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Waabi

Creative Director

Toronto, ON, Canada

$138,000 to $198,000 USD / year · Full-time

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Job details

Pay: $138,000 to $198,000 USD / year
Job type: Full-time
Posting language: English
Posted: Oct 29, 2026

Original job description

Waabi, founded by AI visionary Raquel Urtasun, is the leader in Physical AI. With a world-class team, we're unlocking the next era of autonomous transportation with technology that's powering commercial autonomous trucks and robotaxis. Waabi is backed by and partners with world leaders in AI, automotive, logistics, and deep tech.

With offices in Toronto, San Francisco, Dallas, and Pittsburgh, Waabi is growing quickly and looking for diverse, innovative and collaborative candidates who want to impact the world in a positive way. To learn more visit: www.waabi.ai

About the Role

We're looking for a Creative Director to define and elevate Waabi's creative and visual brand identity, translating our Physical AI narrative into work that builds mind share across digital and physical surfaces.

You will...

Develop breakthrough creative ideas that translate Waabi's Physical AI narrative into work that builds mind share with customers, policymakers & regulators, investors, talent, and the general public.
Steward Waabi's visual identity across every digital and physical surface, ensuring consistency and quality wherever Waabi shows up.
Partner directly with senior leadership, including our CEO Raquel Urtasun and our COO Lior Ron, to shape how Waabi's brand and creative direction show up at the highest-visibility moments.
Produce short and long-form video, from social-length cuts to longer brand and product films, shooting, directing, or editing hands-on as needed.
Design keynote presentations, social content, website pages, and other core brand assets, working hands-on in the early stage of this role.
Direct a network of creative, design, and production agencies, briefing them, reviewing output against a consistent creative bar, and managing a production budget that will grow substantially post-Series C.
Build the case for, and eventually lead, an in-house creative team as scope grows.

Qualifications:

10+ years in a creative leadership role (Creative Director, Design Director, or similar), ideally including time at a deep-tech, AI, robotics, or other technically complex company.
A portfolio demonstrating breakthrough brand ideas, not just polished execution, but concepts that changed how an audience thought about a company or product.
Experience taking a nascent brand and making it feel fully realized everywhere it shows up.
Hands-on proficiency in design (e.g. Adobe Creative Suite, Figma), video editing (e.g. Adobe Premiere Pro, Final Cut Pro), and AI (Midjourney, Runway, Google Veo) tools. Comfortable being the primary executor early on, not just directing others.
Experience managing external creative, design, or production agencies, including briefing, budget, and quality accountability.
Experience partnering directly with C-suite or founder-level leadership on brand and creative decisions.
Strong visual design sensibility across web, presentations, social, and video.
Comfortable operating in a small team, hands-on environment, with the expectation of building toward leading a team over time.
Open-minded and collaborative team player with the willingness to help others.
Passionate about self-driving technologies, solving hard problems, and creating innovative solutions.

Bonus/nice to have:

Experience translating complex technical or scientific work into visually compelling brand storytelling.
Experience managing a production budget that scaled significantly as a company grew.
Familiarity with end-to-end video production workflows, from concept through final cut.
Experience in autonomous vehicles, robotics, or physical AI specifically.
Experience building an in-house creative team from the ground up.

\n\n

The US yearly salary range for this role is: $138,000 - $198,000 USD in addition to competitive perks & benefits. Waabi US Inc.’s yearly salary ranges are determined based on several factors in accordance with the Company’s compensation practices. The salary base range is reflective of the minimum and maximum target for new hire salaries for the position across all US locations. Note: The Company provides additional compensation for employees in this role, including equity incentive awards and an annual performance bonus.

Perks/Benefits:

Competitive compensation and equity awards
Health and Wellness benefits encompassing Medical, Dental and Vision coverage
Unlimited Vacation
Flexible hours and Work from Home support
Daily drinks, snacks and catered meals (when in office)
Regularly scheduled team building activities and social events both on-site, off-site & virtually
As we grow, this list continues to evolve!

Waabi is a technology start-up building technologies to transform the way the world moves. Join our talented team to be a part of the future and to make an impact!

Waabi is an equal opportunity employer. We celebrate diversity and are committed to creating a supportive, inclusive, and accessible workplace for all our employees. We seek applicants of all backgrounds and identities, across race, color, ethnicity, national origin or ancestry, age, citizenship, religion, sex, sexual orientation, gender identity or expression, military or veteran status, marital status, pregnancy or parental status, caregiver status, disability, or any other characteristic protected by law. We make workplace accommodations for qualified individuals with disabilities as required by applicable law. If reasonable accommodation is needed to participate in the job application or interview process please let our recruiting team know.

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More about this job

Responsibilities

The Creative Director will define and elevate Waabi's visual brand identity while translating the Physical AI narrative into compelling content for diverse audiences. This role involves hands-on design and video production, as well as managing external agencies and eventually building an in-house creative team.

Requirements

Candidates must have 10+ years of experience in creative leadership, ideally within deep-tech or AI sectors, with a portfolio demonstrating breakthrough brand concepts. Proficiency in design and video editing software, along with experience partnering with C-suite leadership, is required.

Skills

Creative direction
Brand identity
Visual design
Video production
Adobe Creative Suite
Figma
Adobe Premiere Pro
Final Cut Pro
Midjourney
Runway
Google Veo
Agency management
Strategic storytelling
Leadership
Brand strategy

Benefits

Medical coverage
Dental coverage
Vision coverage
Unlimited vacation
Flexible hours
Work from home support
Daily drinks and snacks
Catered meals
Equity incentive awards
Annual performance bonus

Visa sponsorship

Not detected in the job text

Keywords

Physical AI
Autonomous transportation
Brand identity
Creative direction
Deep-tech
Robotics
Autonomous trucks
Robotaxis
Adobe Creative Suite
Figma
Adobe Premiere Pro
Final Cut Pro
Midjourney
Runway
Google Veo
Visual storytelling
Keynote design
Agency management
Series C
Brand strategy
Marketing
Communications
Autonomous vehicles
AI
Leadership

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