Director LifeCycle Marketing
- Toronto, ON, Canada
Full-time
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Job details
- Job type
- Full-time
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- Posting language
- English
- Posted
Original job description
💼 Director of Lifecycle Marketing
📃 Role Summary
We are seeking a Director of Lifecycle Marketing to join our innovative team. This senior leadership role is pivotal in shaping the future of our lifecycle marketing efforts for DTC and CPG brands. You'll have the opportunity to define service design, pricing, and enterprise-level strategy, ensuring our clients see value and ROI quickly. This role is perfect for someone who thrives in dynamic environments and is eager to contribute to our rapid growth and client success.
✅ Key Responsibilities
- Own and enhance the client Lifetime Value (LTV) by designing and pricing subscription and loyalty programs.
- Ensure clients witness a return on investment within the first 90 days by expediting onboarding and maintaining robust reporting.
- Increase Arcady Media's visibility within the ecosystem through active participation in events and direct engagement with merchants.
- Develop case studies and strengthen our market position, especially with our proprietary software and agentic tool on the Klaviyo App Store.
- Collaborate closely with peer leaders, including Strategic Partnerships, Marketing, and Sales, to streamline operations and client onboarding.
- Lead a growing department with four direct reports, expanding as the department grows.
🎓 Requirements
- Experience in lifecycle marketing and retention strategies for DTC and CPG brands.
- Proven ability to design and implement effective service offerings and client engagement plans.
- Strong leadership skills with experience managing and developing teams.
- Excellent communication and strategic planning skills.
- Ability to work closely with cross-functional teams and senior leadership.
🌟Nice to Haves
- Prior experience in an agency setting, particularly in a high-growth environment.
- Familiarity with Klaviyo and Shopify platforms.
- Experience building proprietary software or tools.
More about this job
Responsibilities
Lead lifecycle marketing strategy and service design for DTC and CPG clients, including subscription and loyalty programs, pricing, onboarding, and reporting to improve client lifetime value and demonstrate ROI. Grow the department and Arcady Media’s market presence through team leadership, cross-functional collaboration, events, case studies, and promotion of its proprietary software and Klaviyo App Store tool.
Requirements
Requires experience in lifecycle marketing and retention strategies for DTC and CPG brands, along with the ability to design service offerings and client engagement plans. Candidates should have strong team leadership, communication, strategic planning, and cross-functional collaboration skills; agency experience, Klaviyo and Shopify familiarity, and experience building proprietary tools are preferred.
Skills
- Lifecycle Marketing
- Retention Strategy
- Client Lifetime Value
- Subscription Program Design
- Loyalty Program Design
- Service Design
- Pricing Strategy
- Client Onboarding
- ROI Reporting
- Team Leadership
- Strategic Planning
- Cross-Functional Collaboration
- Client Engagement
- Case Study Development
- DTC Marketing
- CPG Marketing
Visa sponsorship
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Categories
- Marketing
- Management & Leadership
- Sales
- Consulting
Keywords
- Lifecycle Marketing
- Retention Marketing
- DTC
- CPG
- Client Lifetime Value
- Subscription Programs
- Loyalty Programs
- Service Design
- Pricing
- Enterprise Strategy
- Client Onboarding
- ROI
- Reporting
- Strategic Partnerships
- Marketing
- Sales
- Team Leadership
- Case Studies
- Klaviyo
- Klaviyo App Store
- Shopify
- Proprietary Software
- Agentic Tool
- Agency
- Client Engagement