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Added 1 min ago
HG
Software Architect– Azure & Application Modernization
Hanalytica GmbH
Canada
- Contract
Lead the modernization of a legacy application and database to Azure. Assess what exists, define the migration roadmap, and guide the team through implementation.
Added 1 min ago
R
Senior Growth Marketer
Roam
Toronto, ON
- $90,000 to $120,000 CAD / year
- Full-time
Test audiences, offers, messaging, creative, and landing pages from first click to booking or lead, and scale what works.
Added 1 min ago
I
Program Manager - Oracle Fusion Cloud
Infosys
Toronto, ON
- Full-time
…AMS delivery model. The selected candidate should be able to lead global functional and technical teams, manage implementation and transition-to-support activities, oversee service levels…
Added 1 min ago
DT
Director of IT Security Infrastructure
Decode Talent
Canada
- Contract
…posture and network backbone of the entire business. You will lead our Microsoft 365 security stack, run our Splunk-based logging and detection, manage our third-party MDR/SOC partner, and…
Added 1 min ago
J
Business Development, AI Platform
Jobgether
Canada
- Full-time
Lead discovery calls to understand potential customers' needs, assess business opportunities, and qualify prospects.
Added 1 min ago
MR
VP of Marketing Operations
MoveSmart Rentals
Toronto, ON
- Internship
The business brings together property marketing, listing coordination, lead generation, digital tools, customer communication, and leasing support within one service model.
Added 1 min ago
WT
Senior Associate, Workforce Management
Wealthsimple Technologies
Remote, Canada
- $32.69 to $40.87 CAD / hour
- Full-time
- Remote
…and our people's experience in balance. You'll report to the Lead, WFM Platform & Automation, on a small team where everyone owns their area end to…
Added 1 min ago
TS
Event Planner | Planificateur d'événements
TD SYNNEX Canada ULC
Mississauga, ON
- Full-time
Create post-event reports covering attendance, satisfaction, lead capture, and ROI; capture insights for continuous improvement.
Added 1 min ago
RB
Senior Director, Technology Infrastructure Operations & Resiliency
Royal Bank of Canada
Toronto, ON
- Full-time
As the Senior Director, Technology Infrastructure Operations & Resiliency, you will lead the shift of Royal Bank of Canada's Technology Operations & Resiliency (TOR) team to a proactive,…
Added 1 min ago
RB
Lead Automation Engineer
Royal Bank of Canada
Toronto, ON
- Full-time
We are seeking an exceptional Principal Engineer to lead the design, development, and implementation of AI-driven software development lifecycle and intelligent automation solutions. This…
Added 1 min ago
AC
Technical Recruiter
Aston Carter
Vancouver, BC
- $30 to $36.14 CAD / hour
- Contract
…a high degree of autonomy and creativity, and occasionally lead or direct the work of other recruiting professionals. The Technical Recruiter collaborates closely with internal partners to…
Added 1 min ago
AC
Buyer
Aston Carter
Kitchener, ON
- $30.29 CAD / hour
- Contract
…and Friday. The Buyer collaborates closely with a local team lead at the office and works as part of a broader strategic sourcing organization. The work environment…
Added 16 mins ago
PG
Production Operations Manager
Plan Group Inc.
Brampton, ON
- Full-time
Lead continuous improvement initiatives within the prefabrication facility using Lean Manufacturing principles and methodologies
Added 31 mins ago
NA
Consultant Anaesthetist - TACC (Theatres/Anaesthetics/Critical Care)
NHS Ayrshire & Arran
Saskatoon, SK
- Full-time
Added 31 mins ago
NS
Consultant Anaesthetist - TACC (Theatres/Anaesthetics/Critical Care)
NHS Scotland
Saskatoon, SK
- Full-time
Added 31 mins ago
EL
Head of AI Product – Trust Intelligence
EnStream LP
Toronto, ON
- Full-time
…engineering teams. As the product line grows, you'll build and lead a team of product…
Added 31 mins ago
CL
Business Development Associate - Toronto, Ontario
Caravel Law LLP
Toronto, ON
- Full-time
Every inbound lead starts with you. Website and marketing leads come to you first, along with a portfolio of existing client accounts to grow.
Added 31 mins ago
S
Software Engineering LMTS
Salesforce
Vancouver, BC · Canada - Vancouver
- Full-time
Added 31 mins ago
V
Senior Lead Data & AI Engineer
Vanguard
Toronto, ON
- Full-time
Join us in a high-impact, high-visibility role where you will lead the design and delivery of enterprise-scale Data & AI solutions that power analytics, operational decision-making, and AI…
Added 31 mins ago
Accounts Receivable Specialist II
Conexiom
Canada
Lead the investigation and resolution of billing discrepancies, customer inquiries, and receivables issues - escalating complex or unusual cases to Finance & Accounting.
Added 31 mins ago
TR
Software Engineer
Thomson Reuters
Toronto, ON · Canada, Toronto, Ontario
- Full-time
…approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled…
Added 45 mins ago
IW
Senior Manager, Business Development
IG Wealth Management
MB · Manitoba, Canada
- Full-time
…internally focused member of the Business Development team. You will lead the planning and delivery of advisor acquisition activities, with a primary focus on IG’s Enterprise Acquisition…
Added 45 mins ago
IW
Senior Manager, Business Development
IG Wealth Management
BC · British Columbia, Canada
- Full-time
…internally focused member of the Business Development team. You will lead the planning and delivery of advisor acquisition activities, with a primary focus on IG’s Enterprise Acquisition…
Added 45 mins ago
KE
Labourer
KBL Environmental Ltd.
Whitehorse, YT
- Full-time
Under the supervision of the Lead Hand & Facility Manager, the Labourer/Driver must demonstrate strong listening skills, adhere to safety protocols when working with hazardous materials,…
Added 45 mins ago
D
Technical Account Manager (TAM)
DINGO
BC · British Columbia, Canada
- Full-time
Lead customer engagement - Facilitate regular customer reviews, performance discussions and strategic planning to ensure alignment on priorities, expectations and outcomes.

VERB Interactive

Search Strategist (Permanent Full Time)

Vancouver, BC, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: May 1, 2027
Experience: 3+ years of SEO or AI search experience; post-secondary education in marketing, communications, or equivalent experience
Posting language: English
Posted: Nov 2, 2026

Original job description

VERB is a digital marketing and technology agency with our head office located in downtown Halifax, Nova Scotia. Our global clients offer the opportunity to work and collaborate with some of the world's biggest destinations, resorts, and travel brands - and with our employee travel credit, it's easy to experience them for yourself. We take a balanced approach to work/life and have fun at the office- or wherever we happen to be working. We are passionate about exceeding expectations and we thrive on jobs other agencies might find too big, or too difficult, or too fast.

Sounds good? Great, here's who we're looking for...

A Search Strategist (SEO Strategist), owns the SEO, GEO, and AI search strategy for their VERB partners, driving visibility across traditional search and AI-generated answers in Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and Copilot. This is a partner-facing role for someone excited to take the lead: strategists are the go-to search expert for their partners, own their AI and traditional search strategies end to end, and are accountable for results. There is no hand-holding. Strategists are backed by a collaborative team, but they set the direction.

Responsibilities:

Act as the primary search contact for their partners, leading calls and presenting reports that explain the rationale behind strategy, tactics, and recommendations
Lead an integrated SEO and AI search strategy for each partner, aligning with the SEO Pod Lead and the SEO and GEO Strategy Leads
Lead Generative Engine Optimization (GEO), improving how partners are surfaced, cited, and accurately described in AI-generated answers through entity optimization, structured data, llms.txt, and citation-ready content
Monitor AI search performance, including brand mentions, share of voice, citations, and answer accuracy, and turn findings into prioritized recommendations
Own local search strategy, managing listings, location data, and reviews in Yext and optimizing each partner's Google Business Profile
Manage day-to-day SEO and AI search activities for retainers, and pre- and post-launch activities for new builds, coordinating with content strategists, project managers, developers, and external vendors
Apply a full range of tactics (site architecture, on-page, technical, schema, and off-page) and manage partner backlink profiles and link-building strategies
Perform keyword and prompt research, competitor research, and content and website performance analysis using Ahrefs, Semrush, Scrunch, Yext, GSC, GA4, Data Studio, and Claude
Proactively identify and implement improvements to strategies and tactics, bringing new ideas to partners without waiting for direction
Collaborate with Accounts, Performance Media, social, creative, and content teams to align search insights, SERP strategy, and content calendars across channels
Track time and manage tasks in Jira, keeping retainer hours and deliverables on time and on budget
Provide SEO and AI search training to partners, take part in team training, and stay current on search and AI trends

Requirements

3+ years of SEO or AI search experience; post-secondary education in marketing, communications, or equivalent experience
Demonstrated knowledge of ranking factors and SEO best practices, and of how AI answer engines such as Google AI Overviews, AI Mode, and ChatGPT select, cite, and describe brands
Recent experience identifying and fixing technical SEO issues on CMSs such as WordPress and Drupal
Experience crawling sites and managing indexing in Google Search Console, using tools such as Screaming Frog, Semrush, and Ahrefs
Knowledge of robots.txt, regular expressions, schema markup, and entity optimization
Experience managing Google Business Profiles and local listings through platforms such as Yext
Working knowledge of GA4, Data Studio, or other analytics tools, and of Jira or similar time-tracking tools
Experience managing organic search for multiple partners; hospitality and tourism experience is an asset
Excited to be partner-facing: enjoys leading calls, presenting reports, and clearly explaining the rationale behind decisions
Self-directed and accountable, with the confidence to own partner strategy end to end without close supervision
Demonstrated ability to write content for SEO and AI search
Strong analytical, problem-solving, and written and verbal communication skills, with close attention to detail
Highly organized, able to manage multiple projects in a fast-paced environment, and open to feedback
Experience with social or paid media campaigns is an asset

Benefits

Our benefits are anything but basic! Vacation time is available from day one plus we offer an extra paid week off during our annual holiday closure between Christmas and New Years!

We provide an annual travel credit (for non-work related travel), and free office snacks and drinks to keep you energized when you're around.

In addition, we offer the following benefits, and are always looking for new ways to enhance what we offer:

Premium co-share option for Group Health Insurance (medical, dental, vision)
$1000 annual allowance to use towards a Health Spending OR Wellness Spending Account
Company matching RRSP program
Top up for Parental/Pregnancy leave
Hybrid work arrangements (3 days in office per week for local employees)
Remote opportunities available for other locations.
Career Advancement
Professional and Personal Development opportunities
Internal recognition programs
Recreational sports teams and social event
Transit and fitness discounts

This posting is for an existing vacancy.

Please note, we use automated tools, including the AI-enabled technology available with our ATS system Workable, to support certain aspects of our recruitment process, such as organizing applications and identifying potential matches based on role related criteria. These tools are used to assist with administrative and screening activities only. All hiring decisions including shortlisting, interview selection, and final decisions are reviewed and made by a human.

VERB is committed to an inclusive hiring process. If you require accommodations at any stage during our recruitment process, please let us know and we will work to support you.

Apply About employer

More about this job

Responsibilities

Own and lead partners’ traditional SEO, local search, and AI search strategies, including GEO, technical optimization, content, listings, and performance monitoring. Serve as the primary partner-facing search expert, presenting recommendations and coordinating delivery with internal teams and external vendors.

Requirements

Requires at least three years of SEO or AI search experience, knowledge of SEO ranking factors and AI answer engines, and hands-on experience with technical SEO, site crawling, indexing, local listings, and analytics tools. Candidates should be self-directed, organized, analytical, strong communicators, and comfortable managing multiple partner accounts and presenting strategy; relevant post-secondary education or equivalent experience is expected.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search Strategy
Technical SEO
Local SEO
Structured Data
Entity Optimization
Keyword Research
Competitor Research
Google Search Console
Google Analytics 4
Yext
Ahrefs
Semrush
Screaming Frog
Partner Communication

Benefits

Vacation Time From Day One
Extra Paid Week Off During Annual Holiday Closure
Annual Travel Credit
Free Office Snacks and Drinks
Group Health Insurance
Medical Insurance
Dental Insurance
Vision Insurance
Health Spending Account
Wellness Spending Account
Company-Matched RRSP Program
Parental and Pregnancy Leave Top-Up
Hybrid Work Arrangements
Remote Work Opportunities
Career Advancement
Professional and Personal Development
Internal Recognition Programs
Recreational Sports Teams
Social Events
Transit Discounts
Fitness Discounts

Visa sponsorship

Not detected in the job text

Keywords

SEO
Generative Engine Optimization
AI Search
Google AI Overviews
Google AI Mode
ChatGPT
Gemini
Perplexity
Copilot
Google Search Console
Google Analytics 4
Data Studio
Ahrefs
Semrush
Scrunch
Yext
Screaming Frog
Jira
WordPress
Drupal
Robots.txt
Regular Expressions
Schema Markup
Entity Optimization
Structured Data
Google Business Profile
Local Listings
Backlink Management
Keyword Research
Technical SEO

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