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Added 1 min ago
AC
Financial Planning and Analysis Manager
Atlas Cloud
Canada
- Full-time
We are seeking an experienced FP&A Manager to lead financial planning, forecasting, performance analysis, and strategic decision support across the organization. This role requires prior…
Added 1 min ago
TP
Business Development Manager
T&T Power Group
Canada
- Full-time
Lead sales strategies for projects involving:
Added 1 min ago
GE
Partner Strategy & Process Excellence Manager (Unfilled)- EN
Global Excel Management Inc.
Sherbrooke, QC
- Full-time
Lead assigned Case Management initiatives that improve operational effectiveness, service quality, scalability, cost management, and customer-centric outcomes.
Added 1 min ago
R|
Project Manager, Capture and Optimization of Research Data (CORD) Platform
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
Lead pre-deployment testing and quality control of data collection procedures.
Added 1 min ago
PB
Strategic Finance Manager
Pacific Blue Cross
Burnaby, BC
- $98,000 to $140,000 CAD / year
- Full-time
…Transformation Manager, Project Finance Manager, Programme Finance Lead, Corporate Finance Manager, or Finance Manager supporting large-scale transformation initiatives, we'd love to hear…
Added 1 min ago
MH
Forward Deployed AI Engineer
MaxPeople HR
Mississauga, ON
- Full-time
ProServeIT is a leading IT solutions provider that specializes in delivering innovative technology solutions to help businesses thrive. With over 20 years of experience, we've established…
Added 1 min ago
GE
Partner Strategy & Process Excellence Manager (Unfilled)- EN
Global Excel Management Inc.
Windsor, ON
- Full-time
Lead assigned Case Management initiatives that improve operational effectiveness, service quality, scalability, cost management, and customer-centric outcomes.
Added 1 min ago
HR
Senior Recreation Business Analyst
Halifax Regional Municipality
Dartmouth, NS
- $82,900 to $107,280 CAD / year
- Full-time
Lead the development of a multi-year strategic plan for application development based on business requirements for recreation facilities/assets
Added 1 min ago
E
Business Intelligence co-op
Ericsson
Ottawa, ON
- Full-time
…When joining our team at Ericsson you are empowered to learn, lead and perform at your best, shaping the future of technology and communication. This is a place where you're welcomed as…
Added 1 min ago
SE
Chief Technology Officer
Salient Energy
Dartmouth, NS
- $180,000 to $200,000 CAD / year
- Full-time
Lead Salient's technology function by providing strategic and technical leadership across RCD, Cell Development, and Quality.
Added 1 min ago
Manager, Plant Engineering
Riverside Natural Foods Ltd.
Toronto, ON
This is a hands-on leadership role for someone who can lead and develop a team while remaining closely connected to plant engineering priorities and technical execution.
Added 1 min ago
R
DevOps Engineering Lead
RBC
Toronto, ON
- Full-time
As a Devops Engineering Lead, provide direction and engineering support through the process of agile software development.
Added 1 min ago
AI
Maintenance Planner
Amsted Industries
Winnipeg, MB
- Full-time
Lead capital and repair projects involving mechanical, hydraulic, and plant systems from concept through completion, including scope development, project submissions, justification…
Added 1 min ago
R
Senior Manager, Strategic Execution and Data Transformation
RBC
Toronto, ON
- Full-time
…a high-performing and motivated leader to join our team to lead the delivery of enterprise-wide strategic and regulatory initiatives. This role enables business-driven transformation by…
Added 1 min ago
W
Regional Sales Director, Platform - Canada
Workday
Toronto, ON · Vancouver, BC · Canada, BC, Vancouver
- Full-time
…with enterprise customers to help IT leaders modernize their technology strategies, unlock business value from Workday’s platform, and align innovation roadmaps to strategic business…
Added 1 min ago
W
Steel Processing Labourer
Weir
Sudbury, ON
- Full-time
We are a global leader in mining technology for a sustainable future. We help our customers extract the resources the world needs more efficiently and more sustainably. Our planet’s future…
Added 1 min ago
V
Head of Digital Marketing, Vanguard Canada
Vanguard
Toronto, ON
- Full-time
The Head of Digital Marketing for Canada will shape and lead the digital strategy that connects investors and advisors to Vanguard's products, insights, and thought leadership. This leader…
Added 1 min ago
Retail & Experience Supervisor - Tasting Room
Andrew Peller Limited
Lake Country, BC
Lead group tours and support the delivery of special events and Scenic Sip Wine Trail activations.
Added 1 min ago
Senior Project Manager
Infosys
ON
Infosys is seeking an experienced Technical Program Manager to lead large-scale technology programs and digital transformation initiatives within the Retail, Consumer Packaged Goods (CPG),…
Added 1 min ago
Social Media Team Lead (Overnight)
Lyft
Toronto, ON
The Social Media, ON Team Lead is responsible for driving exceptional outcomes for our customers by ensuring that our social media overnight team is consistently achieving their goals. They…
Added 7 mins ago
C
Manager, Strategy and Transformation
Caseware
Toronto, ON
- $125,000 to $145,000 CAD / year
- Full-time
Lead data-driven analyses, business cases, and scenario modelling to inform strategic priorities, investment decisions, and resource allocation.
Added 7 mins ago
C
Golang Senior Application Developer
CIBC
Toronto, ON
- Full-time
Strategic planning - Develop multi-year technology roadmaps that align with the bank’s vision, strategy, and business goals. Lead multiple complicated projects involving backend systems,…
Added 7 mins ago
C
Hourly Line Cook
Cineplex
London, ON · Masonville London TRR
- Part-time
…events. The Rec Room integrates a cutting-edge interactive technology platform that enhances all aspects of the entertainment…
Added 7 mins ago
JI
Cashier
J.D. Irving, Limited
St. John's, NL
- Part-time
…Limited, you are part of a dynamic team of professionals who lead with integrity and are passionate about delivering results. With a culture that nurtures talent and creates an inclusive…
Added 7 mins ago
B
IT Solution Architect, Applications
Belron
Montreal, QC · National Support Center_QC
- Full-time
As an IT Solution Architect - Applications, you will lead the design and evolution of enterprise solutions, ensuring they are scalable, secure, high-performing, and aligned with business…

Viral Nation Inc.

Manager, Performance Marketing

Canada

This role has an annual salary range of $85,000 to $100,000.

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Job details

Pay: This role has an annual salary range of $85,000 to $100,000.
Experience: 4+ years of performance-driven digital marketing experience, with deep expertise in paid social and strong working knowledge of paid search; programmatic experience a strong asset.
Posting language: English
Posted: Oct 8, 2026

Original job description

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

The Manager, Performance Marketing brings the strategy lens to an integrated Performance Marketing pod, with an emphasis on paid social. You own the strategic POV and lead the development of the media plan, audience strategy, client narrative, QBRs, and creative briefing, working closely with Sr. Associates to ensure historical performance learnings are integrated throughout, while staying fluent in tactical, in-platform execution.

What You'll Do Here:

Lead the development and execution of full-funnel, cross-channel paid media strategies aligned to client business objectives.
Own campaign performance across paid social (primary), paid search, and programmatic, ensuring strong execution, optimization, and reporting.
Translate client goals into media plans, balancing audience strategy, budget allocation, and channel mix.
Act as the senior strategic lead on accounts, guiding optimization frameworks and identifying growth opportunities.
Collaborate with Sr. Associates to develop performance driven insights, recommendations.
Own the development of clear client narratives; lead weekly, bi-weekly and monthly reports. Collaborates with Associate Director to develop quarterly, semi-annual and/or annual business reviews.
Manage and strengthen client relationships, being the lead point of contact for performance marketing related questions and strategic recommendations.
Drive a culture of experimentation across creative, audiences, bidding strategies, and platforms.
Partner with creative, strategy, and influencer management teams to ensure content aligns with platform best practices and performance goals.
Own final campaign QA and establish QA standards and tracking frameworks across your team.
Manage, mentor, and develop Sr. Associates, providing feedback, training, and career development growth goals.
As needed, support new business pitches and contribute to process improvement and thought leadership.

What You Need To Have:

4+ years of performance-driven digital marketing experience, with deep expertise in paid social and strong working knowledge of paid search; programmatic experience a strong asset.
Experience mentoring team members, supporting growth goals and education of strategic media planning best practices.
Demonstrated ability to lead multi-channel campaigns from strategy through execution, with a focus on performance and business goals.
Strong understanding of attribution, conversion tracking, and measurement frameworks.
Experience managing vendor and platform relationships (Meta, TikTok, Google, etc.).
Advanced understanding of media planning, audience strategy, platform algorithms, and optimization techniques.
Excellent client management and communication skills, including presenting to internal and external stakeholders.
Proficiency in the Google Suite and project management tools (e.g., monday.com).
Agency or fast-paced, client-facing experience is highly preferred.

This role has an annual salary range of $85,000 to $100,000.

This range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.

Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.

Compensation Philosophy:

At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.

Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.

AI in Recruitment:

Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.

DEI Commitment:

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.

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More about this job

Responsibilities

The Manager, Performance Marketing leads the development and execution of full-funnel, cross-channel paid media strategies while managing client relationships and campaign performance. They also mentor team members and collaborate with internal creative and strategy teams to ensure alignment with business objectives.

Requirements

Candidates must have 4+ years of performance-driven digital marketing experience with deep expertise in paid social and paid search. Strong communication skills, experience in media planning, and the ability to lead multi-channel campaigns are essential for this role.

Skills

Performance marketing
Paid social
Paid search
Media planning
Audience strategy
Campaign management
Client management
Data analysis
Strategic planning
Mentorship
Programmatic advertising
Attribution modeling
Conversion tracking
Budget allocation
Project management

Benefits

Total rewards package

Visa sponsorship

Not detected in the job text

Keywords

Performance Marketing
Paid Social
Paid Search
Programmatic
Media Planning
Audience Strategy
Campaign Execution
Client Management
Attribution
Conversion Tracking
Meta
TikTok
Google
Monday.com
Digital Marketing
Strategy
Analytics
Reporting
Optimization
Creative Briefing
QBR
Full-funnel
Budgeting
Mentorship
Agency Experience

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