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VM ID Inc.

Senior Visual Merchandising Consultant – Freelance

Toronto, ON, Canada
Greater Toronto Area, Canada, Canada

Contract

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Job details

Job type: Contract
Apply by: Apr 11, 2027
Experience: Preferrably 10+ years of professional visual merchandising experience, including significant experience in a Senior VM, VM Manager, VM Lead or equivalent-level role.
Working hours: 10 hours per week
Posting language: English
Posted: Oct 13, 2026

Original job description

Senior Visual Merchandising Consultant – Freelance

Toronto / GTA + Remote

Freelance / Project-Based

Are you the kind of Visual Merchandiser who can walk into a retail space, quickly identify what is and isn’t working, explain why, and turn those observations into a strong, practical plan?

Can you move comfortably between an on-site merchandising day, a client strategy call, a space plan, and a detailed visual mock-up?

If so, we’d love to hear from you.

About VM ID

VM ID Inc. is a Toronto-based visual merchandising agency supporting retailers and retail communities with visual merchandising strategy, space planning, display development, sourcing, consulting and hands-on execution.

Our projects span independent retailers, pop-ups, showrooms, shopping centres, property groups and established retail organizations. The work varies from strategic consulting and store planning to visual directives, sourcing, training and on-site execution, giving our freelance team exposure to a broad range of retail environments and project types.

We are expanding our freelance roster and looking for an experienced Senior Visual Merchandising Consultant who can confidently work across strategy, creative development, production and execution.

This is not a traditional full-time position. It is best suited to an experienced VM professional looking to add interesting, varied projects to their existing freelance or portfolio career.

What You May Work On

Depending on the project, your role may include:

Participating in or leading client kick-off consultations and gathering the information needed to understand the business, customer, product assortment and project goals
Assessing retail spaces and providing strategic VM recommendations
Developing concept boards and visual merchandising direction
Creating space plans, fixture layouts, product/category zoning and customer-flow recommendations
Creating graphic mock-ups, VM diagrams, renderings and visual directives
Translating approved concepts into clear, practical recommendations that a client or VM team can execute
Sourcing fixtures, props, display tools and VM supplies, including researching dimensions, finishes, pricing and suppliers
Developing polished client-facing reports and written recommendations
Presenting recommendations to clients and confidently explaining the business rationale behind them
Participating in on-site merchandising, installations and store set-ups
Leading or directing other Visual Merchandisers during larger installations when required
Making thoughtful real-time decisions when conditions on-site differ from the original plan
Reviewing completed work and identifying final refinements

What We’re Looking For

You should have:

Preferrably 10+ years of professional visual merchandising experience, including significant experience in a Senior VM, VM Manager, VM Lead or equivalent-level role.
Strong knowledge of visual merchandising principles and their impact on customer behaviour, shoppability and retail performance
Experience consulting with clients, store teams or senior stakeholders
Experience creating visual merchandising floor plans, fixture layouts and merchandise zoning
Experience creating graphic mock-ups, renderings and/or VM directives
Strong working knowledge of Adobe Photoshop and/or Illustrator, Affinity or comparable professional design software
The ability to work to specific dimensions and create accurate visual representations

Canva may be part of your toolkit, but it is not considered a replacement for professional photo-editing or illustration software for this role.

Adobe software ownership is an asset but not mandatory if you work proficiently in an equivalent professional program.

You should also be:

Highly detail-oriented
Organized and able to manage project files and deadlines independently
A strong written communicator
Comfortable presenting virtually and in person
Able to speak with confidence and credibility when advising clients
Friendly, collaborative and professional, including when clients question or push back on recommendations
Reliable, trustworthy and punctual
Comfortable working independently while following an established project brief and VM ID process
Eager to learn, receive feedback and continue developing alongside a growing business
Comfortable representing VM ID as the client-facing brand while working on VM ID projects

Technology + Working Requirements

You must have:

Your own computer/laptop suitable for graphic and project work
Reliable internet access
Strong working knowledge of PowerPoint
Comfort working in Google Drive and shared cloud-based files
Professional email communication skills
Comfort hosting and participating in virtual client meetings
The ability to manage and communicate your availability digitally

Location + Travel

This role is based in the Toronto / GTA market.

Much of the planning, design, sourcing and report work can be completed remotely, but you must be available for scheduled client consultations, site visits and VM execution throughout the GTA.

Reliable access to transportation is required for assignments where public transit is not practical. Some projects may require travel outside the GTA; applicable mileage for approved out-of-area travel will be compensated.

Hours + Project Structure

This is a freelance, project-based opportunity, not a guaranteed-hours position.

Project volume naturally fluctuates. We anticipate approximately 10 hours per week on average when projects are active, although some weeks may require less and certain project launches, installations or design phases may require more.

The ideal person has flexibility within their existing schedule and the ability to take on additional hours periodically when project timelines require it. Assignments are discussed and confirmed based on your availability.

Why Join the VM ID Freelance Team?

One of the biggest advantages of this role is getting access to a wide range of interesting retail projects without having to prospect for them yourself.

VM ID handles the business development and brings the projects to the team. You get to focus on the strategy, creativity and execution.

You’ll also have the opportunity to:

Work across a broad mix of retail categories, environments and business sizes
Build a more diverse portfolio of retail work
Work primarily remotely outside of scheduled on-site projects
Maintain flexibility around your existing freelance work or other professional commitments
Participate in both creative and strategic assignments rather than only execution
Work directly with retailers, retail organizations and experienced industry professionals
Use established VM ID templates, briefs and processes rather than starting every project from scratch
Continue building your consulting, design and client-facing experience
Grow with an established visual merchandising business as new opportunities develop

Compensation

This is a paid freelance opportunity, with compensation based on the nature of the assignment, level of responsibility and client-facing requirements. Rates and expectations are discussed transparently with shortlisted candidates and confirmed before assignments are accepted.

How to Apply

Please send:

Your résumé or LinkedIn profile
A brief introduction telling us about your visual merchandising background and why this type of freelance role interests you
Your general weekly freelance availability
Your location within the GTA
A portfolio or samples demonstrating any of the following:

Graphic mock-ups of visual merchandising concepts or displays
VM directives
Retail renderings
Space plans or merchandising zone plans
Concept or mood boards
Before-and-after merchandising work
Client-facing VM reports or recommendations
Sourcing or fixture/prop research

You do not need to have examples of every category. We would rather see a few strong examples that demonstrate how you think and work.

Our Selection Process

Applicants whose experience appears aligned with the role may be invited to a conversation with VM ID. Selected candidates may also be given a short visual merchandising scenario based on a sample retail image and asked to explain what they see, what they would recommend and how they would communicate those recommendations to a client. This exercise is intended only to assess visual merchandising judgment and communication style. It will not involve completing work for an active VM ID client.

A Final Note

We are looking for more than someone who can make a display look beautiful. We are looking for someone who understands why the recommendation makes sense for the business, can communicate that reasoning clearly, and can turn strategy into something practical, visual and executable. If that sounds like you, we’d love to see your work.

VM ID Inc. welcomes applicants with diverse backgrounds and experiences. Selection decisions are based on the qualifications and requirements of the role. Accommodation during the application and selection process is available upon request.

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More about this job

Responsibilities

Consult with clients, assess retail spaces, and develop practical visual merchandising strategies, concepts, space plans, mock-ups, sourcing recommendations, and client-facing reports. Present and explain recommendations, support on-site installations, direct merchandising teams when needed, and review completed work for refinements.

Requirements

Candidates should have preferably 10 or more years of visual merchandising experience, including senior-level experience, and strong skills in retail planning, client consulting, visual design, and professional design software. They must be organized, detail-oriented communicators who can work independently, use required digital tools, and travel to client sites across the GTA.

Skills

Visual Merchandising Strategy
Retail Space Planning
Fixture Layouts
Merchandise Zoning
Customer Flow Planning
Concept Development
Graphic Mock-Ups
Visual Directives
Retail Renderings
Sourcing
Client Consultation
Client Presentations
Adobe Photoshop
Adobe Illustrator
PowerPoint
Project Management

Visa sponsorship

Not detected in the job text

Keywords

Visual Merchandising
Retail Strategy
Retail Space Planning
Fixture Layouts
Merchandise Zoning
Customer Flow
Concept Boards
Graphic Mock-Ups
VM Diagrams
Retail Renderings
Visual Directives
Fixture Sourcing
Props
Client-Facing Reports
Client Presentations
On-Site Installations
Store Set-Ups
Adobe Photoshop
Adobe Illustrator
Affinity
Canva
PowerPoint
Google Drive
Cloud-Based Files
Freelance
Project-Based Work
Retail Consulting

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