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Added 12 days ago
Director, Marketing Measurement & Analytics
RBC
Toronto, ON
Full-time
The Director, Marketing Measurement & Analytics is a critical leadership role responsible for establishing and driving a data-driven culture within the marketing organization. This…
Added 1 month ago
Account Director, Integrated Media
Marketbridge
Remote, Canada
Full-time · Remote
Strong understanding of how media strategy, planning, activation, optimization, measurement, creative, data, analytics, and technology work together
Added 20 days ago
Strategy Director
VML
Toronto, ON
…leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise…
Added 1 month ago
Bilingual (English/French) Associate Director, Retail Analytics
NielsenIQ
Toronto, ON · Montreal, Québec
Full-time
As an Associate Director, Retail Analytics, you will lead strategic client engagements across a portfolio of retail accounts while helping to develop a team of client-facing associates. You…
Added 1 day ago
Manager, Communications and Brand
Eva's
Toronto, ON
$72,801 to $84,240 CAD / year
Full-time
Reporting to the Senior Director, Resource Development and Partnerships, the Manager, Communications and Brand leads the day-to-day planning and delivery of Eva’s communications and brand…
Added 1 day ago
Director, Defense & Security - Marketing Strategy-EN
CAE
Montreal, QC
Full-time
Experience with CRM, marketing automation, analytics, and performance measurement tools.
Added 2 days ago
Senior Digital Marketing Manager
Church & Dwight Co., Inc.
Mississauga, ON
Full-time
Partnering closely with Marketing, Sales, Analytics, IT, and Global Digital teams, you will lead the development of integrated commercial digital strategies that accelerate growth,…
Added 2 days ago
Director, Defense & Security - Marketing Strategy
CAE
Montreal, QC
Full-time
Experience with CRM, marketing automation, analytics, and performance measurement tools.
Added 2 days ago
Public Relations Coordinator
Torstar
Toronto, ON
Full-time
…the thoughtful integration of emerging technologies like data analytics, Al-powered tools and modern content platforms, we deliver high-quality trusted news with speed, precision and…
Added 3 days ago
Associate Director, Insights & Analytics
Starcom Canada
Toronto, ON
Full-time
We are seeking a strategic, commercially minded Associate Director, Insights & Analytics to lead and scale our MMM capability across clients and internal teams. This role will shape the…
Added 3 days ago
Sr. Director, Pharmacy Services and Virtual Care
Loblaw Companies Limited
Toronto, ON
Full-time
Lead the development of business cases, performance measurement frameworks, and analytics to inform strategic decisions, optimize portfolio performance, and identify growth opportunities
Added 3 days ago
Director, Marketing
GeoLOGIC Systems Limited
Calgary, AB
Full-time
The Director, Marketing will oversee Geologic's Marketing function, providing strategic direction, operational discipline and hands-on execution.
Added 3 days ago
Senior Director, Social and Creative Strategy
Salt XC
Toronto, ON
Full-time
Measurement Expertise: Advanced fluency with social analytics tools, social listening platforms, and performance reporting frameworks; proven ability to turn raw data into narrative…
Added 3 days ago
Account Director, Earned Media Strategy
Weber Shandwick
Toronto, ON
Full-time
Our Toronto office is looking for a Director – Integrated Media - a strategic, vision-driven communications leader responsible for driving integrated media strategy, providing high-level…
Added 3 days ago
Associate Director, Insights & Analytics
Publicis Groupe Holdings B.V
Toronto, ON
Full-time
We are seeking a strategic, commercially minded Associate Director, Insights & Analytics to lead and scale our MMM capability across clients and internal teams. This role will shape the…
Added 3 days ago
Director, Marketing
Geologic
Calgary, AB
Full-time
The Director, Marketing will oversee Geologic's Marketing function, providing strategic direction, operational discipline and hands-on execution.
Added 4 days ago
Senior Director of Paid Media
Okta
Toronto, ON
We are looking for a visionary, results-driven Senior Director of Paid Media to lead our Global Paid Media and Performance Marketing organization within Okta’s fast-paced marketing…
Added 4 days ago
Senior Director, Social and Creative Strategy
SALT XC
Toronto, ON
Measurement Expertise: Advanced fluency with social analytics tools, social listening platforms, and performance reporting frameworks; proven ability to turn raw data into narrative…
Added 4 days ago
Senior Marketing Manager, Learning Systems
The Royal Conservatory of Music
Toronto, ON
$80,000 to $90,000 CAD / year
Full-time
Reporting to the Senior Director, Marketing, this role will work closely with Learning Systems leadership, including Business Development, Product, and Data teams, to support the…
Added 1 month ago
Paid Social Lead
Cosmo5
Montreal, QC
Full-time
Relevant du VP Performance & Paid Social, le Paid Social Director agira comme leader stratégique et expert de référence en paid social pour notre portefeuille nord-américain.
Added 5 days ago
Director, AI Product Community & Adoption
Royal Bank of Canada
Toronto, ON
Full-time
We're looking for a leader to make RBC's internal agentic AI platform a habit, not a launch. As Director, Community & Adoption, you will drive end-user engagement, behavioural adoption, and…
Added 6 days ago
Director, Sales Excellence
SOTI
Mississauga, ON
Full-time
SOTI is seeking a Director, Sales Excellence to strengthen how our global sales organization sells, operates and scales. This leader will define and drive the sales standards, best…
Added 26 days ago
Senior Manager, Business Banking Advisory - Tangerine
Scotiabank
Toronto, ON
Reporting to the Director, Product, Platform and Proposition, Tangerine, Business, the role will work closely with the Managing Director, Tangerine Business, and cross-functional partners…
Added 4 days ago
Director, Product Management, Growth Platforms
PENN Interactive
Canada
Full-time
We are looking for a Director of Product to lead our Growth Platforms organization, responsible for building the technology and data capabilities that power customer growth, engagement, and…
Added 4 days ago
Director, Growth & Commercial Intelligence
Bomber
Edmonton, AB
Full-time
The immediate priority is to strengthen performance marketing by improving paid-media results, establishing reliable customer-acquisition economics, strengthening measurement and…

VML

Strategy Director

Toronto, ON, Canada

Pay: $110,000 - $160,000 CAD
Experience: Experience: 8–12+ years of strategic planning experience within an agency or brand strategy setting, with direct experience leading automotive accounts.
Posting language: English
Posted: Aug 31, 2026

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Original job description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on  LinkedIn #WeAreVML.

About the Role

We are seeking an exceptional Strategy Director to lead integrated strategic planning for our Tier 1 (National/Brand), Tier 2 (Regional), and Tier 3 (Dealership/Retail) automotive client portfolio.

The automotive retail ecosystem is undergoing a massive transformation - driven by EV adoption, direct-to-consumer models, digital retailing platforms, and evolving mobility habits. In this role, you will lead the strategic vision that connects high-impact brand campaigns to retail point-of-sale environments (both digital and in-dealership). You will partner closely with creative, digital, media, and technology leadership to create seamless, high-converting customer journeys from upper-funnel brand consideration down to showroom visits and vehicle delivery.

Key Responsibilities

Automotive Retail & Omnichannel Strategy

Architect end-to-end customer journey strategies across Tier 1 (Brand Awareness), Tier 2 (Regional Associations), and Tier 3 (Retail/Dealership) touchpoints.

Deeply understand the automotive path-to-purchase - from online research, configuration, and digital financing to test drives, showroom activations, and post-purchase loyalty/service.

Develop innovative strategies for digital automotive retailing, virtual showrooms, EV conversion journeys, connected car experiences, and dealer network enablement.

Translate complex automotive sales data, local market nuances, and Tier 3 promotional requirements into actionable strategic frameworks.

Integrated Campaign Architecture

Lead integrated campaign planning, ensuring brand storytelling, digital product experiences, performance marketing, CRM, and dealership activations work in complete alignment.

Craft inspiring creative briefs and strategic platforms that elevate creative output across mass media, social, digital, experiential, and point-of-sale channels.

Uncover deep consumer, owner, and shopper insights using quantitative data, qualitative research, and automotive research tools (e.g., Cox Automotive, J.D. Power, IHS Markit/S&P Global).

Client Partnership & Industry Thought Leadership

Serve as the senior strategic lead and trusted advisor to C-suite, CMO, and retail marketing leads on key automotive accounts.

Deliver persuasive, highly articulate presentations that map creative concepts directly to commercial performance metrics (e.g., leads, configuration completes, test drives, dealer foot traffic, sales volume).

Track emerging automotive trends - EV transitions, subscription models, connected vehicles, and changing mobility preferences - to keep clients ahead of industry shifts.

Measurement, Growth & Team Leadership

Establish holistic attribution and measurement frameworks linking creative performance and media mix to sales conversions and dealer leads.

Lead strategic efforts on new business pitches within the mobility, automotive, and retail technology sectors.

Mentor and manage junior to mid-level strategists, building team capability in retail data analysis, brief writing, and consumer insight generation.

Qualifications & Experience

Experience: 8–12+ years of strategic planning experience within an agency or brand strategy setting, with direct experience leading automotive accounts.

Automotive Retail Knowledge: Proven track record with automotive client strategy across Tier 1, Tier 2, or Tier 3 campaigns, including deep familiarity with dealership networks, dealer co-op programs, and automotive e-commerce tools.

Integrated Expertise: Extensive experience designing 360° integrated campaigns encompassing TV/OOH, performance digital, social media, CRM, trade/retail environments, and experiential events.

Data & Research Proficiency: Experience with automotive syndicated tools (e.g., J.D. Power, Cox Automotive, Kantar, GWI, Google Analytics) and market segmentation research.

Storytelling & Pitching: Exceptional presentation and storytelling abilities with a proven track record in high-stakes client environments and major agency pitches.

Key Attributes & Competencies

Tier 1-to-Tier 3 Mastery: Ability to seamlessly bridge high-level brand storytelling with hard-working retail and promotional sales drivers.

Commercial Mindset: Strong understanding of automotive business mechanics, inventory cycles, trim-level positioning, and promotional financing structures.

Collaborative Leadership: Ability to foster deep trust across cross-functional teams including creative, digital build teams, performance media planners, and field client leads.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$110,000 - $160,000 CAD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

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More about this job

Responsibilities

The Strategy Director will lead integrated strategic planning across Tier 1, Tier 2, and Tier 3 automotive client portfolios to drive growth and customer engagement. They will architect end-to-end customer journeys and partner with cross-functional teams to align brand storytelling with retail performance metrics.

Requirements

Candidates must possess 8–12+ years of strategic planning experience, specifically within the automotive sector. A proven track record in managing integrated 360° campaigns and deep proficiency in automotive research tools and data analysis is required.

Skills

Strategic Planning
Automotive Marketing
Integrated Campaign Architecture
Customer Journey Mapping
Digital Retailing
Brand Strategy
Data Analysis
Consumer Insights
Presentation Skills
Stakeholder Management
Performance Marketing
CRM
Market Segmentation
Omnichannel Strategy
Team Leadership

Visa sponsorship

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Keywords

Strategy Director
Automotive
Tier 1
Tier 2
Tier 3
Omnichannel
Customer Journey
EV Adoption
Digital Retailing
Brand Awareness
Performance Marketing
CRM
J.D. Power
Cox Automotive
Google Analytics
Market Segmentation
Integrated Planning
Creative Briefs
Dealer Network
Attribution
Measurement Frameworks
Mobility
Retail Technology
Strategic Counsel
Agency

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