Archived listing. The details below describe a past opening.
Company Description Vertalytics.com is a data-driven marketing company focused on helping clients optimize their advertising investments and improve campaign performance. The team leverages analytics, testing, and media expertise to deliver measurable results across digital and traditional channels. Vertalytics.com values collaboration, accountability, and continuous improvement in a fast-paced, client-centered environment. Prospective team members can expect exposure to diverse industries, modern marketing tools, and opportunities to grow their skills in media and analytics.
Role Description The Media Buyer is a full-time, on-site role based in Nanaimo, BC. This position is responsible for planning, negotiating, and purchasing media across relevant channels, ensuring campaigns align with client objectives and budgets. Day-to-day tasks include analyzing audience data, monitoring campaign performance, optimizing placements and bids, and preparing regular reports with clear insights and recommendations. The Media Buyer will collaborate closely with internal stakeholders and clients to refine media strategies, maintain strong vendor relationships, and stay current on market trends, pricing, and platform updates. The role also involves troubleshooting underperforming campaigns and supporting the development of test plans and new media opportunities.
Qualifications
- Candidates should possess strong Media Planning and Media Strategy skills to design effective, goal-oriented campaigns.
- Candidates should possess solid Media Buying experience, including negotiating rates, managing budgets, and securing optimal placements.
- Candidates should possess advanced Analytical Skills to interpret data, track performance metrics, and make data-informed optimization decisions.
- Candidates should possess excellent Communication skills to collaborate with clients, internal teams, and media vendors in a clear and professional manner.
- Relevant experience with digital advertising platforms (e.g., Google Ads, social media ads) and/or traditional media channels is beneficial.
- Strong attention to detail, organizational skills, and the ability to manage multiple campaigns and deadlines simultaneously are preferred.
- A background in marketing, advertising, communications, or a related field, along with prior media buying or agency experience, is an asset.
