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VML

Project Manager (CRM)

Montreal, QC, Canada

Posting language: English · French
Posted: Sep 25, 2026

Apply About employer

Applications open in a new tab.

Original job description

English section of this bilingual listing.

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on  LinkedIn #WeAreVML.

About the Role

We are looking for a driven and people-focused Project Manager to lead the delivery of Customer Relationship Management (CRM) email development projects (from creative development to deployment in Salesforce Marketing Cloud). In this role, you will be the central connector between our clients and internal teams : managing project lifecycles from kick-off to go-live while building trusted, lasting relationships along the way. If you thrive in a fast-paced environment, love solving problems, and know how to keep both clients and colleagues aligned and motivated, we'd love to hear from you.

Key Responsibilities

Project Delivery

Manage end-to-end delivery of Salesforce CRM email projects, including implementations, upgrades, and integrations
Define and maintain project scope, timelines, budgets, and resource plans
Proactively identify risks, dependencies, and blockers - and drive timely resolutions
Run day-to-day project workflows using Agile or hybrid methodologies and tools such as Jira, Smartsheet, Asana, or Monday.com

Client Engagement

Serve as the primary point of contact for clients throughout the project lifecycle
Build strong, trust-based relationships with client stakeholders at all levels
Facilitate regular project reviews, status updates, and workshops with clients
Translate client needs into clear, actionable project requirements and deliverables
Manage client expectations transparently, escalating and resolving issues with professionalism

Internal Collaboration

Work closely with technical teams (developers, CRM consultants, architects) to ensure project requirements are understood and delivered to a high standard
Partner with Sales, Marketing, and Customer Success teams to align CRM projects to business objectives
Manage the intake of creative requirements and design development through client approval, ensuring readiness for email production
Champion cross-functional communication, ensuring internal stakeholders are informed and engaged throughout delivery

CRM Implementation & Quality

Oversee CRM platform configuration, data migration, system integrations, and go-live activities
Coordinate User Acceptance Testing (UAT), QA processes, and deployment plans
Develop project documentation, training materials, and post-launch support plans to drive user adoption

What We're Looking For

Experience & Education

3–5 years of project management experience, with at least 2 years focused on CRM implementations or digital transformation projects
Demonstrated experience in client-facing roles with proven ability to manage and grow client relationships
Bachelor's degree in Business, Information Systems, Marketing, or a related field (or equivalent experience)

Technical Skills

Hands-on experience with CRM platforms such as Salesforce
Solid understanding of project management methodologies (Agile, Waterfall, or hybrid)
Proficiency in project management tools (Jira, Confluence, Smartsheet, or similar)
Familiarity with data migration, system integrations, and API workflows

Interpersonal & Soft Skills

Exceptional relationship-building skills - with clients and internal teams
Clear and confident communicator, able to bridge the gap between technical and non-technical audiences
Highly organised with strong attention to detail and the ability to juggle multiple projects simultaneously
A calm, solutions-oriented mindset under pressure

À propos du poste

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

Read the full bilingual original

Who We Are

For more information, please visit www.vml.com and follow along on  LinkedIn #WeAreVML.

About the Role

Key Responsibilities

Project Delivery

Manage end-to-end delivery of Salesforce CRM email projects, including implementations, upgrades, and integrations

Define and maintain project scope, timelines, budgets, and resource plans

Proactively identify risks, dependencies, and blockers - and drive timely resolutions

Run day-to-day project workflows using Agile or hybrid methodologies and tools such as Jira, Smartsheet, Asana, or Monday.com

Client Engagement

Serve as the primary point of contact for clients throughout the project lifecycle

Build strong, trust-based relationships with client stakeholders at all levels

Facilitate regular project reviews, status updates, and workshops with clients

Translate client needs into clear, actionable project requirements and deliverables

Manage client expectations transparently, escalating and resolving issues with professionalism

Internal Collaboration

Work closely with technical teams (developers, CRM consultants, architects) to ensure project requirements are understood and delivered to a high standard

Partner with Sales, Marketing, and Customer Success teams to align CRM projects to business objectives

Manage the intake of creative requirements and design development through client approval, ensuring readiness for email production

Champion cross-functional communication, ensuring internal stakeholders are informed and engaged throughout delivery

CRM Implementation & Quality

Oversee CRM platform configuration, data migration, system integrations, and go-live activities

Coordinate User Acceptance Testing (UAT), QA processes, and deployment plans

Develop project documentation, training materials, and post-launch support plans to drive user adoption

What We're Looking For

Experience & Education

3–5 years of project management experience, with at least 2 years focused on CRM implementations or digital transformation projects

Demonstrated experience in client-facing roles with proven ability to manage and grow client relationships

Bachelor's degree in Business, Information Systems, Marketing, or a related field (or equivalent experience)

Technical Skills

Hands-on experience with CRM platforms such as Salesforce

Solid understanding of project management methodologies (Agile, Waterfall, or hybrid)

Proficiency in project management tools (Jira, Confluence, Smartsheet, or similar)

Familiarity with data migration, system integrations, and API workflows

Interpersonal & Soft Skills

Exceptional relationship-building skills - with clients and internal teams

Clear and confident communicator, able to bridge the gap between technical and non-technical audiences

Highly organised with strong attention to detail and the ability to juggle multiple projects simultaneously

A calm, solutions-oriented mindset under pressure

À propos du poste

Nous recherchons un(e) Gestionnaire de Projet motivé(e) et axé(e) sur les relations humaines pour piloter la livraison de projets de développement d'emails dans le cadre de la Gestion de la Relation Client (CRM) (du développement créatif jusqu'au déploiement dans Salesforce Marketing Cloud). Dans ce rôle, vous serez le lien central entre nos clients et nos équipes internes : vous gérerez les cycles de vie des projets du lancement à la mise en production, tout en établissant des relations de confiance durables. Si vous vous épanouissez dans un environnement dynamique, que vous aimez résoudre des problèmes et que vous savez maintenir l'alignement et la motivation des clients comme des collègues, nous serions ravis de vous rencontrer.

Responsabilités principales

Livraison de projets

Gérer la livraison de bout en bout des projets d'emails CRM Salesforce, incluant les mises en œuvre, les mises à niveau et les intégrations

Définir et maintenir le périmètre des projets, les échéanciers, les budgets et les plans de ressources

Identifier de manière proactive les risques, les dépendances et les obstacles - et piloter leur résolution en temps opportun

Superviser les flux de travail quotidiens à l'aide de méthodologies Agile ou hybrides et d'outils tels que Jira, Smartsheet, Asana ou Monday.com

Engagement client

Servir de point de contact principal pour les clients tout au long du cycle de vie du projet

Établir des relations solides et basées sur la confiance avec les parties prenantes clients à tous les niveaux

Animer des revues de projet régulières, des mises à jour de statut et des ateliers avec les clients

Traduire les besoins des clients en exigences et livrables de projet clairs et exploitables

Gérer les attentes des clients de manière transparente, en escaladant et en résolvant les problèmes avec professionnalisme

Collaboration interne

Travailler en étroite collaboration avec les équipes techniques (développeurs, consultants CRM, architectes) afin de s'assurer que les exigences du projet sont comprises et livrées selon un niveau de qualité élevé

Collaborer avec les équipes Ventes, Marketing et Succès Client pour aligner les projets CRM sur les objectifs commerciaux

Gérer la réception des exigences créatives et le développement du design jusqu'à l'approbation client, en garantissant la préparation à la production des e-mails

Favoriser la communication transversale, en veillant à ce que les parties prenantes internes soient informées et impliquées tout au long de la livraison

Mise en œuvre CRM & Qualité

Superviser la configuration de la plateforme CRM, la migration des données, les intégrations système et les activités de mise en production

Coordonner les tests d'acceptation utilisateur (UAT), les processus d'assurance qualité et les plans de déploiement

Élaborer la documentation des projets, les supports de formation et les plans de support post-lancement afin de favoriser l'adoption par les utilisateurs

Profil recherché

Expérience & Formation

3 à 5 ans d'expérience en gestion de projet, dont au moins 2 ans axés sur des projets d'implémentation CRM ou de transformation numérique

Expérience avérée dans des rôles orientés client avec une capacité démontrée à gérer et développer des relations clients

Licence en Commerce, Systèmes d'information, Marketing ou dans un domaine connexe (ou expérience équivalente)

Compétences techniques

Expérience pratique avec des plateformes CRM telles que Salesforce

Solide compréhension des méthodologies de gestion de projet (Agile, Waterfall ou hybride)

Maîtrise des outils de gestion de projet (Jira, Confluence, Smartsheet ou similaires)

Connaissance de la migration de données, des intégrations système et des flux de travail API

Compétences interpersonnelles & humaines

Excellentes compétences relationnelles - avec les clients et les équipes internes

Communicant(e) clair(e) et confiant(e), capable de faire le lien entre les interlocuteurs techniques et non techniques

Très organisé(e), avec un fort souci du détail et la capacité à gérer plusieurs projets simultanément

Un état d'esprit calme et orienté solutions sous pression

Apply About employer

More about this job

Responsibilities

The Project Manager will lead the end-to-end delivery of CRM email projects, managing project lifecycles from kick-off to deployment in Salesforce Marketing Cloud. They will serve as the primary point of contact for clients while coordinating with internal technical teams to ensure project requirements are met.

Requirements

Candidates must have 3–5 years of project management experience, with at least 2 years specifically focused on CRM implementations or digital transformation projects. A bachelor's degree in Business, Information Systems, Marketing, or a related field is required.

Skills

Project Management
CRM
Salesforce Marketing Cloud
Agile
Waterfall
Jira
Smartsheet
Asana
Monday.com
Data Migration
System Integration
API Workflows
Digital Transformation
User Acceptance Testing
Quality Assurance

Visa sponsorship

Not detected in the job text

Keywords

Project Manager
CRM
Salesforce Marketing Cloud
Email Development
Agile
Waterfall
Jira
Smartsheet
Asana
Monday.com
Data Migration
System Integration
API
UAT
QA
Digital Transformation
Client Engagement
Stakeholder Management
Project Lifecycle
Marketing
Business
Information Systems
Cross-functional Collaboration
Deployment
Configuration

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