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VML Canada (English)

Project Manager (CRM)

Montreal, QC, Canada

Experience: 3–5 years of project management experience, with at least 2 years focused on CRM implementations or digital transformation projects
Posting language: English
Posted: Sep 25, 2026

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Original job description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

About the Role

We are looking for a driven and people-focused Project Manager to lead the delivery of Customer Relationship Management (CRM) email development projects (from creative development to deployment in Salesforce Marketing Cloud). In this role, you will be the central connector between our clients and internal teams : managing project lifecycles from kick-off to go-live while building trusted, lasting relationships along the way. If you thrive in a fast-paced environment, love solving problems, and know how to keep both clients and colleagues aligned and motivated, we'd love to hear from you.

Key Responsibilities

Project Delivery

Manage end-to-end delivery of Salesforce CRM email projects, including implementations, upgrades, and integrations

Define and maintain project scope, timelines, budgets, and resource plans

Proactively identify risks, dependencies, and blockers - and drive timely resolutions

Run day-to-day project workflows using Agile or hybrid methodologies and tools such as Jira, Smartsheet, Asana, or Monday.com

Client Engagement

Serve as the primary point of contact for clients throughout the project lifecycle

Build strong, trust-based relationships with client stakeholders at all levels

Facilitate regular project reviews, status updates, and workshops with clients

Translate client needs into clear, actionable project requirements and deliverables

Manage client expectations transparently, escalating and resolving issues with professionalism

Internal Collaboration

Work closely with technical teams (developers, CRM consultants, architects) to ensure project requirements are understood and delivered to a high standard

Partner with Sales, Marketing, and Customer Success teams to align CRM projects to business objectives

Manage the intake of creative requirements and design development through client approval, ensuring readiness for email production

Champion cross-functional communication, ensuring internal stakeholders are informed and engaged throughout delivery

CRM Implementation & Quality

Oversee CRM platform configuration, data migration, system integrations, and go-live activities

Coordinate User Acceptance Testing (UAT), QA processes, and deployment plans

Develop project documentation, training materials, and post-launch support plans to drive user adoption

What We're Looking For

Experience & Education

3–5 years of project management experience, with at least 2 years focused on CRM implementations or digital transformation projects

Demonstrated experience in client-facing roles with proven ability to manage and grow client relationships

Bachelor's degree in Business, Information Systems, Marketing, or a related field (or equivalent experience)

Technical Skills

Hands-on experience with CRM platforms such as Salesforce

Solid understanding of project management methodologies (Agile, Waterfall, or hybrid)

Proficiency in project management tools (Jira, Confluence, Smartsheet, or similar)

Familiarity with data migration, system integrations, and API workflows

Interpersonal & Soft Skills

Exceptional relationship-building skills - with clients and internal teams

Clear and confident communicator, able to bridge the gap between technical and non-technical audiences

Highly organised with strong attention to detail and the ability to juggle multiple projects simultaneously

A calm, solutions-oriented mindset under pressure

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

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More about this job

Responsibilities

The Project Manager will lead the end-to-end delivery of CRM email projects, managing project lifecycles from kick-off to deployment. They will serve as the primary point of contact for clients while coordinating with internal technical teams to ensure project requirements are met.

Requirements

Candidates must have 3–5 years of project management experience, with at least 2 years specifically focused on CRM implementations or digital transformation. A bachelor's degree in a relevant field and proficiency in project management methodologies and tools are required.

Skills

Project Management
CRM
Salesforce Marketing Cloud
Agile
Waterfall
Jira
Smartsheet
Asana
Data Migration
System Integration
API Workflows
User Acceptance Testing
Quality Assurance
Communication
Strategic Planning

Visa sponsorship

Not detected in the job text

Keywords

Project Manager
CRM
Salesforce Marketing Cloud
Email Development
Agile
Waterfall
Jira
Confluence
Smartsheet
Asana
Monday.com
Data Migration
System Integration
API
UAT
QA
Digital Transformation
Client Engagement
Stakeholder Management
Marketing
Business
Information Systems
Project Lifecycle
Resource Planning
Budget Management
Risk Management
Cross-functional Collaboration
Deployment
Configuration
Documentation

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