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Vertex Inc.

Marketing Associate Director, CF

Toronto, ON, Canada

Job type: Full-time
Posting language: English
Posted: Sep 21, 2026

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Original job description

Job Description

Vertex is seeking an experienced marketing professional to join our Canadian team to lead our Cystic Fibrosis (CF) Marketing team. The Associate Marketing Director, CF Marketing will be a core member of the Canadian CF business unit. This individual will help refine the strategy and execution of key marketing and sales initiatives. We are seeking a candidate with a strong track record in commercial roles, launching new products, and the ability to thrive in a fast-paced, innovation-focused environment. This role will report to the Director of CF Sales and Marketing.

Key Responsibilities

Lead the development and refinement of the CF brand and business strategy for Canada, leveraging customer, market, competitive, and performance insights to identify opportunities, address barriers, and drive sustainable growth.
Aligned to the commercial strategy, drive and optimize tactical execution of marketing and sales initiatives, including brand planning, territory business planning, managing agencies to ensure on-budget and timely deliverables, and partnering closely with cross-functional stakeholders across training, commercial communications, and global teams.
Partner on data and technology efforts to support product uptake, including CRM software and marketing automation tools, working closely with our data and technology teams (DTE, GIACO, DSS).
Measure the impact of initiatives based on territory performance, ROI of key initiatives, and agilely pivot investments to maximize impact, while constantly looking for opportunities for automation and efficiency.
Manage marketing OPEX to ensure optimal use of resources across branded and unbranded initiatives.
Develop strong partnerships with cross-functional teams both locally and regionally to support business goals and collaborate beyond immediate scope, including close partnership with field, patient, disease education, and program counterparts.
Role model and instill a culture of compliance focused on ethics and integrity in all we do.

Required Education and Experience

Bachelor’s degree
Strong experience in healthcare/biopharmaceuticals, including leading commercial teams and launching in rare diseases
Experience developing communications, tactics and managing agency efforts

Required Skills

Experience with HCP brand campaigns, tactical planning and execution, and insight generation, including in rare diseases
Demonstrated ability to develop strategy and translate it into focused, actionable plans that drive business results
Entrepreneurial spirit and courage to challenge the status quo to develop innovative and focused approaches to enable launch and execution through data and technology, regular measurement of results, and pivoting based on a test-and-learn strategy
Strong written and verbal communication skills, with the ability to connect with senior leaders as well as varied large audiences
Demonstrated understanding of the Canadian legal, regulatory, and compliance requirements for pre- and post-approval activities and ability to model expected behavior for the team
Travel Requirements: Ability to travel 20–30%

At Vertex, we embrace continuous learning and encourage employees to stay informed on advances in AI, technology, automation, and industry trends. We seek talent who bring an external perspective, demonstrate curiosity and sound judgment, and thoughtfully adopt new capabilities that improve decision-making, drive innovation, increase efficiency, and help deliver better outcomes for patients.

Disclosure Statement:

This recruitment process may involve the use of artificial intelligence (AI) to assist in screening and assessing applications. AI may be used at various stages to support decision-making, including reviewing resumes and evaluating qualifications. If you have any questions about how AI is used in this process, please contact [email protected].

This position is exempt from the compensation disclosure requirements under applicable law.

At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, retirement and so much more.

Flex Designation:

Hybrid-Eligible Or On-Site Eligible

Flex Eligibility Status:

In this Hybrid-Eligible role, you can choose to be designated as:
1. Hybrid: work remotely up to two days per week; or select
2. On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.

Company Information:

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at [email protected].

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More about this job

Responsibilities

Lead the development and execution of the Cystic Fibrosis brand and business strategy in Canada to drive sustainable growth. Manage marketing operations, agency relationships, and cross-functional partnerships to optimize product uptake and commercial performance.

Requirements

Requires a bachelor's degree and extensive experience in healthcare or biopharmaceuticals, specifically in commercial leadership and rare disease product launches. Candidates must demonstrate strong strategic planning, tactical execution, and knowledge of Canadian regulatory requirements.

Skills

Marketing strategy
Product launch
Rare disease marketing
Brand planning
Tactical execution
Commercial strategy
HCP brand campaigns
Data analysis
Marketing automation
CRM software
Budget management
Cross-functional leadership
Strategic planning
Communication skills
Regulatory compliance

Benefits

Medical insurance
Dental insurance
Vision insurance
Paid time off
Company shutdown
Educational assistance
Student loan repayment
Commuting subsidy
Matching charitable donations
Retirement plan

Visa sponsorship

Not detected in the job text

Keywords

Marketing
Biopharmaceuticals
Cystic Fibrosis
Commercial Strategy
Brand Management
Rare Diseases
HCP Marketing
Tactical Planning
CRM
Marketing Automation
OPEX
Data Analytics
Regulatory Compliance
Business Strategy
Launch Strategy
Stakeholder Management
Healthcare
Agile Methodology
Performance Insights
Market Access

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