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Added 6 months ago
M
Sr Eng - Sr MTS - Full Stack Software Development
MDA
Brampton, Ontario
- Full-time
We’re on the hunt for a Senior Full Stack Developer on our Robotics & Space Operations team at our Brampton office.
Added 6 months ago
HM
Senior Backend Engineer (.NET & AI/ML)
HW Management Inc
Vancouver, British Columbia · Toronto, Ontario · Alberta
- $110,000 to $130,000 CAD / year
- Full-time
We are hiring a Senior Backend Engineer with strong .NET and AI/ML expertise to design and build scalable, high-performance backend systems and AI-powered features for NewHomeSource.com and…
Added 6 months ago
CE
Process Systems Engineering Co-op, Automation & Data Integration
Carbon Engineering Ltd.
Squamish, British Columbia
- $22 to $26 CAD / hour
- Temporary
Reporting to the Senior Systems Engineer, Advanced Automation and Data Integration, the selected candidate will collaborate with the Process Systems Engineering team applying a range of…
Added 6 months ago
W
Senior Manager, Data Development
Walmart
Mississauga, Ontario
- Full-time
Advanced Python and Spark skills with no less than 4 years of experience
Added 6 months ago
A
Senior Software Engineer, Analytics and Reporting Solutions ⭐
Achievers
Toronto, ON
- Full-time
…gets done. Our tech stack leverages microservices built with Python and Go, running on GCP and Kubernetes. We're creating smoother, smarter, and more delightful experiences for our users,…
Added 1 month ago
Principal Software Developer - FinOps
Zynga
Toronto, ON
Demonstrated proficiency with Python for data cleaning and data wrangling (pandas, NumPy), and ability to work with source code via pull requests, CICD pipelines, etc
Added 6 months ago
Senior Application Support Engineer (Trading & Market Data)
Solactive AG
Toronto, Ontario
Execute database changes and optimise SQL queries.
Added 4 months ago
IF
Senior Full stack AI Developer (Python & Angular/React)
Intact FC
Montreal, Quebec
- Full-time
We’re looking for a Senior Full stack AI Developer (Python & Angular/React) to join our growing team!
Added 6 months ago
S
Senior AI Engineer
ShyftLabs
Toronto, Ontario
- Full-time
ShyftLabs is looking for a Senior AI Engineer to sit at the intersection of AI/ML engineering and backend platform development. This isn't a research role, it's a hands-on engineering…
Added 6 months ago
WA
Strategic finance AI Expert
Weekday AI
Remote, Canada
- Part-time
- Remote
Hands-on experience with data tools such as Python, SQL, or advanced Excel; familiarity with AI/ML frameworks is highly preferred.
Added 6 months ago
FC
Senior Technical Analyst, Data Engineering and Business Intelligence
Fidelity Canada
Toronto, Ontario
- Full-time
As a Senior Technical Analyst, Data Engineering and Business Intelligence, at Fidelity Investments Canada, you will focus on building, automating and scaling internal data pipelines and…
Added 2 months ago
PC
Credit Risk Modelling Senior Associate
Pwc Canada
Toronto, ON
- Full-time
Significant experience and proven ability in at least one of the following programming languages/software: Python, R, SQL, SAS, C++, etc.
Added 6 months ago
P
Credit Risk Modelling Senior Associate
PwC
Toronto, Ontario
- Full-time
Significant experience and proven ability in at least one of the following programming languages/software: Python, R, SQL, SAS, C++, etc.
Added 5 months ago
Architect
Benevity
Calgary, Alberta
Proficiency in programming and analytics using Python, SQL, and Jupyter Notebooks
Added 5 months ago
Architect
Benevity
Toronto, Ontario
Proficiency in programming and analytics using Python, SQL, and Jupyter Notebooks
Added 2 months ago
R
Software Engineer
RBGlobal
Mississauga, ON
- Full-time
…and efficient software systems. You will work closely with senior engineers to develop and maintain applications. We believe in fostering a culture of continuous learning, automation, and…
Added 6 months ago
P
Senior Software Engineer - Java
PointClickCare
Mississauga, ON
- Full-time
Expertise in design, optimization, and scaling for relational (SQL) database
Added 1 month ago
A
Guidewire Developer - Rating / Pricing
Aviva
Markham, ON
- Other
As a Guidewire Rating Developer, you will contribute to the design, development, and maintenance of rating logic and rating‑related components within Guidewire PolicyCenter. You will…
Added 3 months ago
Senior Software Engineer, Full Stack
Brex
Vancouver, British Columbia
As a Senior Full-Stack Software Engineer on our Task Workflows Platform team, you will build and scale the foundational infrastructure that powers core experiences across Brex. You will…
Added 5 months ago
Director, Business Intelligence
Viral Nation Inc.
Canada
Deep technical proficiency in analytics and BI technologies, including Python and SQL for analysis and data modeling, Google Cloud Platform, BigQuery, and Snowflake for data infrastructure,…
Added 3 months ago
Staff Data Developer
AlayaCare
Montreal, Quebec
Strong skills in DBT, SQL, Python, Snowflake, Iceberg, Spark, and AWS (ECS, S3, Aurora, RDS).
Added 4 months ago
S
Senior Manager, Data Science
SOTI
Mississauga, Ontario
- Full-time
Strong hands-on programming skills in Python, SQL, and related tools, with experience building and deploying models, data pipelines, and analytical systems in cloud environments (e.g., AWS,…
Added 5 months ago
Architect
Benevity
Toronto, Ontario
Proficiency in programming and analytics using Python, SQL, and Jupyter Notebooks
Added 5 months ago
Architect
Benevity
Calgary, Alberta
Proficiency in programming and analytics using Python, SQL, and Jupyter Notebooks
Added 6 months ago
Manager, Customer Operations
Forma.ai
Toronto, Ontario
Own the day-to-day customer relationship, building strong working relationships with senior client stakeholders across a portfolio of customers

Viral Nation Inc.

Director, Business Intelligence

Canada

This role has an annual salary range of $140,000 - $160,000.

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Job details

Pay: This role has an annual salary range of $140,000 - $160,000.
Experience: 12+ years of progressive experience in research, analytics, and measurement, with a proven track record of leading complex, high-impact initiatives.
Posting language: English
Posted: Jun 4, 2026

Original job description

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

The Director, Business Intelligence will lead enterprise-wide analytics strategy and will be responsible for building and leading a high-performing team of analysts delivering actionable insights across sales forecasting, retail performance, campaign measurement, and influencer/paid/social strategy optimization.

This leader will serve as a strategic thought partner to Sales, Marketing, Brand, eCommerce, Finance, and Executive Leadership, translating data into commercial growth opportunities, driving ROI, and embedding analytics into core business decision-making. The role combines strategic vision, technical depth, cross-functional leadership, and team development.

Responsibilities:

Act as a senior analytics partner to client account, strategy, and service teams by translating client objectives into scalable, best-in-class measurement frameworks that support social-first marketing performance.
Serve as the senior analytics advisor to executive leadership, shaping marketing, retail, and social investment decisions through data-driven insights.
Elevate analytics from reporting to strategic advantage by synthesizing data into clear narratives that inform brand positioning, channel strategy, and enterprise decision-making.
Own end-to-end measurement strategy across paid media, influencer, social, and retail media, ensuring clear linkage between investment and revenue outcomes.
Forecast and quantify incremental revenue and retail lift across eCommerce and offline retail partners by developing predictive models that connect media spend, influencer engagement, and social performance to sales velocity and conversion.
Design and operationalize robust ROI frameworks, including brand lift studies, sales lift studies, incrementality testing, multi-touch attribution, and marketing mix modeling, translating insights into optimized channel mix and budget allocation.
Build scalable measurement systems to evaluate influencer effectiveness, content performance, audience growth, and conversion impact, informing creative strategy and platform optimization.
Identify emerging consumer and digital engagement trends to inform brand strategy, innovation, and go-to-market planning.
Build, lead, and mentor a high-performing analytics team, fostering a culture of analytical rigor, commercial acumen, and executive-ready storytelling.
Design and oversee scalable data collection and reporting infrastructure, including structured databases, automated reporting workflows, dashboards, and standardized presentations.

Qualifications:

Extensive experience in marketing, media, or agency environments, with demonstrated ability to apply analytics and research to drive client strategy and business outcomes.
Bachelor’s or Master’s degree in a relevant field (Social Sciences, Statistics, Data Science, Business Analytics, or related discipline), or equivalent practical experience.
12+ years of progressive experience in research, analytics, and measurement, with a proven track record of leading complex, high-impact initiatives.
Advanced expertise in primary and secondary research methodologies, including brand tracking, brand and communications strategy, brand lift studies, regression analysis, Market Mix Modeling, social listening, and digital and site analytics.
Deep technical proficiency in analytics and BI technologies, including Python and SQL for analysis and data modeling, Google Cloud Platform, BigQuery, and Snowflake for data infrastructure, and BI tools such as Sigma or comparable platforms for scalable reporting and dashboarding.
Demonstrated ability to architect and optimize analytics workflows, data pipelines, and reporting systems that support automation, scalability, and self-serve insights.
Strong executive-level communication and collaboration skills, with the ability to translate complex analytical findings into clear, actionable recommendations for both technical and non-technical stakeholders.
Proven ability to influence cross-functional teams and senior client stakeholders, providing strategic guidance grounded in data, research rigor, and business context.

This role has an annual salary range of $140,000 - $160,000.

This range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.

Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.

Compensation Philosophy:

At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.

Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.

AI in Recruitment:

Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.

DEI Commitment:

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.

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More about this job

Responsibilities

The Director, Business Intelligence will lead enterprise-wide analytics strategy for a major CPG organization, building and leading a team to deliver actionable insights across sales forecasting, retail performance, and campaign measurement. This leader will serve as a strategic thought partner to various departments, translating data into commercial growth opportunities and embedding analytics into core business decision-making.

Requirements

Candidates must have extensive experience in marketing, media, or agency environments, applying analytics to drive business outcomes, supported by a relevant Bachelor's or Master's degree or equivalent experience. Required qualifications include 12+ years in research/analytics, advanced expertise in research methodologies like MMM and brand lift studies, and deep technical proficiency in Python, SQL, GCP, BigQuery, Snowflake, and BI tools.

Skills

Business Intelligence
Analytics Strategy
Team Leadership
Sales Forecasting
Retail Performance
Campaign Measurement
Social Strategy Optimization
Strategic Thought Partnership
ROI Driving
Measurement Frameworks
Predictive Modeling
ROI Frameworks
Data Collection
Data Modeling
Executive Storytelling
Data Infrastructure

Benefits

Comprehensive benefits and total rewards package

Visa sponsorship

Not detected in the job text

Keywords

Business Intelligence
Analytics Strategy
CPG
Sales Forecasting
Retail Performance
Campaign Measurement
Influencer Marketing
Social Strategy
Data-Driven Insights
ROI
Measurement Frameworks
Predictive Models
Brand Lift Studies
Incrementality Testing
Marketing Mix Modeling
Attribution
Python
SQL
Google Cloud Platform
BigQuery
Snowflake
Sigma
Data Pipelines
Executive Communication
Team Mentoring
Social Listening
Digital Analytics

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