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Added 1 min ago
Senior Data Implementation Engineer
Odaia Intelligence Inc.
Toronto, ON
Full-time
As a Senior Data Implementation Engineer reporting to the Manager, Technical Implementations, you will play a critical role in configuring and implementing our AI-driven platform to enable…
Added 16 mins ago
Sr. Consultant, Technology Architecture
CIBC
Toronto, ON
Full-time
As a Senior Consultant, Technology Architecture – Capital Markets, you'll join CIBC’s Technology Architecture department to lead the delivery of architecture across multiple business…
Added 46 mins ago
Senior Software Engineer
AgileGrid Solutions
Canada
Full-time
As a Senior Mobile Engineer specializing in iOS at DraftKings, you will play a vital role in shaping the future of our mobile products. Your expertise will help develop and maintain…
Added 46 mins ago
Java Developer
Apptad
Montreal, QC
Contract
We are seeking a Senior Architect to lead the design and evolution of secure, scalable, reliable, and cost-effective modern data platforms. This role will establish enterprise data…
Added 4 hours ago
Software Developer - PHP
AppDirect
Montreal, QC
Full-time
We are looking to hire a skilled and ambitious Senior Software Developer in Montreal. You are a highly technical, hands-on PHP developer with a passion for producing maintainable and robust…
Added 5 hours ago
Staff Engineer - Backend & Architecture
MapsPeople
Toronto, ON
Full-time
…mapping, wayfinding, location intelligence, and real-time spatial data to help organizations create smarter, connected environments. As we scale, we're looking for a Staff Engineer to help…
Added 5 hours ago
Analytics Lead
Viral Nation Inc.
Canada
Demonstrated ability to architect and optimize analytics workflows, data pipelines, and reporting systems that support automation, scalability, and self-serve insights.
Added 5 hours ago
Software Developer - PHP
AppHelp by AppDirect
Montreal, QC
Full-time
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Added 7 hours ago
Senior Software Architect (Fintech, NYSE-Listed, Investments & Wealth Platform)
Salient Group
Toronto, ON · Greater Toronto Area, Canada
Full-time
We're hiring a hands-on Senior Software Architect to design and build the backend systems behind a brokerage and capital markets platform - trading, order management, positions, settlement,…
Added 9 hours ago
Data Architect
Fraser Health
Surrey, BC
Full-time
Reporting to the Director, Data Engineering, the Data Architect leads a cross functional team of technical staff to develop, design, build, monitor, maintain and support a variety of data…
Added 9 hours ago
Senior Consultant, Enterprise Performance Management - Anaplan, OneStream and Oracle
KPMG
ON · Toronto, Ontario
Full-time
Plan, architect, design, configure and test models and integrations.
Added 9 hours ago
Software Developer - PHP
AppDirect
Montreal, QC
We are looking to hire a skilled and ambitious Senior Software Developer in Montreal. You are a highly technical, hands-on PHP developer with a passion for producing maintainable and robust…
Added 9 hours ago
Software Developer - PHP
AppDirect
Montreal, QC
Full-time
We are looking to hire a skilled and ambitious Senior Software Developer in Montreal. You are a highly technical, hands-on PHP developer with a passion for producing maintainable and robust…
Added 11 hours ago
Director, Business Intelligence
Viral Nation
Canada
Full-time
Serve as the senior analytics advisor to executive leadership, shaping marketing, retail, and social investment decisions through data-driven insights.
Added 12 hours ago
Architecte / Spécialiste senior Microsoft Fabric & Power BI – Modélisation sémantique
CGI
Montreal, QC
Full-time
CGI is looking for a senior Microsoft Fabric and Power BI specialist to contribute to a major enterprise-scale data and analytics transformation program.
Added 13 hours ago
Project Engineering Director
Worley
Markham, ON
Full-time
This senior leadership role reports to the Project Director and is accountable for multidisciplinary engineering delivery for a large-scale, multi-unit nuclear generation expansion. The…
Added 14 hours ago
Delivery Lead
Fastloop
Vancouver, BC
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You are a senior, AI-native delivery lead who owns engagement outcomes end to end: shaping the solution, defining and planning the work, leading the client, and making sure what we build is…
Added 15 hours ago
AI and Data - Data Architect - Healthcare
EY
Toronto, ON
We are seeking a Data Architect for our AI & Data practice team. We are looking for a candidate with strong technical leadership background, hands experience with Data Bricks, Pursuits,…
Added 16 hours ago
Senior AI Engineer
Workday
Vancouver, BC · Canada, BC, Vancouver
Full-time
Agent Factory is where Workday’s next chapter gets built. We’re forming small, senior, cross-functional AI teams that bring together product leaders, AI engineers, and full-stack builders…
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Senior Product Manager - Developer Productivity
Okta
Toronto, ON
We are looking for a Senior Product Manager to own developer productivity as a product across Okta's development lifecycle - AI-native and traditional tooling alike. You will start…
Added 16 hours ago
Technical Architect Director - PubSec - Mulesoft Canada
Emplo Inc.
Gatineau, QC
Full-time
The Director, Data Foundation Delivery is a senior leader who owns the strategy, architecture, and successful delivery of enterprise Data Foundation engagements for Salesforce Professional…
Added 17 hours ago
Senior Workday Functional Specialist
Fanshawe College
London, ON
Full-time
As Workday becomes the foundation of our administrative ecosystem, access to accurate, timely, and actionable data is more important than ever. To support this evolving landscape, Fanshawe…
Added 17 hours ago
Enterprise Cloud & Secuirty Architect – Information Technology
Alberta Blue Cross
AB · Hybrid
Full-time
We have an exciting opportunity for an Enterprise Cloud & Security Architect to join our Enterprise Architecture team Reporting to Enterprise Architecture leadership, and in collaboration…
Added 17 hours ago
Senior Software Developer
Seequent
Calgary, AB
Full-time
Reporting to the Team Lead, Software Development, the Senior Software Developer (frontend) provides technical leadership, mentorship, and architectural guidance while delivering…
Added 17 hours ago
Senior Workday Functional Specialist
Fanshawe Toronto@ILAC
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As Workday becomes the foundation of our administrative ecosystem, access to accurate, timely, and actionable data is more important than ever. To support this evolving landscape, Fanshawe…

Viral Nation Inc.

Analytics Lead

Canada

Pay: This role has an annual salary range of $110,000 - $140,000
Experience: 7–10+ years of progressive experience in research, analytics, and measurement, with a proven track record of leading complex, high-impact initiatives.
Posting language: English
Posted: Sep 29, 2026

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Original job description

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

In this pivotal role, you will play a key part in shaping the future of our organization by leveraging data to drive informed decision-making for our clients and us. As an Analytic Lead, you will work collaboratively across departments to extract meaningful patterns, trends, and insights that will guide both our and client strategy. If you are an expert storyteller and thrive in a fast-paced environment, enjoy translating complex data into compelling narratives, and are ready to make a significant impact, we want to hear from you. Join us on the forefront of data-driven innovation and help steer our company towards continued success.

Responsibilities:

Serve as a senior analytics partner to account, strategy, and executive stakeholders, translating business objectives into scalable, best-in-class measurement frameworks that power social-first and commerce-driven growth.
Act as the trusted advisor to executive leadership, shaping marketing, retail, and digital investment decisions through clear, data-driven insights tied to revenue impact.
Own the end-to-end measurement strategy across paid media, influencer, social, and retail media, ensuring a direct and measurable connection between spend and commercial outcomes.
Forecast and quantify incremental revenue and retail lift across eCommerce and brick-and-mortar partners by developing predictive models that link media investment, influencer engagement, and social performance to sales velocity and conversion.
Design and operationalize advanced ROI frameworks, including brand lift, sales lift, incrementality testing, multi-touch attribution, and marketing mix modeling to optimize channel mix, budget allocation, and long-term growth.
Build scalable systems to evaluate influencer effectiveness, content performance, audience growth, and conversion impact, translating insights into creative and platform optimization strategies.
Identify emerging consumer behavior and digital engagement trends to inform brand strategy, innovation pipelines, and go-to-market planning.
Lead, mentor, and scale a high-performing analytics team, cultivating a culture of analytical rigor, commercial acumen, and executive-level storytelling.
Oversee the development of scalable data infrastructure, including structured databases, automated reporting workflows, dashboards, and standardized executive reporting.

Qualifications:

Extensive experience in marketing, media, or agency environments, with demonstrated ability to apply analytics and research to drive client strategy and business outcomes.
Bachelor’s or Master’s degree in a relevant field (Social Sciences, Statistics, Data Science, Business Analytics, or related discipline), or equivalent practical experience.
7–10+ years of progressive experience in research, analytics, and measurement, with a proven track record of leading complex, high-impact initiatives.
Advanced expertise in primary and secondary research methodologies, including brand tracking, brand and communications strategy, brand lift studies, regression analysis, Market Mix Modeling, social listening, and digital and site analytics.
Deep technical proficiency in analytics and BI technologies, including Python and SQL for analysis and data modeling, Google Cloud Platform, BigQuery, and Snowflake for data infrastructure, and BI tools such as Sigma or comparable platforms for scalable reporting and dashboarding.
Demonstrated ability to architect and optimize analytics workflows, data pipelines, and reporting systems that support automation, scalability, and self-serve insights.
Strong executive-level communication and collaboration skills, with the ability to translate complex analytical findings into clear, actionable recommendations for both technical and non-technical stakeholders.
Proven ability to influence cross-functional teams and senior client stakeholders, providing strategic guidance grounded in data, research rigor, and business context.

This role has an annual salary range of $110,000 - $140,000

This range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.

Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.

Compensation Philosophy:

At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.

Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.

AI in Recruitment:

Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.

DEI Commitment:

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.

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More about this job

Responsibilities

The Analytics Lead will serve as a senior partner to executive stakeholders, translating business objectives into scalable measurement frameworks to drive growth. They will own the end-to-end measurement strategy across paid media, influencer, and retail channels while leading and mentoring a high-performing analytics team.

Requirements

Candidates must have 7–10+ years of progressive experience in research and analytics, with deep technical proficiency in Python, SQL, and cloud data infrastructure. A Bachelor’s or Master’s degree in a relevant field such as Statistics, Data Science, or Business Analytics is required.

Skills

Data Analytics
Marketing Strategy
Predictive Modeling
Python
SQL
BigQuery
Snowflake
Sigma
Market Mix Modeling
Multi-touch Attribution
Data Infrastructure
Business Intelligence
Leadership
Storytelling
Measurement Frameworks

Visa sponsorship

Not detected in the job text

Keywords

Analytics
Marketing
Media
Data Science
Business Analytics
Python
SQL
Google Cloud Platform
BigQuery
Snowflake
Sigma
BI Tools
Market Mix Modeling
Multi-touch Attribution
Brand Lift
Sales Lift
Incrementality Testing
Social Listening
Data Modeling
Dashboarding
Automation
Predictive Models
Retail Media
Influencer Marketing
E-commerce
Strategy
Leadership
Communication
Data Infrastructure
Consumer Behavior

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