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Added 2 mins ago
Product Manager
TD
Toronto, ON
Full-time
Liaise with partners (i.e. Marketing, Phone Channel, Retail) to understand industry and customer trends; analyze challenges and identify areas of opportunity through customer research,…
Added 17 mins ago
Sales Executive (Retail)
INFOYA
Toronto, ON
$150,000 to $225,000 CAD / year
Full-time
We are looking for a Strategic Account Executive to lead and grow client relationships in North America. This individual will be responsible for full-cycle sales, from identifying…
Added 1 hour ago
Quality Engineering Lead
Infosys
BC
Infosys is seeking a Quality Engineering Lead to drive quality engineering, test automation, business analysis, and product ownership activities. The role involves defining test strategies,…
Added 2 hours ago
Account Executive
Klipboard
Oakville, ON
Full-time
Klipboard provides specialist software, services and support to deliver fully integrated trading and business management solutions to companies in the wholesale, service, and distribution…
Added 3 hours ago
Account Executive
KERRIDGE COMMERCIAL SYSTEMS CORP
Oakville, ON
Full-time
Klipboard provides specialist software, services and support to deliver fully integrated trading and business management solutions to companies in the wholesale, service, and distribution…
Added 4 hours ago
Principal AI/ML Engineer
lululemon
Vancouver, BC
Full-time
…data foundation, AI-driven data analytics and insights, and AI solutions across lululemon’s vertically integrated retail ecosystem, while embedding strong data governance and responsible AI…
Added 4 hours ago
Technology Director, Program and Product Management, Enterprise Data and AI
lululemon
Vancouver, BC
Full-time
…data foundation, AI-driven data analytics and insights, and AI solutions across lululemon’s vertically integrated retail ecosystem, while embedding strong data governance and responsible AI…
Added 11 hours ago
Chief Operating Officer
LifeSmart Health Group
Winnipeg, MB
Full-time
Design and implement a clear, detailed executive management and meeting framework - establishing cadence, structure, and accountability across the leadership team and all business units.
Added 12 hours ago
Sr. Manager, Procurement & Category Management – Marketing & Business Services
Keurig Dr Pepper
Montreal, QC
Full-time
This leader is accountable for value delivery while protecting quality, speed, service, compliance, and business continuity. The role shapes multi-year category strategies, leads complex…
Added 13 hours ago
Senior Account Manager - Health and Safety
Lifemark Health Group
Toronto, ON · Brampton, ON
$80,000 to $120,000 CAD / year
Full-time
The successful candidate will bring strong enterprise account management and business development experience, ideally within Occupational Health or employer health services. They will be…
Added 15 hours ago
Senior Account Manager - Health and Safety
Lifemark Health Group
Toronto, ON
$80,000 to $120,000 CAD / year
Full-time
The successful candidate will bring strong enterprise account management and business development experience, ideally within Occupational Health or employer health services. They will be…
Added 15 hours ago
Senior Account Manager - Health and Safety
Lifemark Health Group
Brampton, ON
$80,000 to $120,000 CAD / year
Full-time
The successful candidate will bring strong enterprise account management and business development experience, ideally within Occupational Health or employer health services. They will be…
Added 15 hours ago
Business Development Executive
TalentWorld
Barrie, ON
Full-time
TalentWorld is recruiting a Junior Business Development Executive in Barrie, Ontario for one of its valued partners.
Added 16 hours ago
VP, Product, Marketing & Strategic Partnerships, Sun Life Global Investments
Sun Life
Toronto, ON · Waterloo, ON · Montreal, QC · Sun Life Toronto One York
Full-time
Reporting to the President, SLGI Asset Management Inc. & SVP, Investment Solutions, the Vice President, Product, Marketing & Strategic Partnerships is a senior executive role responsible…
Added 16 hours ago
National Account Manager
Multy
Concord, ON
Full-time
Collaborate with the executive team to develop short- and long-term strategic plans, including the preparation of annual business plans.
Added 16 hours ago
Senior Planner, C&I Planning and Development
Nissan Motor Corporation
Mississauga, ON
Full-time
…market assessment analysis and creativity to identify potential solutions. For example, if Sales volume is below expectations, the incumbent must perform market and competitor analysis to…
Added 16 hours ago
VP, Product, Marketing & Strategic Partnerships, Sun Life Global Investments
Sun Life
Montreal, QC
Full-time
Reporting to the President, SLGI Asset Management Inc. & SVP, Investment Solutions, the Vice President, Product, Marketing & Strategic Partnerships is a senior executive role responsible…
Added 16 hours ago
VP, Product, Marketing & Strategic Partnerships, Sun Life Global Investments
Sun Life
Kitchener, ON
Full-time
Reporting to the President, SLGI Asset Management Inc. & SVP, Investment Solutions, the Vice President, Product, Marketing & Strategic Partnerships is a senior executive role responsible…
Added 16 hours ago
Business Specialist (9 Month Contract)
Randstad Canada
Mississauga, ON
$40 to $45 CAD / hour
Contract
Support the development, testing, and deployment of AI-enabled tools, automated business intelligence dashboards, and streamlined digital workflows.
Added 17 hours ago
Senior Manager, Strategic Development & Data Enablement
Compass Group Canada
Mississauga, ON
Full-time
Guide and influence the development of reporting solutions to ensure they are business-relevant, intuitive, actionable, and aligned with stakeholder needs.
Added 17 hours ago
VP, Product, Marketing & Strategic Partnerships, Sun Life Global Investments
Sun Life
Toronto, ON
Full-time
Reporting to the President, SLGI Asset Management Inc. & SVP, Investment Solutions, the Vice President, Product, Marketing & Strategic Partnerships is a senior executive role responsible…
Added 17 hours ago
Analytics Lead
Viral Nation
Toronto, ON
Full-time
Serve as a senior analytics partner to account, strategy, and executive stakeholders, translating business objectives into scalable, best-in-class measurement frameworks that power…
Added 17 hours ago
Senior Manager, Technology - Banking Cloud Solutions Leader
BDO Canada
Toronto, ON
Full-time
We are looking for a Banking Cloud Solutions Leader who combines deep banking experience, Cloud Platform Architect-level technical knowledge, and a demonstrated ability to grow client…
Added 20 hours ago
Technology Director (Web & Mobile)
APPLY
Toronto, ON
Full-time
…entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn…
Added 21 hours ago
Director Information Technology
Greenstone Meats
Toronto, ON · Etobicoke, ON
Full-time
…application support teams, and developing budgets to align IT with business goals. Oversees strategy, policy, and implementation for systems, networks, software, and digital initiatives…

Viral Nation

Analytics Lead

Toronto, ON, Canada

Pay: This role has an annual salary range of $110,000 - $140,000 This range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level.
Job type: Full-time
Apply by: Oct 21, 2026
Experience: 7–10+ years of progressive experience in research, analytics, and measurement, with a proven track record of leading complex, high-impact initiatives.
Posting language: English
Posted: Sep 21, 2026

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Original job description

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

In this pivotal role, you will play a key part in shaping the future of our organization by leveraging data to drive informed decision-making for our clients and us. As an Analytic Lead, you will work collaboratively across departments to extract meaningful patterns, trends, and insights that will guide both our and client strategy. If you are an expert storyteller and thrive in a fast-paced environment, enjoy translating complex data into compelling narratives, and are ready to make a significant impact, we want to hear from you. Join us on the forefront of data-driven innovation and help steer our company towards continued success.

Responsibilities:

Serve as a senior analytics partner to account, strategy, and executive stakeholders, translating business objectives into scalable, best-in-class measurement frameworks that power social-first and commerce-driven growth.
Act as the trusted advisor to executive leadership, shaping marketing, retail, and digital investment decisions through clear, data-driven insights tied to revenue impact.
Own the end-to-end measurement strategy across paid media, influencer, social, and retail media, ensuring a direct and measurable connection between spend and commercial outcomes.
Forecast and quantify incremental revenue and retail lift across eCommerce and brick-and-mortar partners by developing predictive models that link media investment, influencer engagement, and social performance to sales velocity and conversion.
Design and operationalize advanced ROI frameworks, including brand lift, sales lift, incrementality testing, multi-touch attribution, and marketing mix modeling to optimize channel mix, budget allocation, and long-term growth.
Build scalable systems to evaluate influencer effectiveness, content performance, audience growth, and conversion impact, translating insights into creative and platform optimization strategies.
Identify emerging consumer behavior and digital engagement trends to inform brand strategy, innovation pipelines, and go-to-market planning.
Lead, mentor, and scale a high-performing analytics team, cultivating a culture of analytical rigor, commercial acumen, and executive-level storytelling.
Oversee the development of scalable data infrastructure, including structured databases, automated reporting workflows, dashboards, and standardized executive reporting.

Qualifications:

Extensive experience in marketing, media, or agency environments, with demonstrated ability to apply analytics and research to drive client strategy and business outcomes.
Bachelor’s or Master’s degree in a relevant field (Social Sciences, Statistics, Data Science, Business Analytics, or related discipline), or equivalent practical experience.
7–10+ years of progressive experience in research, analytics, and measurement, with a proven track record of leading complex, high-impact initiatives.
Advanced expertise in primary and secondary research methodologies, including brand tracking, brand and communications strategy, brand lift studies, regression analysis, Market Mix Modeling, social listening, and digital and site analytics.
Deep technical proficiency in analytics and BI technologies, including Python and SQL for analysis and data modeling, Google Cloud Platform, BigQuery, and Snowflake for data infrastructure, and BI tools such as Sigma or comparable platforms for scalable reporting and dashboarding.
Demonstrated ability to architect and optimize analytics workflows, data pipelines, and reporting systems that support automation, scalability, and self-serve insights.
Strong executive-level communication and collaboration skills, with the ability to translate complex analytical findings into clear, actionable recommendations for both technical and non-technical stakeholders.
Proven ability to influence cross-functional teams and senior client stakeholders, providing strategic guidance grounded in data, research rigor, and business context.

This role has an annual salary range of $110,000 - $140,000 This range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.
Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria. Compensation Philosophy:
At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.
Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact. AI in Recruitment: Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.

DEI Commitment:

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.

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More about this job

Responsibilities

The Analytics Lead will serve as a senior partner to executive stakeholders, translating business objectives into scalable measurement frameworks to drive growth. They will also lead and mentor an analytics team while overseeing the development of data infrastructure and predictive models to inform investment decisions.

Requirements

Candidates must have 7-10+ years of progressive experience in research and analytics, with advanced expertise in methodologies like regression analysis and Market Mix Modeling. A Bachelor's or Master's degree in a relevant field such as Statistics, Data Science, or Business Analytics is required.

Skills

Data Analysis
Marketing Analytics
Predictive Modeling
Python
SQL
Google Cloud Platform
BigQuery
Snowflake
Sigma
Market Mix Modeling
Multi-touch Attribution
Data Visualization
Strategic Planning
Team Leadership
Storytelling
Business Intelligence

Visa sponsorship

Not detected in the job text

Keywords

Analytics
Marketing
Media
Python
SQL
Google Cloud Platform
BigQuery
Snowflake
Sigma
Market Mix Modeling
Brand Lift
Sales Lift
Incrementality Testing
Multi-touch Attribution
Data Infrastructure
Predictive Modeling
Social Media
Influencer Marketing
Retail Media
Business Intelligence
Dashboarding
Data Modeling
Automation
Strategy
Consumer Behavior
Digital Engagement
Reporting
Agency
Statistics
Data Science

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