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Performance Marketing Specialist (experience in US performance marketing and paid advertising is required)
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veritree

Director, Marketing

Vancouver, BC, Canada

$150,000 to $250,000 CAD / year · Full-time

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Applications open in a new tab.

Job details

Pay: $150,000 to $250,000 CAD / year
Job type: Full-time
Apply by: Apr 28, 2027
Experience: 7+ years of marketing experience in B2B SaaS, climate tech, or a related field, with at least 3 years leading a team
Posting language: English
Posted: Oct 30, 2026

Original job description

Veritree And Job Overview

veritree is an award-winning climate tech start-up based in Vancouver. Launched in 2021, our technology measures and verifies the impact of global restoration efforts from the ground up. We are on a mission to plant 1 billion verified trees by 2030, collaborating with businesses, planting organizations, and consumers who believe in the transformative power of verified restoration projects to create real and meaningful impact for the planet, nature, and people.

veritree is seeking a Director, Marketing to lead the programs that take our offering to market and turn attention into pipeline and revenue. This role owns four areas: product marketing, full-funnel campaigns, co-marketing with our existing clients, and events. You will set the strategy for each, lead the people who run them, and be accountable for the pipeline, revenue, and retention they produce.

This role is ideal for a hands-on marketing leader with B2B SaaS or climate tech experience who enjoys both building the plan and getting close to the work. You will work hand in hand with our Head of Content and Creative Services so that ads, campaigns, decks, and other materials come together and are put to full use. You will also collaborate closely with our Forest, Customer Success, Outbound, and Sales teams.

6 Month Key Outcomes (6mKOs)

Our story is sharp and in use. Veritree's positioning, messaging, and ICP are refreshed and adopted across Sales, with a messaging framework, launch playbook, and enablement library the team relies on every day
Inbound is a growth engine. Integrated campaigns are bringing new buyers to us, with defined funnel stages, targets, and lead handoffs agreed with Sales. Marketing-sourced qualified pipeline is growing month over month, with clean attribution in HubSpot to show what's working
The 2027 plan is built and funded. An approved 2027 marketing roadmap and budget covers campaigns, cadence, Content and Creative Services support, and an H1 events plan where every event is tied to pipeline or customer goals
Co-marketing is live. A repeatable co-marketing program is running with our clients, with at least one joint campaign launched alongside Customer Success and a clear link to retention and expansion

12 Month Key Outcomes (12mKOs)

Marketing is a predictable growth driver. Inbound and marketing-influenced pipeline hit agreed targets, backed by a data-driven channel mix and a forecast Sales can plan around
Higher conversion rates. Win rate and deal velocity improve as positioning, proof points, competitive enablement, and nurture programs help Sales move buyers faster
We're reaching new markets. Messaging, campaigns, and proof points are in market for at least one new segment, with qualified pipeline to show for it
Our clients tell our story. Co-marketing runs on a regular cadence, client stories built with our Forest team's impact data become a signature content engine, and the program shows measurable lift in retention and expansion
Every event earns its place. The full-year events program reports return on every event, and the 2028 calendar is shaped by results
A great team is in place. The marketing team is hired and performing against clear goals, working in rhythm with Content and Creative Services, Sales, and Customer Success

What You'll Do

Product Marketing

Own veritree's positioning, messaging, and ideal customer profile (ICP), and keep them current as the product and market evolve
Lead go-to-market planning for product launches and new offerings, from messaging through to sales readiness
Build and maintain sales enablement materials such as pitch decks, one-pagers, case studies, battlecards, and competitive analysis
Gather customer, market, and competitor insights and share them with Product and Sales to shape the roadmap and the pitch

Campaigns and Full-Funnel Management

Own the marketing funnel end to end, from awareness and acquisition through conversion, handoff to Sales, and closed revenue
Plan and launch integrated campaigns across channels such as paid media, email, webinars, content, and events that bring new customers into the funnel
Set funnel stages, targets, and conversion goals with Sales and Outbound, and make sure leads are handed off and followed up consistently
Set the strategy and budget for paid channels such as LinkedIn and Google, and manage the agencies and vendors that support them
Track performance at every stage of the funnel, report on it regularly, and shift budget toward what works

Co-Marketing

Build a co-marketing program with existing clients that showcases their verified restoration impact and deepens the relationship
Partner with Customer Success and Account Management to find co-marketing opportunities that support expansion, renewal, and NRR
Lead joint campaigns, case studies, webinars, and announcements with clients and partners
Measure the impact of co-marketing on retention and expansion revenue

Events

Own the annual events strategy and calendar, including industry conferences, sponsorships, speaking opportunities, and veritree-hosted events
Plan and run veritree's presence at each event, from budget and logistics through to messaging and follow-up
Work with Sales to turn event activity into meetings, pipeline, and stronger customer relationships
Report on the return of every event and use the results to plan the next year

Cross-Functional Collaboration

Work closely with the Head of Content and Creative Services to plan, brief, and deliver ads, campaign assets, sales decks, and other materials, so everything comes together on time and is properly used and executed on
Agree on shared priorities, timelines, and creative briefs so the Content and Creative Services team can plan its capacity around marketing's roadmap
Partner with the Forest team to turn restoration projects and impact data into accurate, compelling stories and offerings
Partner with Customer Success on co-marketing, retention, and expansion programs
Align campaigns with the Outbound team so outbound sequences and marketing messages reinforce each other
Work with Sales on targets, enablement, and lead handoffs so marketing activity turns into revenue

Leadership and Operations

Lead, mentor, and grow a team of marketers across product, campaign, events and co-marketing roles, and hire to fill gaps as the team scales
Own the budget for your areas and allocate it to maximize pipeline, revenue, and ROI
Align plans and targets with Sales, Customer Success, Product, and the Content and Creative Services team
Report on marketing performance to leadership with clear metrics and recommendations

Requirements

Qualifications

Professional Requirements

Bachelor's degree in marketing, business, communications, or a related field, or equivalent experience
7+ years of marketing experience in B2B SaaS, climate tech, or a related field, with at least 3 years leading a team
Proven track record in product marketing, including positioning, messaging, and go-to-market for B2B products
Hands-on experience managing full-funnel campaigns, including paid channels, that generated measurable pipeline and revenue
Experience running co-marketing or customer marketing programs tied to retention or expansion
Experience planning and delivering events and conferences with clear pipeline outcomes
Strong understanding of B2B sales cycles and how marketing supports them
Skilled in managing budgets and reporting on ROI, using tools such as HubSpot, LinkedIn Campaign Manager, and Google Ads

Personal Strengths

A leader who coaches, sets clear expectations, and helps people grow
Data-driven, with the judgment to know when to act on the numbers and when to test something new
Strong communicator who can explain complex climate and impact topics in simple, compelling terms
Collaborative, and comfortable working closely with Sales, Customer Success, and Product
Organized and able to manage several programs, priorities, and deadlines at once
Motivated by veritree's mission and the impact of verified restoration

Nice to Haves (not mandatory)

Experience marketing to sustainability, ESG, or corporate impact buyers
Knowledge of nature-based solutions, carbon markets, or impact verification
Experience at a venture-backed start-up during a growth stage
Certifications such as HubSpot, Google Ads, or Pragmatic Institute product marketing are a plus

Benefits

Benefits & Compensation Overview

At veritree, we recognize that compensation and performance development are key to attracting and retaining top talent. Our approach is grounded in fairness, transparency, and creating opportunities for growth as both our people and business scale.

Some highlights you can expect include:

Competitive salary with a performance-driven framework that ensures fair and consistent compensation reviews, tied to individual impact and business growth
Extended health, dental, and vision benefits
Additional Health Spending Account (HSA) / Lifestyle Spending Account (LSA) to support your well-being and lifestyle interests
A variety of time-off programs, including vacation, personal days, and a 4-week remote work program each year
Employee discount with tentree, our sister company
A flexible, hybrid work environment designed for collaboration and focus-driven impact

veritree ensures that compensation is reviewed fairly and consistently, with opportunities for salary progression tied to sustained performance. The base salary for this role is CAD $150,000 to CAD $200,000 per year, with on-target earnings (OTE) of up to CAD $150,000 - $250,000 per year, including variable compensation based on performance.

This range is positioned around the 50th-75th percentile of market data we've collected, reflecting our commitment to competitive pay. Final offer amounts are based on individual experience and skillset of the candidate demonstrated during the recruitment process.

We reserve the >75th percentile of our salary ranges for internal employees who demonstrate sustained high performance and impact at veritree.

veritree is an equal opportunity employer. We are committed to building a team that represents diverse backgrounds, perspectives, and skills. All employment decisions are made on the basis of qualifications, merit, and business needs.

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More about this job

Responsibilities

Lead product marketing, full-funnel campaigns, client co-marketing, and events, with accountability for pipeline, revenue, retention, and return on investment. Build and manage the marketing team and budget while coordinating with Sales, Customer Success, Product, Forest, Outbound, and Content and Creative Services.

Requirements

Requires a bachelor's degree in marketing, business, communications, or a related field, or equivalent experience, plus at least seven years of relevant marketing experience and three years leading a team. Candidates should have B2B product marketing and go-to-market experience, measurable full-funnel campaign results, co-marketing and event experience, and proficiency with marketing budgets, ROI reporting, and tools such as HubSpot, LinkedIn Campaign Manager, and Google Ads.

Skills

Product Marketing
Positioning And Messaging
Go-To-Market Strategy
Full-Funnel Campaign Management
Paid Media
Co-Marketing
Customer Marketing
Event Planning
Sales Enablement
Pipeline Generation
Marketing Analytics
Budget Management
ROI Reporting
Team Leadership
Cross-Functional Collaboration
HubSpot

Benefits

Competitive Salary
Performance-Based Compensation
Extended Health Benefits
Dental Benefits
Vision Benefits
Health Spending Account
Lifestyle Spending Account
Vacation
Personal Days
Four-Week Remote Work Program
Employee Discount
Flexible Hybrid Work Environment

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Climate Tech
Product Marketing
Go-To-Market
Positioning
Messaging
Ideal Customer Profile
Full-Funnel Marketing
Paid Media
LinkedIn Campaign Manager
Google Ads
HubSpot
Sales Enablement
Pipeline Generation
Lead Handoffs
Marketing Attribution
Co-Marketing
Customer Marketing
Retention
Expansion Revenue
Net Revenue Retention
Event Marketing
Marketing Budget
ROI Reporting
Competitive Analysis
Customer Insights
Market Research
Sustainability
ESG
Nature-Based Solutions

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