Partner Marketing Programs Manager
- Canada
Full-time
Applications open in a new tab.
Job details
- Job type
- Full-time
- Experience
- 3–6+ years of experience in B2B marketing, partner marketing, field marketing, demand generation, or a related role.
- Posting language
- English
- Posted
Original job description
Versapay is the platform that rewires AR by removing barriers from collecting and reconciling B2B payments, providing end-to-end cash flow clarity and ensuring businesses can manage working capital on their terms.
By closing the loop for finance teams and their business systems, customers, and payment activity into a single intelligent ecosystem, Versapay transforms money matters into a data-driven advantage. With 10,000 customers and 5M+ companies transacting, Versapay facilitates 110M+ transactions and processes $300B+ in payments volume annually.
Think you might be the next Veep to join? Read on!!
The Opportunity
Partners are an important part of how Versapay reaches the market. Our ERP/VAR, ISV, and Financial Institution partners help us reach new customers, create new routes to market, and drive pipelines.
We're looking for a Partner Marketing Programs Manager to help us get more out of these relationships.
This role sits within Partner Marketing and will help turn partner strategy into marketing programs that partners can use. You'll work across our partner channels to build campaigns, create partner-ready content and enablement, support partner events, and help launch programs that generate demand.
The role will also provide marketing support for select programs outside of Partner Marketing, particularly webinars and other pipeline-focused initiatives.
This is a hands-on role for someone who enjoys taking an idea and figuring out how to make it happen.
The Role
The Partner Marketing Programs Manager will work closely with Partner Marketing, Partner Sales, Events, Demand Generation, Content, Product Marketing, and other teams across Versapay.
You'll help build and execute programs across our ERP/VAR, ISV, and Financial Institution channels, while also supporting the marketing activation around key partner events and broader marketing programs.
The role is intentionally broad, but the focus is consistent: create scalable marketing programs and assets that help our partners and internal teams generate pipeline.
Key Responsibilities
- Partner Marketing Programs: Build and execute marketing programs for our ERP/VAR, ISV, and Financial Institution partners, including campaigns, partner communications, campaign-in-a-box programs, and other demand generation initiatives.
- Partner Content: Create and adapt content for specific partners and audiences, including emails, landing pages, one-pagers, presentations, sales materials, and campaign assets.
- Partner Enablement: Develop materials that help our partners understand and sell Versapay, including partner decks, solution overviews, battlecards, playbooks, talking points, and campaign-specific enablement.
- FI Sales Training & Product Knowledge: Work closely with Partner Sales and Product Marketing to build and maintain sales training and product education for Financial Institution partners. Translate Versapay product capabilities, positioning, use cases, and updates into clear, practical training that helps FI partner teams confidently identify opportunities, explain the value of Versapay, and support effective customer conversations.
- FI Enablement Support: Provide focused support to Financial Institution partners in two critical areas: strengthening sales readiness through repeatable training, and improving product knowledge through current, easy-to-use materials and access to the right internal subject-matter experts.
- Partner Events: Run the marketing execution around key partner events, including Microsoft, NetSuite, Sage, and other strategic ecosystem events. This includes event promotion, landing pages, email campaigns, partner communications, speaker support, collateral, and post-event follow-up.
- Webinars & Marketing Programs: Run webinars and other marketing programs that contribute to pipelines across the broader business. This may include program development, promotion, content, execution, and follow-up.
- Cross-Functional Execution: Work with Partner Sales, Events, Demand Generation, Content, Product Marketing, and other teams to bring programs to life and keep projects moving.
- Program Scalability: Look for ways to turn one-off partner requests and programs into repeatable plays that can be used across multiple partners and channels.
- Measurement: Track program performance and use results to improve future campaigns and partner activation.
- 3–6+ years of experience in B2B marketing, partner marketing, field marketing, demand generation, or a related role.
- Experience building and executing marketing programs from planning through launch.
- Strong writing and content development skills, with the ability to adapt messaging for different audiences.
- Experience creating marketing materials such as presentations, one-pagers, campaign assets, emails, and landing pages.
- Experience developing sales training, product education, or enablement materials that help partner-facing teams communicate product value and use cases.
- Ability to learn product capabilities and positioning quickly, work with subject-matter experts, and translate technical information into practical partner-facing guidance.
- Comfortable working across multiple teams and managing several programs at once.
- Strong project management skills and a bias toward getting things done.
- Experience working with channel, partner, field, or ecosystem marketing is a plus.
- Experience supporting Financial Institution partners, or working in banking, fintech, payments, ERP, or enterprise technology, is a plus.
- Comfortable operating in a fast-paced environment where priorities can change, and you're expected to figure things out along the way.
Partners are a significant growth channel for Versapay, and we're investing in the programs and resources that help them succeed.
This role will help us move faster by giving our partner teams more marketing support, our partners more resources to take to market, and our broader marketing organization additional capacity to execute high-impact programs.
For our Financial Institution partners in particular, this role will strengthen the sales training and product knowledge they need to represent Versapay effectively, engage customers with confidence, and create more consistent pipeline opportunities.
It's an opportunity to work across a wide variety of businesses while developing deep experience in partner marketing, demand generation, enablement, and events.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
More about this job
Responsibilities
Build and execute scalable marketing programs, campaigns, content, enablement, and event activations for ERP/VAR, ISV, and Financial Institution partners. Support webinars and broader pipeline programs, coordinate cross-functional execution, strengthen Financial Institution partner training and product knowledge, and measure results to improve future programs.
Requirements
Candidates should have 3–6+ years of experience in B2B, partner, field, or demand generation marketing, with a record of planning and executing marketing programs. They should bring strong writing, content, project management, and enablement skills, and be able to learn product capabilities and translate technical information into practical partner guidance; channel or Financial Institution experience is a plus.
Skills
- Partner Marketing
- Demand Generation
- Campaign Development
- Content Development
- Sales Enablement
- Product Education
- Financial Institution Partner Support
- Event Marketing
- Webinar Management
- Project Management
- Cross-Functional Collaboration
- Marketing Measurement
- B2B Marketing
- Channel Marketing
- Product Positioning
- Pipeline Generation
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Sales
- Management & Leadership
- Finance & Accounting
Keywords
- B2B Marketing
- Partner Marketing
- ERP/VAR
- ISV
- Financial Institutions
- Demand Generation
- Pipeline Generation
- Campaign-in-a-Box
- Partner Communications
- Landing Pages
- Email Campaigns
- Sales Enablement
- Product Education
- Product Positioning
- Sales Training
- Battlecards
- Playbooks
- Partner Events
- Webinars
- Microsoft
- NetSuite
- Sage
- Content Development
- Cross-Functional Collaboration
- Program Scalability
- Marketing Measurement
- Payments
- Fintech
- Banking
- Enterprise Technology