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Added 11 days ago
Dealer Performance Specialist (Western Canada)
Audi RED
Remote, Canada
$70,000 to $85,000 CAD / year
Full-time · Remote
We are looking for an experienced Dealer Performance Specialist to work with a group of OEM Auto Dealerships in North America. This role involves acting as a liaison between the Field Team,…
Added 19 days ago
Dealer Parts Specialist
Southland Trailers
Lethbridge, AB
As a Dealer Parts Specialist, you will be a key point of contact for Southland’s dealer network. You will manage day-to-day parts requests, prepare accurate quotes and orders, coordinate…
Added 1 month ago
Sales Associate - Northland Volkswagen
AutoCanada Inc.
Calgary, AB
$90,000 to $170,000 CAD / year
Full-time
…reputation for exceptional customer service, integrity, and performance. As one of Calgary's most established Volkswagen dealerships, we've created a culture built on teamwork,…
Added 1 month ago
Internet Sales Specialist - Kia of Hamilton
AutoCanada Inc.
Hamilton, ON
$40,000 to $60,000 CAD / year
Full-time
…is the largest Canadian owned and publicly traded automotive dealer group operating in Canada and the US. We are innovative, data-driven and our commitment to our Team Members, customers…
Added 2 days ago
Manager, Business Compliance
BMO
Toronto, ON · FCP
Full-time
To effectively achieve compliance goals, the Compliance Specialist must have an in-depth understanding of the businesses, the ECP, as well as the applicable regulatory requirements, and…
Added 2 days ago
Technical Sales Specialist-BC
Greenworks Tools Canada
East Gwillimbury, ON
$80,000 to $90,000 CAD / year
Full-time
The Technical Sales Specialist (TSS) will create and develop relationships with professional dealers, end users, regional landscape accounts, and large end users such as municipalities,…
Added 3 days ago
Client Onboarding & Acct Service Specialist
Ventum Financial Corp.
Vancouver, BC · Toronto, ON
$50,000 to $65,000 CAD / year
Full-time · Contract
The Client Onboarding & Account Services Specialist provides centralized operational support across the client account lifecycle and serves as a key service resource for Advisors,…
Added 3 days ago
B2B Dealer Experience Associate
Revelyst
Calgary, AB
Full-time
The B2B Dealer Experience Associate provides personalized support to specialty and locally owned dealer accounts. This role focuses on managing smaller volume sales orders, maintaining…
Added 3 days ago
Senior Workplace Design Specialist
CTI Working Environments Inc.
Mississauga, ON
Full-time
CTI is an architectural and furniture solutions dealer. We partner with our clients to execute commercial projects - curating, procuring, delivering, and supporting environments that help…
Added 3 days ago
Sales Representative
Prime Communications Canada Inc
Burlington, ON
Up to $17.6 CAD / hour
Full-time
Prime Communications Canada is the largest Rogers dealer in Canada, with over 80 Rogers and Fido retail locations and B2B services across the country. We are proud to represent Rogers,…
Added 3 days ago
Sales Representative
Prime Communications Canada Inc
Camrose, AB
Up to $17.5 CAD / hour
Part-time
Prime Communications Canada is the largest Rogers dealer in Canada, with over 80 Rogers and Fido retail locations and B2B services across the country. We are proud to represent Rogers,…
Added 3 days ago
Channel Marketing (Dealer) Associate Specialist
Canon Canada
Brampton, ON
Full-time
Channel Marketing (Dealer) Associate Specialist - Hybrid
Added 4 days ago
Specialist Investment Fund Operations
ATB
Calgary, AB · Edmonton, AB · Toronto, ON
Full-time
…one of Canada's top employers thanks to our high-care, high-performance culture, upheld by the three commitments we make to our team…
Added 3 days ago
Marketing Automation Specialist
AutoCanada Inc.
Edmonton, AB
Full-time
AutoCanada is the largest Canadian owned and publicly traded automotive dealer group operating in Canada and the US. We are innovative, data-driven and our commitment to our Team Members,…
Added 3 days ago
Specialist Investment Fund Operations
ATB Financial
Calgary, AB
Full-time
…one of Canada's top employers thanks to our high-care, high-performance culture, upheld by the three commitments we make to our team…
Added 1 month ago
Network Specialist
CIX Trading
Toronto, ON
Full-time
We are looking for a Network Specialist to design, implement, and maintain the network architecture underpinning CIX’s trading platform. This role focuses on low-latency networking,…
Added 4 days ago
Digital Marketing & Brand Specialist
Kinetic Wireless - Rogers Authorized Dealer
Langley (District), BC · Langley, BC
Full-time
Track campaign performance and suggest improvements.
Added 4 days ago
Associé(e) aux ventes sur le terrain - LG - Appareils électroménagers
Match Retail
Boucherville, QC · Longueuil, QC
Full-time
Succès antérieur dans la formation et la motivation d’une équipe de vente pour atteindre et dépasser les objectifs de performance
Added 4 days ago
Bilingual Service Delivery Escalation Specialist
Ricoh USA, Inc.
Mississauga, ON
Full-time
Bilingual (French/English) Service Delivery Escalation Specialist
Added 4 days ago
Consumer Engagement Specialist, PA&A
BRP
Montreal, QC
We are looking for a Consumer Engagement Specialist who will help elevate our impact across North America. Reporting directly to the PA&A Marketing Team Lead, you will work hand-in-hand…
Added 4 days ago
Consumer Engagement Specialist, PA&A
BRP
Sherbrooke, QC
We are looking for a Consumer Engagement Specialist who will help elevate our impact across North America. Reporting directly to the PA&A Marketing Team Lead, you will work hand-in-hand…
Added 4 days ago
Bilingual Service Delivery Escalation Specialist
Ricoh
Mississauga, ON
Full-time
Bilingual (French/English) Service Delivery Escalation Specialist
Added 29 days ago
Events & Communications Specialist
LGM Financial Services
Vancouver, BC
Full-time
…leading training solutions to Canadian automotive dealerships. Dealer partnerships are complimented with the strong backing and support of their automotive manufacturing brands, which…
Added 5 days ago
Sales Representative
Prime Communications Canada Inc
Tillsonburg, ON
Up to $17.6 CAD / hour
Full-time
Prime Communications Canada is the largest Rogers dealer in Canada, with over 80 Rogers and Fido retail locations and B2B services across the country. We are proud to represent Rogers,…
Added 5 days ago
Payroll Specialist
Prime Communications Canada Inc
Richmond Hill, ON
$58,000 to $62,000 CAD / year
Full-time
Prime Communications Canada is the largest Rogers dealer in Canada, with over 80 Rogers and Fido retail locations and B2B services across the country. We are proud to represent Rogers,…

VML Enterprise Solutions

Strategy Director

Toronto, ON, Canada

Pay: $110,000 - $160,000 CAD
Job type: Full-time
Experience: Experience: 8–12+ years of strategic planning experience within an agency or brand strategy setting, with direct experience leading automotive accounts.
Posting language: English
Posted: Aug 5, 2026

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Original job description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

About The Role

We are seeking an exceptional Strategy Director to lead integrated strategic planning for our Tier 1 (National/Brand), Tier 2 (Regional), and Tier 3 (Dealership/Retail) automotive client portfolio.

The automotive retail ecosystem is undergoing a massive transformation - driven by EV adoption, direct-to-consumer models, digital retailing platforms, and evolving mobility habits. In this role, you will lead the strategic vision that connects high-impact brand campaigns to retail point-of-sale environments (both digital and in-dealership). You will partner closely with creative, digital, media, and technology leadership to create seamless, high-converting customer journeys from upper-funnel brand consideration down to showroom visits and vehicle delivery.

Key Responsibilities

Automotive Retail & Omnichannel Strategy

Architect end-to-end customer journey strategies across Tier 1 (Brand Awareness), Tier 2 (Regional Associations), and Tier 3 (Retail/Dealership) touchpoints.
Deeply understand the automotive path-to-purchase - from online research, configuration, and digital financing to test drives, showroom activations, and post-purchase loyalty/service.
Develop innovative strategies for digital automotive retailing, virtual showrooms, EV conversion journeys, connected car experiences, and dealer network enablement.
Translate complex automotive sales data, local market nuances, and Tier 3 promotional requirements into actionable strategic frameworks.

Integrated Campaign Architecture

Lead integrated campaign planning, ensuring brand storytelling, digital product experiences, performance marketing, CRM, and dealership activations work in complete alignment.
Craft inspiring creative briefs and strategic platforms that elevate creative output across mass media, social, digital, experiential, and point-of-sale channels.
Uncover deep consumer, owner, and shopper insights using quantitative data, qualitative research, and automotive research tools (e.g., Cox Automotive, J.D. Power, IHS Markit/S&P Global).

Client Partnership & Industry Thought Leadership

Serve as the senior strategic lead and trusted advisor to C-suite, CMO, and retail marketing leads on key automotive accounts.
Deliver persuasive, highly articulate presentations that map creative concepts directly to commercial performance metrics (e.g., leads, configuration completes, test drives, dealer foot traffic, sales volume).
Track emerging automotive trends - EV transitions, subscription models, connected vehicles, and changing mobility preferences - to keep clients ahead of industry shifts.

Measurement, Growth & Team Leadership

Establish holistic attribution and measurement frameworks linking creative performance and media mix to sales conversions and dealer leads.
Lead strategic efforts on new business pitches within the mobility, automotive, and retail technology sectors.
Mentor and manage junior to mid-level strategists, building team capability in retail data analysis, brief writing, and consumer insight generation.

Qualifications & Experience

Experience: 8–12+ years of strategic planning experience within an agency or brand strategy setting, with direct experience leading automotive accounts.
Automotive Retail Knowledge: Proven track record with automotive client strategy across Tier 1, Tier 2, or Tier 3 campaigns, including deep familiarity with dealership networks, dealer co-op programs, and automotive e-commerce tools.
Integrated Expertise: Extensive experience designing 360° integrated campaigns encompassing TV/OOH, performance digital, social media, CRM, trade/retail environments, and experiential events.
Data & Research Proficiency: Experience with automotive syndicated tools (e.g., J.D. Power, Cox Automotive, Kantar, GWI, Google Analytics) and market segmentation research.
Storytelling & Pitching: Exceptional presentation and storytelling abilities with a proven track record in high-stakes client environments and major agency pitches.

Key Attributes & Competencies

Tier 1-to-Tier 3 Mastery: Ability to seamlessly bridge high-level brand storytelling with hard-working retail and promotional sales drivers.
Commercial Mindset: Strong understanding of automotive business mechanics, inventory cycles, trim-level positioning, and promotional financing structures.
Collaborative Leadership: Ability to foster deep trust across cross-functional teams including creative, digital build teams, performance media planners, and field client leads.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$110,000 - $160,000 CAD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

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More about this job

Responsibilities

Lead integrated strategic planning for automotive clients across brand, regional, and dealership levels to drive high-converting customer journeys. Partner with cross-functional teams to translate automotive sales data and industry trends into actionable strategic frameworks and creative briefs.

Requirements

Requires 8-12+ years of strategic planning experience with a proven track record in automotive accounts and dealership networks. Must possess expertise in 360° integrated campaigns and proficiency with automotive research tools like J.D. Power and Cox Automotive.

Skills

Strategic Planning
Omnichannel Strategy
Automotive Retail
Customer Journey Mapping
Integrated Campaign Architecture
Creative Briefing
Consumer Insights
Quantitative Research
Qualitative Research
Market Segmentation
Performance Marketing
CRM Strategy
Attribution Modeling
Team Leadership
New Business Pitching

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Keywords

Automotive Retail
Tier 1 Strategy
Tier 2 Strategy
Tier 3 Strategy
EV Adoption
Direct-to-Consumer
Digital Retailing
Cox Automotive
J.D. Power
IHS Markit
S&P Global
Kantar
GWI
Google Analytics
Omnichannel
Customer Journey
CRM
Performance Marketing
Market Segmentation
Brand Experience
Customer Experience
Commerce
Mobility
Connected Car
Virtual Showrooms
Attribution Frameworks
Creative Strategy
B2C Marketing
Retail Technology
Strategic Planning

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