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Added 2 hours ago
C
Martech AdTech Technical Architect
Capgemini
Toronto, ON · Greater Toronto Area, Canada
- Full-time
We are looking for a Senior Martech AdTech Technical/Solution Architect to
Added 2 hours ago
GC
Senior Forward Deployed Engineer
Greenlight Consulting
Toronto, ON · Greater Toronto Area, Canada
- Full-time
…through intelligent automation, agentic AI, and custom technology solutions. We combine deep consulting expertise with hands-on engineering to bridge the gap between strategy and execution.…
Added 3 hours ago
J
Director, Product Marketing
Jobgether
Canada
- Full-time
The Director, Product Marketing will lead the commercial strategy for a portfolio of innovative technology services and solutions.
Added 4 hours ago
PC
Deals Real Assets, Data Engineering & Digital Solutions, Senior Associate
PwC Canada
Vancouver, BC
- Full-time
…projects and programs. As part of our team, you'll leverage your technical expertise in data engineering and software development to build the digital tools, platforms, and data solutions…
Added 4 hours ago
TI
Senior Solutions Architect
Thri5 Inc.
Remote, Canada
- Full-time
- Remote
As a Senior Solutions Architect at Thri5, you'll be the primary technical partner for prospective and existing customers. You'll work closely with our founders and leadership team, sales,…
Added 8 hours ago
CO
Application & Integration Technical Analyst
City of Saint John
Saint John, NB
- Full-time
Under the direction of the designated IT Manager, the Application and Integration Technical Analyst is a technical lead responsible for system architecture, data strategy, and integration…
Added 9 hours ago
W
AI Lead Solutions Architect
Workana
Remote, Canada
- Contract
- Remote
Our client is a premier global financial institution committed to driving innovation and technical excellence across its core banking and digital services. They are looking for an…
Added 9 hours ago
W
AI Lead Solutions Architect
Workana
Remote, Canada
- Contract
- Remote
Our client is a premier global financial institution committed to driving innovation and technical excellence across its core banking and digital services. They are looking for an…
Added 9 hours ago
W
AI Lead Solutions Architect
Workana
Remote, Canada
- Contract
- Remote
Our client is a premier global financial institution committed to driving innovation and technical excellence across its core banking and digital services. They are looking for an…
Added 9 hours ago
W
AI Lead Solutions Architect
Workana
Remote, Canada
- Contract
- Remote
Our client is a premier global financial institution committed to driving innovation and technical excellence across its core banking and digital services. They are looking for an…
Added 9 hours ago
W
AI Lead Solutions Architect
Workana
Remote, Canada
- Contract
- Remote
Our client is a premier global financial institution committed to driving innovation and technical excellence across its core banking and digital services. They are looking for an…
Added 9 hours ago
W
AI Solution Architect
Workana
Remote, Canada
- Contract
- Remote
Our client is a leading Canadian financial institution seeking a senior AI Solution Architect to join its Solutions Architecture team. The organization is expanding its digital…
Added 9 hours ago
W
AI Solution Architect
Workana
Remote, Canada
- Contract
- Remote
Our client is a leading Canadian financial institution seeking a senior AI Solution Architect to join its Solutions Architecture team. The organization is expanding its digital…
Added 9 hours ago
W
AI Solution Architect
Workana
Remote, Canada
- Contract
- Remote
Our client is a leading Canadian financial institution seeking a senior AI Solution Architect to join its Solutions Architecture team. The organization is expanding its digital…
Added 9 hours ago
W
AI Solution Architect
Workana
Remote, Canada
- Contract
- Remote
Our client is a leading Canadian financial institution seeking a senior AI Solution Architect to join its Solutions Architecture team. The organization is expanding its digital…
Added 9 hours ago
W
AI Solution Architect
Workana
Remote, Canada
- Contract
- Remote
Our client is a leading Canadian financial institution seeking a senior AI Solution Architect to join its Solutions Architecture team. The organization is expanding its digital…
Added 13 hours ago
GC
AI Engineer
GEI Consultants, Inc.
Markham, ON
- $110,000 to $150,000 CAD / year
- Full-time
Provide technical support and troubleshooting for deployed AI solutions.
Added 16 hours ago
PC
Deals Real Assets, Data Engineering & Digital Solutions, Senior Associate
PwC Canada
Vancouver, BC
- Full-time
…projects and programs. As part of our team, you'll leverage your technical expertise in data engineering and software development to build the digital tools, platforms, and data solutions…
Added 20 hours ago
K
Architect, Machine Learning (Principal Scientist)
Kinaxis
Ottawa, ON
- Full-time
Kinaxis is seeking a Machine Learning Architect to help define and advance our next generation of AI-driven capabilities. As part of the Product R&D organization, you will play a senior…
Added 22 hours ago
PSR Catalog & TM Forum Enterprise Architect
Prodapt
Canada
…Connectedness vertical. Prodapt designs, configures, and operates solutions across their digital landscape, network infrastructure, and business operations – and craft experiences that…
Added 22 hours ago
K
Enterprise Architect, AI Engineering – Security & Compliance
KPMG
Toronto, ON · ON
- Full-time
As the Enterprise Architect for AI Engineering, you will provide architectural leadership across our technology portfolio, with particular emphasis on security, compliance, risk management…
Added 22 hours ago
Architectural Designer II
Populous
Toronto, ON
Professional & Personal Development Programs + Summer Hours + Hybrid Schedule + Paid Architect Licensure & Certifications Exams + Wedding Pay + Charitable Match Program
Added 22 hours ago
Architectural Designer II
Populous
Montreal, QC
Professional & Personal Development Programs + Summer Hours + Hybrid Schedule + Paid Architect Licensure & Certifications Exams + Wedding Pay + Charitable Match Program
Added 23 hours ago
CO
Application & Integration Technical Analyst
City of Saint John
Saint John, NB
- Full-time
Under the direction of the designated IT Manager, the Application and Integration Technical Analyst is a technical lead responsible for system architecture, data strategy, and integration…
Added 1 day ago
AI
Network Solutions Architect
Ainsworth Inc
Mississauga, ON
- Full-time
Provide technical support to sales teams on data, voice, Wi‑Fi, and network infrastructure solutions.

Viral Nation Inc.

Analytics Lead

Canada

This role has an annual salary range of $110,000 - $140,000

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Job details

Pay: This role has an annual salary range of $110,000 - $140,000
Experience: 7–10+ years of progressive experience in research, analytics, and measurement, with a proven track record of leading complex, high-impact initiatives.
Posting language: English
Posted: Sep 29, 2026

Original job description

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

In this pivotal role, you will play a key part in shaping the future of our organization by leveraging data to drive informed decision-making for our clients and us. As an Analytic Lead, you will work collaboratively across departments to extract meaningful patterns, trends, and insights that will guide both our and client strategy. If you are an expert storyteller and thrive in a fast-paced environment, enjoy translating complex data into compelling narratives, and are ready to make a significant impact, we want to hear from you. Join us on the forefront of data-driven innovation and help steer our company towards continued success.

Responsibilities:

Serve as a senior analytics partner to account, strategy, and executive stakeholders, translating business objectives into scalable, best-in-class measurement frameworks that power social-first and commerce-driven growth.
Act as the trusted advisor to executive leadership, shaping marketing, retail, and digital investment decisions through clear, data-driven insights tied to revenue impact.
Own the end-to-end measurement strategy across paid media, influencer, social, and retail media, ensuring a direct and measurable connection between spend and commercial outcomes.
Forecast and quantify incremental revenue and retail lift across eCommerce and brick-and-mortar partners by developing predictive models that link media investment, influencer engagement, and social performance to sales velocity and conversion.
Design and operationalize advanced ROI frameworks, including brand lift, sales lift, incrementality testing, multi-touch attribution, and marketing mix modeling to optimize channel mix, budget allocation, and long-term growth.
Build scalable systems to evaluate influencer effectiveness, content performance, audience growth, and conversion impact, translating insights into creative and platform optimization strategies.
Identify emerging consumer behavior and digital engagement trends to inform brand strategy, innovation pipelines, and go-to-market planning.
Lead, mentor, and scale a high-performing analytics team, cultivating a culture of analytical rigor, commercial acumen, and executive-level storytelling.
Oversee the development of scalable data infrastructure, including structured databases, automated reporting workflows, dashboards, and standardized executive reporting.

Qualifications:

Extensive experience in marketing, media, or agency environments, with demonstrated ability to apply analytics and research to drive client strategy and business outcomes.
Bachelor’s or Master’s degree in a relevant field (Social Sciences, Statistics, Data Science, Business Analytics, or related discipline), or equivalent practical experience.
7–10+ years of progressive experience in research, analytics, and measurement, with a proven track record of leading complex, high-impact initiatives.
Advanced expertise in primary and secondary research methodologies, including brand tracking, brand and communications strategy, brand lift studies, regression analysis, Market Mix Modeling, social listening, and digital and site analytics.
Deep technical proficiency in analytics and BI technologies, including Python and SQL for analysis and data modeling, Google Cloud Platform, BigQuery, and Snowflake for data infrastructure, and BI tools such as Sigma or comparable platforms for scalable reporting and dashboarding.
Demonstrated ability to architect and optimize analytics workflows, data pipelines, and reporting systems that support automation, scalability, and self-serve insights.
Strong executive-level communication and collaboration skills, with the ability to translate complex analytical findings into clear, actionable recommendations for both technical and non-technical stakeholders.
Proven ability to influence cross-functional teams and senior client stakeholders, providing strategic guidance grounded in data, research rigor, and business context.

This role has an annual salary range of $110,000 - $140,000

This range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.

Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.

Compensation Philosophy:

At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.

Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.

AI in Recruitment:

Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.

DEI Commitment:

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.

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More about this job

Responsibilities

The Analytics Lead will serve as a senior partner to executive stakeholders, translating business objectives into scalable measurement frameworks to drive growth. They will own the end-to-end measurement strategy across paid media, influencer, and retail channels while leading and mentoring a high-performing analytics team.

Requirements

Candidates must have 7–10+ years of progressive experience in research and analytics, with deep technical proficiency in Python, SQL, and cloud data infrastructure. A Bachelor’s or Master’s degree in a relevant field such as Statistics, Data Science, or Business Analytics is required.

Skills

Data Analytics
Marketing Strategy
Predictive Modeling
Python
SQL
BigQuery
Snowflake
Sigma
Market Mix Modeling
Multi-touch Attribution
Data Infrastructure
Business Intelligence
Leadership
Storytelling
Measurement Frameworks

Visa sponsorship

Not detected in the job text

Keywords

Analytics
Marketing
Media
Data Science
Business Analytics
Python
SQL
Google Cloud Platform
BigQuery
Snowflake
Sigma
BI Tools
Market Mix Modeling
Multi-touch Attribution
Brand Lift
Sales Lift
Incrementality Testing
Social Listening
Data Modeling
Dashboarding
Automation
Predictive Models
Retail Media
Influencer Marketing
E-commerce
Strategy
Leadership
Communication
Data Infrastructure
Consumer Behavior

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