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Added 13 mins ago
Director of People & Culture (FT Permanent)
YMCA of the National Capital Region
Ottawa, ON
Full-time
Post-secondary Certificate or Diploma in Human Resources, and/or an undergraduate degree in Business, Human Resources Management or a related field is required
Added 13 mins ago
Senior Security Engineer - Identity and Access Management
Marqeta
Remote, Canada
Full-time · Remote
Driving integration of IAM across AWS services, SaaS platforms, and developer/DevOps pipelines.
Added 25 mins ago
Territory Sales Manager (Quebec, Ottawa & All Atlantic Canada)
Construction Specialties
Mississauga, ON
$95,000 to $120,000 CAD / year
Full-time
Execute sales and business development strategies across multiple territories.
Added 25 mins ago
Applications Engineer
Husky Technologies
Bolton, ON
Full-time
…people. Our success is possible because of the creativity, intelligence and passion of our people around the world and their desire to lead change. At the same time, we are not afraid to…
Added 25 mins ago
Product Development Engineer|
Husky Technologies
Bolton, ON
Full-time
…people. Our success is possible because of the creativity, intelligence and passion of our people around the world and their desire to lead change. At the same time, we are not afraid to…
Added 25 mins ago
Data Scientist II (Credit Risk and Product)
TD
Toronto, ON
Full-time
Within CPB (Canadian Personal Banking), the Analytics, Insights and Artificial Intelligence team supports the day-to-day activities of the CPB businesses by providing consultative support…
Added 25 mins ago
Business Analyst
Spait Infotech
Canada
Full-time
Experience with Power BI or other business intelligence tools.
Added 25 mins ago
Prepared Foods - Clerk Deli (daytime availability required)
Sobeys
North Sydney, NS
Full-time
What began as a meat delivery business in Stellarton, Nova Scotia has grown to over 128,000 teammates at corporate-owned and franchised store locations. Sobeys Capital Incorporated and its…
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Prepared Foods - Clerk Deli
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Full-time
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Added 25 mins ago
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Full-time
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Added 25 mins ago
Senior Business Intelligence (BI) Developer
UST
Toronto, ON
Full-time
UST is searching for a highly skilled Senior BI Developer with a strong commercial/business domain background to design, develop, and maintain enterprise Business Intelligence solutions.
Added 25 mins ago
Directeur de projet Sr
Astek
Montreal, QC · Greater Montreal Metropolitan Area
Contract
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Added 25 mins ago
Senior Full Stack Java Developer
GlobalVariable
Toronto, ON
Contract
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Added 25 mins ago
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Full-time
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Added 25 mins ago
IT Senior Project Manager (SAP/Business Transformation specialization)
Saputo Inc.
Montreal, QC · Saint-Laurent, QC
Full-time
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Analytics Engineer
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Added 25 mins ago
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Strong communication skills and Business relationship with carriers and service providers.
Added 25 mins ago
Manager, Health Economics & Market Access (VELYS Knee)
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Co-op, Finance Decision Support & Long-Term Planning
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Added 25 mins ago
IT Senior Project Manager (SAP/Business Transformation specialization)
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Viral Nation

Analytics Lead

Toronto, ON, Canada

Pay: This role has an annual salary range of $110,000 - $140,000 This range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level.
Job type: Full-time
Apply by: Oct 21, 2026
Experience: 7–10+ years of progressive experience in research, analytics, and measurement, with a proven track record of leading complex, high-impact initiatives.
Posting language: English
Posted: Sep 21, 2026

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Original job description

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

In this pivotal role, you will play a key part in shaping the future of our organization by leveraging data to drive informed decision-making for our clients and us. As an Analytic Lead, you will work collaboratively across departments to extract meaningful patterns, trends, and insights that will guide both our and client strategy. If you are an expert storyteller and thrive in a fast-paced environment, enjoy translating complex data into compelling narratives, and are ready to make a significant impact, we want to hear from you. Join us on the forefront of data-driven innovation and help steer our company towards continued success.

Responsibilities:

Serve as a senior analytics partner to account, strategy, and executive stakeholders, translating business objectives into scalable, best-in-class measurement frameworks that power social-first and commerce-driven growth.
Act as the trusted advisor to executive leadership, shaping marketing, retail, and digital investment decisions through clear, data-driven insights tied to revenue impact.
Own the end-to-end measurement strategy across paid media, influencer, social, and retail media, ensuring a direct and measurable connection between spend and commercial outcomes.
Forecast and quantify incremental revenue and retail lift across eCommerce and brick-and-mortar partners by developing predictive models that link media investment, influencer engagement, and social performance to sales velocity and conversion.
Design and operationalize advanced ROI frameworks, including brand lift, sales lift, incrementality testing, multi-touch attribution, and marketing mix modeling to optimize channel mix, budget allocation, and long-term growth.
Build scalable systems to evaluate influencer effectiveness, content performance, audience growth, and conversion impact, translating insights into creative and platform optimization strategies.
Identify emerging consumer behavior and digital engagement trends to inform brand strategy, innovation pipelines, and go-to-market planning.
Lead, mentor, and scale a high-performing analytics team, cultivating a culture of analytical rigor, commercial acumen, and executive-level storytelling.
Oversee the development of scalable data infrastructure, including structured databases, automated reporting workflows, dashboards, and standardized executive reporting.

Qualifications:

Extensive experience in marketing, media, or agency environments, with demonstrated ability to apply analytics and research to drive client strategy and business outcomes.
Bachelor’s or Master’s degree in a relevant field (Social Sciences, Statistics, Data Science, Business Analytics, or related discipline), or equivalent practical experience.
7–10+ years of progressive experience in research, analytics, and measurement, with a proven track record of leading complex, high-impact initiatives.
Advanced expertise in primary and secondary research methodologies, including brand tracking, brand and communications strategy, brand lift studies, regression analysis, Market Mix Modeling, social listening, and digital and site analytics.
Deep technical proficiency in analytics and BI technologies, including Python and SQL for analysis and data modeling, Google Cloud Platform, BigQuery, and Snowflake for data infrastructure, and BI tools such as Sigma or comparable platforms for scalable reporting and dashboarding.
Demonstrated ability to architect and optimize analytics workflows, data pipelines, and reporting systems that support automation, scalability, and self-serve insights.
Strong executive-level communication and collaboration skills, with the ability to translate complex analytical findings into clear, actionable recommendations for both technical and non-technical stakeholders.
Proven ability to influence cross-functional teams and senior client stakeholders, providing strategic guidance grounded in data, research rigor, and business context.

This role has an annual salary range of $110,000 - $140,000 This range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.
Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria. Compensation Philosophy:
At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.
Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact. AI in Recruitment: Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.

DEI Commitment:

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.

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More about this job

Responsibilities

The Analytics Lead will serve as a senior partner to executive stakeholders, translating business objectives into scalable measurement frameworks to drive growth. They will also lead and mentor an analytics team while overseeing the development of data infrastructure and predictive models to inform investment decisions.

Requirements

Candidates must have 7-10+ years of progressive experience in research and analytics, with advanced expertise in methodologies like regression analysis and Market Mix Modeling. A Bachelor's or Master's degree in a relevant field such as Statistics, Data Science, or Business Analytics is required.

Skills

Data Analysis
Marketing Analytics
Predictive Modeling
Python
SQL
Google Cloud Platform
BigQuery
Snowflake
Sigma
Market Mix Modeling
Multi-touch Attribution
Data Visualization
Strategic Planning
Team Leadership
Storytelling
Business Intelligence

Visa sponsorship

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Keywords

Analytics
Marketing
Media
Python
SQL
Google Cloud Platform
BigQuery
Snowflake
Sigma
Market Mix Modeling
Brand Lift
Sales Lift
Incrementality Testing
Multi-touch Attribution
Data Infrastructure
Predictive Modeling
Social Media
Influencer Marketing
Retail Media
Business Intelligence
Dashboarding
Data Modeling
Automation
Strategy
Consumer Behavior
Digital Engagement
Reporting
Agency
Statistics
Data Science

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