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VML Canada (English)

Senior Project Manager

Toronto, ON, Canada

Pay: $65,000 - $115,000 CAD
Experience: 5+ years of project management experience, with a strong focus on CRM and/or CX transformation initiatives.
Posting language: English
Posted: Sep 22, 2026

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Original job description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

About the Role

We are looking for a strategic, results-driven Senior Project Manager with a strong foundation in CRM and Customer Experience (CX) to lead the end-to-end delivery of high-impact, enterprise-scale initiatives. In this role, you will serve as the connective tissue between business stakeholders, technical teams, and executive leadership - ensuring every project is delivered on time, within scope, and aligned to meaningful customer outcomes.

Key Responsibilities

Project & Program Delivery

Own the full project lifecycle for complex CRM and CX programs, from discovery and planning through to launch and post-go-live support.

Develop and maintain integrated project roadmaps, risk registers, and status reports that provide clear, data-driven visibility to stakeholders at all levels.

Identify and resolve cross-functional dependencies proactively, minimizing disruption and keeping delivery on track.

Facilitate sprint planning, backlog grooming, retrospectives, and release coordination across multi-disciplinary Agile teams.

CRM & Customer Experience

Drive projects that enhance CRM platforms, customer data strategies, and omnichannel customer journeys.

Partner with Product, Design, and Engineering teams to ensure that technical solutions translate directly into improved customer outcomes.

Champion a CX-first mindset across all workstreams, bridging the gap between technology delivery and real-world business impact.

Stakeholder & Vendor Management

Act as a trusted advisor to senior leadership and executive sponsors, delivering clear escalation paths and proactive communication.

Manage relationships with internal teams, third-party vendors, and system integration partners.

Lead steering committees and governance reviews with confidence and executive presence.

Required Qualifications

5+ years of project management experience, with a strong focus on CRM and/or CX transformation initiatives.

Proven track record delivering enterprise-scale projects in fast-paced, matrixed environments.

Solid command of Agile, Scrum, and hybrid delivery methodologies.

Exceptional skills in stakeholder communication, executive reporting, and risk management.

Strong understanding of CRM platforms, customer data models, and customer journey frameworks.

Bachelor's degree in Business, Technology, or a related field (or equivalent experience).

Nice to have

Hands-on experience with Salesforce (Sales Cloud, Service Cloud, or Marketing Cloud) (a plus).

Proficiency in Jira for sprint management, epic/story tracking, and release coordination (a plus).

Familiarity with tools such as Confluence, Smartsheet, or Azure DevOps.

PMP, PMI-ACP, SAFe Agilist, or Certified Scrum Professional (CSP) certification.

Salesforce Administrator or Consultant certification is a bonus.

Exposure to AI-driven CRM capabilities (e.g., Salesforce Einstein, Agentforce) is highly desirable.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$65,000 - $115,000 CAD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

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More about this job

Responsibilities

The Senior Project Manager will lead the end-to-end delivery of complex CRM and CX initiatives, managing project lifecycles from discovery to post-launch support. They will act as a bridge between business stakeholders and technical teams to ensure projects are delivered on time, within scope, and aligned with customer outcomes.

Requirements

Candidates must have at least 5 years of project management experience with a focus on CRM or CX transformation initiatives. A bachelor's degree in a relevant field and a solid command of Agile and hybrid delivery methodologies are required.

Skills

Project Management
CRM
Customer Experience
Agile
Scrum
Stakeholder Management
Risk Management
Strategic Planning
Data Analysis
Omnichannel Marketing
Vendor Management
Governance
Product Delivery
Technical Leadership
Release Coordination

Visa sponsorship

Not detected in the job text

Keywords

Project Management
CRM
Customer Experience
Agile
Scrum
Salesforce
Jira
Confluence
Smartsheet
Azure DevOps
PMP
PMI-ACP
SAFe Agilist
Salesforce Einstein
Agentforce
Risk Management
Stakeholder Management
Digital Transformation
Customer Journey
Enterprise-scale
Matrixed Environment
Governance
Product Management
Engineering
Design

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