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VSI Technology

Sales Marketing Coordinator

Mississauga, ON, Canada

Job type: Full-time
Apply by: Mar 23, 2027
Experience: 2-4 years of experience in a marketing, communications, business development, or marketing coordinator role.
Posting language: English
Posted: Sep 24, 2026

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Original job description

Company Description

VSI Technology is a B2B solutions provider specializing in advanced hardware, software, and cloud-based video technology for the security industry. Through its Video Sentry platform, VSI Technology enables integrators, resellers, and SOC operators to expand service offerings, streamline operations, and build predictable recurring revenue under their own brand. The company supplies the core software, hardware, and technical support, allowing partners to focus on owning and growing client relationships. VSI Technology is committed to helping security-focused businesses scale efficiently with reliable, customizable video solutions.

Position Summary

The Marketing Coordinator is responsible for supporting the planning, coordination, and execution of marketing initiatives that promote the organization's brand, services, and business objectives. This role develops and manages marketing content, coordinates campaigns, supports digital marketing efforts, and works closely with an external marketing agency to ensure the company's website, branding, and marketing materials remain current and effective. The ideal candidate is a proactive, creative, and organized professional who can manage multiple projects while collaborating with both internal stakeholders and external partners.

Key Responsibilities:

Marketing & Communications

Assist in the development and execution of marketing strategies and campaigns that support organizational goals.
Create, coordinate, and manage marketing content for digital, print, social media, email, and other communication channels.
Draft news articles, blog posts, case studies, newsletters, promotional materials, and corporate communications.
Ensure all marketing materials align with company branding standards and messaging.
Coordinate internal communications and support company-wide marketing initiatives.

Website & Digital Presence

Serve as the primary internal owner of website content and digital marketing initiatives.
Create, review, and maintain website content to ensure information is accurate, relevant, and up to date.
Work with the external marketing agency to implement website updates, enhancements, landing pages, and new content.
Monitor website performance and user engagement, providing recommendations for ongoing improvements.
Assist with SEO initiatives and digital marketing efforts to improve online visibility and lead generation.

Marketing Agency Coordination

Act as the primary liaison with the external marketing agency.
Coordinate marketing projects and communicate priorities, content requirements, and project timelines.
Review agency deliverables, including website updates, creative assets, and campaign materials.
Participate in regular planning and performance review meetings with the agency.
Collaborate with the agency on content development, advertising initiatives, and marketing campaigns.

Social Media & Content Management

Develop and maintain a content calendar for social media and marketing communications.
Create and schedule social media content that supports brand awareness and business development objectives.
Monitor social media engagement and identify opportunities to increase audience reach and interaction.
Coordinate photography, video, testimonials, and other content assets for marketing purposes.

Campaigns & Events

Coordinate marketing campaigns across multiple channels.
Support planning and execution of trade shows, conferences, webinars, community events, and corporate functions.
Assist with campaign tracking, lead generation activities, and post-campaign reporting.
Coordinate promotional materials, signage, presentations, and branded collateral.

Reporting & Administration

Track and report on marketing campaign performance, website analytics, social media engagement, and other key metrics.
Maintain marketing calendars, project schedules, and marketing asset libraries.
Assist with managing marketing budgets, vendor relationships, and agency invoices.
Support other marketing and business development initiatives as required.

Qualifications:

2-4 years of experience in a marketing, communications, business development, or marketing coordinator role.
Excellent written and verbal communication skills, with the ability to effectively present information to internal and external stakeholders.
Strong content writing, editing, and proofreading skills across digital and print marketing channels.
Experience managing social media platforms, digital marketing campaigns, and online engagement initiatives.
Familiarity with website content management systems and coordinating with external marketing agencies or vendors.
Experience supporting sales initiatives, including lead nurturing, sales outreach activities, and collaboration with sales teams to advance opportunities through the pipeline.
Proven ability to coordinate and support events, including trade shows, webinars, customer engagement activities, and corporate events.
Strong project management and organizational skills, with the ability to manage multiple priorities, meet deadlines, and coordinate cross-functional initiatives.
Proficiency with Microsoft 365 applications, including Outlook, Word, Excel, PowerPoint, and Teams.
Experience with CRM and marketing platforms such as HubSpot, WordPress, Canva, Adobe Creative Suite, or similar tools is considered an asset.
Solid understanding of digital marketing principles, B2B sales processes, and customer engagement strategies.
Post-secondary education in Marketing, Business, Communications, or a related field, or an equivalent combination of education and experience.
Experience within the security, technology, managed services, or B2B services industry is considered an asset.
Strong attention to detail, time-management skills, and the ability to work independently in a fast-paced environment.

Apply About employer

More about this job

Responsibilities

Coordinate marketing campaigns and content across digital, print, social media, email, website, and event channels, ensuring consistency with the company’s brand and business objectives. Manage the relationship with the external marketing agency, maintain digital content and marketing schedules, and track campaign, website, and social media performance.

Requirements

Requires 2–4 years of experience in marketing, communications, business development, or a related coordinator role, along with strong writing, communication, project management, and organizational skills. Candidates should have experience with digital marketing, social media, website content, events, and sales support; post-secondary education in a related field or equivalent experience is requested.

Skills

Marketing Campaign Coordination
Content Writing and Editing
Social Media Management
Digital Marketing
Website Content Management
SEO
Marketing Agency Coordination
Project Management
Event Coordination
Lead Generation
Campaign Reporting
B2B Sales Support
CRM and Marketing Platforms
Microsoft 365
Communication
Organization

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Marketing Campaigns
Content Marketing
Digital Marketing
Social Media
Website Content Management
SEO
Lead Generation
Lead Nurturing
Sales Pipeline
Marketing Agency Coordination
Trade Shows
Webinars
Event Coordination
Campaign Reporting
Website Analytics
Marketing Calendars
Marketing Budgets
Vendor Relationships
Microsoft 365
Outlook
Word
Excel
PowerPoint
Teams
HubSpot
WordPress
Canva
Adobe Creative Suite
Security Technology

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