Director of Lifecycle Marketing
- Toronto, ON, Canada
Full-time
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Job details
- Job type
- Full-time
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- Posting language
- English
- Posted
Original job description
💼 Director of Lifecycle Marketing
🇨🇦 Toronto, Canada
📃 Role Summary
We are seeking a Director of Lifecycle Marketing to lead retention strategies for DTC and CPG brands, drive client growth, and oversee a team of four. This role combines strategic leadership, client management, and service profitability.
✅ Key Responsibilities
- Lead lifecycle and retention strategies across multiple client accounts.
- Manage and develop a team of four, including managers.
- Own service design, pricing, profitability, and client retention.
- Establish QA standards, scalable processes, and performance reporting.
- Drive LTV, ROI, and long-term client growth.
🎓 Requirements
- 7+ years in lifecycle/CRM marketing, with 3+ years in leadership.
- Strong experience with DTC/e-commerce CRM platforms such as Klaviyo, Braze, or SFMC.
- Proven agency and multi-client management experience.
- Experience with pricing, profitability, and team development.
- Based in or commutable to Toronto, with in-office availability.
🌟 Nice to Have
- Shopify, SMS, loyalty, and subscription marketing experience.
- Experience with platform migrations, compliance, and process automation.
More about this job
Responsibilities
Lead lifecycle and retention strategies across multiple client accounts, while managing and developing a team of four. Own service design, pricing, profitability, quality standards, scalable processes, and performance reporting to improve customer lifetime value, return on investment, and long-term client growth.
Requirements
Requires at least 7 years of lifecycle or CRM marketing experience, including at least 3 years in leadership, plus experience with DTC or e-commerce CRM platforms such as Klaviyo, Braze, or Salesforce Marketing Cloud. Candidates should have agency and multi-client management experience, and experience with pricing, profitability, and team development; they must be based in or commutable to Toronto and available to work in-office.
Skills
- Lifecycle Marketing
- Retention Strategy
- CRM Marketing
- DTC Marketing
- E-commerce
- Klaviyo
- Braze
- Salesforce Marketing Cloud
- Agency Management
- Client Management
- Team Leadership
- Pricing
- Profitability Management
- Quality Assurance
- Performance Reporting
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Management & Leadership
- Sales
- Consulting
Keywords
- Lifecycle Marketing
- Retention Marketing
- CRM
- DTC
- CPG
- E-commerce
- Klaviyo
- Braze
- Salesforce Marketing Cloud
- Agency Management
- Multi-client Management
- Client Retention
- Service Design
- Pricing
- Profitability
- Team Development
- Quality Assurance
- Scalable Processes
- Performance Reporting
- Customer Lifetime Value
- Return On Investment
- Shopify
- SMS Marketing
- Loyalty Marketing
- Subscription Marketing
- Platform Migrations
- Compliance
- Process Automation