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Added 13 mins ago
CO
Operator 1- Recreation
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Wetaskiwin, AB
- Full-time
Perform basic daily maintenance and upkeep on tools and equipment to ensure optimal performance and longevity.
Added 13 mins ago
S
Director, Product Marketing, North America - HCM & Payroll
Sage
Toronto, ON
- Full-time
Identify where Sage has the strongest opportunities to compete and grow, using customer insights, market trends, competitive intelligence, and commercial performance data.
Added 57 mins ago
RM
Manager - Diagnostic Imaging
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Kawartha Lakes, ON · Lindsay, ON
- Full-time
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Director, Finance (CSM)
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Bolton, ON
- Full-time
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Director, Customer Service
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Lead with Purpose as a Clinic Director at ATI Physical Therapy!
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Talent Acquisition Specialist
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- Full-time
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- $65,000 to $70,000 CAD / year
- Full-time
Develop and implement sales plans to achieve territory objectives for all PAL Airlines, Air Borealis, PAL Aviation Services and MFC (PAL) as directed by the Director and VP;
Added 1 hour ago
TH
Clinical Manager, Birthing Services| Permanent Full Time
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ON · ON, Canada
- Full-time
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Human Resources Manager
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…Resources Manager in our Goderich location reporting to the Director, Human Resources. This role will be accountable to support our Operations Team and deliver HR services and programs in…
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AE
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Solution Consultant Director, Partner channel
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Director, Human Resources
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- Full-time
As Director, Human Resources for LG Electronics Canada, you will serve as a trusted advisor, delivering both strategic counsel and hands-on execution. This role requires commercially minded…
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Added 4 hours ago
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Reporting directly to the Dean of the College of Arts and Humanities, the Executive Director is ultimately responsible for the management of The Clarice’s staff, operations, facilities,…
Added 5 hours ago
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Manager, Inventory
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- $80,000 to $105,000 CAD / year
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Waabi

Growth and Demand Marketing Manager

Toronto, ON, Canada

$138,000 to $198,000 USD / year · Full-time

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Job details

Pay: $138,000 to $198,000 USD / year
Job type: Full-time
Posting language: English
Posted: Oct 29, 2026

Original job description

Waabi, founded by AI visionary Raquel Urtasun, is the leader in Physical AI. With a world-class team, we're unlocking the next era of autonomous transportation with technology that's powering commercial autonomous trucks and robotaxis. Waabi is backed by and partners with world leaders in AI, automotive, logistics, and deep tech.

With offices in Toronto, San Francisco, Dallas, and Pittsburgh, Waabi is growing quickly and looking for diverse, innovative and collaborative candidates who want to impact the world in a positive way. To learn more visit: www.waabi.ai

About the Role

We're looking for a Growth and Demand Marketing Manager to build and run our demand generation engine from the ground up. This is a hands-on, generalist role on a small team - you'll set lifecycle marketing strategy, execute campaigns, create content, and personally generate qualified opportunities for sales. You'll work closely with our Brand Marketing Manager, Event Marketing Manager, and Director of Product Marketing, but you should be comfortable owning your own work end-to-end rather than directing others to do it. As we scale, this role has a clear path to leading a broader growth and demand generation function.

You Will...

Develop and execute lifecycle marketing programs - including nurture tracks and email campaigns - that guide senior technology decision makers in logistics through awareness, consideration, and conversion.
Drive marketing qualified leads (MQLs) that convert into sales opportunities and ultimately customer acquisition.
Spend roughly 20% of your time proactively prospecting and qualifying senior logistics-technology decision makers yourself - giving you direct control over your own funnel's quality, not just its volume - and handing sales-ready opportunities to the sales team.
Track customer acquisition cost by channel and campaign; use that data to continuously refine messaging, targeting, and channel mix.
Own lower-funnel digital campaigns - paid search/social, retargeting - and account-based marketing programs targeting senior logistics decision makers at named accounts. Brand and upper-funnel awareness campaigns are owned by the
Brand Marketing Manager.
Partner with the Brand Marketing Manager, Event Marketing Manager, and Director of Product Marketing to plan and deploy integrated campaigns - including email and nurture programs - that increase commercial velocity.
Build and manage segmented email nurture campaigns that move leads through the funnel, keeping messaging relevant to where each prospect is in their buying journey.
Write white papers, host webinars, and produce other thought leadership content - using AI tools to accelerate production where useful - that resonates with senior logistics technology buyers and drives measurable lead flow.

What Success Looks Like

In your first 6–12 months, you will have:

Lifecycle engine: Built and are running a repeatable lifecycle marketing engine - including active nurture and email programs - generating a predictable, growing volume of MQLs and opportunities each month.
Pipeline contribution: Personally sourced and qualified a meaningful share of sales opportunities through your own outbound prospecting.
CAC discipline: Established CAC tracking by channel and used it to shift spend toward what converts best with logistics technology buyers.
Digital & ABM impact: Built and optimized lower-funnel and ABM campaigns with measurable pipeline contribution from target accounts.
Content impact: Published thought-leadership content (white papers, webinars) with clear, attributable pipeline impact.

Qualifications

Required

6+ years in B2B marketing, demand generation, or growth marketing, ideally at a small or early-stage company.
Track record building and optimizing lead-gen and lifecycle programs - including email nurture campaigns - from strategy through execution.
Comfort and success doing hands-on outbound/prospecting work alongside strategic marketing work.
Experience measuring and optimizing against CAC or similar funnel metrics.
Strong analytical skills - comfortable pulling and interpreting campaign, funnel, and CAC data to drive decisions (Excel/Sheets required; SQL or BI tool experience a plus).
Strong writer - able to independently produce thought leadership content (white papers, webinars) and email copy.
Hands-on experience deploying AI tools in a marketing workflow, not just familiarity with them.
omfortable operating without a large team - self-directed, resourceful, willing to do unglamorous work.
Open-minded and collaborative team player with the willingness to help others.
Passionate about self-driving technologies, solving hard problems, and creating innovative solutions.

Bonus/nice to have

Experience marketing to senior technology decision makers in logistics, supply chain, or adjacent industrial/B2B sectors
Experience running account-based marketing (ABM) programs targeting named accounts
Experience partnering cross-functionally with product marketing, digital marketing, and events peers
Familiarity with a modern marketing/sales stack, particularly HubSpot and Aurasell (our CRM)
Experience at a company of similar size/stage
Prior SDR or sales development experience

\n\n

The US yearly salary range for this role is: $138,000 - $198,000 USD in addition to competitive perks & benefits. Waabi US Inc.’s yearly salary ranges are determined based on several factors in accordance with the Company’s compensation practices. The salary base range is reflective of the minimum and maximum target for new hire salaries for the position across all US locations. Note: The Company provides additional compensation for employees in this role, including equity incentive awards and an annual performance bonus.

Perks/Benefits:

Competitive compensation and equity awards.
Health and Wellness benefits encompassing Medical, Dental and Vision coverage (for full-time employees only).
Unlimited Vacation.
Flexible hours and Work from Home support.
Daily drinks, snacks and catered meals (when in office).
Regularly scheduled team building activities and social events both on-site, off-site & virtually.
As we grow, this list continues to evolve!

Waabi is a technology start-up building technologies to transform the way the world moves. Join our talented team to be a part of the future and to make an impact!

Waabi is an equal opportunity employer. We celebrate diversity and are committed to creating a supportive, inclusive, and accessible workplace for all our employees. We seek applicants of all backgrounds and identities, across race, color, ethnicity, national origin or ancestry, age, citizenship, religion, sex, sexual orientation, gender identity or expression, military or veteran status, marital status, pregnancy or parental status, caregiver status, disability, or any other characteristic protected by law. We make workplace accommodations for qualified individuals with disabilities as required by applicable law. If reasonable accommodation is needed to participate in the job application or interview process please let our recruiting team know.

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More about this job

Responsibilities

You will build and manage a demand generation engine from the ground up, including lifecycle marketing, email campaigns, and account-based marketing. Additionally, you will personally prospect and qualify senior logistics decision-makers to drive sales opportunities.

Requirements

Candidates must have 6+ years of B2B marketing experience with a proven track record in lead generation and lifecycle program optimization. Strong analytical skills, proficiency in marketing tools, and the ability to independently produce thought leadership content are required.

Skills

Demand generation
Lifecycle marketing
Email marketing
Lead generation
Account-based marketing
Outbound prospecting
Marketing analytics
Content creation
B2B marketing
Customer acquisition cost analysis
HubSpot
Aurasell
SQL
BI tools
Strategic planning
AI tools

Benefits

Competitive compensation
Equity awards
Medical coverage
Dental coverage
Vision coverage
Unlimited vacation
Flexible hours
Work from home support
Daily drinks and snacks
Catered meals
Team building activities

Visa sponsorship

Not detected in the job text

Keywords

Growth Marketing
Demand Generation
Physical AI
Autonomous Transportation
Logistics
B2B Marketing
Lifecycle Marketing
Email Nurture
Account-Based Marketing
ABM
Lead Generation
MQL
CAC
Sales Funnel
Thought Leadership
White Papers
Webinars
HubSpot
Aurasell
CRM
Excel
SQL
BI Tools
Digital Marketing
Paid Search
Paid Social
Retargeting
Product Marketing
Autonomous Trucks
Robotaxis

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