mins ago
SL
Manager, Supplier Strategy & Integration
Sun Life
Toronto, ON · Waterloo, ON · Montreal, QC · Sun Life Waterloo King
- Full-time
Anticipate client, internal business partner and supplier needs when participating in solution development with peers and cross-functional teams and engage the appropriate stakeholders to…
Added 4 mins ago
SL
Senior Consultant, Strategy, Sunlife Health
Sun Life
Calgary, AB · AB · Vancouver, BC · Toronto, ON · Waterloo, ON · Montreal, QC · Alberta Telecommuters
- Full-time
Sunlife Health brings together the scale of a mature group benefits business with the pace and innovation of digital health. The Sunlife Health Strategy team focuses on the questions that…
Added 4 mins ago
SL
Senior Specialist, Supplier Strategy & Integration
Sun Life
Toronto, ON · Waterloo, ON · Sun Life Waterloo King
- Full-time
Working collaboratively with Canadian business units, suppliers and internal partner functions, the Senior Specialist monitors supplier obligations and performance, identifies and manages…
Added 4 mins ago
D
Supervisor, Planning
dentsu
Toronto, ON
- Full-time
Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients…
Added 4 mins ago
B
AI Development Manager
Boeing
Richmond, BC · Vancouver, BC · CAN - Richmond, Canada
- Full-time
Develop Integrated Roadmaps: Partner with product and platform management to establish technical strategies, priorities and delivery roadmaps, balancing business value, technical risk,…
Added 4 mins ago
TH
Loss Prevention Specialist Full Time- 6 Month Contract (WHITBY NORTH)
The Home Depot Canada
Brooklin, ON
- Full-time
…execution of the Company’s internal and external theft and fraud strategy and utilize several tools to minimize loss to the Company. The APS must demonstrate integrity at all times, respond…
Added 4 mins ago
SG
Employee Experience Manager
Saliance Global Holdings Co. Ltd
Calgary, AB · Greater Calgary Metropolitan Area
- Full-time
…and GM. With a hospitality focus, you will work closely with business leaders, overseeing talent development solutions and adapting to changing priorities while reinforcing Fairmont Hot…
Added 4 mins ago
KR
AI Delivery - Oracle Fusion AI
KTek Resourcing
Brampton, ON
- Contract
…integration patterns. This individual will work closely with business stakeholders, solution architects, vendors, security teams, and delivery teams to transform AI opportunities into…
Added 4 mins ago
AG
Program Specialist II
Allegis Global Solutions
Mississauga, ON
- Full-time
…meet missions and unleash the most transformative power in business today: The power of human…
Added 4 mins ago
TH
Loss Prevention Specialist Full Time
The Home Depot Canada
Mississauga, ON
- Full-time
…execution of the Company’s internal and external theft and fraud strategy and utilize several tools to minimize loss to the Company. The APS must demonstrate integrity at all times, respond…
Added 4 mins ago
KR
AI Delivery Technical Lead
KTek Resourcing
Brampton, ON
- Contract
…integration patterns. This individual will work closely with business stakeholders, solution architects, vendors, security teams, and delivery teams to transform AI opportunities into…
Added 4 mins ago
P
Finance Director
Pollin
Toronto, ON
- Full-time
…finance function and support the growth and expansion of the business. This role will serve as a key member of the leadership team, partnering closely with the executive team to drive…
Added 4 mins ago
AI
President ALEBEX AI and Alexander Innovation Centre
Alexander Innovation Centre
Vancouver, BC
- Full-time
· Lead go-to-market strategy, business development, sales, marketing and customer success. Win key strategic customers and partnerships, convert suitable pilots into paid deployments, and…
Added 4 mins ago
M
Directeur(trice) des médias payants et de l’acquisition / Director of Paid Media & Acquisition
Manmade
Montreal, QC
- Full-time
Added 4 mins ago
HO
HR Business Partners - Leader
Humans of HR
Vancouver, BC · Greater Vancouver, BC
- $140,000 to $150,000 CAD / year
- Full-time
…partnering directly with senior executives to shape workforce strategy, strengthen organizational effectiveness, and elevate leadership capability across a complex and evolving…
Added 19 mins ago
MA
Director of Public Practice - 4-Day Work Week
McLenehan and Associates Chartered Professional Accountants
Winnipeg, MB
- Full-time
…bottleneck, and it has kept him from the work only an owner can do: strategy, growth, and building the firm. That changes with this…
Added 19 mins ago
IC
VP, Operations and Deployment
Ivy Charging Network
Toronto, ON
- Full-time
Location: Greater Toronto Area; hybrid with regular travel to project sites and partner locations
Added 19 mins ago
AG
Senior Manager, HR Operations
Altus Group
Toronto, ON
- Full-time
Drive visible impact. Your work will improve how employees, managers, HR Business Partners, and internal teams experience HR support. You will strengthen intake and escalation practices,…
Added 19 mins ago
L
Principal Organic Specialist
Legend
Toronto, ON
- Full-time
…experiment with new ideas and turn insights into measurable business…
Added 19 mins ago
TB
Manager, Strategy
Toronto Blue Jays
Toronto, ON
- Full-time
The Strategy team is a trusted partner in the development and execution of long- and short-range strategies, working cross-functionally with the entire business on key initiatives. Examples…
Added 19 mins ago
LS
Part time Supervisor
Levi Strauss & Co.
Calgary, AB
- Part-time
Proactively resolve consumer concerns in a manner consistent with company policy and with consumer satisfaction in mind. Partner with store manager on elevated consumer issues
Added 19 mins ago
AC
Senior Manager, Guest Communication & Engagement
Armstrong Collective
Vancouver, BC
- Full-time
As a key people leader, the Senior Manager translates business strategy into actionable plans, fosters a high-performing and collaborative team culture, and builds strong partnerships…
Added 19 mins ago
NF
Category Specialist - Contract
Nature's Fare Markets
Surrey, BC
- Contract
…sales growth and margin improvement and assists in category strategy implementation. Success in this role is built on strong collaboration with internal team members and external partners,…

VERB Interactive

Search Strategist (Permanent Full Time)

Halifax, NS, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: May 1, 2027
Experience: 3+ years of SEO or AI search experience; post-secondary education in marketing, communications, or equivalent experience
Posting language: English
Posted: Nov 2, 2026

Original job description

VERB is a digital marketing and technology agency with our head office located in downtown Halifax, Nova Scotia. Our global clients offer the opportunity to work and collaborate with some of the world's biggest destinations, resorts, and travel brands - and with our employee travel credit, it's easy to experience them for yourself. We take a balanced approach to work/life and have fun at the office- or wherever we happen to be working. We are passionate about exceeding expectations and we thrive on jobs other agencies might find too big, or too difficult, or too fast.

Sounds good? Great, here's who we're looking for...

A Search Strategist (SEO Strategist), owns the SEO, GEO, and AI search strategy for their VERB partners, driving visibility across traditional search and AI-generated answers in Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and Copilot. This is a partner-facing role for someone excited to take the lead: strategists are the go-to search expert for their partners, own their AI and traditional search strategies end to end, and are accountable for results. There is no hand-holding. Strategists are backed by a collaborative team, but they set the direction.

Responsibilities:

Act as the primary search contact for their partners, leading calls and presenting reports that explain the rationale behind strategy, tactics, and recommendations
Lead an integrated SEO and AI search strategy for each partner, aligning with the SEO Pod Lead and the SEO and GEO Strategy Leads
Lead Generative Engine Optimization (GEO), improving how partners are surfaced, cited, and accurately described in AI-generated answers through entity optimization, structured data, llms.txt, and citation-ready content
Monitor AI search performance, including brand mentions, share of voice, citations, and answer accuracy, and turn findings into prioritized recommendations
Own local search strategy, managing listings, location data, and reviews in Yext and optimizing each partner's Google Business Profile
Manage day-to-day SEO and AI search activities for retainers, and pre- and post-launch activities for new builds, coordinating with content strategists, project managers, developers, and external vendors
Apply a full range of tactics (site architecture, on-page, technical, schema, and off-page) and manage partner backlink profiles and link-building strategies
Perform keyword and prompt research, competitor research, and content and website performance analysis using Ahrefs, Semrush, Scrunch, Yext, GSC, GA4, Data Studio, and Claude
Proactively identify and implement improvements to strategies and tactics, bringing new ideas to partners without waiting for direction
Collaborate with Accounts, Performance Media, social, creative, and content teams to align search insights, SERP strategy, and content calendars across channels
Track time and manage tasks in Jira, keeping retainer hours and deliverables on time and on budget
Provide SEO and AI search training to partners, take part in team training, and stay current on search and AI trends

Requirements

3+ years of SEO or AI search experience; post-secondary education in marketing, communications, or equivalent experience
Demonstrated knowledge of ranking factors and SEO best practices, and of how AI answer engines such as Google AI Overviews, AI Mode, and ChatGPT select, cite, and describe brands
Recent experience identifying and fixing technical SEO issues on CMSs such as WordPress and Drupal
Experience crawling sites and managing indexing in Google Search Console, using tools such as Screaming Frog, Semrush, and Ahrefs
Knowledge of robots.txt, regular expressions, schema markup, and entity optimization
Experience managing Google Business Profiles and local listings through platforms such as Yext
Working knowledge of GA4, Data Studio, or other analytics tools, and of Jira or similar time-tracking tools
Experience managing organic search for multiple partners; hospitality and tourism experience is an asset
Excited to be partner-facing: enjoys leading calls, presenting reports, and clearly explaining the rationale behind decisions
Self-directed and accountable, with the confidence to own partner strategy end to end without close supervision
Demonstrated ability to write content for SEO and AI search
Strong analytical, problem-solving, and written and verbal communication skills, with close attention to detail
Highly organized, able to manage multiple projects in a fast-paced environment, and open to feedback
Experience with social or paid media campaigns is an asset

Benefits

Our benefits are anything but basic! Vacation time is available from day one plus we offer an extra paid week off during our annual holiday closure between Christmas and New Years!

We provide an annual travel credit (for non-work related travel), and free office snacks and drinks to keep you energized when you're around.

In addition, we offer the following benefits, and are always looking for new ways to enhance what we offer:

Premium co-share option for Group Health Insurance (medical, dental, vision)
$1000 annual allowance to use towards a Health Spending OR Wellness Spending Account
Company matching RRSP program
Top up for Parental/Pregnancy leave
Hybrid work arrangements (3 days in office per week for local employees)
Remote opportunities available for other locations.
Career Advancement
Professional and Personal Development opportunities
Internal recognition programs
Recreational sports teams and social event
Transit and fitness discounts

This posting is for an existing vacancy.

Please note, we use automated tools, including the AI-enabled technology available with our ATS system Workable, to support certain aspects of our recruitment process, such as organizing applications and identifying potential matches based on role related criteria. These tools are used to assist with administrative and screening activities only. All hiring decisions including shortlisting, interview selection, and final decisions are reviewed and made by a human.

VERB is committed to an inclusive hiring process. If you require accommodations at any stage during our recruitment process, please let us know and we will work to support you.

Apply About employer

More about this job

Responsibilities

Lead end-to-end traditional SEO, local search, and AI search strategies for partners, including GEO, technical optimization, content, listings, and backlink programs. Serve as the primary partner-facing search expert, report on performance, coordinate cross-functional delivery, and proactively improve strategies and results.

Requirements

Requires at least three years of SEO or AI search experience, knowledge of SEO ranking factors and AI answer engines, and hands-on experience with technical SEO, site crawling, indexing, local listings, and analytics tools. Candidates should be self-directed, partner-facing communicators with strong analytical, writing, organizational, and project-management skills; post-secondary education in marketing, communications, or equivalent experience is requested.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search Strategy
Technical SEO
Local SEO
Structured Data
Schema Markup
Entity Optimization
Keyword Research
Prompt Research
Google Search Console
Web Analytics
Content Writing
Project Management

Benefits

Vacation Time From Day One
Extra Paid Week Off During Annual Holiday Closure
Annual Travel Credit
Free Office Snacks and Drinks
Group Health Insurance
Medical Insurance
Dental Insurance
Vision Insurance
Health Spending Account
Wellness Spending Account
Company-Matching RRSP Program
Parental and Pregnancy Leave Top-Up
Hybrid Work Arrangements
Remote Work Opportunities
Career Advancement Opportunities
Professional and Personal Development
Internal Recognition Programs
Recreational Sports Teams
Social Events
Transit Discounts
Fitness Discounts

Visa sponsorship

Not detected in the job text

Keywords

SEO
Generative Engine Optimization
AI Search
Google AI Overviews
Google AI Mode
ChatGPT
Gemini
Perplexity
Copilot
Google Search Console
Google Analytics 4
Data Studio
Ahrefs
Semrush
Scrunch
Yext
Screaming Frog
Jira
Claude Pro
WordPress
Drupal
Robots.txt
Regular Expressions
Schema Markup
Structured Data
Entity Optimization
Google Business Profile
Local Listings
Backlink Management
Technical SEO

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