Account Director
- Lasalle, ON, Canada
Full-time
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Job details
- Job type
- Full-time
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- Posting language
- English
- Posted
Original job description
About Us
At Veritas, we don’t just tell stories, we engineer influence. We move at the speed of culture, powered by insight, creativity, and a relentless commitment to earning attention in meaningful ways. As we expand our integrated communications practice, we’re looking for an Account Director who brings senior client leadership, strategic excellence, and the ability to inspire and elevate teams.
As an Account Director, you are a trusted, senior partner to clients and internal teams alike. You own the client relationship and drive the strategic direction of the account, ensuring the work consistently delivers against business objectives. You lead with clarity and confidence, empowering your team to execute seamlessly, while maintaining a high bar for craft, operational excellence, and culture-forward thinking.
If you’re energized by shaping integrated strategies, advising senior stakeholders, guiding teams to deliver standout work, and helping clients navigate an ever-changing PR landscape, this role is for you.
Responsibilities
What You'll Do:
Client Leadership & Strategic Partnership
At Veritas, we embrace the tools shaping the future of communication. You don’t need to be an engineer but you do need to be curious, responsible, and excited about the role technology plays in modern PR. We expect all team members to continually build AI fluency and use these technologies in their day to day tasks. Training and access to our suite of AI tools is provided to all employees.
AI & Large Language Model (LLM) Fluency
What To Expect From Us:
At Veritas, we believe people do their best work when they feel supported, valued, and empowered to grow. Our benefits are designed to champion your wellbeing, fuel your curiosity, and help you build a career with impact.
Wellbeing & Lifestyle
At Veritas, we don’t just tell stories, we engineer influence. We move at the speed of culture, powered by insight, creativity, and a relentless commitment to earning attention in meaningful ways. As we expand our integrated communications practice, we’re looking for an Account Director who brings senior client leadership, strategic excellence, and the ability to inspire and elevate teams.
As an Account Director, you are a trusted, senior partner to clients and internal teams alike. You own the client relationship and drive the strategic direction of the account, ensuring the work consistently delivers against business objectives. You lead with clarity and confidence, empowering your team to execute seamlessly, while maintaining a high bar for craft, operational excellence, and culture-forward thinking.
If you’re energized by shaping integrated strategies, advising senior stakeholders, guiding teams to deliver standout work, and helping clients navigate an ever-changing PR landscape, this role is for you.
Responsibilities
What You'll Do:
Client Leadership & Strategic Partnership
- Own senior client relationships, serving as a primary strategic counsel and trusted day-to-day escalation point.
- Lead the development of integrated brand strategy, translating business challenges into insight-driven, culturally relevant communications approaches.
- Guide and elevate client communications through strong POVs, proactive counsel, and clear recommendations that anticipate what’s next.
- Lead high-stakes client moments (e.g., quarterly business reviews, campaign strategy presentations, issue management conversations), ensuring delivery of executive-ready thinking and materials.
- Collaborate closely with integrated agency partners to shape 360 strategies aligned to business objectives, maintaining strong relationships and seamless cross-agency integration.
- Set clear expectations on goals, timing, and deliverables; manage scope strategically and address risks early with decisive solutions.
- Keep senior leadership informed with strong “managing up” practices aligning on priorities, escalations, and opportunities.
- Provide oversight across programs to ensure timelines, budgets, resourcing, and output quality meet expectations, without being executionally embedded day-to-day.
- Partner with internal leadership on account forecasting, resourcing plans, and scope management, ensuring the business is healthy and set up for delivery.
- Identify and mitigate risks across workflow, budget, team capacity, and client expectations; drive solutions that protect quality and margins.
- Establish and refine account processes that improve efficiency and create consistent, scalable ways of working.
- Ensure the team is operating with clarity: aligned briefs, strong project plans, and effective collaboration across disciplines.
- Lead, mentor, and develop a multi-level account team, providing coaching that builds confidence, capability, and career growth.
- Set direction, delegate effectively, and empower others to lead execution, stepping in to unblock, elevate strategic thinking, and ensure quality.
- Provide clear, constructive feedback and performance support; identify training needs and help team members strengthen their craft.
- Foster a culture of accountability, collaboration, and calm leadership, especially in high-pressure moments.
- Serve as a senior strategist on Earned+ programs, ensuring media approaches are grounded in insight, cultural relevance, and business impact.
- Oversee the development of press materials, messaging, and spokesperson counsel, ensuring quality, consistency, and strategic alignment.
- Guide media strategy and outreach direction, ensuring targeted, high-value engagement; step in for priority relationships and moments when needed.
- Support clients in navigating reputation, issues, and fast-moving news cycles with thoughtful counsel and decisive recommendations.
- Keep a pulse on cultural and industry shifts, translating signals into opportunities and strategic guidance for clients and internal teams.
- Provide strategic leadership and oversight across influencer and creator programs, ensuring partner choices and content approaches ladder to campaign goals.
- Guide teams on creator strategy, briefing standards, content review frameworks, and measurement, ensuring consistency and quality.
- Partner with creative and digital leads to shape owned and social storytelling that is culturally fluent and strategically sound.
- Ensure content programs maintain brand integrity while maximizing relevance, engagement, and earned attention.
- Support senior team members in identifying organic growth opportunities by monitoring client needs, campaign performance, and emerging category trends.
- Contribute to the development of proactive recommendations and upsell opportunities within existing accounts.
- Assist in preparing new business materials, including research, competitive scans, case study development, and draft sections of proposals or presentations.
- Participate in brainstorms and idea development for both organic and net‑new opportunities, bringing forward insight‑driven thinking.
- Maintain accurate documentation of scope changes, added deliverables, and budget impacts to support revenue forecasting and account health tracking.
- Build strong internal relationships to help mobilize the right teams and resources during new business or organic growth initiatives.
At Veritas, we embrace the tools shaping the future of communication. You don’t need to be an engineer but you do need to be curious, responsible, and excited about the role technology plays in modern PR. We expect all team members to continually build AI fluency and use these technologies in their day to day tasks. Training and access to our suite of AI tools is provided to all employees.
AI & Large Language Model (LLM) Fluency
- Use AI tools to enhance research, draft materials, analyze data, and identify trends.
- Understand best practices and ethical guidelines for responsible use of AI tools, applying critical thinking and human judgement to every AI-generated output.
- Identify workflow opportunities where tools can improve efficiency without compromising craft.
- Stay ahead of platform evolution, cultural shifts, emerging formats, and best practices across TikTok, Instagram, LinkedIn, X, YouTube, and more.
- Ensure digital opportunities are integrated into strategies, not siloed, guiding teams to connect culture, community, and earned attention.
- Help clients understand how digital culture influences reputation, relevance, and brand perception.
What To Expect From Us:
At Veritas, we believe people do their best work when they feel supported, valued, and empowered to grow. Our benefits are designed to champion your wellbeing, fuel your curiosity, and help you build a career with impact.
Wellbeing & Lifestyle
- Comprehensive health and dental coverage to support your physical and mental wellness.
- Generous paid time off including vacation, personal days, and a winter holiday office closure so you can recharge.
- Hybrid work model designed for connection and flexibility with two-days dedicated in office and three-days at your Manager’s discretion. Note that all new hires are required to be in-office three-days per week for the first 90-days.
- Remote work option offered to employees after 6-months that supports where, and how, you do your best thinking.
- Access to mentorship and leadership development programs, through our unique Professional Coaching program, helping you build craft and confidence, and continue to progress in your career.
- Regular training on emerging tools and technologies, including AI literacy sessions and ethical best‑practice workshops.
- A team that leads with empathy, creativity, and curiosity, and celebrates wins together.
- Agency-wide events, social activities, and volunteer opportunities that keep us connected and inspired.
- Mobile phone and home internet support to keep you equipped.
- Discretionary days every long weekend between May and October for additional down-time (because balance matters).
- Access to innovative tools and platforms that help you work smarter, not harder.
More about this job
Responsibilities
Lead senior client relationships and set strategic direction for integrated communications programs, providing counsel on brand strategy, media, reputation, and cultural opportunities. Oversee account operations, budgets, resourcing, and quality while developing teams, guiding creator and content programs, and supporting organic and new business growth.
Requirements
The role calls for senior-level client leadership, strategic communications expertise, and the ability to guide integrated PR, media, influencer, creator, and digital programs. It also requires strong team leadership, operational and financial oversight, sound judgment in high-pressure situations, and responsible use of AI tools; no specific education requirement is stated.
Skills
- Senior Client Leadership
- Strategic Communications
- Integrated Brand Strategy
- Media Strategy
- Reputation and Issues Management
- Team Leadership and Mentorship
- Budget and Resource Management
- Account Forecasting
- Scope Management
- Influencer and Creator Strategy
- Content Strategy
- Digital and Social Intelligence
- AI and LLM Fluency
- New Business Development
- Cross-Agency Collaboration
Benefits
- Health Coverage
- Dental Coverage
- Paid Time Off
- Hybrid Work
- Remote Work Option
- Mentorship Programs
- Leadership Development
- Professional Coaching
- Training and Development
- AI Literacy Training
- Mobile Phone Support
- Home Internet Support
- Discretionary Days
- Innovative Tools and Platforms
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Management & Leadership
- Creative & Media
- Sales
- Consulting
Keywords
- Public Relations
- Integrated Communications
- Brand Strategy
- Strategic Counsel
- Client Leadership
- Earned Media
- Media Outreach
- Press Materials
- Messaging
- Spokesperson Counsel
- Reputation Management
- Issues Management
- Influencer Programs
- Creator Strategy
- Content Strategy
- Social Media
- TikTok
- X
- YouTube
- Artificial Intelligence
- Large Language Models
- AI Ethics
- Account Forecasting
- Budget Management
- Resource Planning
- Scope Management
- New Business Development
- Campaign Measurement